CNG Financial Corporation v. Google Inc

Filing 74

RESPONSE in Opposition re 69 MOTION to Exclude Testimony of Plaintiff's Expert Michael Mazis filed by Plaintiff CNG Financial Corporation, Counter Defendant CNG Financial Corporation. (Attachments: # 1 Affidavit /Declaration of Hunter in support of CNG Opposition to Motion# 2 Exhibit Exhibit A to Attachment# 3 Exhibit Exhibit B to Attachment to Opposition# 4 Exhibit Exhibit C to Attachment to Opposition# 5 Exhibit Exhibit D to Attachment to Opposition# 6 Exhibit Exhibit D - Part B to Attachment to Opposition# 7 Exhibit Exhibit E to Attachment to Opposition to Motion to Exclude) (Hunter, Barry)

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CNG Financial Corporation v. Google Inc Doc. 74 Att. 3 Case 1:06-cv-00040-SSB-TSB Document 74-4 Filed 07/20/2007 Page 1 of 3 IN THE UNITED STATES DISTRICT COURT FOR THE SOUTHERN DISTRICT OF OHIO WESTERN DIVISION ) CNG FINANCIAL CORPORATION, ) Case No. 1:06cv040 Plaintiff/ ) ) vs. ) ) Counterclaim-Defendant, ) ) CERTIFIED COpy GOOGLE, INC., ) Defendant/ ) Counterclaim-Plaintiff. ) ) ) VIDEOTAPED DEPOSITION OF MICHAEL B. MAZIS, Ph.D. Washington, D.C. Thursday, February 1, 2007 Job No.: 22-95215 Pages 1 through 110 EXHIBIT ) D D B B Reported by: John L. Harmonson, RPR NI LEGALINK~ A MERRILL COMMUNICATIONS COMPANY 575 Market St 11th Floor tei (415) 357-4300 tel (800) 869-9132 fax (415) 357-4301 www.merrillcorp.com San Francisco, CA 94105 GLOBAL COURT REPORTING LEGAL VIDEOGRAPHY . TRIAL SERVICES Dockets.Justia.com Case 1:06-cv-00040-SSB-TSB Document 74-4 MICHAL B. MAZIS, 10:00:50 10:00:52 10:00:55 10:00:58 1 Filed 07/20/2007 Page 2 of 3 Ph.D. February 1, 2007 "Check to Go." And based on the court ruling , it's 2 3 4 possible that it could be a violation of trademark law. But that's obviously not for me to say. 10:01:00 10:01:03 10:01:05 5 6 7 8 Q. I see. The purpose of the study was to try to measure the effect of "Check 'n Go" as a search 10:01:09 10:01:15 10:01:16 10:01:18 10:01:20 10:01:24 term, correct? As opposed to in the text of ads? Isn't that what you said earlier? 9 10 11 12 A. Yes, in part. Right. Q. Well, then, what's the other part? A. Well, the other part has to do with It's when you -- when "Check 'n Go" is placed in 13 14 10:01:26 10:01:31 the search window, when the sponsored link -- when 15 the results page come up and there's competi ti ve sponsored links on there, the question is to what 10:01:35 10:01:40 10:01:44 16 17 18 extent are people confused as to the source of those sponsored links. So, I mean, there's two elements. One is entering "Check 'n Go" in the search window or search box, and the second is the sponsored links, 10:01:46 10:01:49 10:01:52 10:01:54 19 20 21 22 the competi ti ve sponsored links. 10:01:56 23 24 Q. I see. And how do you go about determining 10:01:56 10:01:58 25 which of those two those two elements -- Strike 17 Merrill Legal Solutions (800) 869-9132 Case 1:06-cv-00040-SSB-TSB Document 74-4 MICHAL B. MAZIS, Ph. D. 11:00:18 1 2 3 4 Filed 07/20/2007 Page 3 of 3 February 1, 2007 designing the survey in this case? 11:00:20 11:00:37 A. No. Q. SO is it your testimony you didn't 11:00:39 11:00:45 understand what the judge meant by cri tici zing the survey because it didn't use a control of a 5 11:00:49 11:00:51 11:00:55 6 7 8 generic search term? Or is it your testimony that you understood it but you simply disagreed with her? MR. HUNTER: Or both. BY MR. PAGE: 11:00:56 11:00:58 9 10 11 11:00:59 11:01:00 11:01:03 11:01:06 11:01:21 Q. Or both. 12 A. Well, yeah, I understood it, but I didn't think the criticism made sense, especially as applied to my survey. 13 14 15 Q. You did a pretest in this case, correct? A. Yes. Q. 11:01:23 11:01:24 16 17 18 11:01:24 Okay. I s there a reason why you didn't 11:01:26 11:01:30 19 20 21 22 23 24 mention that in your report? A. No. MR. HUNTER: I mean, we gave it to you like a day later. BY MR. PAGE: 11:01:33 11:01:35 11:01:38 11:01:38 Q. Why did you do a pretest? A. Well, two reasons. One is to make sure 58 11:01:42 25 Merrill Legal Solutions (800) 869-9132

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