HomeAway, Inc. et al v. Airbnb, Inc.

Filing 1

COMPLAINT and Request for Preliminary and Permanent Injunctive Relief ( Filing fee $ 400 receipt number 0542-6116104), filed by HomeAway, Inc., HomeAway.com, Inc.. (Attachments: # 1 Declaration of Carl Shepherd, # 2 Exhibit 1, # 3 Exhibit 2, # 4 Exhibit 3, # 5 Exhibit 4, # 6 Exhibit 5, # 7 Exhibit 6, # 8 Exhibit 7, # 9 Exhibit 8, # 10 Exhibit 9, # 11 Exhibit 10, # 12 Exhibit 11, # 13 Exhibit 12, # 14 Exhibit 13, # 15 Exhibit 14, # 16 Exhibit 15, # 17 Exhibit 16, # 18 Exhibit 17, # 19 Exhibit 18, # 20 Exhibit 19, # 21 Exhibit 20, # 22 Exhibit 21, # 23 Exhibit 22, # 24 Civil Cover Sheet)(Simons, Michael)

EXHIBIT 18

12/19/13

BirdBnB – every traveller deserves a home | Adverblog

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BirdBnB – every traveller deserves a
home
December 16, 2013 at 8:53 by Bridget

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AirBnB have launched BirdBnB this week as part of the it’s first integrated national campaign that includes
online, TV, print and in-cinema. A team of artists were commissioned to replicate 50 Airbnb listings into
birdhouses.

"Home to You" - Airbnb welcomes the Ultimate Tr...

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“We created these birdhouses inspired by real Airbnb homes and the accompanying film as a metaphor for

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BirdBnB – every traveller deserves a home | Adverblog

the hospitality about which our company is built: Our hospitality is completely individual and designed by

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our hosts who know that making people (or birds!) feel at home anywhere in the world comes from

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warmth, intuition and an attention to detail.
We love the world’s real travellers and this is an invitation to travel in a new way. The campaign is grounded

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in the insight that birds are the ultimate traveller. The work of the artists resonates with how much care the
hosts put into their places.
Amy Curtis-McIntyre, CMO, Airbnb.
I can’t help but wonder if it’s just a coincidence that the No.1 competitor to AirBnB (Home Away) has a bird
house as a logo

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BirdBnB – every traveller deserves a home | Adverblog

Agency : Pereira & O’Dell

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BirdBnB – every traveller deserves a home | Adverblog

File under: airbnb, best, Pereira & O’Dell

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