Amgen Inc. v. F. Hoffmann-LaRoche LTD et al

Filing 54

DECLARATION re 53 Memorandum in Opposition to Motion of Michael R. Gottfried in Support of Amgen Inc.'s Opposition to Defendants' Motion to Dismiss for Lack of Subject Matter Jurisdiction and Failure to State A Claim for Which Releif May be Granted by Amgen Inc.. (Attachments: # 1 Exhibit 1# 2 Exhibit 2# 3 Exhibit 3# 4 Exhibit 4# 5 Exhibit 5# 6 Exhibit 6# 7 Exhibit 7# 8 Exhibit 8# 9 Exhibit 9# 10 Exhibit 10# 11 Exhibit 11# 12 Exhibit 12# 13 Exhibit 13# 14 Exhibit 14# 15 Exhibit 15# 16 Exhibit 16# 17 Exhibit 17# 18 Exhibit 18# 19 Exhibit 19# 20 Exhibit 20 (part 1 of 2)# 21 Exhibit 20 (part 2 of 2))(Gottfried, Michael)

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Amgen Inc. v. F. Hoffmann-LaRoche LTD et al Doc. 54 Att. 10 Case 1:05-cv-12237-WGY Document 54-11 Filed 04/25/2006 Page 1 of 3 EXHIBIT 10 Case 1:05-cv-12237-WGY Document 54-11 Filed 04/25/2006 Page 2 of 3 Peg Epo Job Postings Position Code: 2324 Position Title: PROD DIR Work Location: New Jersey - Nutley Corporate Headquarters Major Responsibilities: This position is responsible for providing the business/marketing/clinical input for CERA, phase III to launch, as well as provide critical interface, when required, on business development, licensing, and lifecycle opportunities. This is to ensure optimal marketability of CERA in the US. The position requires the prep aration of product/ market assessments, annual tactical business plans, participation in project teams, and close interaction with life cycle team, marketing operations (US), clinical research, customer segments, public policy, and other teams in crafting target product profiles and development of launch marketing strategies. It also involves keeping US management involved in these projects including, but not limited to, Presentations to Commercial Operations management and the NAOC. The position is responsible for the preparation and management of pipeline product sales and promotion forecasts, branding and positioning input into commercial assessments, annual pre launch and launch marketing budgets, the planning and implementation of marketing activities including communication and publication plans, advisory boards and multiple educational venues and customer interface. A critical component of this position will be to lead the development of the economic strategies, including reimbursement, pricing, 161i~e~b~-o~q~g, and customer segment marketing plans. The position coordinates market research activities to develop appropriate research plans for CERA, and monitors the implementation of the plan. The position will interface with account management and Public Affairs, to develop appropriate plans for commercial and public payers, and monitor implementation of these plans. The incumbent maintains an in-depth knowledge/awareness of all competitive activity and market dynamics within his/her therapeutic area, and provides market insight that can affect the strategic direction of product development. Qualifications: Minimum 5-7 years of progressive pharmaceutical consumer business experience, with a minimum of 2 years managing a brand Prior direct experience with planning and implementing the launch of a major pharmaceutical product in the US. Experience in kidney disease and dialysis is a plus. Demonstrated success in developing life cycle marketing and sales strategies. Experience in working with Managed Care and Medicare organizations. Prior experience in developing marketing and sales budgets, along with demonstrated success in meeting financial objectives and increasing profitability Case 1:05-cv-12237-WGY Document 54-11 Filed 04/25/2006 Page 3 of 3 Proven written and oral communications skills that include excellent presentation skills, strong listening skills and superior negotiation skills Skilled in creating and evaluating detailed business proposals, vendor agreements and market analyses Demonstrated strong analytical and strategic thinking skills Skilled at working in team oriented environments Personal contacts among Managed Care, dialysis chains, Medicare are strongly preferred, but not an absolute requirement An undergraduate degree in one of the Life Sciences or equivalent is necessary An MBA or an advanced degree preferred

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