Apple Inc. v. Amazon.Com, Inc.

Filing 23

Declaration of Matthew Fischer in Support of 18 MOTION for Preliminary Injunction NOTICE OF MOTION AND MOTION FOR PRELIMINARY INJUNCTION filed byApple Inc.. (Attachments: # 1 Exhibit 1, # 2 Exhibit 2a, # 3 Exhibit 2b, # 4 Exhibit 2c, # 5 Exhibit 3, # 6 Exhibit 4, # 7 Exhibit 5, # 8 Exhibit 6, # 9 Exhibit 7, # 10 Exhibit 8, # 11 Exhibit 9a, # 12 Exhibit 9b, # 13 Exhibit 10, # 14 Exhibit 11, # 15 Exhibit 12)(Related document(s) 18 ) (Eberhart, David) (Filed on 4/13/2011)

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Copyright 2008 The Atlanta Journal-Constitution

The Atlanta Journal-Constitution
September 8, 2008 Monday
Correction Appended
Main Edition
SECTION: LIVING; Pg. 1C
LENGTH: 664 words
HEADLINE: Magic for the iPhone;
Applications: Or "apps" can turn the phone into just about anything.
BYLINE: JOHN KESSLER; Staff
BODY:
Atlanta food writer and blogger Jennifer Zyman purchased her first Apple iPhone the day it went on sale last year
--- "I waited in line; I'm a geek," she admits --- then upgraded to the sleeker, faster G3 model as soon as it hit stores this
summer. She is as keen on her phone as she is on discovering the newest Midtown restaurant.
Now the two go together. Among the 10 "apps" or applications she has downloaded for her phone are two
restaurant locators --- Yelp and Urbanspoon --- that use the phone's global positioning software to find nearby
restaurants and even provide customer reviews.
"When I was in New York last week and trying to find an Indian restaurant, it was really helpful," Zyman said. "I
trust what people on Yelp are saying."
The huge array of iPhone apps --- games, guides, services, utilities --- may be the primary culprit in a new and
extremely viral strain of Phone-in-Hand disease. Put down your Crackberry for a second and pay attention: An app
pandemic is sweeping the globe.
In the first month after Apple's online App Store debuted alongside the new iPhones on July 11, users downloaded
more than 60 million of the programs. Speaking to The Wall Street Journal, Apple CEO Steve Jobs suggested it may
become a "$1 billion marketplace."
The apps, developed both by Apple and third-party suppliers, also work with the iPod Touch and conjure a universe

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Magic for the iPhone; Applications: Or "apps" can turn the phone into just about anything. The Atlanta
Journal-Constitution September 8, 2008 Monday Correction Appended
of handheld possibility. The iPhone can become a radio, a voice recorder, a "Star Wars" light saber, a television remote
control or a cartoon mouth.
The App Store currently offers about 2,500 choices. As users are finding, the act of browsing, downloading and
trying out these apps, many of which are free or cost only a dollar or two, can be a time-consuming hobby.
"My iPhone is glued to my left hand," laughs Atlanta photographer Joel Silverman. "If I walk away from it for too
long, I don't know what's wrong."
Silverman claims to have "downloaded a million of the free things," but has also purchased quite a few apps. The
best?
"The best are the ones my 3-year-old loves," he says. Little Sophie Silverman most appreciates Preschool
Adventure, in which she reassembles a monkey that sings and dances once all his body parts are in place.
"It makes car rides painless," says her dad.
Blair MacIntyre, an associate professor in the School of Interactive Computing at the Georgia Institute of
Technology, has downloaded dozens of apps to his own iPhone. As enthusiastic as he is, he points out that Apple hasn't
exactly broken new ground. Other handhelds, such as the Palm Treo, have downloadable applications.
"It's one of the things that Apple does well: Take something that is out there already and package it in a way that is
easy to use, convenient and hassle-free," says MacIntyre.
Because Apple vets all the third-party software to meet certain requirements, they are generally more stable and
less crash-prone. The setup also provides a marketplace for creative young programmers to sell their wares and get a
reasonable cut for their products.
Still, not every iPhone user is enamored with the boundless apps. Or even aware of them. When contacted by a
reporter, Atlanta anesthesiologist Brad Duplantier admitted that he had never considered the App Store.
"I'm not even sure what it is," says Duplantier, adding, "I've never used the camera or the iPod, either. When I have
some time, I need to sit down with my iPhone."
APPLE APPS
Some of the popular choices from the iPhone App Store :
* Shazam: Identifies a song broadcast on a radio or loudspeaker after capturing a few seconds of audio.
* Labyrinth: Mimics the classic game in which a player guides a steel ball through a wooden maze by tilting the
phone.
* aSleep: Provides ambient nature sounds to fall asleep to.
* Remote: Turns the iPhone into a remote controller for televisions and computers in a wireless network.
* Tap Tap: Mimics the game play of Guitar Hero.
To keep up with new apps, go online to www.theiphoneblog.com and search for "app avalanche."
CORRECTION-DATE: September 9, 2008
CORRECTION:

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Magic for the iPhone; Applications: Or "apps" can turn the phone into just about anything. The Atlanta
Journal-Constitution September 8, 2008 Monday Correction Appended
The second-generation iPhone that was introduced in June 2008 is called the 3G model. It was incorrectly identified
in a story about iPhone applications that appeared in Monday's Living section.
LOAD-DATE: September 10, 2008

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2/15/11 Dayton Bus. J. (Ohio) (Pg. Unavail. Online)
2011 WLNR 2991580
Dayton Business Journal
Copyright 2011 American City Business Journals
February 15, 2011
Apple allows iPhone, iPad Apps subscriptions
Apple Inc. reportedly is allowing newspaper and magazine publishers to sell subscriptions to content on iPads and
iPhones, as well as letting them provide free access to their content for existing subscribers.
The shift in policy came Tuesday when Apple (Nasdaq: AAPL) announced that content publishers that sell apps
through its App Store can now sell subscriptions like that offered for News Corp.'s The Daily.
The company said publishers can set the price and length of subscription (weekly, monthly, bimonthly, quarterly,
biyearly or yearly).
Customers will be automatically charged based on the option they choose (weekly, monthly, etc.). If Apple processes the payments, it said it will keep the same 30 percent share that it does for other In-App Purchases.
The iPhone had been exclusive to AT&T Inc. (NYSE: T) until this month when Verizon Wireless, a unit of Verizon
Communications (NYSE: VZ), started service and is selling it through its stores and at Best Buy Co. (NYSE: BBY)
and Wal-Mart Stores (NYSE: WMT). All three have numerous locations in the Dayton region.
The smartphone market is still dominated by Research in Motion's (Nasdaq: RIMM) Blackberry, while Apple's
iPhone and Google Inc.'s (Nasdaq: GOOG) Android devices are gaining ground.
Apple's tight control over subscriptions rankled some publishers who objected that the company wasn't allowing it
access to all subscriber information and wasn't letting them provide free access to the iPad to existing subscribers.
The company said on Tuesday that if it is not involved in a transaction, there will be no revenue sharing or exchange of customer information with Apple. Publishers will be required to provide their own authentication process
inside the app for subscribers that have signed up outside of the app.
Apple, which operates an Apple store in Kenwood Mall, said it will also require that if a publisher sells a digital
subscription separately outside of the app, that same subscription offer must be made available, at the same price or
less, to customers who wish to subscribe from within the app.
Despite appearing to give in to those objections that have been raised Apple made one change that may stir objections. It said that publishers may no longer provide links in their apps which allow the customer to purchase content
or subscriptions outside of the app.

© 2011 Thomson Reuters. No Claim to Orig. US Gov. Works.

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Click here for the press release.
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2/11/11 New Mexico Bus. Wkly. (Pg. Unavail. Online)
2011 WLNR 2784451
New Mexico Business Weekly
Copyright 2011 American City Business Journals
February 11, 2011
Tech tidbits: Angels for Agility, NM Software and Qnuru
Kevin Robinson-Avila
The New Mexico Angels are banding together for a $750,000 investment in Agility Ventures LLC.
Arizona-based Agility is a debt-equity firm that offers lease-loans and consulting services to WiFi companies nationwide. The firm invests in early-stage wireless broadband startups that need a lot of capital up front for infrastructure and equipment.
Agility is raising its third fund, and the NM Angels have committed $450,000. When the deal closes in late February, those commitments are expected to reach $750,000, said NM Angels President John Chavez.
That would make it the Angels’ largest single investment to date. The organization invested $650,000 in six deals
during 2010.
“This is an alternative investment for Angels that includes an income component and an equity component,”
Chavez said. “It’s generated a lot of interest among our members.”
Unlike direct investments in companies, which carry a lot of risk and usually don’t generate returns until an exit,
Agility provides hefty earnings fairly rapidly.
Fund participants receive quarterly interest payments on investments, Chavez said. They also earn a prorated share
of fund profits, plus a small equity stake in each company the fund invests in.
“It offers three income streams,” Chavez said. “That’s quite unique.”
The Angels made a $400,000 investment in Agility’s second fund, a $6.2 million pool formed in 2008.
Investors in that fund are earning 11 percent quarterly interest, said Agility Managing Partner Hal Hayden. Once the
principal is repaid to investors in 2012, profits will be distributed on a pro-rata share basis. That could drive total
returns for investors to 19 or 20 percent, Hayden said.
Agility is targeting $10 million for its third fund, with repayment of principal in 2014 and investment recovery by
2016, Hayden said.

