Streetspace, Inc v. Google, Inc. et al
Filing
31
RESPONSE in Opposition re 29 MOTION to Disqualify Counsel for Millennial Media (Cooley LLP) MOTION to Disqualify Counsel for Millennial Media (Cooley LLP) filed by Millennial Media, Inc. (Attachments: # 1 Declaration of Chris C. Campbell, # 2 Exhibit 1 to Campbell Declaration, # 3 Declaration of Patrick A. Doody, # 4 Declaration of Kevin Todd Duncan, # 5 Declaration of Nelson Kuan, # 6 Exhibit A to Kuan Declaration, # 7 Exhibit B to Kuan Declaration, # 8 Exhibit C to Kuan Declaration, # 9 Exhibit D to Kuan Declaration, # 10 Exhibit E to Kuan Declaration, # 11 Exhibit F to Kuan Declaration, # 12 Exhibit G to Kuan Declaration, # 13 Exhibit H to Kuan Declaration, # 14 Exhibit I to Kuan Declaration, # 15 Exhibit J to Kuan Declaration, # 16 Exhibit K to Kuan Declaration, # 17 Exhibit L to Kuan Declaration, # 18 Exhibit M to Kuan Declaration, # 19 Exhibit N to Kuan Declaration, # 20 Exhibit O to Kuan Declaration, # 21 Exhibit P to Kuan Declaration)(Kyle, John) (kaj).
EXHIBIT K
'~
/(1"
,
-
·
.:
/~
'.
Altclmey Docket No. 63000.16
(Formerly 031612.0041)
IN THE UNITED STATES PATENT ANP TRADEM:I}{K OFFICE
AUG 182004..
j"
'~pa1ent Application of:
Tom MATHAI, et al.
)
)
~ ~xami~er:
Serial No.:
)
)
Filed: May 3, 2000
Jacqlies ~ILLARD
)
For:
METHOD AND SYSTEM FOR
PROVIDING PERSONALIZED
ONLINE SERVICES AND
ADVERTISEMENTS IN
PUBLIC SPACES
Group Art Unit' 2175
)
)
)
.)
)
)
AMENDMENT AFTER ALLOWANCE UNDER 37 CFR § 1.312
U.S. Patent and Trademark Office
2011 South Clark Place
Customer Window
Crystal Plaza Two, Lobby, Room IB03
Arlington, VA 22202
Dear Sir:
In response to the Notice of Allowance and Examiner's Amendment of May 19, 2004,
Applicants hereby respectfully submit and request entry of the following amendments.
Amendments to the Claims are reflected in the listing of claims, which begins on page 2
of this paper.
In sum, claims 1, 14, and 22 are currently amended.
Claims 3-8, 10-13, 15-19,21, and 23-26 remain unchanged.
Claims 2, 9, 20, and 27-42 have been canceled.
Accordingly, claims 1,3-8, 10-19, and 21-26 are currently pending.
Remarks begin on page 6 of this paper.
rn
Page 1 of6
.,
,
)l
,~.
APPLICATION No. 69/959,654
AMENDMENT AFTER ALLOWANCE \!'IOER 37 CFR § 1.312 DATED AUOUST 18,2004
Amendments to the Claims:
This listing of clrun'" will replace all prior versions, and iistings, of claims in the
application:
Listing or Claims:
1.
(currently amended) A system, comprising:
a terminal, wherein said terminal has an identification code for determining an exact
physical location of said terminal;
a database having a profile for a user, wherein said database includes US,li'e history
infonnation for said user, said usage history information comprises information
',l: leeted
from the
group consisting of: demographic information. personal interest information. behavior-tracking
infonnation, responses to ethef advertising content, locations of terminals used by the said user,
and the time at which the said user uses the system. and any combination thereof; and
a program for displaying personalized infonnation, wherein said personalized
infonnation is selected for display based upon said profile.
2.
(canceled)
3.
(previously presented)
The system of claim I, wherein said personalized
infonnation is also selected for display based upon said usage history infonnation.
4.
(previously presented)
The system of claim 1, wherein said personalized
infonnation is also selected for display based upon the exact physical location of said terminal.
5.
(original)
The system of claim 1. wherem said personalized information includes an
advertisement.
6.
(original)
The system of claim 1, wherein said personalized infonnation includes an
online service.
Page 2 of6
"
., D
to
ApPLICATION No. 09/959.654
AMENDMENT AFTER ALLOWANCE UNDER 37 CFR §
7.
(original)
1.312 DATED AUGUST 18, 2004
The system of claim 1, wherein the system records the time said user logs
on to and logs off of the system, and wherein said personalized information is also selected for
display based upon ~",said user logs on to the system.
8.
(original)
The system of claim 1, wherein said profile is progressively developed and
updated based upon said usage history information.
9.
