Apple Inc. v. Samsung Electronics Co. Ltd. et al

Filing 1022

Administrative Motion to File Under Seal Documents Re Apples Opposition To Samsungs Motion For Summary Judgment filed by Apple Inc.. (Attachments: #1 Proposed Order, #2 Declaration Of Peter W. Bressler In Support Of Apples Opposition To Samsungs Motion For Summary Judgment, #3 Exhibit 1, #4 Exhibit 2, #5 Exhibit 3, #6 Exhibit 4, #7 Exhibit 5, #8 Exhibit 6, #9 Exhibit 7, #10 Exhibit 8, #11 Exhibit 9, #12 Exhibit 10, #13 Exhibit 11, #14 Exhibit 12, #15 Exhibit 13, #16 Exhibit 14, #17 Exhibit 15, #18 Exhibit 16, #19 Exhibit 17, #20 Exhibit 18, #21 Exhibit 19, #22 Exhibit 20, #23 Exhibit 23, #24 Exhibit 24, #25 Exhibit 59, #26 Exhibit 60, #27 Exhibit 61, #28 Exhibit 62, #29 Exhibit 63, #30 Exhibit 64 (Part 1 of 2), #31 Exhibit 64 (Part 2 of 2), #32 Exhibit 65, #33 Exhibit 66, #34 Exhibit 83, #35 Exhibit 84, #36 Exhibit 85, #37 Exhibit 86, #38 Exhibit 87, #39 Exhibit 88, #40 Exhibit 89, #41 Exhibit 90, #42 Exhibit 91, #43 Exhibit 92, #44 Exhibit 93)(Jacobs, Michael) (Filed on 6/1/2012)

Bressler Decl. In Support of
Apple’s Opp. to Samsung’s
Mot. For Summary
Judgment
Ex. 1

Peter W. Bressler, FIDSA
Founder & Board Chair, Bresslergroup, Inc.
Adjunct Associate Professor, University of Pennsylvania
Fellow Member of the Industrial Designers Society of America (IDSA)
Personal Information
Education

Date of Birth: June 24, 1946
Marital Status: Married

B.F.A. Industrial Design
Rhode Island School of Design, Providence R.I., 1968
Graduate Research in Design for Disabilities
Rhode Island School of Design, Providence R.I, 1969-70
Certification, Synectics Group Creativity Process, Philadelphia, PA 1972
Certification: Design Patent Expert Witness Seminar, IDSA, 2008

Employment
2010 to present

Contracted Innovation Process consultant to the Delaware Valley Industrial Resource
Center

2006 to present

Adjunct Associate Professor, Integrated Product Design Program, University of
Pennsylvania.

1998 to 2011

Founder and Board Chair, Solar Roofing Systems, Inc. T/A SRS Energy

2009 to present

Board Chair, Bresslergroup, Inc.

1988 to 2009

Principal and CEO, Bresslergroup, Inc....A 22 person design research, strategic product
planning, industrial design, product development and engineering consulting firm. Noted
by Businessweek magazine as “one of the top award winning firms”.

1972 to 1988

Principal and President, Designs for Medicine, Inc. T/A
Peter Bressler Design Associates...5 to 12 person User research, Product
Design, Packaging & Graphic design consulting firm.

1973 to 1974
1970

Contracted consultant to the Franklin Institute Research Laboratories
founded “Center for the Enhancement of the Capabilities of the Handicapped.”
Founded Designs for Medicine, Inc.

Teaching Experience

2006 to present Adjunct Associate Professor, Integrated Product Design Program, University of
Pennsylvania
Fall 2005
Adjunct Associate Professor, Ergonomics 1332, Philadelphia University, Philadelphia, PA
Fall 2001
Visiting Lecturer, Business Practices, University of the Arts, Philadelphia, PA
Spring 2000
Adjunct Associate Professor, Ergonomics DES 164, Lehigh University, Bethlehem, PA
Fall 1983
Visiting Lecturer, Industrial Design Studio, Rhode Island School of Design, Providence,
R.I.
Spring 1972
Instructor, Industrial Design Structures, Philadelphia College of Art, Philadelphia, PA.
1971-72
Instructor, ID Prototype Shop Philadelphia College of Art, Philadelphia, PA.
Expert Witness Experience
8.11.11 completed testimony in US District court in Richmond, VA in Utility patent infringement case
regarding consumer electronic kitchen appliances. Awaiting permission to list specifics.
Blanco v Tots in Mind et al (2010) (Scherffius, Ballard, Still & Ayres, Atlanta, GA.) ; Products Liability
Becton Dickinson & Co. And Mdc Investment Holdings, Inc., V. Retractable Technologies, Inc., Civil Action
No. 5:07-Cv-137 , United States District Court For The Eastern District Of Texas Texarkana Division (2009)
(Wilmer Hale, Washington, DC) Utility patent
Atlas Equipment Co. LLC v. Weir Slurry Group, Inc., et al. (2008) (Perkins-Coie, Seattle, Washington) ;
Trade Dress
AJ Intermediate Holdings LLC; and AJ Acquisition 1 LLC d/b/a National Paintball Supply v. Procaps L. P., et
al, Civil Action No 1:07-00192, JHR-AMDM, United States District Court of New Jersey (2007) (VolpeKoenig, Philadelphia, PA); Trade Dress
Symbol Technologies, Inc. v. Metrologic Instruments, Inc., Civil Action No. 2:05cv509, LED, United States
District. Court of Pa., Eastern District (2007) Utility Patent
Becton, Dickinson and Company v. Tyco Healthcare Group LP, Civil Action No. 02-1694-GMS, United
States District Court of Delaware (2004) (Wilmer Hale, Washington, DC) Utility patent
Awards and Recognitions
2010

