Apple Inc. v. Amazon.Com, Inc.

Filing 23

Declaration of Matthew Fischer in Support of 18 MOTION for Preliminary Injunction NOTICE OF MOTION AND MOTION FOR PRELIMINARY INJUNCTION filed byApple Inc.. (Attachments: # 1 Exhibit 1, # 2 Exhibit 2a, # 3 Exhibit 2b, # 4 Exhibit 2c, # 5 Exhibit 3, # 6 Exhibit 4, # 7 Exhibit 5, # 8 Exhibit 6, # 9 Exhibit 7, # 10 Exhibit 8, # 11 Exhibit 9a, # 12 Exhibit 9b, # 13 Exhibit 10, # 14 Exhibit 11, # 15 Exhibit 12)(Related document(s) 18 ) (Eberhart, David) (Filed on 4/13/2011)

EXHIBIT 10
TO DECLARATION
OF MATTHEW FISCHER

Amazon Media Room: News Release

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Introducing Amazon Appstore for Android

Inquiries

Customers Can Try Apps Before They Buy with New Test
Drive Feature
Angry Birds Rio for Android Available Exclusively in the
Amazon Appstore--Free for a Limited Time

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SEATTLE, Mar 22, 2011 (BUSINESS WIRE) -- Amazon.com,
Inc. (NASDAQ:AMZN) today announced the launch of the
Amazon Appstore for Android at www.amazon.com/appstore.
Customers can now find, discover - test! - and buy Android
apps using the convenient shopping experience that Amazon
customers know and love. An innovative new feature called
"Test Drive" will enable customers to test apps on a simulated
Android phone. Customers control the app through their
computer using a mouse.
"Test Drive lets customers truly experience an app before they
commit to buying. It is a unique, new way to shop for apps,"
says Paul Ryder, vice president of electronics for Amazon.com.
"Our customers have told us that the sheer number of apps
available can make it hard to find apps that are high quality
and relevant to them. We've spent years developing innovative
features that help customers discover relevant products. By
applying these features - plus new ones like Test Drive - we're
aiming to give customers a refreshing app shopping
experience."
In addition, the highly anticipated Angry Birds Rio for Android
debuts today, exclusively in the Amazon Appstore. For a
limited time, customers have the opportunity to download it for
free. In fact, the Amazon Appstore will offer customers a paid
app for free every day.
Customers can shop in the Amazon Appstore from any
computer using a Web browser. They can also access the
Amazon Appstore directly on their Android phones or tablets,
once they've installed the Amazon Appstore application. When
customers purchase an Android app from the Amazon Appstore
they can use the app on any of their Android devices.
The Amazon Appstore will include popular Amazon features like
personalized recommendations, customer reviews, and 1-Click
payment options. There will also be detailed product
descriptions, including screenshots and video content that
shows apps in action. In order to ensure customers have the
best possible experience with the apps they purchase, all apps
are Amazon-tested before they're made available in the
Amazon Appstore.

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• Bestsellers (For Example: MP3
Albums)
1. Angles [+digital booklet]
by The Strokes
2. Amos Lee by Amos Lee
3. Angles by The Strokes
4. Sigh No More by
Mumford & Sons
5. Hello Fear by Kirk
Franklin
6. Greatest Hits - We Will
Rock You Edition by
Queen
7. F.A.M.E. (Deluxe
Version) [Explicit] by
Chris Brown
8. Black Rock by Joe
Bonamassa
9. 21 [+digital booklet] by
Adele
10. I Remember Me by
Jennifer Hudson

For the first time ever on the Android platform, ad-free
versions of Angry Birds and Angry Birds Seasons will launch
today exclusively in the Amazon Appstore. The Amazon
Appstore also features a selection of bestselling and new apps
from top developers, including Pac-Man, Doodle Jump Deluxe,
Evernote, WeatherBug Elite, Zagat to Go, TweetCaster Pro and
more.
"The Android platform's openness provides a great opportunity
to reach new customers," said Mikael Hed, CEO of Rovio, the
maker of Angry Birds. "We are thrilled to offer the Angry Birds
suite of Android games using the easy and trusted shopping
experience that Amazon is known for."
Developed in conjunction with Twentieth Century Fox, Angry
Birds Rio features the animated stars of the studio's upcoming
motion picture, RIO, debuting in theaters worldwide on April
15. Angry Birds Rio will launch with 60 dedicated levels, with
more content to follow via app updates.

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Amazon Media Room: News Release

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Visit www.amazon.com/appstore today to get Angry Birds Rio
for free and browse thousands of apps at great prices.
About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company
based in Seattle, opened on the World Wide Web in July 1995
and today offers Earth's Biggest Selection. Amazon.com, Inc.
seeks to be Earth's most customer-centric company, where
customers can find and discover anything they might want to
buy online, and endeavors to offer its customers the lowest
possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as
Books; Movies, Music & Games; Digital Downloads; Electronics
& Computers; Home & Garden; Toys, Kids & Baby; Grocery;
Apparel, Shoes & Jewelry; Health & Beauty; Sports &
Outdoors; and Tools, Auto & Industrial. Amazon Web Services
provides Amazon's developer customers with access to in-thecloud infrastructure services based on Amazon's own back-end
technology platform, which developers can use to enable
virtually any type of business. Kindle, Kindle 3G and Kindle DX
are the revolutionary portable readers that wirelessly download
books, magazines, newspapers, blogs and personal documents
to a crisp, high-resolution electronic ink display that looks and
reads like real paper. Kindle 3G and Kindle DX utilize the same
3G wireless technology as advanced cell phones, so users
never need to hunt for a Wi-Fi hotspot. Kindle is the #1
bestselling product across the millions of items sold on
Amazon.
Amazon and its affiliates operate websites, including
www.amazon.com, www.amazon.co.uk, www.amazon.de,
www.amazon.co.jp, www.amazon.fr, www.amazon.ca,
www.amazon.cn, and www.amazon.it. As used herein,
"Amazon.com," "we," "our" and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context
indicates otherwise.
Forward-Looking Statements
This announcement contains forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934. Actual
results may differ significantly from management's
expectations. These forward-looking statements involve risks
and uncertainties that include, among others, risks related to
competition, management of growth, new products, services
and technologies, potential fluctuations in operating results,
international expansion, outcomes of legal proceedings and
claims, fulfillment center optimization, seasonality, commercial
agreements, acquisitions and strategic transactions, foreign
exchange rates, system interruption, inventory, government
regulation and taxation, payments and fraud. More information
about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the
Securities and Exchange Commission, including its most recent
Annual Report on Form 10-K and subsequent filings.
SOURCE: Amazon.com, Inc.
Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr

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