I/P Engine, Inc. v. AOL, Inc. et al

Filing 240

Declaration re 238 Memorandum in Support, of Howard Chen in Support of Defendants' Motion for Summary Judgment by AOL Inc., Gannett Company, Inc., Google Inc., IAC Search & Media, Inc., Target Corporation. (Attachments: # 1 Exhibit 1, # 2 Exhibit 2, # 3 Exhibit 3, # 4 Exhibit 4, # 5 Exhibit 5, # 6 Exhibit 6, # 7 Exhibit 7, # 8 Exhibit 8, # 9 Exhibit 9, # 10 Exhibit 10, # 11 Exhibit 11, # 12 Exhibit 12, # 13 Exhibit 13, # 14 Exhibit 14, # 15 Exhibit 15, # 16 Exhibit 16)(Noona, Stephen)

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EXHIBIT 16 Lycos Goes Contextual News Internet Lycos Goes By Brian Google coffi Page RealTime IT of News Contextual with Google Morrissey 30 2003 September Terra with Tuesday said Lycos use will it contextual Googles paid on listings 11 sites in its network The agreement U.S properties multiyear Terra Lycos and Matchmaker as major distributed The entire U.S Lycos Lycos the of small be to joins delivered iVillage AdSense seven-month-old number on of HotWired Lycos.com Weather com and Switchboard Angelfire which program also is sites drew network links paid Tripod Terra for partners thousands via Googles for including Bull Raging distribution calls 31.2 million visitors unique in August to according Nielsen//Netkatings Google Web already pages The exact and Google on Lycos page in with content Contextual paid do not bidding Many top deals plans to company has out roll is distribution Netscape and deals on caught well the with as engine as those advertisers like Overture in AdSense deals each search its time user clicks to technology the next optimization on match Terra the Lycos link displayed content on on the to search opt out frontier the for booming search complained have experts that the Google like rival pages Ad Sense not offer yet does results of Sprinks with Edmunds.com more finalized member-generated advertisers experimented with EuroDes Like other disclosed uses search allows system have sites as Lycos for listings generated 150000 have some Services separate distribution of convert not revenues Google page listings Overture was deal the database However industry listings share will Daid countries European of the length its contextual provides eight contextual the Away contextual fourth quarter Forbes.com paid listings Sprinks CBS once and its another MarketWatch Overture listings Network of parts deal to acquire contextual and AOL has MSN Yahoo the listings properties search provider like CompuServe http//www.internetnews.com/IARlprint.php/3085 311 7/24/2012 G-I PE-0888276

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