Industrial Designers Society of America Personal Recognition Award for lifetime achievement

2008

IDSA Industrial Design Excellence Awards, Silver

2007

Appliance Manufacturer’s EID Award, 1 Gold

2006

IDSA Industrial Design Excellence Award, Gold
Appliance Manufacturer’s EID Award, 3 Gold

2005

R&D Magazine R&D100 Award, Gold
Consumer Electronics Association Award

2004

IDSA Industrial Design Excellence Award, Bronze

2003

Appliance Manufacturers’ Award

2002

Good Design Awards

2001

IDSA Industrial Design Excellence Award. Bronze
Good Design Award
Good Design Award

2000

IF Hanover Award

2000

Appliance Magazine Award
Consumer Electronics Show Innovations Award

1999

IDSA Industrial Design Excellence Awards, Bronze

1998

Product Design and Development Gold Award
Consumer Electronics Show Innovations Award

1997

ID Magazine Design Distinction Award

1996

IDSA Industrial Design Excellence Awards, Gold
Consumer Electronics Show Innovations Award

1995

G-Mark, Japan

1994

IF Award Hanover Fair, Germany

1994

IDSA Industrial Design Excellence Awards, Gold

1994

IDSA Industrial Design Excellence Awards, Bronze

1994

G-Mark, Japan

1993

Consumer Electronics Design Engineering Award, M Series Speakers, Polk Audio
AudioVideo International Grand Prix, M3 Speaker, Polk Audio

1991

IDSA Industrial Design Excellence Awards, Gold

1991

ID Magazine Design Review, Honorable Mention

1991

IDSA Industrial Design Excellence Awards, Bronze

1990

ID Magazine Design Review, Honorable Mention

1989

Certificate of Excellence, American Institute of Graphic Artists

1988

ID Magazine Design Review
2 Selections
3 Honorable Mentions
IDSA Industrial Design Excellence Awards Recognition
Retailer’s Choice Award of Distinction
The Krupps International Design Competition, Honorable Mention
Desi Award for Packaging

1987

IDSA Excellence awards, Recognition

1986

ID Magazine Designers Choice Award

1985

IDSA Industrial Design Excellence Awards, Recognition
3 products selected for exhibition in The United States Information Agency Traveling Exhibit for
Eastern Europe, “Design America”
Worldesign ‘85 Certificate of Gratitude

1984

Products selected for “the Process of Design Exhibit”, The Katonah Museum

1982

“DESI” award for packaging design
Package Design Council Award of Excellence

1981

Package Design Council Award of Excellence

1979

DESI” award for packaging design

1976

ID Magazine Annual Design Review Award

1974

ID Magazine Annual Design Review Award

1973

American Iron and Steel Institute
Design in Steel” Award for Scientific and Medical Equipment
Citation in Engineering for Scientific and Medical Equipment

1971

Ventures in Design Award

1968

Alcoa and Industrial Designers Society of America Merit Awards

Publications, Juries and Lectures
2011

Invited Speaker, United States Patent and Trademark Office, Global IP Academy

2009

Invited Speaker, Industrial Design Evolution, From Visual to Visceral to Virtual, Project Fusion
Conference. Miami, FL

2009

Invited Speaker, Entrepreneur's Panel, Wharton Energy Conference, Philadelphia, PA

2008

Invited Speaker, Sustain 08, Chicago, “SRS Energy, Sustainability in Roofing Products

2008

Invited Speaker, Villanova University, “Doing Well by Doing Good”.

