Apple Inc. v. Amazon.Com, Inc.

Filing 23

Declaration of Matthew Fischer in Support of 18 MOTION for Preliminary Injunction NOTICE OF MOTION AND MOTION FOR PRELIMINARY INJUNCTION filed byApple Inc.. (Attachments: # 1 Exhibit 1, # 2 Exhibit 2a, # 3 Exhibit 2b, # 4 Exhibit 2c, # 5 Exhibit 3, # 6 Exhibit 4, # 7 Exhibit 5, # 8 Exhibit 6, # 9 Exhibit 7, # 10 Exhibit 8, # 11 Exhibit 9a, # 12 Exhibit 9b, # 13 Exhibit 10, # 14 Exhibit 11, # 15 Exhibit 12)(Related document(s) 18 ) (Eberhart, David) (Filed on 4/13/2011)

Thanks a billion.
Over 1 billion downloads in just nine months. Only on the App Store.

Copyright © 2009 Apple Inc. All rights reserved. www.apple.com/uk. Wireless service plan required. App availability subject to change. Apps sold on App Store.

iPhone 124mm

Best supporting apps.

E! Online

Free • Let your iPhone put you front-and-center
on the red carpet with up-to-the-minute news and
photos of your favorite stars. Even watch video
clips from your favorite E! shows.

Fandango

Free • Want to see this year’s nominated films for
yourself? Find local movie theaters, watch previews
and then skip the line by purchasing tickets right
from your iPhone.

Style.com

Free • Find out who’s wearing whom on the awards
stage. Browse through photos of all the looks, watch
videos from the designers’ runway shows and even
vote on the “Look of the Day.”

Variety

Free • Get behind-the-scenes news during the big
night with the latest stories, photos and videos from the
same expert source that Hollywood insiders turn to.

IMDb

Free • The largest collection of movie, TV, and celebrity
information is now available on your iPhone. Browse
actors’ photos and filmographies, crew credits, plot
summaries, box office results, and more.

Want to follow your favorite stars? See what they’re wearing? Or catch their movies? With over 100,000 apps on
the App Store, there’s an app for just about anything. Only on the iPhone and the nation’s fastest 3G network.

©2009 Apple Inc. All rights reserved. 1-800-MY-APPLE or www.apple.com. 3G not available in all areas. Wireless service plan required. App availability and pricing subject to change.

APPM-Q1
10-09-P0324A
Magazine Page 4/C
“Entertainment”

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NOTE TO PUBS: IF ALTERING MATERIALS FOR ANY REASON, YOU MUST CALL
ANNA HARO’S CELL 818-807
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App cum laude.

Facebook

Free • Easily stay in touch with your college
buddies even when you’re not on campus. Keep
friends updated on what you’re up to, post
summer photos, and chat from virtually anywhere.

Career Builder

Free • Get the inside track on what jobs are
available in the real world. The country’s largest
job site has over 1.5 million listings where you
can upload your resume and apply to jobs
straight from your iPhone.

Mint.com

Free • When it’s time to become more financially
responsible, Mint can help. Stay on top of your
bank accounts, student loans, and credit cards
when you’re out and about so you always know
what you can afford.

Rentals.com

Free • Whether you’re moving to a new city
or just a new apartment, Rentals.com uses your
iPhone’s GPS to help you easily find housing
in your area. Preview photos, and check out prices
with just a few taps so you can find your home
sweet home.

LinkedIn

Free • Connect with over 60 million professionals
worldwide with one of the largest and most
respected professional networking sites. Keep your
contacts up-to-date, make new connections, and
be completely prepared for interviews.

Hostelworld

Free • Taking a break to travel the world? Sleep
well knowing you’re not stretching your wallet
with Hostelworld.com. Search affordable hostels,
read reviews, look through photos, and book
rooms in over 170 countries all in one place.

From keeping in touch to finding a job, there are all kinds of apps on the App Store to help you through
graduation and beyond. Only on the iPhone and the nation’s fastest 3G network.

©2010 Apple Inc. All rights reserved. 1-800-MY-APPLE or www.apple.com. 3G not available in all areas. Wireless service plan required. App availability and pricing subject to change.

