Apple Inc. v. Samsung Electronics Co. Ltd. et al

Filing 1022

Administrative Motion to File Under Seal Documents Re Apples Opposition To Samsungs Motion For Summary Judgment filed by Apple Inc.. (Attachments: #1 Proposed Order, #2 Declaration Of Peter W. Bressler In Support Of Apples Opposition To Samsungs Motion For Summary Judgment, #3 Exhibit 1, #4 Exhibit 2, #5 Exhibit 3, #6 Exhibit 4, #7 Exhibit 5, #8 Exhibit 6, #9 Exhibit 7, #10 Exhibit 8, #11 Exhibit 9, #12 Exhibit 10, #13 Exhibit 11, #14 Exhibit 12, #15 Exhibit 13, #16 Exhibit 14, #17 Exhibit 15, #18 Exhibit 16, #19 Exhibit 17, #20 Exhibit 18, #21 Exhibit 19, #22 Exhibit 20, #23 Exhibit 23, #24 Exhibit 24, #25 Exhibit 59, #26 Exhibit 60, #27 Exhibit 61, #28 Exhibit 62, #29 Exhibit 63, #30 Exhibit 64 (Part 1 of 2), #31 Exhibit 64 (Part 2 of 2), #32 Exhibit 65, #33 Exhibit 66, #34 Exhibit 83, #35 Exhibit 84, #36 Exhibit 85, #37 Exhibit 86, #38 Exhibit 87, #39 Exhibit 88, #40 Exhibit 89, #41 Exhibit 90, #42 Exhibit 91, #43 Exhibit 92, #44 Exhibit 93)(Jacobs, Michael) (Filed on 6/1/2012)

Bressler Decl. In Support of
Apple’s Opp. to Samsung’s
Mot. For Summary
Judgment
Ex. 20

The Futurist: We Predict the iPhone Will Bomb | TechCrunch

Page 1 of 4

The Futurist: We Predict the iPhone
Will Bomb
SETH PORGES
Thursday, June 7th, 2007

Until June 29, it’s hard to tell too much about the
iPhone, but I can tell you with near-certainty one
thing: the product was almost certainly rushed to
market before Apple’s engineers would have liked.
At MacWorld, Jobs said: “We’re shipping them in
June”. Had the phone release date been set in July or
August, the entire tech world’s collective red flag
would have swung. So they set the release date as
June 29 — a Friday, and the last weekday of the
month. This, coupled with the fact that Apple has
never, in recent memory, released a product on a Friday, should make everybody say “Hmmmm,” and suggests they
took a calculated risk of releasing a product that might be a little buggy (probably about as bad as the first run of screen
-flickering, case-cracking, motherboard-busted MacBooks), rather than suffer the embarrassment of not keeping their
word.
Which means that when the iPhone comes, Digg will likely be full of horror stories from the poor saps who camped out
at their local AT&T store, only to find their purchase was buggier than a camp cabin.
Here’s what we’re predicting will go wrong with the iPhone, and a little about what may go right.
CRACKED SCREENS
The iPhone is thin — just 11.6mm — and nearly the entire front is made up of the much-heralded touchscreen. That
means glass. And, as anybody who has ever tossed a Wiimote knows, glass breaks. So when Mr. Customer gets a shiny
new iPhone and sticks it in his back pocket (after all, that’s where he’s kept EVERY phone since the StarTAC), don’t
be surprised if he finds that glass screen can’t sustain all 200 pounds of him. Cracked screens will be to the iPhone
what scratched backs were to the Nano.
THAT “KEYBOARD”
That virtual keyboard will be about as useful for tapping out emails and text messages as a rotary phone. Don’t be
surprised if a sizable contingent of iPhone buyers express some remorse at ditching their BlackBerry when they spend
an extra hour each day pumping out emails on the road.
TAKE THAT RAZR!

http://techcrunch.com/2007/06/07/the-futurist-we-predict-the-iphone-will-bomb/

4/2/2012

The Futurist: We Predict the iPhone Will Bomb | TechCrunch

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Thank goodness for 3.5mm headphone jacks. If Apple had been stupid enough to include an undersized socket, that
alone would be reason enough for many of us to pack a separate music player (which sort of defeats the purpose of
having an iPhone, now doesn’t it?)
SLURP AWAY
And about that WiFi. Chances are it won’t be smiled upon, but the smart money says that you guys find a way to slurp
(SHARE) songs with other iPhone users, and chances are they’ll be a lot easier to find than one of those “one
million” (http://crunchgear.com/2007/05/28/one-million-zunes-somehow-sold/) Zunes in the wild (and certainly
won’t be bogged down by songs that expire after a few listens.)
WORST SOFTWARE IDEA EVER
Expect there to be absolutely zero demand for a “Bootcamp Mobile,” which would let insane iPhone users load up
Windows Mobile on their iPhone. Please don’t do it, Apple.
A PHONE-LESS iPHONE
What kind of gray market will pop up for contract-less phones? Since AT&T is REQUIRING iPhone purchasers to sign
up for 2-year contracts (any lawyers out there know if this is legal?), it isn’t difficult to imagine folks who have no real
need for the phone aspect looking for a nice web-browsing widescreen iPod. But boy will they be expensive (probably
about $750 new.)
BLANK SCREENS
And now for the number one prediction about problems that will plague the first run of iPhones off the assembly line:
battery life. Try watching a movie for more than an hour on a 5G iPod and you’ll know what I’m talking about. Then
throw in the battery-sucking demands of WiFi, phone calls, browsing the Web, and backlighting a larger screen than
any iPod has ever had.
Here’s hoping my dire predictions come to naught.

http://techcrunch.com/2007/06/07/the-futurist-we-predict-the-iphone-will-bomb/

4/2/2012

The Futurist: We Predict the iPhone Will Bomb | TechCrunch

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Seth Porges writes on future technology and its role in personal electronics for his column, The Futurist. It appears
every Thursday and an archive of past columns is available here (http://www.crunchgear.com/category/the%
20futurist) .

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