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The NM Angels first approached Agility in late 2007, when Agility offered a $1 million line of credit to an Albuquerque WiFi startup that the Angels wanted to invest in. That deal fell through, but the Angels ended up investing
in Agility instead, Chavez said.
Since forming in 2004, Agility has invested in 51 WiFi companies in 13 states. Those firms serve nearly 115,000
wireless subscribers, generating about $7 million per month in revenue, Hayden said.
State Rep. Jane Powdrell-Culbert, R-Corrales, introduced a bill in this year’s legislative session to extend New
Mexico’s angel investment credit to 2015.
The credit, approved in 2008, is scheduled to expire in December.
The incentive allows accredited investors to receive up to a $25,000 state income tax break for each $100,000 investment they make, for a maximum of two investments annually. Investments must be in New Mexico-based hightech or manufacturing startups.
The state’s Economic Development Department certifies eligible investments, up to a maximum of $750,000 per
year. It tracks activity in the program for the Legislature.
As of August, 71 investors had received credit for 96 investments since 2008, according to an October memorandum from former EDD Secretary Fred Mondragón to the Legislature. Tax credits totaled $790,000 on $8.5 million
in investments.
Verge Fund General Partner Dave Durgin said the incentive encourages high-wealth individuals to make investments.
“It’s inspired more people with inherited wealth to become active investors,” Durgin said. “That means more capital
for local startups.”
New Mexico Software Inc. President and CEO Dick Govatski said his company has been swept up in a mobile
revolution in telemedicine.
The Albuquerque company, which provides Web-based medical and general business systems software, released
new mobile applications in January to allow medical personnel and administrators to instantaneously share teleradiology images and information through iPads and other mobile devices.
The apps are available to subscribers for free through the Apple App Store and Android Marketplace. A Honeycomb app for Motorola’s Zoom tablet will be available in mid-February.
“This means users have immediate access anywhere without having to boot up a desktop or a laptop,” Govatski
said. “This is not just iCandy. It has broad implications for telemedicine.”
The company’s XR-Express service allows doctors to examine medical images over the Internet, including X-rays,
CT scans, ultrasounds, EKGs and more. Physicians can send and receive those images on everything from iPads to
iPhones and iPods.
In addition, the company will request U.S. Food and Drug Administration approval for doctors to directly diagnose
teleradiology images on mobile devices.

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The FDA approved mobile diagnostics for the first time Feb. 4 for MIM Software Inc. of Ohio.
Demos of NM Software’s apps are available free for iPad (4.2) and Android (2.2) users. Visit [e-mail], or [e-mail], and type “password1” for access.
Qnuru has carved out a lucrative niche for its light-emitting diode (LED) bulbs in car dealership lots across the
country.
The company, created by Albuquerque-based Noribachi Group LLC, launched a line of LED retrofits last summer.
They allow customers to replace incandescent and florescent bulbs without installing new fixtures. Qnuru (pronounced kuh-new-roo) also offers solar-powered LEDs for customers who want to maximize energy savings.
To date, Qnuru has installed LED retrofits for lighting at 31 car dealerships in 13 states, said President and CEO
Rhonda Dibachi. The installations reduce electric bills by 80 to 85 percent, increase lumen output by 27 percent and
generate an average 24-month return on investment, she said.
“It lights everything up much more, turning outdoor lots into indoor-like showrooms,” Dibachi said. “That can potentially increase profits by attracting more customers. The lights are good for the top and bottom lines.”
Since mid-January, Qnuru has completed retrofits on three dealerships, including Emich Volkswagen in Colorado,
Expressway Toyota in Massachusetts and Lexus Santa Monica in California.
Dealer Tom Bohlman retrofitted Lexus of Santa Fe in July 2009, and plans to retrofit Lexus of Albuquerque.
“I’ve had like two dozen phone calls from dealers around the country wanting to know how it works,” Bohlman
said. “I think every car dealership around the U.S. will end up going this way.”
Qnuru is also marketing to sports facilities, and it’s about to sign a national grocery chain.
“The grocery chain is considering retrofits for all its stores and distribution centers nationwide,” Dibachi said. “If
we sign that contract, it will take us to the next level.”
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2/9/11 Pitt. Post-Gazette A1
2011 WLNR 2561665
Pittsburgh Post-Gazette (PA)
Copyright 2011 Pittsburgh Post-Gazette
February 9, 2011
Section: LIFESTYLE
FORGIVE ME, IPHONE, FOR I HAVE SINNED
MARIA SCIULLO, PITTSBURGH POST-GAZETTE
Among its many other features, the iPhone can now be used for higher calling.
"Confession: A Roman Catholic App" has the blessing of the church in America, thought to be a first among religious applications. Those purchasing the $1.99 app from Little iApps of South Bend, Ind., have access to a program
that not only invites users to examine their lives and actions, it keeps track of their sins.
"Our intention was never for people to do confession on their own," said Patrick Leinen, founder of Little iApps
with his brother, Chip, and their friend, Ryan Kreeger.
Mr. Leinen said he can't estimate how many sales of "Confession: A Roman Catholic App" there have been, but he
and colleagues are "shocked" by the blitz of media attention this week. Since its launch a week ago, stories have
appeared overseas -- including Britain and Australia -- and in national forums. Even the National Catholic Register
gave its stamp of approval.
Inspired partly by the Pope's World Communications Address last year, the developers worked with the Rev. Thomas Weinandy, executive director for the United States Conference of Catholic Bishops' Secretariat for Doctrine and
Pastoral Practices, as well as the Rev. Dan Scheidt, head of a parish in Indiana.
Mr. Leinen said that upon completion of the app, his company copied the text into document form and submitted it
for imprimatur before Bishop Kevin Rhoades of the Diocese of Fort Wayne.
"The priests have been very good to work with ... we've even had priests go to confessional with it," Mr. Leinen
said.
Although unusual, "Confession" is not unique. Apple's App Store features about a half-dozen apps focusing on
confession in the Catholic Church, including "iConfess" ($2.99) and "Mea Culpa" ($1.99).
The latter was created by Travis Boudreaux of Breaux Bridge, La., who used to study the church's Examination of
Conscience in preparation for attending confession.

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"Then my wife bought me an iPhone for my birthday and since I'm a Web developer, I had written a Web page version of it and shared the Web address with some friends," Mr. Boudreaux said.
He taught himself to write the program, and about a year later, began selling it through the App Store. It's had more
than 2,000 downloads.
The Rev. Ronald Lengwin, spokesman for the Diocese of Pittsburgh, has not yet seen any of the confession apps,
but said it was probably a positive: "Anything that would help them understand their conscience and their behavior
so it reflects the teaching of Christ? Certainly, that's good."
"Confession" and "Mea Culpa" work this way: users create a profile that includes name, gender, occupation, etc.
After logging into "Confession," for example, the user has the choice of "Examination," "Confession" and "Prayers."
"Examination" brings up lists of sins under two categories: "Responsibilities to God" and "Responsibilities to Others." A tap to the screen might bring up a list, including "Have I not asked the Holy Spirit to help me do what is
right?"
If the user feels they are lacking in any area, the program can save these choices for future contemplation.
There is also a "Custom" category. Tap here and the result is the somewhat jarring choice of "Click the Edit button
above to add or remove custom sins."
After all, removal of sins is what confession is all about.
The Rev. Louis Vallone is pastor of both St. John of God in McKees Rocks and St. Catherine of Siena in Crescent
Township, Beaver County. He said he appreciates the apps' ability to help users keep on top of their daily devotions.
But he was amused by the "shopping list" approach of checking off your sins.
"There can be a danger [in that] the person putting the list together may have their own take on what's wrong and
what's not wrong," he said. Apps are helpful "depending on the sophistication and nuance" of the programs.
"Again, it's like the shopping [apps] that might tell you to do your shopping in the cereal aisle first, but it doesn't tell
you which cereal. But then there are some shopping list [apps] that might say 'go to the produce department and
make sure the bananas you buy are a little green so they'll last a few days.' "
High-tech meeting high church might not be quickly accepted in some circles, but it's inevitable. Mr. Boudreaux
said his mother was attending confession, face-to-face, when the priest asked her what she was doing with her smart
phone.
"She explained it was an Examination of Conscience and he just said 'Oh, that's fine then.' "
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2/7/11 APALERTBUS 16:21:25

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2/7/11 AP Alert - Bus. 16:21:25
AP Alert - Business
Copyright 2011 The Associated Press
February 7, 2011
NY Callaway BookApps 02 07
STK
IN REA PUB BKS CPR
SU SLS
TO BOOK, BUSINESS, AND RETAILING EDITORS:
Callaway Digital Arts' Beautifully Rendered Children's Books Top App
Store Chart
NEW YORK, Feb. 7, 2011 /PRNewswire/ -- Callaway Digital Arts
(http://www.callaway.com), interactive publisher of premium children's and
lifestyle applications for the iPad, today announced that its iPad
apps Thomas & Friends: Misty Island Rescue and The Monster at the End
of This Book are the No. 1 and No. 2 best-selling book apps in Apple's
App Store. Callaway's wildly successful Martha Stewart Makes Cookies
app was selected as the iPhone App of the Week and is currently the
No. 6 best-selling lifestyle app in the App Store.
"Callaway Digital Arts is paving the road to the digital future," said
Callaway Digital Arts Chairman and Chief Creative Officer Nicholas
Callaway. "We are honored that Martha Stewart Makes Cookies is

© 2011 Thomson Reuters. No Claim to Orig. US Gov. Works.