2008

Invited Speaker, IDSA Spotlight Webinar, Residual Income, the Holy Grail

2007

University of Pennsylvania 20/20 lecture series
Juror, CES Innovation Award

2006

Juror, CES Innovation Award
Juror, Dyson awards
Juror, P&G Innovations Award

2005

Juror, CES Innovation Award
Invited Speaker, National Conference of the Industrial Designers Society of America, Wash DC
Invited Speaker, The Green Conference, Boston, Massachusetts

2004

Juror, National Housewares Association innovations Awards

2003

Invited Speaker, Product Development Management Association, Philadelphia, PA

2001

Invited speaker, Paper presentation, Designing for Global Products, Rockwell Global Learning Fair:
A Passport to Asia-Pacific, Cleveland, Ohio

2001

Invited Speaker, the Housewares Manufacturer’s Association meeting, Chicago, Illinois

1999

Invited Speaker, the Housewares Manufacturer’s Association meeting, Chicago, Illinois

1998

Invited Speaker, Industrial Designers Society of America Southern District Conference, St
Augustine, FL

1998

Invited Speaker, The Housewares Manufacturer’s Association meeting, Chicago, Illinois

1998

Invited Speaker, Temple University Association of Retired Professionals, Philadelphia, PA

1997

Invited Speaker, The Housewares Manufacturer’s Association meeting, Chicago, Illinois

1996

Invited Juror, Innovative Use of Materials Award, Philadelphia Furniture Show, Philadelphia, PA

1995

Jury Chair, Industrial Designers Society of America’s Industrial Design Excellence Awards program

1993

Invited Speaker, Quality in Design Workshop, National Academy of Sciences, Washington, DC

1993

Invited Juror, Industrial Designers Society of America’s Industrial Design Excellence Awards
program
Invited Speaker, 14th Annual Design Interaction, Auburn University, Alabama

1992
1992

Invited Speaker, The World Class Product Design Conference, Lehigh University,
Bethlehem, PA (“The Emergence of Industrial Design” )

1991

Invited Speaker, EEC Design conference, Toulon, France (“ Designing the Product
Development Team” )

1991

Invited Speaker, Taidi’ 91 Conference, Taipei, Taiwan (“The product design process”)

1990

Invited Speaker, IDSA Annual Conference, Santa Barbara, California (“ Designing the Product
Development Team” )
Invited Speaker, Design forum ‘90, Taipei, Taiwan (“The product’s role in corporate identity” )
Invited Speaker, Benjamin Franklin Technology Seminar Series ( “How to evaluate and contract
Industrial Design services” )

1989

Invited Juror, The Krupps International Design Competition
Invited Speaker, The International Congress of Societies of Industrial Design, Nagoya, Japan
(“Design excellence in a socio/cultural context”)

1988

Invited Juror ID Magazine Design Review

1987

Invited Consultant and Lecturer ( 2 weeks) to The Peoples Republic of China, Tianjin, China
(“Consumer electronics in western markets”)

1986

Invited presenter to Yugoslavia for the “Design America” Exhibit by the United States
Information Agency (“Design Consulting in the USA” )

1985

Invited presenter at the International Congress of Industrial Designers International
Conference, Washington, DC (‘The concurrent design process” )

1982

Invited Juror, Industrial Designers Society of America’s Industrial Design Excellence Awards
program

1975

Invited Juror, ID Magazine 1975 Design Review

1974

Invited participant of the National Academy of Sciences, National
Research Council’s 1st Workshop on Mobility for Spinal-cord
Impaired People
Invited presentation of a Paper, “The Development of The Standup
Wheelchair”, to the American Society of Mechanical Engineers

1 971

“ The Stand up Wheelchair” Published in Industrial Design, Interiors and Fortune Magazines; also
AP and UP releases

1969

Publication of “The Standup Wheelchair” in Design News,
Industrial Design and other professional journals

Associations / Affiliations
2011

Secretary / Treasurer, Industrial Designers Society of America

2007

Academy of Presidents, Industrial Designers Society of America

2005

Chair of the 2005 Design Gallery, IDSA National Conference in Washington, DC

1999

North East District Vice President, IDSA, two year term

1995

1996 National Conference Committee, IDSA

1994

National Special Awards Committee, IDSA

1993

Industrial Design Excellence Awards Program, Chair

1992

Awarded Fellowship, Industrial Designers Society of America

1991

Chair of the Board, Industrial Designers Society of America, 2 year term
President, The Worldesign Foundation, 2 year term

1989

President, Industrial Designers Society of America, 2 year term
Executive Vice President, The Worldesign Foundation, 2 year term