(canceled)
10.
(previously presented)
The system of claim 1, wherein said program displays
advertising content tailored to said user's interests and behavior.
11.
(original)
12.
(original)
The system of claim 1, wherein said terminal comprises a keyboard and a
touch sensitive screen.
The system ofciaim 1, wherein said terminal comprises a credit card
swipe terminal for processing credit transactions.
13.
(previously presented)
The system of claim 1, wherein said terminal is publicly
accessible.
J
14
(currently amended) A system, comprising:
a plurality of terminals located in public spaces and accessible to a user,
each of said plurality of terminals having a unique identification code for determining an
exact physical location of said terminal;
a user access card for allowing said user access to said plurality of terminals, said card
having a unique user identification code corresponding to said user;
a database comprising a user profile for said user;
a program for recording the usage history information of said user, wherein said usage
history information comprises information selected from the group consisting of: demographic
information, personal interest information, behavior-tracking information, responses to etbef
Page 3 of6
ApPLICATION No. 091959.65'4
AMENDMENT AFTER ALLOWANCE UNDER 37 CFR §
1.312 DATED AUOUST 18. 2004
advertising content,locations of terminals used by ~ said user, ane tRt>-tlme at which said user
uses the system. and any combination thereof; and
a program for displayi9g personalized infonnation to said user. wherein said personalized
information is select4'iupon said user profile.
15.
(original)
The system of claim 14, wherein said personalized infonnation is also
selected for display based upon said usage history information.
16.
(previously presented)
The system of claim 14, wherein said personalized
information is also selected for display based upon the exact physical location of said terminal.
17.
(original)
The system of claim 14, wherein said personalized information includes
an advertisement.
18.
(original)
The system of claim 14, wherein said personal infonnation includes an
online service.
19.
(original)
The system of claim 14. wherein said program for recording records the
time said user logs on to and logs off of the system, and wherein said personalized information is
also selected for display based upon the time said user logs on to the system.
20.
(canceled)
21.
(original)
The system of claim 14, further comprising an email program for allowing
said user to send and receive emails.
22.
(currently amended) A method, comprising:
providing a terminal accessible by a consumer, wherein said terminal has an
identification code for determining an exact physical location of said terminal;
maintaining a database having a profile of said consumer;
Page 4 of6
.'
'.
.
ApPLICATION No. 09/959,614
AMENDMENT AfTER All.OWANCEl U~DBR 37 CFR
§ 1.312 DATBDAuOUST 18.2004
recording usage history information of said consumer, where 11 , said usage history
information comprises information selected from the group consistinf~ "If: demographic
information, person~t information. behavior-tracking information, responses to etftef:
advertising content, locations of terminals used by the consumer, anel ~e time at which the
consumer uses the system. and any combination thereof;
maintaining a plurality of advertisements and online services;
selecting among said plurality of advertisements and online services ba.c;,ed upon said
profile;
providing selected advertisements and online services to said consumer.
23.
(original)
The method of claim 22, wherein said selecting step also uses said usage
history information.
24.
(previously presented)
The method of claim 22, wherein said selecting ~tep also
uses the exact physical location of said tenninal.
25.
The method of 22, wherein said selected advertisements are displayed to
said consu er on a rolling basis.
26.
The method of claim 22, wherein said selecting step also uses the time
said consu er logs on to said terminal.
27-42. (canceled)
Page 5 of6
,
..
. r
ApPLICATION No. '091959,654
AMENDMENT AfTER AlJ.OWANCE UNDER 37 CPR §
1.312 DATED AUOUST 18, 2004
REMARKS
Applicants thank the Examiner for the Examiner's Amendment on May 19,2004, placing
the instant application in condition for allowance. By way of the present paper, Applicants wish
to minimally amen~endent claims to better describe the claimed invention. Applicants
believe that these amen(Jments in no way affect the Examiner's determination that the claims are
patentable in view of the cited prior art.
No fee is believed to be necessary for the entry and consideration of this Amendment.
Nonetheless, in the event that a fee is deemed necessary by the United States Patent and
Trademark Office in order to enter and consider this Amendment, please c~arge or credit such
variance to the undersigned's Deposit Account No. 50-0206.
Respectfully submitted,
HUNTON & Wll.LIAMS LLP
~f:t!t
Dated: August 18, 2004
Hunton & Williams LLP
Intellectual Property Group
1900 K Street, NW, Suite 1200
Washington, DC 20006
phone: (202) 955-1500
fax: (202) 778-2201
Registration No. 46,633
Page 6 of6
63000.000016 WASHINGTON 429257vl
Disclaimer: Justia Dockets & Filings provides public litigation records from the federal appellate and district courts. These filings and docket sheets should not be considered findings of fact or liability, nor do they necessarily reflect the view of Justia.
Why Is My Information Online?