2/7/11 APALERTBUS 16:21:25

featured as App of the Week and just as thrilled that Thomas &
Friends: Misty Island Rescue and The Monster at the End of This Book
are the top two Book apps in the App Store. Callaway Digital Arts is
solving the mobile app discovery problem with our revolutionary
approach to storytelling."
Thomas & Friends: Misty Island Rescue, developed for iPad by Callaway
Digital Arts in partnership with HIT Entertainment, is now the No. 1
best-selling book app in the App Store. Misty Island Rescue brings
Thomas the Tank EngineT to life in a beautiful app based on the
animated feature-length movie. The app chronicles Thomas' adventures
as he leaves the Island of Sodorto to build a new Search and Rescue
Center with vibrant multi-touch animation and narration, and also
includes engine and story-related sound effects, games, CG animated
video, and art activities, enabling children and families to engage in
the story via multiple touchpoints.
The Monster at the End of This Book, recreated for iPad by Callaway
Digital Arts and Sesame Workshop, is at No. 2 on the App Store book
app chart. The Monster at the End of This Book enhances the classic
book first published in 1971 with a completely immersive user
interface that draws children into the story. As everyone's favorite
lovable, furry blue monster, Grover, tries to prevent readers from
reaching the end of the book by securing pages with everything from
ropes to brick walls, children delight in interacting directly with

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2/7/11 APALERTBUS 16:21:25

the story elements. Narrated by Grover himself, The Monster at the End
of This Book for iPad features lively animation, word highlighting to
help build reading skills, and playful parent tips from the
educational experts at Sesame Street.
Thomas & Friends: Misty Island Rescue for iPad is available for a
limited-time price of $4.99, and The Monster at the End of This Book
for iPad is available for $3.99.
Martha Stewart Makes Cookies for the iPad and iPhone was recently
updated just in time for Valentine's Day. The update includes 26 tasty
new recipes, bringing the total recipe count for the iPhone to more
than 75 delicious recipes. The new holiday-themed design includes a
paper cut-out heart motif as well as doilies highlighting cookies
perfect for Valentine's Day baking. Limited-time holiday functionality
will give users a surprise to be revealed on Valentine's Day and the
ability to send virtual cookies to their sweethearts.
Martha Stewart Makes Cookies for the iPad is available for $2.99 for a
limited time (through Valentine's Day) and the iPhone version is
available for $0.99.
All of Callaway Digital Arts' apps are available from the App Store at
http://www.itunes.com/appstore/.
About Callaway Digital Arts
Callaway Digital Arts (CDA) publishes premium lifestyle and children's
applications for Apple's iPad, iPhone, and iPod family of products.
CDA's in-house studio brings talented storytellers and digital artists

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2/7/11 APALERTBUS 16:21:25

together to create high-quality applications that leave a lasting
impression on people of all ages. Funded by the Kleiner Perkins
Caufield & Byers iFund, CDA's apps include Martha Stewart Makes
Cookies, Miss Spider's Tea Party (for the iPad, iPhone, and iPod
Touch), Miss Spider's Bedtime Story (for the iPad),Sesame Street's The
Monster at the End of This Book, Thomas & Friends: Misty Island
Rescue, and(RED): The Lazarus Effect. For more information about CDA,
visit http://www.callaway.com.
SOURCE Callaway Digital Arts
-0-

02/07/2011

/CONTACT: Katherine Madariaga, [phone], [e-mail], for Callaway Digital Arts
/Web Site: http://www.callaway.com / CO: Callaway Digital Arts
ST: New York
IN: REA PUB BKS CPR
SU: SLS
PRN
-- SF43422 -0000 02/07/2011 11:20:44 EDT http://www.prnewswire.com
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2/6/11 DTRTFP D3

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2/6/11 Det. Free Press D3
2011 WLNR 2366940
Detroit Free Press
Copyright 2011 Gannett
February 6, 2011
Section: Life
Alternatives to the gym
February 6, 2011
There are lots of fitness options beyond a typical gym membership. You can do exercise videos, sign up for a class
through your local recreation department, buy some in-home equipment and create your own regimen or hire a personal trainer.
Here are some resources that might help:
• To find personal fitness trainers certified by the American College of Sports Medicine, visit www.acsm.org. Under "Resources for General Public," click on ProFinder for a searchable database of certified trainers in Michigan.
• For more information about Henry Ford Health System's Prevention Thru Exercise and Education program, call
313-972-1919 and make an appointment.
• Comcast offers free exercise videos through its On Demand cable television service. Click on "Sports & Fitness,"
then "Exercise TV" for access to dozens of videos -- some only 10 minutes long. Contact Comcast at Comcast.com
or call 800-934-6489, or ask your local cable provider about similar programs. The same service, Exercise TV, sells
exercise videos online at www.exercisetv.tv that can be downloaded onto a PC or mobile device.
• Apple's App Store offers many kinds of downloadable exercise trackers and video workouts for those who use
the iPhone, iPod Touch and other Apple products.
• WiiFitPlus, the latest update for Nintendo's popular exercise gaming program WiiFit, includes new exercises and
training programs to be used with the WiiFit balance board. Cost is $19.99 for a disc. The program is available
through wiifit.com and local retailers.
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2/2/11 Cincinnati Bus. Cour. (Pg. Unavail. Online)
2011 WLNR 2098088
Cincinnati Business Courier
Copyright 2011 American City Business Journals
February 2, 2011
IPhone app makers brace for Verizon rush
Makers of apps for Apple Inc.'s iPhone are eagerly awaiting this month's launch of sales of the popular device by
Verizon Wireless.
Millions of potential new customers will be loading up their new smartphones with apps, creating a potential windfall for the developers who have created roughly 350,000 software programs for the iPhone.
Research firm IDC estimates that the addition of Verizon Wireless and other CDMA carriers to the iPhone should
grow iPhone app sales to $6 billion from last year's $2.8 billion in sales.
That doesn't necessarily mean most of those who offer their programs on the App Store will get rich, however.An
analysis done last year estimatedthat after spending between $15,000 and $50,000 on development, the annual median revenue for a paid app through the App Store is less than $700.
Creators of top apps can make hundreds of thousands or more and they are the ones who are expected to reap the
Verizon Wireless windfall beginning this month.
It's not just getting a crack at Verizon's customers that has app developers excited, either. It's also the more reliable
service that it is vaunted to provide in highly congested areas such as the Bay Area and New York.
"Availability and connectivity are very important to us, and the network has been our Achilles heel," Ge Wang, cofounder of Palo Alto-based mobile music app company Smuletold The Street last week.
Sam Altman, co-founder of Mountain View-based social game Loopt, thinks there is going to be a massive "land
grab."
"We think there will be a feeding frenzy with the Verizon iPhone of tons of people downloading apps like crazy,"
he said.
Verizon's existing customers can start buyingthe Apple (NASDAQ:AAPL) smartphones on Thursday and the rest
of the U.S. can start buying them on Feb. 10. The company has 14 Cincinnati-area retail locations.
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2/2/11 Det. Free Press (KRT) (Pg. Unavail. Online)
2011 WLNR 2108995
Detroit Free Press
Copyright 2011 Detroit Free Press
February 2, 2011
Report: Apple changes App Store purchase rules
Mark W. Smith
Detroit Free Press
In a move set to slow progress by digital publishers, Apple has further restricted how content can be sold
through apps that run on its popular iPad and iPhone devices, the New York Times reported Tuesday.
At issue: money. Apple wants a cut from publishers who sell their content through apps.
Apple rejected an app from Sony, the Times reported, that would allow users to buy e-books through the Sony
Reader Store and then read them on the iPad.
Apps like the Kindle app from Amazon have skirted Apple's restrictions previously by forcing users into the Safari
Web browser to actually buy an e-book. Then, when the reader returns to the iPad or iPhone app, the book is available for them to read.
Apple gets a 30-percent cut from all purchases made through its App Store, including both app purchases and services bought while inside the app.
It seems Apple also wants to disallow the type of procedure that Amazon uses, prohibiting customers from accessing content they have bought outside the App Store.
It's a significant shift for Apple, which is planning on launching its own daily iPad newspaper called The Daily at a
news conference today.
Apple has also informed newspaper publishers that it will not allow them to give current print-edition subscribers
free access to newspaper content in an iPad app. Doing so would leave Apple out of its 30-percent cut.
It's a big power move from Apple, which has gained a huge head start in the tablet market with the success of the
iPad.
Android tablets will face a big test this year as a sea of competitors hit the market to take on the iPad.
But the Samsung Galaxy Tab, the most high-profile Android tablet on the market, has only sold 2 million units, the
company said.