NOTE TO PUBS: IF ALTERING MATERIALS FOR ANY REASON, YOU MUST CALL
ANNA HARO’S CELL 818-807
-8705 OR LISA HUBER’S CELL 310-962-9446
APPM-Q210-10-P0390 U
Newspaper Page 4/C
“Graduation”

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Solving life’s dilemmas one app at a time.

Facebook

Free • If you love Facebook,
you’ll love having it on your
iPhone, where you can
check status updates, tag
photos and post comments
just about anywhere.

Asphalt4

$9.99 • In the mood for a
car chase? Good thing your
iPhone doubles as a steering
wheel in this high-speed
racing game. Even race
your friends with its Wi-Fi
multiplayer mode.

Bloomberg

Free • Staying on top of
the world’s markets is
easier when you have the
most respected source for
financial news and analysis
right on your iPhone.

Remote

Free • Still looking everywhere
for that remote? Now all you
need is your iPhone to access
all the music in your iTunes
library – and play, pause, skip
and shuπe – from any room
in your house.

Sudoku

$1.99 • One of the most
challenging and addictive
logic games is now easy
to play anywhere, with
thousands of di∂erent grids
and a variety of skill levels.

QuickVoice

Free • Need to remember a
grocery list or an important
lecture? Use your iPhone
to record voice-memos,
classes or anything else you
don’t want to forget.

AIM

Free • One of the most
popular ways to stay
connected is right on your
iPhone. Send instant
messages, update your
buddy list and more –
everywhere you go.

Bank of America

Free • Now you can manage
your banking on your iPhone.
Check your balance, pay bills,
transfer funds and even
find the closest ATM when
you’re on the go.

Urbanspoon

Free • Can’t decide where
to eat? Just shake your
iPhone and it’ll tell you what
restaurants are nearby, how
good the reviews are and if
it’s in your price range.

Shazam

Free • Ever hear a song and
wonder who sings it? Just hold
your iPhone up to the music and, in
seconds, you have the name, artist
and album, plus a link to iTunes so
you can get it for yourself.

AP Mobile News

Free • Even when you’re on
the go, you won’t miss a story.
With the Associated Press on
your iPhone, you’ll get
breaking news, photos and
videos from the same source
the world’s newspapers do.

eBay

Free • Don’t miss your
chance to win that hard-tofind item. Your iPhone lets
you search for new stu∂ and
place that last-minute bid,
even when you’re nowhere
near your computer.

Mandarin

$6.99 • Need a translator?
Lonely Planet, the world’s
leading travel company, o∂ers
phrase books in a variety of
languages, each with audio
playback so you can hear it
before you say it.

Flight Status

$4.99 • Not sure when your
plane is leaving? Stay up to
date on thousands of flights
and airports from all corners
of the globe with the touch
of your finger.

Loopt

Free • Staying in touch with
friends can be tough. Unless
you have Loopt, which uses
an interactive map to tell
you where they are and what
they’re up to.

Spore

$7.99 • Whether you’re trying
to survive evolution or just
another long meeting, this
highly anticipated game will
test how far you’d make it in
the primordial ooze.

The best phone on the nation’s fastest 3G network gets even better, with over 10,000 apps from the App Store.
iPhone users have already downloaded over 300 million, in every category from games to business.

©2008 Apple Inc. All rights reserved. 1-800-MY-APPLE or www.apple.com. 3G not available in all areas. Wireless service plan required.
Some applications are not available in all areas. Application availability and pricing are subject to change.

Apple’s iPhone ranks highest
among business users.
- J.D. Power and Associates

ELPPA

With the iPhone’s 3G speed, enterprise support, and hundreds of amazing business apps from the App Store, it’s no wonder
J.D. Power and Associates ranked Apple “Highest in Customer Satisfaction with Business Wireless Smartphones.”

Apple received the highest numerical score among business smartphones in the proprietary J.D. Power and Associates 2008 Business Wireless Smartphone Customer Satisfaction Study.SM Study
based on 1,417 responses measuring 6 manufacturers and the satisfaction of business smartphone users. Proprietary study results are based on experiences and perceptions of users surveyed
August-September 2008.Your experiences may vary. jdpower.com. 3G not available in all areas.Wireless service plan required. 1-800-MY-APPLE or www.apple.com. ©2008 Apple Inc. All rights reserved.

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USA Today, Wall ST Journal

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