I/P Engine, Inc. v. AOL, Inc. et al
Filing
240
Declaration re 238 Memorandum in Support, of Howard Chen in Support of Defendants' Motion for Summary Judgment by AOL Inc., Gannett Company, Inc., Google Inc., IAC Search & Media, Inc., Target Corporation. (Attachments: # 1 Exhibit 1, # 2 Exhibit 2, # 3 Exhibit 3, # 4 Exhibit 4, # 5 Exhibit 5, # 6 Exhibit 6, # 7 Exhibit 7, # 8 Exhibit 8, # 9 Exhibit 9, # 10 Exhibit 10, # 11 Exhibit 11, # 12 Exhibit 12, # 13 Exhibit 13, # 14 Exhibit 14, # 15 Exhibit 15, # 16 Exhibit 16)(Noona, Stephen)
EXHIBIT 12
Direct
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Direct Hit Tools Help Surfers Search
Smarter
HotBot ICQ.com
unrelated
sift
By Glenn McDonald
PCWorld
When
unveiled
Direct
with
impressed
the
Hit
its
Jan 27 1999
novel
its
Popularity
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Engine uses
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past
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results
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data through
major search services according
search
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Direct Hit co-founder
This
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Popularity
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Terms function
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approach
Search
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for
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America
Online
online
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Sherlock
Terms
Direct Hit
released
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complementary
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similar
queries
system
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Search
Terms
It
suggests
from other searchers
1/direct_hit_tools_help_surfers_search_smarter.html
7/25/2012
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PE-0888223
Direct
In
Hit Tools
the
conjunction
HotBot and
both
keyword-based
two systems
process becomes
For
searched
example
returned
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of
list
Hit
links
pages MP3 download
Whats
more
R.E.M
Lyrics
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tracks
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Terms
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searches
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specificity
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you said wine--is
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deals
with
wine
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says Direct
current
partners
Lately
theres
Hit
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Terms may pop up elsewhere
Search
Related
talking
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engines
and
portal
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Recommend
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Engine and
Popularity
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half-million
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provides
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story
in
the search
features
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portal
companies he notes
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Comments
Links
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says Plus theres
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found useful across the
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services
or directory
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provide
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ICQ.com
searching
PC World
Smarter
Help Surfers Search
to
Cell
compare
Phones
cell
phones
Find
the
Plans
No
best
here
CellMobileDirect.com
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Top
Prepaid
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Compare The Cheapest
Contracts
Unlimited
Plan
Offer
best-cell-phone-plans.net
http//www.pcworld.com/article/953
1/direct_hit_tools_help_surfers_search_smarter.html
7/25/2012
G-I
PE-0888224
Direct
Hit Tools
Top
PC World
Smarter
Help Surfers Search
of
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Phone Deals
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