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Apple sold more than 7 million iPads in the last quarter of 2011.
The main attraction to Google's Android platform, though, has long been its more open nature. Apple _ known for
building closed devices that often require content to be bought through Apple _ says it creates a better experience by
controlling the software and hardware.
The move today by Apple, though, feels at the outset to be a bit draconian.
There are no doubt thousands of apps on the iOS platform that allow for content from other places to be displayed.
Will they all be removed?
We'll see this month where Apple is headed with these new rules. One thing is for sure, though: They've almost
certainly made developers pause, which is dangerous on any platform.
___
(c) 2011, Detroit Free Press.
Visit the Freep, the World Wide Web site of the Detroit Free Press, at http://www.freep.com.
Distributed by McClatchy-Tribune Information Services.
_____
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1/19/11 Alameda Times-Star (CA) (Pg. Unavail. Online)
2011 WLNR 1187819
Alameda Times-Star (CA)
Copyright 2011 Alameda Times-Star. All rights reserved. Reproduced with the permission of Media NewsGroup,
Inc. by NewsBank, Inc.
January 19, 2011
Section: Business
Biz Break: Apple's top apps Yes, Facebook, 'Angry Birds' are on the list
Frank Michael Russell [e-mail]
Today: Apple is closing in on 10 billion downloads from its App Store. Plus: eBay earnings. And: Nintendo's new
3DS; Wells Fargo and Goldman Sachs earnings.
Apple's top apps
Apple -- the Cupertino maker of Mac computers and "i" devices -- is counting down today to the 10 billionth
download from its iTunes App Store.
In the meantime, it's listing the top all-time apps by number of downloads for the iPhone and the iPad.
The top free iPhone apps include Facebook, Pandora, Google Mobile, Shazam and Movies by Flixster. The top paid
iPhone apps include "Doodle Jump," "Tap Tap Revenge 3," "Pocket Gods," "Angry Birds" and "Tap Tap Revenge
2.6."
As for the iPad, the top free apps include Pandora, Google Mobile, Movies by Flixster, Google Earth and Yelp. The
top paid iPad apps include SoundHound, "Stick Wars," FlightTrack, "Backbreaker Football" and Calorie Tracker.
A day after Apple reported a record holiday quarter, the company's stock finished regular trading today at $338.84,
down $1.81, or 0.5 percent from Tuesday's closing price. Earlier, though, the stock reached an all-time high of
$348.60 before turning downward.
eBay earnings
San Jose online auction powerhouse eBay this afternoon reported a $559 million profit for its holiday quarter, down
59 percent from a year earlier, when the company logged a $1.4 billion gain from a sale of a controlling stake in
Internet calling service Skype. Fourth-quarter revenue jumped 5 percent to $2.5 billion.
"We are driving strong global growth at PayPal and strengthening our core eBay business," eBay CEO John Dona-

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hoe said in a statement accompanying the results. "And we are innovating quickly in areas such as mobile, which is
helping to position us at the forefront of trends shaping the future of shopping and payments."
Excluding certain costs, eBay earnings came in at 52 cents a share. On that basis, eBay's results exceeded Wall
Street estimates. For the current quarter, eBay expects revenue of $2.4 billion to $2.5 billion. For all of 2011, eBay
expects revenue of $10.3 billion to $10.6 billion -- exceeding Wall Street forecasts of $10.2 billion, according to
Bloomberg News.
The results from eBay came just after the stock markets closed today. Earlier, eBay shares finished regular trading at
$29, down 45 cents, or 1.5 percent, from Tuesday's closing price. The stock was up in after-hours trading.
Nintendo 3DS
Japanese video game giant Nintendo today revealed that its 3DS portable game player will be available in the U.S.
on March 27 for $249.99.
The device has two screens, which Nintendo says will allow for three-dimensional visuals without wearing special
glasses. Nintendo expects 30 games will be ready for the device by June. Games made for the Nintendo DS can be
played on the device with 2-D visuals.
Financial headlines
Wells Fargo: The San Francisco banking giant reported a $3.4 billion profit for its fourth quarter, up 21 percent
from a year earlier. Revenue, at $21.5 billion, was down from $22.7 billion in the fourth quarter of 2009.
The company's profit attributable to common shareholders was $3.2 billion, or 61 cents a share. According to an
Associated Press report, that was in line with Wall Street expectations.
Goldman Sachs: The giant Wall Street investment house had a fourth-quarter profit of $2.23 billion after preferred
dividends, down 53 percent from a year ago, according to AP. Revenue dropped 10 percent to $8.64 billion.
For all of 2010, Goldman employees earned $15.4 billion in salary and bonuses, down 5 percent from 2009.
Silicon Valley tech stocks
Up: Oracle.
Down: Apple, Google, Intel, Cisco Systems, Hewlett-Packard, VMware, eBay, Gilead Sciences, Yahoo.
The tech-heavy Nasdaq composite index: Down 40.49, or 1.5 percent, to 2,725.36.
The blue chip Dow Jones industrial average: Down 12.64, or 0.1 percent, to 11,825.29.
And the widely watched Standard & Poor's 500 index: Down 13.10, or 1 percent, to 1,281.92.
Check in weekday afternoons for the 60-Second Business Break, a summary of news from Mercury News staff
writers, The Associated Press, Bloomberg News and other wire services. Contact Frank Russell at 408-920-5876.
Follow him at .

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1/17/11 New Mexico Bus. Wkly. (Pg. Unavail. Online)
2011 WLNR 1015931
New Mexico Business Weekly
Copyright 2011 American City Business Journals
January 17, 2011
New Mexico Software releases images app
Subscribers to New Mexico Software Inc.’s teleradiology services can download an iPad application for free to
view and share medical images from almost anywhere.
The Albuquerque company is a leading provider of Web-based medical and general business systems software. Its
premier product and service is XR-EXpress, which allows doctors to examine medical images over the Internet, including X-rays, CT scans, utlrasounds, EKGs and more.
The company’s new medical Picture Archiving Communications System (PACS) is compatible with Apple Inc.’s
smart phones and portable devices through the Apple App Store and can be downloaded without charge, said President and CEO Dick Govatski in a new release.
The application permits users to print wirelessly to any ePrint wireless printer. It also can provide a one-time login
to clinicians so they can see the results of radiology and cardiology exams, Govatski said.
“All current customers of the TeleRad Service, as well as EX-EXpress users, can immediately download the application from the Apple Apps Store and begin using it with their current login and password,” Govatski said. “The
application works seamlessly with the Web version.”
The new app enables subscribers to use an iPad to show patients their digital X-rays almost anywhere outside a
physician’s office. It also allows physicians to share X-rays with medical specialists remotely.
NM Software (OTCBB: NMXC) formed in 1995. It began trading on the over the counter Bulletin Board exchange
in 1999.
EDITION: albuquerque
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12/26/10 Milwaukee J. & Sentinel 6
2010 WLNR 25435082
Milwaukee Journal Sentinel (WI)
Copyright 2010 Journal Sentinel, All Rights Reserved.
December 26, 2010
Section: E Cue
New iDevice is bursting with potential | Tech Watch
Stanley A. Miller II
Staff
Many of you opened up an iOS device Saturday for a holiday gift, which means you scored an iPod touch, an
iPhone or an iPad.
It's slick, it's shiny, and for the moment, probably pretty empty.
Don't worry, Apple's iTunes is bursting with everything needed to transform that iDevice to an app-running, musicplaying, video-viewing dream machine. And of course, it's easy to iTunes will be an essential tool for converting
your CD collection to digital music files and organizing videos. It will also be a pearly gateway for browsing the
App Store.
There are more than 300, 000 apps in iTunes, and wading through them can be a bit daunting. Still, there are some
strategies to help sort through things, starting with searching for apps based on your interests.
If you are into Facebook, then obviously the Facebook app will be important. Just like the Twitter app is for tweeters and the Netflix app is for the Netflix subscribers.
Google much? There's a suite of Google apps, including the Google Mobile App, Google Voice, Google Books and
Google Latitude. Check and see whether your bank has an app. Do you always fly a specific airline? It's very possible your favorite carrier has an app in iTunes, too.
Next, drill down into your favorite hobbies: Enjoy wine? Cooking? Gardening? Comics? Indeed, there are many
apps for every interest.
Apple even offers a list of suggested programs in its Apps Store Essentials "apps starter kit," which while certainly
worthy of consideration might not be all that essential depending on your interests. Finally, after browsing the "top
charts" in iTunes for paid and free apps, here are a few more for your consideration.
The tricky thing about apps is that although many are interesting at first, the novelty can wear off quickly. Here are

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a few with some straight-up staying power - some free, some paid - apps that you'll likely go back to over and over
again.
Dragon Dictation records what you say and eerily accurately transcribes it to text, which can then be quickly copied
and pasted into another app, e-mailed, texted, Facebooked or tweeted. It's exceptionally convenient when you don't
have time to tap in information. And it's free.
White Noise: Many apps have "white noise" somewhere in the name. Look for the one from TMsoft, which has
crafted a lovely app with a variety of sounds to help drown out the chattering of co-workers or a snoring loved one.
Most of the selections, especially the "Amazon jungle" and "heavy pouring," are balanced just right so you can still
concentrate on what you're doing. It costs $1.99.
Dial Zero calls the customer service numbers of more than 600 companies and automatically jumps through the
hoops so you can talk to a living person instead of wading through voice prompts. It's sweet, and it's free.
Tango Video Calls: Video chat with friends who have the fourth-generation iPod touch, iPhone 3G, iPhone 4 or
Android phones. It works over 3G or Wi-Fi Internet connections, and it taps into your iDevice's contacts to help
invite friends so they can use the service.
It's free, and it's easy.
WeatherBug Elite: This app has a lot of what you'll want in a weather program, including current conditions, forecasts and the ability to easily toggle between multiple areas - around town or across the country - quickly and easily.
There's also robust weather mapping, videos and local weather cameras, all for 99 cents.
RAGE HD: This first-person shooter is an impressive demonstration of just how amazing iOS games can be. Blast
your way through apocalyptic levels as gruesome creatures of all kinds try to kill you. RAGE HD is fast-action, impressive animation and elegant technology, and it costs $1.99. If RAGE sounds too intense, try an insidiously addictive word puzzle game called Abca for $1.99.
JSOnline: If you are reading this story and you own an iOS device, then the Journal Sentinel's app is an easy call.
News stories, features, blogs, photos and videos all bundled in a neat, tidy, free package that's easy to read and navigate.
iBooks: Even if you aren't sure whether you want to invest in iBooks downloads, the app is worth having for reading and organizing any PDF (portable document files) you might download such as restaurants' online menus or
documents from work. Amazon's Kindle app is also worth owning because your purchases can be accessed on different devices, and there are many e-books available for free. Both of these e-reading apps are free.
Wunder Radio: So many radio stations are beaming their broadcasts over the Internet, too, and Wunder Radio
wrangles more than 50, 000 of them into an iOS device. Search for favorite stations, browse by categories, use GPS
to seek out local broadcasters and bookmark favorites - among many other features. All that functionality comes at a
relatively steep price of $6.99.
These apps are only the beginning of transforming that new iDevice into a personal portable supercomputer, and
there are many, many more toys and tools to try.
Stanley A. Miller II covers personal technology for the Journal Sentinel. Reach him at [phone] or [e-mail]. He tweets @stanmiller.

