Viacom International, Inc. et al v. Youtube, Inc. et al

Filing 208

DECLARATION of William M. Hohengarten (Part Four) Ex. 42 in Support re: 176 MOTION for Partial Summary Judgment /Viacom's Notice of Motion for Partial Summary Judgment on Liability and Inapplicability of the Digital Millennium Copyright Act Safe Harbor Defense.. Document filed by Country Music Television, Inc., Paramount Pictures Corporation, Viacom International, Inc., Black Entertainment Television, LLC, Comedy Partners. (Attachments: # 1 Exhibit 43, # 2 Exhibit 44, # 3 Exhibit 45, # 4 Exhibit 46, # 5 Exhibit 47, # 6 Exhibit 48, # 7 Exhibit 49, # 8 Exhibit 50, # 9 Exhibit 51 - Part 1, # 10 Exhibit 51 - Part 2, # 11 Exhibit 51 - Part 3, # 12 Exhibit 51 - Part 4, # 13 Exhibit 51 - Part 5, # 14 Exhibit 52, # 15 Exhibit 53, # 16 Exhibit 54, # 17 Exhibit 55, # 18 Exhibit 56, # 19 Exhibit 57, # 20 Exhibit 58, # 21 Exhibit 59, # 22 Exhibit 60, # 23 Exhibit 61, # 24 Exhibit 62, # 25 Exhibit 63, # 26 Exhibit 64, # 27 Exhibit 65, # 28 Exhibit 66, # 29 Exhibit 67, # 30 Exhibit 68, # 31 Exhibit 69, # 32 Exhibit 70, # 33 Exhibit 71, # 34 Exhibit 72, # 35 Exhibit 73, # 36 Exhibit 74, # 37 Exhibit 75, # 38 Exhibit 76, # 39 Exhibit 77, # 40 Exhibit 78, # 41 Exhibit 79, # 42 Exhibit 80, # 43 Exhibit 81, # 44 Exhibit 82, # 45 Exhibit 83, # 46 Exhibit 84, # 47 Exhibit 85, # 48 Exhibit 86, # 49 Exhibit 87, # 50 Exhibit 88, # 51 Exhibit 89, # 52 Exhibit 90, # 53 Exhibit 91, # 54 Exhibit 92, # 55 Exhibit 93, # 56 Exhibit 94, # 57 Exhibit 95, # 58 Exhibit 96, # 59 Exhibit 97, # 60 Exhibit 98, # 61 Exhibit 99, # 62 Exhibit 100, # 63 Exhibit 101, # 64 Exhibit 102, # 65 Exhibit 103, # 66 Exhibit 104)(Kohlmann, Susan)

To: "Nikhil BhatIa" ..nikhi)@goole.com::, "Peter Chane" [e-mail]::

From: "gracew" [e-mail]::

Cc: "Francoise Brougher'
[e-mail]::
Bee:

. 'Michael Baldwin"

Recived Date:
Subject:

5/212006 5: 16:38 PM GMT i hear you are talking to Larry about YouTube

I madè a draft of a 3-pager which might carry a story for you. Let me know what you think - what do you need changed? Do you have dates etc to fill in the gaps? I can source the latest data for the grey bcx on the front pageunless you already have that data ready to go?

Thanks

Grace
Attachments:
pages for larry.ppt

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Pages for Larry YouTube and Google Video DRAFT

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YouTube has more users viewing and uploading - especially young people in the US and Spain
YouTube vs. Google Video in US
liome Internel Usage Patterns by Age Group Relative to Market Penetration (Reach) -- Maroh 2006
40,000 35,000 30,000
6.0

YouTube VS. Google Video in US

5.0

4.0
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3.0 g
2.0

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l 15.000

10.000
5.000
1.0

0.0
Persons: Persons: Persons: Persons: Persons: Persons: Persoß3: Persons:

6-12 12-17 18-24 25.34 35.44 45-54 55.64 65+
&lTotal ritemct (minutes) _GooglcVideo (reach) ...:..... YouTubc (reach)

YouTube. vs. Google Video in Europe
Spain
Unique Visitors
YouTube Google VIdeo
Daï1yMoüon

EnQland
J
1;~i.OOmm

IFrance

Germanv
I

Netherlands
NIA

Ita Iv

J'mn,p(nG!)¡;)"/,¡,,¡¡¡'f

737,000

530.000

iW.OO
169,000

i:m~¡,¡;6Wm.n.¡; 185,000
129.000

156,000 301,000

Page Views
YouTube Google Video
Daï1yMotion
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5,079,000

i;4Rr.1QQQWne¡¡ 3.590,000

4,000,000
NIA

7,339,000

2,348,000 2 073 000

NIA

1,978,000 2,850,000

I'I numbers are monthly. Sources: Nensen, Comscore January 2006

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Why does YouTube have more use?
. User interface designed to build network effects around user-generated content
Easy to upload (builds inventory)
Direct from website (no app to download)

Any file format Instant Live (flag later if problematic) - no reviewing delays

Easy to view
Everyhing is free all the time

Easy to email (redirects traffic onto site)
Prominent button
Address book

Easy to publish (redirects traffc onto site)
Big "share" button

Myspace integraion - codes

. Community tagging/scoring produces some guidance as to popularity/relevance
See how many times video has been viewed, score 1-5 Better content rises to the lop Uploaders are proud of their visible stats - encourages more, better uploads
. Fast-start history

Lack of focus on copyright violation (especially early on) created Napster-type adoption increases: "good content" available for free without delay while getting deals signed

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What we are doing about it
. Catching up: Viral features now in production (matching functionality)
- Upload straight from web page (date?)
- Upload in any format (date?)
- Instant live (date?)

- More prominent "email", "upload" and "share" (date?) - "Top 100" list showcases most-viewed content (Live - April '06)
- User ranking and tagging coming (date?)

- Address book (date?)

· Differentiating: through professional content
- Getting better professional content YouTube wil never have

Fixing our search/browse to find our professional content
- Building a strong ad sponsorship model

· Leading: Staying ahead of YouTube outside the US
- More localization
- Copyright-friendly and family-safe review processes

- Professional content deals outside US

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