Apple Inc. v. Samsung Electronics Co. Ltd. et al

Filing 1022

Administrative Motion to File Under Seal Documents Re Apples Opposition To Samsungs Motion For Summary Judgment filed by Apple Inc.. (Attachments: #1 Proposed Order, #2 Declaration Of Peter W. Bressler In Support Of Apples Opposition To Samsungs Motion For Summary Judgment, #3 Exhibit 1, #4 Exhibit 2, #5 Exhibit 3, #6 Exhibit 4, #7 Exhibit 5, #8 Exhibit 6, #9 Exhibit 7, #10 Exhibit 8, #11 Exhibit 9, #12 Exhibit 10, #13 Exhibit 11, #14 Exhibit 12, #15 Exhibit 13, #16 Exhibit 14, #17 Exhibit 15, #18 Exhibit 16, #19 Exhibit 17, #20 Exhibit 18, #21 Exhibit 19, #22 Exhibit 20, #23 Exhibit 23, #24 Exhibit 24, #25 Exhibit 59, #26 Exhibit 60, #27 Exhibit 61, #28 Exhibit 62, #29 Exhibit 63, #30 Exhibit 64 (Part 1 of 2), #31 Exhibit 64 (Part 2 of 2), #32 Exhibit 65, #33 Exhibit 66, #34 Exhibit 83, #35 Exhibit 84, #36 Exhibit 85, #37 Exhibit 86, #38 Exhibit 87, #39 Exhibit 88, #40 Exhibit 89, #41 Exhibit 90, #42 Exhibit 91, #43 Exhibit 92, #44 Exhibit 93)(Jacobs, Michael) (Filed on 6/1/2012)

Bressler Decl. In Support of
Apple’s Opp. to Samsung’s
Mot. For Summary
Judgment
Ex. 23

FLASHBACK: Steve Ballmer's First Take On The iPhone, January 2007 - Business Insider Page 1 of 2

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Henry Blodget | June 30, 2010 | 17,994 |
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January 2007:
INTERVIEWER: ... The Zune was getting some traction.
Then Steve Jobs goes to MacWorld and he pulls out this
iPhone. What was your reaction when you saw that?

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STEVE BALLMER: 500 dollars? Fully subsidized? With a
plan? I said that is the most expensive phone in the world.
And it doesn't appeal to business customers because it
doesn't have a keyboard. Which makes it not a very good
email machine.
INTERVIEWER: How do you compete with that, though? He
sucked out a lot of the spotlight...
STEVE BALLMER: Let's take phones first. Right now, we're
selling millions and millions and millions of phones a year.
Apple is selling zero phones a year. In six months, they'll
have the most expensive phone by far ever in the
marketplace...
Watch...

(via Eric Jackson)

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August 26, 2011

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http://articles.businessinsider.com/2010-06-30/tech/29972743_1_phones-macworld-intervie... 4/2/2012

FLASHBACK: Steve Ballmer's First Take On The iPhone, January 2007 - Business Insider Page 2 of 2
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The Water Cooler
57 comments

Olternaut on Jun 30, 6:23 PM said:
Look, we all know Ballmer needs to go. Well actually, he needs to go back doing whatever he was doing before at
Microsoft all these years. He was fine at that. But as a CEO of a major tech company.....he needs to go. The real
question is when? When is Steve Ballmer stepping down as CEO of MSFT? Who is going to replace him?
Whatever happens, the change had better take place soon.

Lycaon on Jun 30, 6:24 PM said:
What arrogance! With leadership like, no wonder Microsoft is a shadow of the company it once.

Ian White on Jun 30, 6:27 PM said:
Pretty sure he made those comments a lot earlier than September 2007. The iPhone had already been on sale for
three months by that time, so it wouldn't make sense for him to say "Right now... Apple is selling zero phones."
Based on the context, I suspect that video was recorded shortly after Jobs unveiled the iPhone in January 2007.
Here are some similar (and equally damning) comments from Ballmer from April 2007:
http://arstechnica.com/microsoft/news/2007/04/ballmer-says-iphone-has-no-chance-to-gain-significant-marketshare.ars

Formerly LOL (orig) on Jun 30, 6:34 PM said:
C'mon, what do you expect a hard nosed CEO to say when asked about a competing product? And he was right
about the pricing of iphone. It was too expensive (500 or 600 initially?) and Apple had to lower it pretty quickly.

Bo Gowan on Jun 30, 6:40 PM said:
Great video. Not a big deal, but I think your date is slightly off on when this interview happened. This video was
posted onto YouTube on Sept 22, 2007, but this interview actually happened in NYC on Jan 17, 2007. The other
guy in the video (at the very beginning before the shot pans to Ballmer) is ex-Nortel CEO Mike Zafirovski. On Jan
17, 2007, the two companies were in NYC announcing a new alliance around VoIP. Ballmer says in the interview
that "in six months Apple will have the most expensive phone on the market", and I believe the iPhone went on
sale in the summer of 2007.
Click here to comment >>

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