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Copyright 2010, Journal Sentinel Inc. All rights reserved. (Note: This notice does not apply to those news items
already copyrighted and received through wire services or other media.)
EDITION: Metro
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12/24/10 Chattanooga Times (TN) (Pg. Unavail. Online)
2010 WLNR 25365488
Chattanooga Times (Free Press, TN)
Copyright 2010 Chattanooga Times Free Press, Tenn.
December 24, 2010
2010 gaming breaks records, partnerships
Casey Phillips
Chattanooga Times Free Press, Tenn.
Dec. 24--Assuming gamers could be distracted from the release of high-profile titles such as "Halo: Reach" and
"Call of Duty: Black Ops," there were plenty of memorable moments occurring behind the scenes in the video-game
industry this year. Here are 10.
1. The Infinity Ward debacle.
This March, in a move that tore apart one of the world's most successful studios, publisher Activision dismissed
Jason West and Vince Zampella, the president and CEO of "Call of Duty" developer Infinity Ward, citing a breach
of contract.
A messy legal battle ensued that included a countersuit by more than 30 current and former Infinity Ward employees for millions of dollars in unpaid royalties and bonuses from "Call of Duty: Modern Warfare 2." About half the
studio resigned, many to follow West and Zampella to their new studio, Respawn Entertainment, which sought financial backing from EA, one of Activision's main competitors.
2. "Call of Duty: Black Ops" breaks sales records.
Within a month of the dismissal of Infinity Ward's leadership, Activision announced that developer Treyarch would
be behind the next game in the "Call of Duty" series.
With 33 million units sold between them, the "Modern Warfare" branch of the franchise is a titan in the industry,
but with the studio responsible for its development in shambles, its future seemed uncertain. To add to cause for
concern, Treyarch's last mainline contribution to the franchise, "Call of Duty 3," was one of the series' lowest-rated.
Despite this, gamers expressed their faith at the checkout counter. Within 24 hours of going on sale Nov. 9, "Black
Ops" sold a monstrous (and record-setting) 5.6 million copies. Within five days, its sales reached an estimated $650
million.
3. "Duke Nukem Forever" almost finished.
The one-liners, lethal weaponry and blond crew cut of Duke Nukem made him one of gaming's most beloved char-

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acters when "Duke Nukem 3D" debuted in 1996. As a result, gamers were over the moon in 1997 when developer
3D Realms announced a sequel, "Duke Nukem Forever," was in development.
For 13 years, the game was delayed so often that it became the poster child for vaporware (mythical titles that will
never see the light of day). In 2009, 3D Realms abandoned the game for good, but on Sept. 3, Gearbox Software
announced it had taken the reins. The studio produced a surprisingly highly polished, playable demo and promised a
2011 release, prompting gamers everywhere to cry "Hail to the King, baby."
4. EA removes playable Taliban from "Medal of Honor."
When EA decided to reboot "Medal of Honor," its long-standing WWII shooting franchise, it brought the series into
a modern-day setting with missions based in Afghanistan. When it was revealed that players would be able to play
as the Taliban during multiplayer matches, politicians as far away as the United Kingdom, Canada and New Zealand
issued scathing responses and called for bans of the title.
Rather than support the feature, as Activision did in 2009 with the controversial "Modern Warfare 2" mission involving slaughter of civilians in a Russian airport, EA capitulated. When the game launched Oct. 12, all references
to the Taliban were replaced with a more generic "opposing force" moniker.
5. Microsoft and Sony attempt upset of Nintendo's monopoly on casual gaming.
On Sept. 17, Sony released PlayStation Move, a motion-based system using a combination of a camera and wand to
control games. On Nov. 4, Microsoft released its own motion-based system, the completely controller-less Kinect,
which utilizes an infrared sensor to track player's movements.
Both games' launch libraries were full of mini-game collections and titles featuring simplistic or family-friendly
gameplay targeted toward casual gamers, a demographic typically associated with the Nintendo Wii. Sony confirmed shipment of 2.5 million units in Europe and the United States during the first month after Move's launch.
Microsoft posted the same number in sales and predicted double that number by the end of the year.
6. Apple claims devices' superiority in handheld gaming.
Since 2004, there have been only two major players in the handheld gaming market, the Nintendo DS and the Sony
PlayStation Portable, which was released in 2005. During its annual Special Music Event on Sept. 1, however, Apple executive Philip W. Schiller claimed the iPod and iPhone were superior gaming platforms. In defense of that
statement, he cited the lower price point of most titles in the 21,000-strong game library on the App Store.
The comment received a huge response from gamers and a scathingly ironic TV spot from Sony. On the website
Gamespot alone, Schiller's comments drew hundreds of user retorts, mostly from supporters of Sony and Nintendo's
devices, who argued that App Store games are designed for casual, not hard-core, gamers.
7. Nintendo 3DS this year's only system announcement.
The Electronic Entertainment Expo marked the fifth year in a row that Microsoft, Sony and Nintendo failed to announce the next generation of hardware consoles. This was in keeping with each company's stated intention of supporting their current systems longer than the traditional five-year hardware cycle.
What it lacked in console announcements, however, E3 made up for when Nintendo unveiled the 3DS, a follow up
to its 6-year-old DS handheld. The announcement was accompanied by major support from third-party publishers, a

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traditional weak point for Nintendo hardware. The system's true killer feature, however, was its use of autostereoscopy, which simulates 3D visuals without the need for goggles.
8. Game companies take steps to disrupt used game market.
The used game market has long been a sore point between game retailers such as GameStop and game developers
and publishers, who don't receive money when stores resell games.
This year, several publishers took steps to encourage gamers to purchase titles new instead of used. "Dragon Age"
and "Mass Effect" developer EA included codes in some games for extra content that expired after being activated
and attached to a user's account. EA Sports and THQ both adopted a more restrictive approach, including one-time
passes for online play with some titles. After activation, these codes expired, requiring secondary purchasers to pay
a one-time fee to access multiplayer features.
9. Roger Ebert says video games aren't art, then recants ... sort of.
In an April 16 blog, film critic Roger Ebert wrote: "No one in or out of the [video gaming] field has ever been able
to cite a game worthy of comparison with the great poets, filmmakers, novelists and poets" and that "No video
gamer now living will survive long enough to experience the medium as an art form."
The gaming community responded in droves, including a multipage feature in the magazine Game Informer
wherein game developers refuted Ebert's position. Ebert's blog also received about 4,800 reader posts, which he said
amounted to more text than "Anna Karenina," "David Copperfield" and "The Brothers Karamazov" combined.
In a second blog on July 1, Ebert said he stood by his position but admitted he shouldn't have made his statements
without being more familiar with the experience of video gaming.
10. Bungie bids 'Halo' farewell.
When "Halo: Reach" was released Sept. 14, it marked the end of an era for developer Bungie as the last title the
company would make before splitting from Microsoft Game Studios. "Reach" was the last Bungie-developed game
in Microsoft's flagship series, though Microsoft retains intellectual property rights to future titles in the "Halo" franchise. Just as "Reach" was about to enter beta testing phase in April, Bungie announced it had signed a 10-year publishing agreement with Activision Blizzard and was working on a new intellectual property, its first in 10 years.
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12/15/10 Orange County (Cal.) Reg. (Pg. Unavail. Online)
2010 WLNR 25154248
Orange County Register, The (CA)
Copyright 2010 ProQuest Information and Learning Company; All Rights Reserved.
December 15, 2010
Section: NEWS
Quick on the draw ; Two O.C. companies create an app that turns an iPad into a sketchbook.
ian hamilton; ian hamilton Register writer
draw
"A lot of people of all ages doodle - but not a lot of people are going to take a sketchpad and book on a plane."
Ross Sarracino president of Walter Foster Publishing
949-229-2426 or [e-mail]
A new app for Apple's iPad produced by two Orange County companies can turn the device into a portable
sketchbook that teaches users how to draw.
The sketches accompanying this article are examples. The left image was produced by me and the right image by an
Orange County Register graphic artist.
These two images represent two ends of a spectrum - the left sketch produced by someone with no drawing experience while the image at right was made by someone with little iPad experience.
The app used to do this was the "Learn To Draw Digital Sketchbook," which debuted in Apple's App Store on
Tuesday for $2.99. The app was made through a partnership between two Irvine- based companies - app maker
MEDL Mobile and Walter Foster Publishing, a maker of printed how-to drawing guides.
Walter Foster has around 400 books in print, including ones teaching people how to draw Disney and Nickelodeon
characters. The company's books could probably be found in any Michaels store, while MEDL Mobile has around
40 apps in the iPhone app store under its own brand and others it built for corporate partners.
Dave Swartz, one of the co-founders of MEDL Mobile, believes the new app marks an important step in the evolution of iPad becoming a content creation tool rather than a device primarily for media consumption.
"No one has ever taught someone how to draw on an iPad," Swartz said. "This is really version 1.0 of a brand-new

