HomeAway, Inc. et al v. Airbnb, Inc.

Filing 1

COMPLAINT and Request for Preliminary and Permanent Injunctive Relief ( Filing fee $ 400 receipt number 0542-6116104), filed by HomeAway, Inc., HomeAway.com, Inc.. (Attachments: # 1 Declaration of Carl Shepherd, # 2 Exhibit 1, # 3 Exhibit 2, # 4 Exhibit 3, # 5 Exhibit 4, # 6 Exhibit 5, # 7 Exhibit 6, # 8 Exhibit 7, # 9 Exhibit 8, # 10 Exhibit 9, # 11 Exhibit 10, # 12 Exhibit 11, # 13 Exhibit 12, # 14 Exhibit 13, # 15 Exhibit 14, # 16 Exhibit 15, # 17 Exhibit 16, # 18 Exhibit 17, # 19 Exhibit 18, # 20 Exhibit 19, # 21 Exhibit 20, # 22 Exhibit 21, # 23 Exhibit 22, # 24 Civil Cover Sheet)(Simons, Michael)

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EXHIBIT 18 12/19/13 BirdBnB – every traveller deserves a home | Adverblog Digital advertising and marketing: only the best ideas worldwide, since 2003 Submit campaign About Advertise Search GO BirdBnB – every traveller deserves a home December 16, 2013 at 8:53 by Bridget Comments AirBnB have launched BirdBnB this week as part of the it’s first integrated national campaign that includes online, TV, print and in-cinema. A team of artists were commissioned to replicate 50 Airbnb listings into birdhouses. "Home to You" - Airbnb welcomes the Ultimate Tr... Advertise here Popular posts Made from cool Design and Color Trends 2014 Jony Fucking Ive Diesel GIF Booth I wish all agency websites were this good “We created these birdhouses inspired by real Airbnb homes and the accompanying film as a metaphor for www.adverblog.com/2013/12/16/birdbnb-every-traveller-deserves-a-home/ 1/4 12/19/13 BirdBnB – every traveller deserves a home | Adverblog the hospitality about which our company is built: Our hospitality is completely individual and designed by Adverblog our hosts who know that making people (or birds!) feel at home anywhere in the world comes from Like warmth, intuition and an attention to detail. We love the world’s real travellers and this is an invitation to travel in a new way. The campaign is grounded 60,082 people like Adverblog. in the insight that birds are the ultimate traveller. The work of the artists resonates with how much care the hosts put into their places. Amy Curtis-McIntyre, CMO, Airbnb. I can’t help but wonder if it’s just a coincidence that the No.1 competitor to AirBnB (Home Away) has a bird house as a logo Facebook social plugin Tags adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy www.adverblog.com/2013/12/16/birdbnb-every-traveller-deserves-a-home/ 2/4 12/19/13 BirdBnB – every traveller deserves a home | Adverblog Agency : Pereira & O’Dell www.adverblog.com/2013/12/16/birdbnb-every-traveller-deserves-a-home/ 3/4 12/19/13 BirdBnB – every traveller deserves a home | Adverblog File under: airbnb, best, Pereira & O’Dell Like 38 Tw eet 64 20 2 Add a comment... Comment Facebook social plugin Previous Next Starbucks … train? Maurice Lévy’s digital greeting counts viewers not views #TheMoreTheMerrier Submit a campaign | About | Advertise | Twitter | Facebook | RSS | Contact © Adverblog 2011 The digital marketing and advertising blog www.adverblog.com/2013/12/16/birdbnb-every-traveller-deserves-a-home/ 4/4

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