Apple Inc. v. Samsung Electronics Co. Ltd. et al
Filing
2130
Declaration Reply Declaration Of John R. Hauser In Support Of Apples Motion For A Permanent Injunction filed byApple Inc.. (Attachments: # 1 Exhibit A, # 2 Exhibit B, # 3 Exhibit C, # 4 Exhibit D, # 5 Exhibit E, # 6 Exhibit F, # 7 Exhibit G)(Jacobs, Michael) (Filed on 11/9/2012)
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Exhibit E
Reply Declaration of John R. Hauser, Exhibit E.1
Respondent Choice Predictions for Smartphones
Randomized First Choice vs. First Choice
Scenario: Comparing two identical smartphones with different prices
Dr. Wind's Prediction
First Choice Prediction
Option B
Option A
Option B
Option A
Option B
Price
Feature
Compared
Option A
Price
$99
$0
43%
57%
0%
100%
Price
$199
$0
31%
69%
0%
100%
Price
$299
$0
16%
84%
0%
100%
Price
$199
$99
32%
68%
0%
100%
Price
$299
$99
16%
84%
0%
100%
Price
$299
$199
19%
81%
0%
100%
Scenario: Comparing two equally priced smartphones identical in all but one feature
Feature
Feature
Compared
Dr. Wind's Prediction
First Choice Prediction
Option A
Option B
Option A
Option B
Option A
Option B
Memory
Connectivity
8 GB
Cellular,
WiFi
35%
25%
65%
75%
0%
0%
100%
100%
Number of Apps
150,000
64 GB
Cellular,
Wifi,
Bluetooth,
Micro USB,
HDMI
600,000
43%
57%
0%
100%
Source: Smartphone survey data; Declaration of Yoram (Jerry) Wind, October 19, 2012, Exhibits 9, 11, 13, and 15
Reply Declaration of John R. Hauser, Exhibit E.2
Respondent Choice Predictions for Tablets
Randomized First Choice vs. First Choice
Scenario: Comparing two identical tablets with different prices
Dr. Wind's Prediction
First Choice Prediction
Option B
Option A
Option B
Option A
Option B
Price
Feature
Compared
Option A
Price
$359
$199
41%
59%
0%
100%
Price
$499
$199
32%
68%
0%
100%
Price
$659
$199
15%
85%
0%
100%
Price
$499
$359
35%
65%
0%
100%
Price
$659
$359
15%
85%
0%
100%
Price
$659
$499
17%
83%
0%
100%
Scenario: Comparing two equally priced tablets identical in all but one feature
Feature
Feature
Compared
Memory
Connectivity
Number of Apps
Dr. Wind's Prediction
First Choice Prediction
Option A
Option B
Option A
Option B
Option A
Option B
8 GB
WiFi
64 GB
Wifi,
Bluetooth,
Micro USB,
HDMI
600,000
31%
24%
69%
76%
0%
0%
100%
100%
44%
56%
0%
100%
150,000
Source: Tablet survey data; Declaration of Yoram (Jerry) Wind, October 19, 2012, Exhibits 10, 12, 14, and 16
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