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category of application."
iPhone and iPad are actually home to numerous drawing apps including ones that are high-powered enough that, in
the right hands, can be used to produce impressive works of art.
The app Brushes has been used to produce artwork for the cover of magazines, and impressive pieces have been
produced by the app Sketchbook Pro too. There are optimized versions of both apps for iPhone as well as iPad.
But a search of the App Store didn't reveal any apps like this one.
The main interface walks users through how to draw step by step, with audio and text instructions.
The blue lines act as guides, and the user can adjust how visible they are compared with the sketching. Essentially
people can trace each step.
Apple's current tablets (iPod Touch, iPhone, iPad) don't recognize pressure, so there is an on-screen dial for adjusting that as well as the size of the tip and the hardness. Users pinch to zoom in and out and use two fingers to move
around the page.
It's very simple and probably too simple if compared with those high-level drawing apps used by skilled artists.
But this isn't about skilled artists.
"A lot of people of all ages doodle - but not a lot of people are going to take a sketchpad and book on a plane," said
Ross Sarracino, president of Walter Foster Publishing. "Most adults still draw like they're 10 years old. It's a learned
experience."
"There are a number of iPhone drawing or doodling apps. But none of them provide content or have the content that
we have," he said.
The $2.99 app comes with four lessons - a dragon, face, horse and plant - but people can buy more lessons for between $2.99 and $7.99, according to MEDL Mobile.
But how good is the app?
That's up to the user.
Apps can be updated frequently too.
"We're going to get a lot of customer feedback. We're going to get people who absolutely love it and we're going to
get people who think that it could have been better," Swartz said.
"We need usability studies. There's no better usability study than putting it out on the App Store and letting people
review it," he said.
draw
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12/8/10 NOTPCN C

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12/8/10 Times-Picayune C
2010 WLNR 24274916
New Orleans Times Picayune
Copyright 2010 The Times-Picayune Publishing Corporation. All Rights Reserved. Used by NewsBank with Permission.
December 8, 2010
Section: LIVING
Dress rehearsal
When you need to know if that sweater goes with those pants, there are smart phone apps for that
Susan Langenhennig
It's a Thursday afternoon, and I'm standing in front of the full-length mirror in my bedroom, iPhone in hand, ready
to snap a photo of my reflection. The first couple of tries come out blurry. Then, click, a sharp image. I hit send.
Minutes later, fashion advice starts rolling in from the ether. My outfit -- gray skinny jeans, tall brown boots, a long
purple sweater layered under a short charcoal cardigan -- gets mixed reviews.
Enter the world of smart phone style advice. Less than two minutes after uploading the photo, Leyna -- first names
only in the digital fashion community -- gives my look a thumbs up on Glamour magazine's "Go Ask A Stylist"
iPhone application. "I love your outfit! All the layers work great, and that purple is super pretty on you."
Then, over at "Go Try It On," another iPhone app, my ensemble gets a "Wear It" verdict, but not with universal
approval. The vote tallies 30 yeas (represented as up-facing clothes hangers), 19 nays (down hangers), and one written review from Megan B. -- "Like the layers! You look good."
For anyone willing to welcome complete strangers into their closets and fitting rooms, there's live, instant and, surprisingly enough, helpful clothing advice available day and night. In the case of Go Try It On and Ask A Stylist -both free through the Apple App Store -- it's like having a virtual chorus following you around, opera-style, ready
to jump in with critiques while you're getting dressed.
As I waited for a review of my outfit, I thumbed over to the "give an opinion" page on Go Try It On. Rinnie K.
from Geneva, Switzerland, was seeking advice on a denim and hoodie combo (OK but not very pizazzy). Scott R.
from Miami was checking his untucked shirt and jeans before a date (dress it up a little more with darker denim),
and Magen H. of Rustburg, Va., wanted a yea or a nay on an eye-popping pair of leopard print, red-heeled pumps
(yea, but only wear them with something very simple, like a little black dress).
Remarkably, reviews -- at least on these two apps -- were all supportive, even when the outfits weren't a hit. On Go
Try It On, the app makers even sound a bit like kindergarten teachers, reminding everyone to be friendly -- "Remember, our comments are helpful, not hurtful."

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After scrolling for a while, I looked up at the clock. I'd wasted a whole half hour hunched over my phone, thumbing
through strangers' outfits, like some sort of fashion voyeur. Almost as intriguing as the clothes were the backgrounds
in the photos: the unmade beds, the floral wallpaper, the bathroom counters filled with hair dryers, flat-irons and
perfume bottles.
For fashion fanatics, apps are a wonderful new time-suck, offering not just style advice but the latest, coolest portals
into the worlds of beauty, glamour and designer clothing (many major labels now have apps).
This holiday season, smart phones are changing the way we shop, as well as dress, with applications to help you
bargain hunt, search the sales and even find the nearest bathroom when you're on a marathon shopping spree.
While it's still only a small part of the market, purchases made via mobile phones will ring up to $3 billion in sales
in 2010, with that number anticipated to grow to more than $27 billion in 2015, said Gwenn Bézard, author of a new
study on mobile payments for the Boston-based research firm Aite Group.
Apps also have upped our expectations, according to a study by Harris Interactive. It found that 76 percent of users
believe "all brand-name companies and organizations should have mobile apps to make shopping or interacting with
them easier."
So what are the best fashion and shopping apps? I spent an entire Thursday glued to my computer scrolling through
the Apple App Store (yes, all in a hard day's work, sigh ...). Here's my definitely-not-definitive list of fashion apps
that I find fun, useful and just a little bit silly. These are all for iPhone or iPad, -- sorry I didn't have time to do the
Android Marketplace store, too -- but many of the same apps are available now on Droid as well.
More apps pop up every day, so if you have a favorite, share it in the comment sections of this story at
NOLA.com/fashion.
For lessons from the street
The Sartorialist -- free: Forget magazines and movie stars, street style provides some of the best inspiration for creative dressing. And no one captures it better than photographer Scott Schuman. His photo-rich blog
(www.thesartorialist.blogspot.com/) grew into this addictive app that's like a mobile inspiration board. Scrolling
through the beautifully composed photos of fashionable folks, caught on the streets of the world's most fashionable
cities, typically induces two emotions: insane jealously and a burning need to run home and rework your outfit.
ChicFeed -- free or 99 cents for a version with no ads: My second favorite is a compilation of street photography
from several bloggers, including The Sartorialist, Face Hunter and LookBook.
For closet organizing
My Style Assistant -- $1.99: For those who prefer virtual mixing and matching to physically trying on and standing
in front of the bedroom mirror, this app is for you. Snap photos of your clothes, upload them and then plan your outfits for weeks, swapping out tops and bottoms, necklaces and handbags. If you're resolving to "shop your closet"
more in 2011, then this might be a helpful tool.
For mobile makeup lessons
Lookz -- free: Need to know how to do a smoky eye on the fly? This app does everything but put the brushes in

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your hand. Made-for-mobile video tutorials offer tips from makeup basics to graduate-level lessons for recreating
looks inspired by Lady Gaga. Created by Barry M Cosmetics, the app definitely inspires experimentation. Save your
favorites and then post them as wallpaper on your phone.
For shopping
Lucky At Your Service -- free: Billed as a "digital shopping concierge," this app hunts down online stores where
you can score all of the glorious shoes, bags, shirts and dresses featured in the printed Lucky magazine as well as
hundreds of additional items. Once you've zeroed in on the object of your desire, click it, and you're directed to an
online retailer that stocks it. The app also claims to find the item at a local store, check availability and put it on
hold, but I couldn't for the life of me figure out how to do that. Even still, it's dangerously easy to spend money here.
EBay -- free: As if shopping needed to get any easier, eBay, the largest online retailer, has upped the ante, making it
so simple to thumb and click your way to new purchases. Surf through millions of listings for clothing, shoes and
accessories, build a virtual closet with wants and must-haves, mix and match outfits and even "try on" items using
your iPhone camera.
For trend-spotting
iCoolHunt -- free: This app is like treasure-hunting for trends. Just snap a photo of the cool stuff you see around you
-- fashion, design, technology -- and upload it with a description of why you think it's the next trend in the making.
Others will vote on your discovery. The more votes you get, the closer you are to becoming the next "Guru of Coolhunting."
Trendstop TrendTracker -- free: Want to know what's going to be hot before it's even lukewarm? This app gives
you professional fashion trend forecasts, photo galleries, videos and a daily dose of fashion news.
For style news
Style.com -- free: This is a digital portal to all things runway, from front-row reports to after-party-scene shots of
beautiful people in beautiful clothing. Quick clicks take you to video interviews with designers and celebrities as
well as a look of the day, where you can "vote on your favorite fashion moment."
For parking and pit stops
Parking Mate -- 99 cents: Magazine Street and mall shoppers check this out. Never forget where you've parked
again. This app uses GPS to mark your car's location, and it alerts you when your meter is about to expire. Just
think, with all the money you save in parking tickets you could do some extra shopping on Lucky's At Your Service.
Have2p -- free: Oh my goodness, this is a brilliant idea for an app. If you need to go on the go, you can find listings
for places nearby that have public restrooms. Even better, you can scroll through reviews and tips listed by other
users, on such things as the cleanliness of a certain restroom and whether it has a changing table. Now if only it
would work on Mardi Gras.
For finding deals
RedLaser -- free: This is a bargain-hunters new best friend. Scan the bar code on a product, and this app will give
you a list of online and local stores that carry the item, along with price comparisons. Never worry whether you paid
too much again.

