Weather Underground, Incorporated v. Navigation Catalyst Systems, Incorporated et al

Filing 189

MOTION for Partial Summary Judgment by Weather Underground, Incorporated. (Attachments: # 1 Index of Exhibits, # 2 Exhibit A, # 3 Exhibit B, # 4 Exhibit C, # 5 Exhibit D, # 6 Exhibit E, # 7 Exhibit F, # 8 Exhibit G, # 9 Exhibit H, # 10 Exhibit I, # 11 Exhibit N, # 12 Exhibit P, # 13 Exhibit Q, # 14 Exhibit R, # 15 Exhibit Y, # 16 Exhibit AA - Part 1, # 17 Exhibit AA - Part 2, # 18 Exhibit BB, # 19 Exhibit CC, # 20 Exhibit EE, # 21 Exhibit GG, # 22 Exhibit HH, # 23 [PLACED UNDER SEAL PURSUANT TO 192 ] Exhibit II, # 24 Exhibit JJ, # 25 Exhibit KK, # 26 Exhibit LL - Part 1, # 27 Exhibit LL - Part 2, # 28 Exhibit MM, # 29 Exhibit NN) (Schaefer, Enrico) Modified on 8/2/2011 (DWor).

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Connexus Corporation and Epic Advertising Announce Merger
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Top independent ad network to combine with leading global performance network
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NEW YORK, March 24 /PRNewswire/ -- Connexus Corporation, owner of Traffic Marketplace, the premier online ad network and
social media company, and Epic Advertising, the world's largest privately-owned performance network and search marketing
company, today announced their intent to merge. The two companies will combine to form one of the largest private digital
media companies globally, offering advertisers and publishers the ability to access display, search and social media internet
traffic from over 225 countries and territories around the world.
Traffic Marketplace is a top 10 comScore ranked ad network while Epic works with more than 45,000 advertisers and publishers
in the United States and internationally. Together, they reach over 80% of the US internet audience. The combined company will
provide a full spectrum of digital marketing services, from brand building to customer acquisition. Moreover, by combining both
technology platforms, the company expects to deploy a tightly integrated demand-side ad platform for its clients, creating the
most efficient means to access target audiences across all forms of digital distribution channels including search, display, social
media, video and mobile. The combined companies will focus on building integrated campaigns for advertisers and marketers
that utilize a multi-channel approach and leverage intent data from a variety of sources to improve relevance.
Don Mathis, CEO of Epic Advertising explained: "Delivering successful digital advertising campaigns requires scale, technology
and execution. Integrating our technology architectures will provide the combined company with an unparalleled demand-side
ad platform capability. Moreover, we will be the leading private player of scale in the sector, and that matters: scale is reach and
scale begets data. And data begets relevance for the advertisers' campaigns."
The Traffic Marketplace technology platform integrates data from multiple sources to increase relevance for its advertisers, with
a specialty in correlating intent-based data to improve its targeting and analytics. Epic's technology leverages a patent-pending
approach to improving the effect of branding focused campaigns on customer acquisition programs. Together, the companies
will be unmatched in providing relevance and performance for their advertisers and publishers on a global basis.
"We're combining two market leaders," said Connexus CEO Art Shaw. "Traffic Marketplace has been helping Fortune 500
companies build brand awareness and acquire customers by targeting consumers online, and Epic is the dominant player in
customer acquisition for a range of advertisers. Both companies will continue to grow their core competencies, while we
combine our data and technology to increase relevance across all our businesses. In addition, as experts in understanding
consumer trends, we will continue to aggressively expand our reach internationally and within emerging social, video and
mobile markets."
The combined entity has offices in Los Angeles, New York, Toronto, London, San Francisco, Chicago, Dallas, Detroit and the
Silicon Valley.
ABOUT CONNEXUS:
Connexus Corporation (www.connexuscorp.com) owns Traffic Marketplace, the premier B2A™ (Business-to-Audience) digital
marketing company, Traffic Marketplace delivers relevance in online display, registration path, mobile and social media
advertising by empowering advertisers to reach, target, and engage their ideal audience. With access to over 140mm unique
monthly users, Traffic Marketplace reaches more than 71% of the U.S. Internet population. Through powerful esp targeting
technology, Traffic Marketplace can intelligently identify and deliver virtually any target audience. By employing proprietary
engagement solutions such as eyengage® rich media, livemarkets™ in-banner chat technology, and inFact™ content creation
service, Traffic Marketplace helps advertisers intrigue, inspire and engage their customers. For more information, log on to
www.connexuscorp.com.
ABOUT EPIC ADVERTISING:
Epic Advertising (www.epicadvertising.com) is a global online performance network and search marketing company that
provides advertisers and agencies with measurable Internet advertising impact. Leveraging proprietary and patent-pending
technologies, and more than 45,000 publishers, Epic provides its advertising partners with performance and direct response
marketing services, search engine marketing, media planning, branded marketing campaigns and targeted, worldwide online
reach. For more information, log on to www.epicadvertising.com.
SOURCE Epic Advertising

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