Oracle Corporation et al v. SAP AG et al

Filing 847

Declaration of Nitin Jindal in Support of 846 Memorandum in Opposition to Defendants' Motion to Exclude Expert Testimony of Paul K. Meyer filed byOracle International Corporation, Oracle USA Inc.. (Attachments: # 1 Exhibit A, # 2 Exhibit B, # 3 Exhibit C, # 4 Exhibit D, # 5 Exhibit E, # 6 Exhibit F, # 7 Exhibit G, # 8 Exhibit H, # 9 Exhibit I, # 10 Exhibit J, # 11 Exhibit K, # 12 Exhibit L, # 13 Exhibit M, # 14 Exhibit N, # 15 Exhibit O)(Related document(s) 846 ) (Pickett, Donn) (Filed on 9/9/2010)

Oracle Corporation et al v. SAP AG et al

Doc. 847 Att. 13

EXHIBIT M
Dockets.Justia.com

Safe Passage: Winning Customers and Markets From Oracle-PeopleSoftJ.D. Edwards
Executive Overview January 16, 2004
v6 CONFIDENTIAL

Strategy

"Convert and Contain"

Goal: Our goal is to convert the majority of the PeopleSoft and J.D. Edwards customer base to SAP goal is to convert the majority of the PeopleSoft and J.D. Edwards c r and generation and contain Oracle's potential growth in the next generation application market.

Strategy: By offering full maintenance and support of PeopleSoft and J.D. Edwards systems, migration tools along with favorable upgrade licensing terms to SAP NetWeaver and mySAP ERP, SAP wi siphon will P, off the cash flow that Oracle needs to build or acquire it s next generation applications. SAP will SAP it's establish or re-invigorate relationships with potentially thousands of new and existing customers.

Key Tactics: Announce a dramatic, market changing PeopleSoft and J.D. Edwards support and upgrade offering in January, just as Oracle announces their new strategy. Reach out to the joint SAP-PSFT-JDE accounts within the "Global 1,000" (est. 450) over the next 30 days (February) and aggressively convert their maintenance contracts to SAP and facilitate immediate adoption of NetWeaver and planned adoption of mySAP ERP at PSFT and JDE installations within those enterprises. Announce a joint initiative between SAP and IBM to service, support and upgrade the existing PeopleSoft and JDE installations by perhaps combining the IBM BCS PeopleSoft/JDE practice with the SAP practice and enable hundreds of IBM channel partners around the world to engage PeopleSoft and JDE accounts on behalf of the joint SAP and IBM initiative. Roll out targeted direct marketing and sales programs to a variety of PSFT and JDE market segments including strategic installed bases of mid market manufacturing, project/service industries, local/state governments and HCM Wrap up the first half 2005 Safe Passage campaign at the SAPPHIRES with high profile closing events and special tracks to further education and nurture PeopleSoft and J.D. Edwards customers.

SAP Global Marketing © 2004, Safe Passage v1, December 23, 2004, 3