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.......
Fashion editor Susan Langenhennig can be reached at [e-mail] or 504.826.3379. Comment and read more at nola.com/fashion.
INFOBOX:
12
fashion apps reviewed inside, C-2
Word Count: 1532
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12/6/10 CREDITUNJ 14

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12/6/10 Credit Union J. 14
2010 WLNR 24033796
Credit Union Journal
Copyright 2008 Source Media Inc. All Rights Reserved.
December 6, 2010
Volume 14; Issue 49
Section: General News
News
NCUA Shuts 8 Branches
SAN BERNARDINO, Calif.-In an attempt to trim operating expenses, Arrowhead Central CU, run under NCUA
conservatorship since June, announced last week it will be closing eight more branches by year-end, atop of the four
branches sold this summer to Alaska USA FCU.
The branches slated for closure include one in north Fontana, as well as branches inside Stater Bros. Markets in
Loma Linda, Beaumont, Wildomar, 40th Street in San Bernardino, and Eagle Glen in Corona. The Mt. Vernon
branch in San Bernardino and the Norco branch will also close.
The 11 Arrowhead branches to remain open are located within minutes of most locations scheduled to close.
The one-time, $1.1-billion credit union reported a $3.8 million loss for the first nine months of the year, after a
$47.8 million loss for 2008. Assets had dwindled to just $707 million by Sept. 30.
WikiLeaks Targets A Bank
WASHINGTON-WikiLeaks, the controversial website that released thousands of classified State Department cables last week, says it plans to reveal potentially damaging documents from a major U.S. bank early next year.
The site's founder, Julian Assange, told Forbes of his plans in an interview earlier this month, the magazine said on
its website.
Assange declined to provide Forbes with details on exactly when the documents will be unloaded or which bank
they are from, but did say the documents "will give a true and representative insight into how banks behave at the
executive level in a way that will stimulate investigations and reforms, I presume. For this, there's only one similar
example. It's like the Enron e-mails."
CUES, CUNA Mutual Partner

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MADISON, Wis.-The Credit Union Executives Society and CUNA Mutual Group said they have entered into a
partnership aimed at helping credit unions attract and retain talent by enhancing their executive benefits and retirement plan services.
"This new alliance will match the benefits needs of credit union executives and board members with a diverse mix
of solutions to help retain, recruit and reward C-Level executives," said Scott Albraccio, business development and
marketing manager for CUNA Mutual, in a released statement.
The service, called "Executive Benefits and Retirement Service Solutions, Presented by CUNA Mutual Group,"
will offer what the two companies called "much-needed continuity" during a difficult economy. The program will
include a "gap analysis" to identify shortfalls in a senior leaders' retirement plan and design programs to specifically
fill those gaps.
Each of the eight options available will allow organizations to remain competitive and comes with a specialist who
goes through a five-step process to create and implement an effective program, CUES and CUNA Mutual said.
CUNA Mutual currently manages more than 7,500 plans with more than 500,000 participants and $11 billion in
assets.
Fomer MSR Stole $440,000
ORLANDO, Fla.-A former member service representative for Fairwinds CU pleaded guilty last week to an identity
theft scheme by which she stole or tried to steal some $440,000 from accounts at the credit union and Royal Bank of
Scotland, most of it from elderly or dead customers.
Nazreen Mohammed , 47, who worked at the credit union's Lake County branch, confessed to accessing member
accounts without authorization between April 17, 2009 and July 18, 2009 and transferring funds from those accounts
to her own. Authorities said she tried to obtain $127,000 and was successful in transferring $82,300 in members'
funds to her accounts. As part of the scheme, Mohammed used the funds from other Fairwinds members to hide the
movement of the money.
Then from November 2009 to January 2010 Mohammed went to work for RBS where she had access at least
$313,000 in customer money.
World AIDS Day Reminder
MADISON, Wis.-World AIDS Day last week led to a reminder from the World Council of Credit Unions about the
work being done by the The Busia Compassionate Centre in Busia, Kenya, with funding from WOCCU. The Centre
is helping combat the global HIV/AIDS epidemic by supporting orphans who have lost their parents to the disease
or who are infected themselves. WOCCU noted that the "observance of World AIDS Day on Dec. 1 emphasizes the
importance of universal access to treatment and human rights, something that many of Kenya's savings and credit
cooperatives (SACCOs), or credit unions, have been working to further for several years.
WOCCU began working with Busia Compassionate Centre as part of a U.S. Department of Agriculture-funded
program in Kenya aimed at mitigating the impact of HIV/AIDS on economic growth through credit union modernization. During the program, which ran from 2006 to 2010, many of the involved credit unions played active roles in
providing HIV/AIDS prevention education to members and providing food produced by farmers who received credit
union loans to orphanages that help AIDS-affected children, WOCCU said. Program staff taught volunteers to plant

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food crops on the orphanage grounds, introduced irrigation, made renovations and worked with program credit unions to finance additional food and scholarships for older orphans to attend secondary school. WOCCU said it has
has since focused on providing the orphanage continued financial support through its affiliation with the worldwide
credit union movement.
Donations can be made to the Busia Compassionate Centre through the Worldwide Foundation for Credit Unions.
For info: www.busiaorphanage.org.
Challenge Brings Donation
MADISON, Wis.-CUES reported that as its CEO/Executive Team Network conference drew to a close recently in
Dallas, Tina K. Hall, vice president of organizational development, Verity Credit Union, Seattle, was crowned
CUES' Next Top Credit Union Exec. Upon accepting her award, however, CUES noted that Hall did something selfless, donating half of her educational prize package to the runner up, Ronaldo Hardy, branch coordinator, La Capitol
FCU, Baton Rouge, La.
In her acceptance speech, Hall challenged each conference attendee and the industry at large to donate $50 so each
Next Top Credit Union Exec finalist would have the opportunity to attend CEO Institute I: Strategic Planning, April
3-8, 2011, The Wharton School, University of Pennsylvania, Philadelphia.
CUES reported that attendees and vendors have already donated $3,050, with CUES also announcing it is matching
all donations and contributing $2,500 toward each of the four remaining finalists/ attendance. CUES said that makes
a total of $16,100 raised to date, and means that each finalist now has $4,025 to offset tuition and airfare to attend
CEO Institute I.
'CU Finder' App Introduced
COLUMBIA, Md.-The new "Credit Union Finder" app at the Apple App Store for iPhone, iPod Touch, and iPad
users has now been downloaded by nearly 1,000 people. The application, created by the Credit Union Foundation of
Maryland & DC is called "Credit Union Finder," and includes all credit unions and locations across the U.S. It was
underwritten via an Innovation Grant from the National Credit Union Foundation (NCUF), with graphics support
from Visions, Ink.
Users of the Credit Union Finder app can search for credit unions near their current location or search any site in the
U.S. by entering a zip code or city and state. They can also search credit unions by name. Results can be displayed
as a list or on a map. Contact information for the credit union is also displayed including their web address.
Within the first month of Credit Union Finder's launch, the app was downloaded over 200 times and has now been
downloaded over 900 times. It currently has a 3 1/2 star rating (out of 5) from user reviews in the Apple App Store.
Dwolla Goes Nationwide
DES MOINES, Iowa-Dwolla, the peer-to-peer online and mobile cash system supported by The Members Group
(TMG) and The Veridian Group, last week announced the nationwide release of its service. The move follows a $1million investment made in Dwolla by TMG and The Veridian Group, both subsidiaries of the Iowa Credit Union
League.
In addition to the national availability of its mobile and online offerings, Dwolla also unveiled its social integration

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with online communities, such as Facebook and Twitter.
TMG said it will be the primary distribution channel for Dwolla as a product offering to community-based financial
institutions, giving credit unions and community banks entree to the next-generation payments market. Dwolla,
which allows cash payments to be transferred digitally between two users, is taking aim at the established electronic
payment platforms that are costing businesses and consumers billions of dollars each year.
Unlike traditional payment platforms, a Dwolla user receiving funds never gains access to a sender's personal information. The transaction, which is funneled through a single point of access, is similar to online banking and ensures the highest level of security for Dwolla users.
For info: www.Dwolla.com.
Word Count: 1427
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11/20/10 Daily Oklahoman (Pg. Unavail. Online)
2010 WLNR 23156613
Daily Oklahoman, The
Copyright 2010 The Oklahoman, Oklahoma City
November 20, 2010
Price Edwards & Co. has an app for that
Richard Mize
The Oklahoman, Oklahoma City
Nov. 20--Price Edwards & Co. has gone "iTech" with its own application for the iPhone and iPad.
Oklahoma City's largest commercial realty firm just got approval for its own app in Apple's App Store, created in
house, free to download and free to use -- and the move put Price Edwards so far ahead of the digital iCurve it's not
even iFunny.
Seriously, a search of the App Store revealed no other local commercial real estate firms with apps.
Likewise, most national names in commercial real estate with a presence in Oklahoma City were absent from the
app store. Just one had an app, CB Richard Ellis -- but the only local data provided were the phone numbers, addresses and maps to offices in Oklahoma City and Tulsa.
Price Edwards went way beyond the Yellow Pages for a model for what to put out on its app, and the firm went
well beyond "pinch and drag" when it comes to functionality. The firm dove deep into databases it has compiled for
years to allow app users to drill deep for data.
It's geo-location based, which means it centers searches -- for all available properties, not just those marketed by
Price Edwards -- wherever a user happens to be in the Oklahoma City metro area. From there, you can drag the
screen anywhere in the metro area.
Downtown, looking for office space? Open the app, click on "Office" and up pop numerous little office building
icons (or, if desired, a list of buildings and addresses). There's Oklahoma Tower, 210 Park Ave. -- where Price Edwards is based on the 10th floor. Click the icon and learn that the building is 92.53 percent full and the lease rate is
$17 per square foot per year.
At bottom, click on "Photos" to see images. Click "Sales" to see that the building last sold on May 1, 2005, for $30
million. Click "History" to see graphs of Oklahoma Tower's lease rate since 2007 with the submarket average
graphed for immediate comparison. Scroll down to see the building's occupancy history compared with the submarket average over time. Click "Contact" to call or send an e-mail to a broker that handles leasing.
The same goes for retail, industrial and multifamily properties.
Price Edwards' web developer, Jeremy Branecky, and chief information officer, Phil Jackson, developed the app --