1987

Executive Vice President, Industrial Designers Society of America

IDSA Planning Committee, Chair
1985

Secretary/Treasurer, Industrial Designers Society of America, 2 year term

1984

Developer and Chair, Design Excellence Gallery, Worldesign ‘85

1984

Management & Planning Committee, ICSID Worldesign ‘85
(meeting of the International Congress of Societies of Industrial
Design)

1981
term

National Vice President, Board of Directors, Industrial Designers Society of America,

2 year

1979

Director, National Board of Directors, Industrial Designers Society of America, 2 year

term

1977

Co-chair, National Committee for development of a professional
field definition and entry level professional qualifications

1976

IDSA Annual Conference Chair

1973 to 1977
Co-founder and Chapter Chair, The Philadelphia Chapter,
Industrial Designers Society of America

Patents (authorship or co-authorship)

1

7018344

Retractable needle shielding device

2

7000988

Lift chair

3

D511203

Hose coupling

4

6926700

Needle assembly

5

6925716

Shaving apparatus

6

6881202

Needle assembly

7

D501673

Hose coupling

8

6651890

Combination hand-held and counter-top Omni directional scanner

9

D479405

Shark tooth shaped suede shoe brush

10

6553882

Pencil sharpener with integral receptacle

11

D471409

Ice cream scoop

12

D469789

Table saw

13

6412738

Portable stenographic machine stand

14

D455666

Streamlined pressure gauge

15

D450257

Pressure gauge

16

6257492

Combination hand-held and counter-top Omni-directional scanner

17

6241091

Decorative container for storing plunger

18

6206600

Combination toothbrush and toothpaste dispenser

19

D427200

Stand for a hand held optical scanner

20

D409931

Compact tire pressure gauge

21

5904806

Tape dispensing applicator and replaceable tape cartridge

22

D409509

Deluxe tire pressure gauge

23

D408806

Optical scanner

24

D408532

Hand held optical scanner

25

5830779

Method of making photovoltaic module

26

D399121

Slide latch

27

5735999

Applicator

28

D385881

Home health care terminal

29

5670014

Tape dispensing applicator and replaceable tape cartridge

30

5590495

Solar roofing system

31

5558232

Apparatus for sorting documents

32

5518576

Applicator

33

5466223

Needle assembly having single-handedly activatable needle barrier

34

D361785

Tape applicator

35

D351839

Speaker

36

D351388

Combined speaker and integral stand

37

5348544

Single-handedly actuatable safety shield for needles

38

D343782

Sealed lever latch

39

5248286

Aerobic climbing step/bench

40

5118096

Aerobic climbing step/bench

41

5116044

Aerobic climbing step/bench

42

5096186

Aerobic climbing step/bench

43

D324165

Flexible draw latch

44

D320950

Combined transmitter buoy and bracket therefor

45

D319799

Transmitter buoy

46

D319407

Transmitter buoy

47

D313761

Actuator plate for temperature control valve

48

D313719

Bathroom cabinet

49

4981453

Emergency transmitter buoy and bracket assembly

50

D303044

Lighted mirror

51

4856811

Device for transporting ski equipment

52

4636613

Combination dryer and iron

53

D285200

Handset telephone unit

54

D285197

Handset telephone unit

55

D278831

Paper and document handling and counting apparatus

56

D274520

Paper and document handling apparatus

57

D267553

Engine analyzer

58

D265482

Telescope

59

D262442

Engine analyzer

60

4269312

Apparatus for inflating a deflated tire

61

4255640

Door mounted oven controls

62

4129278

Tripod

63

D247854

Telescope

64

6918891

Safety device

65

D253598

Telescope mount

66

D253238

Telescope cradle

67

D253113

Telescope

68

D313761

Actuator Plate for Temperature Control Valve

69

6753554

Water Flow Regulating Device

70

4553711

Modular Holder for Paper Rolls

71

4255640

Door Mounted Microwave Oven Controls

72

3839751

Modular Therapy Pool Construction

73

3589769

The Stand up Wheelchair

As a Design Consultant for the past 40 years, Bressler has provided product design and development
services to the following selected partial list of regional, national, and international Clients:
Applica
Becton Dickinson
Black & Decker
Bose Corporation
Clairol Inc.
Dentsply International, Inc.
E.l. Dupont de Nemours Co.
Edmund Scientific
Energizer
Honeywell
IBM R&D
Litton, Microwave Division

Motorola, Inc.
Polk Audio
RCA, Broadcast Division
Scott Paper Company
Schick Wilkinson Sword
Siemens
Southco Inc.
Thomson Consumer Electronics
Teleflex
Trojan Yachts
Vidar Corporation
Zenith Products Corp.