iLOR, LLC v. Google, Inc.

Filing 12

MOTION for Preliminary Injunction by iLOR, LLC (Attachments: # 1 Memorandum in Support Part 1# 2 Memorandum in Support Part 2# 3 Proposed Order # 4 Exhibit A# 5 Exhibit B# 6 Exhibit C# 7 Exhibit D# 8 Exhibit E# 9 Exhibit F# 10 Exhibit G# 11 Exhibit H# 12 Exhibit I# 13 Exhibit J# 14 Exhibit K# 15 Exhibit L# 16 Exhibit M# 17 Exhibit N# 18 Exhibit O# 19 Exhibit P# 20 Exhibit Q# 21 Exhibit R# 22 Exhibit S# 23 Exhibit T# 24 Exhibit U# 25 Exhibit V# 26 Exhibit W# 27 Exhibit X# 28 Exhibit Y# 29 Exhibit Z# 30 Exhibit AA# 31 Exhibit BB# 32 Exhibit CC# 33 Exhibit DD# 34 Exhibit EE# 35 Exhibit FF# 36 Exhibit GG# 37 Exhibit HH# 38 Exhibit II# 39 Exhibit JJ# 40 Exhibit KK# 41 Exhibit LL# 42 Exhibit MM# 43 Exhibit NN# 44 Exhibit OO# 45 Exhibit PP# 46 Exhibit QQ# 47 Exhibit RR# 48 Exhibit SS# 49 Exhibit TT# 50 Exhibit UU)(Faller, Susan)

iLOR, LLC v. Google, Inc.

Doc. 12 Att. 47

Case 5:07-cv-00109-JMH
Bloomberg.com: Investment Tools

Document 12

Filed 08/27/2007

Page 1 of 3 Page 1 of3

Bloomberg.com
Tokyo, Aug 27 22:27

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. Market Monitor Google Isn t Threatened by Slowdown, Economist Says (Update2)

. Portfolio Tracker, .
By Ari Levy
Glossary

GOOG:US Google Inc

. Fund Center
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Aug. 24 (Bloomberg) -- Google Inc.'s chief economist said the company's $10
billion anual online advertising business is flourshing even as turmoil in the

credit markets curbs corporate and consumer spending.
While advertisers may cut television, print and radio budgets durng economic

RESOURCES
. Bloomberg TV . Bloomberg

slowdowns, Google is less vulnerable because companies wil spend more on ads that can be targeted at specific consumers, said Hal Varian, who was hired two months ago to lead Google's economics group.
"It's measurable, it's quantifiable and that's the very last piece of advertising a company wants to cut," Varan said in an interview today. "We're looking
pretty good from the viewpoint of

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macroeconomic sensitivity."

Podcasts

. Bloomberg That contrasts with the housing, credit and private-equity markets, which have Markets been pumeled by the subprime mortgage crisis. The fallout has spilled over Magazine into the consumer market, prompting retailers such as Wal-Mart Stores Inc. and
. Bloomberg Press Home Depot Inc. to cut their profit forecasts for the year. The Federal Reserve responded last week by lowering the interest rate it charges banks.
Google, owner of the most-popular search engine, gets 99 percent of its revenue from sponsored links on its own pages and ads on parter sites. Revenue at the Mountain View, Califomia- based company rose 73 percent to $10.6 bilion in

2006.
Housing Gains

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Case 5:07-cv-00109-JMH
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Document 12

Filed 08/27/2007

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Varian said ad revenue from the housing industry has gained because lenders and brokers are facing stiffer competition.
"I can certainly say they haven't cut back on the Internet side," Varian said.

Google shares rose $2.18 to $515 at 4 p.m. New York time in Nasdaq Stock Market trading. They have climbed 12 percent this year, compared with a 4.3
percent gain for the Standard & Poor's 500 Index.

Varan, 60, started working as a consultant for Google in 2002. Before joining

full time in June, he spent l2 years as a business and economics professor at the University of California at Berkeley, where he received his doctorate in 1973.
He runs a team of about a half dozen economists, statisticians and engineers, and wants to hire one or two more this quarter. He has known Chief Executive Offcer Eric Schmidt, also a Berkeley alumnus, for about a decade. The two meet every couple of weeks, Varian said.

The pair wrote an aricle for Newsweek in 2005 titled, "Google: Ten Golden Riles." The piece gives advice on how to get the most out of company
employees, with bullet points such as "encourage creativity" and Google's longtime slogan, "don't be eviL"

To contact the reporter on this story: Ar Levy in San Francisco at alevy5~bloomberg.net
Last Updated: August 24, 2007 17:16 EDT
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Case 5:07-cv-00109-JMH
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Document 12

Filed 08/27/2007

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