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a source of particular pride for the firm, since most companies farm out the task, said Ford Price, comanaging partner.
Price said Branecky mastered Apple's complicated, nearly 80-page guideline of exact specs for designing an app,
submitted it, and had it approved within a week, not the months and multiple attempts it has taken some businesses.
"We've always felt like it's a competitive advantage to have in-house technology (specialists)," Price said, mentioning the searchable www.OKCMarketData.com the firm launched in 2008, the finely tuned online target marketing it
has used now for years, as well as an online property management system that lets owners and managers keep close
tabs and quick responses to tenant issues.
"It's been this natural evolution, if you will, and we are at the next step," Price said. "It's a benefit to us and out clients to have Phil and Jeremy and others spending all day, everyday, figuring out from a technology standpoint how
we can add value all along the way.
Jackson said he and Branecky are working on a version for Android, Google's platform for hand-held devices, and
that they're pondering the possibilities of "augmented reality" -- point a camera phone at a building, for example,
and see graphic data about the property overlaying the image.
"More and more, everybody wants information at the tip of their fingers," Branecky said. "We're just trying to stay
on top of that."
Word Count: 620
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12/16/08 San Antonio Express-News 01E
2008 WLNR 24076817
San Antonio Express-News
Copyright 2008 San Antonio Express-News
December 16, 2008
Section: S.A. Life
'Apps' enhance iPhones
Roy Bragg
If you can't remember where you parked after six hours of nonstop shopping at the Prime Outlet in San
Marcos, let your iPhone lead the way.
If there's a song playing on the soft rock station in the dentist's office and you desperately want to know what it is,
your iPhone can tell you.
Need to find a well-regarded taco stand in an unfamiliar part of town? The iPhone knows.
Apple's iconic wireless device has a groundbreaking design, an easy-to-use interface and top-shelf technology. But
the real deal-closer, in the minds of many, is the online App Store and the tiny computer software programs, called
applications or "apps," that it peddles. These apps, once installed, take the phone's features to the next level.
At the mall, the built-in Google Maps become your trail of bread crumbs with the app "Car Spotter," which marks
where you parked and then leads you back there. The phone microphone becomes expert ears with "Shazam" by
connecting to a database and identifying most songs within 10 seconds. "Urban Spoon" not only finds the taco stand,
but includes a map, a phone number and reviews from other iPhone users who beat you to it.
Adding applications to a device isn't new, says Raven Zachary, who creates, develops and markets iPhone apps. His
most well-known work is the Obama 08 application, which provided news and videos and created a social network
of like-minded users in battleground states. "We've added applications onto mobile devices for a long time." says
Zachary.
In the beginning, applications were added to devices at the factory in a form of product placement.
By the late '90s, online stores sprang up that were geared toward PDAs and phones where users could buy apps to
give added value to the device. Most of these, Zachary said, required installation via PC or Mac to a tethered handheld device.
Now, users can order ring tones, songs, game, and programs such as AOL Instant Messenger and Facebook over the
air directly to their phones. And there are GPS apps and programs that synchronize Outlook information between
phone and computer that can be used with a monthly fee.
Nor is Apple's iTunes store the only show on the Web. Blackberry and Google have unveiled stores to offer apps to
owners of their smart phones.

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But the iTunes store is bigger, with 10,000 applications on the e-shelves and 300 million downloaded so far to 12
million iPhones. And the iPhone made it easier, faster and cheaper to get applications. Users can download apps
over-the-air to their phone, or on their computer, via the easily-navigated, well-designed iTunes Apps Store. Plus,
some of the best apps are free.
From a business standpoint, says Jessica Dolcourt, a C/NET associate editor, the iPhone breaks the stranglehold of
the phone companies, who dictated the market.
"It's like a quantum leap,? said Jeff Scott, a developer who runs 148Apps, a Web site that rates new iPhone programs. "I don't know if you can say anything on the iPhone is truly original, but (the device) gets everything right,
versus other phones, which don't."
Apple does this, Scott said, by controlling all aspects of the process. The company makes the devices and the operating system. It owns and operates the iTunes store.
But then Apple took a major right turn from its normal routine and threw the App Store open to outside developers.
That injected creativity into the marketplace.
Because apps are small programs, Zachary said, they're relatively easy to design and cheap to make. Add that to the
ease of purchase and it's a winning combination - an always-on, 24/7 store with lots of products that are free or only
cost a few bucks.
"I can browse for apps on my iPhone in the doctor's office while I've got 10 minutes to spare,? Zachary said. "That's
a tremendous convenience. It lends itself to this impulse-buy compulsion. You're killing time, you want to play a
game and you're bored, so you decide to get one. The worst-case scenario is that you blow four bucks and you don't
have fun. That's a lot different than making a special trip to Best Buy or Circuit City to buy a $40 boxed game for
your computer."
A Buffet of Apps
The iPhone works as a phone, but the tiny apps obtained via the iTunes store are what make it hum. Users can also
"jailbreak" the phone, cracking the system open and violating Apple's restrictive covenants on the iPhone, to add
unapproved applications to the device. There's still plenty of good stuff to be found via the official channel, however:
Mapping:
Some apps add value to the built-in Google Maps function
Loopt. A location program allows two or more iPhone users to track each other's whereabouts on a map and via
messages. It's invitation-only and there are opt-out features to prevent stalking or preserve some privacy. (free)
I Map My Ride/I Map My Run: Keep track of where you're going, compare with others, and send out smack via
Twitter (free)
Car Spotter: Drops a Google Map pin where you park and then plots your route back when you're ready to leave. 99
cents)
Around Me: Finds gas stations, restaurants, stores, hospitals and lots of other stuff that's ... around you. (free)

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Music: There's music to be had beyond the built-in iPod
Shazam: Hold it up to a speaker and it will search a database to pick out the artist, title and CD where the song
can be found. If there's a video, you can see it, and if it's on iTunes, you can buy it. (free)
Midomi: Does the same recognition thing as Shazam and claims it can pick out a song from your humming or
singing. (free)
Pandora: The Web's greatest music discovery system comes to the iPhone. Give it a sample song and it builds a
radio station of similar musical styles around it. (free)
AOL Radio: Connects to Internet stations programmed by genre, as well as broadcast radio stations from around the
world. (free)
Fat fingers:
iPhone's keyboard isn't built for human-sized digits. Here are some work-arounds.
Freemail/Compose: Turn the iPhone sideways to send e-mails
Touch Type: The free version allows landscape typing for e-mails. The premium version includes a spell check and
allows Twitter updates. (Free or 99 cents)
Write Pad: Forget the keyboard and use handwriting recognition for quick notes and e-mails (free)
Magic Pad: Takes notes that can be e-mailed and adds "cut and paste" features to the process. ($3.99)
Friends:
Stay in touch with your buddies on nearly every platform you use
Facebook: Do everything you can do with Facebook on a PC or Mac. (free)
MySpace: Another faithful re-creation of the big screen experience without the gaudy page designs and annoying
robo-music (free)
Fring: Integrates messaging programs from Yahoo, AIM, GTalk, and MSN with Skype, Twitter and other communication systems. (free)
Twitter: There's no official Twitter app, but at least 30 based on it. (Prices vary, but most are free)
Games:
There are thousands. Here are some hot ones.
Soul Trapper: Capture ghosts... and more! ($6.99)

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Flick Sports Fishing: Uses the phone's built-in motion sensing system to let you cast away in a Wii-like game. (99
cents)
Strategic Assault: Sim City + Call of Duty = this game. (99 cents)
Tetris: No explanation needed for one of the world's most popular games. ($4.99)
Weird Stuff:
Ocarina: "Holes" appear on the screen and you blow into the phone's mouthpiece to play it. There are Web sites
dedicated to the tunes created and performed by the thousands who have bought this app. (99 cents)
Mixmeister: Play a song on the iPod and then punch this up to "scratch" like a DJ. (free)
Oblique Strategies: Creative notions and suggestions from music pioneer Brian Eno and Peter Schmidt. Flip over a
"card" and then follow the bizarre advice it offers. (free)
MyLite: Turns your screen into a flashlight and strobe (free)
EDITION: STATE&METRO
Word Count: 1561
12/16/08 SAEN 01E
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© 2011 Thomson Reuters. No Claim to Orig. US Gov. Works.