Viacom International, Inc. et al v. Youtube, Inc. et al

Filing 208

DECLARATION of William M. Hohengarten (Part Four) Ex. 42 in Support re: 176 MOTION for Partial Summary Judgment /Viacom's Notice of Motion for Partial Summary Judgment on Liability and Inapplicability of the Digital Millennium Copyright Act Safe Harbor Defense.. Document filed by Country Music Television, Inc., Paramount Pictures Corporation, Viacom International, Inc., Black Entertainment Television, LLC, Comedy Partners. (Attachments: # 1 Exhibit 43, # 2 Exhibit 44, # 3 Exhibit 45, # 4 Exhibit 46, # 5 Exhibit 47, # 6 Exhibit 48, # 7 Exhibit 49, # 8 Exhibit 50, # 9 Exhibit 51 - Part 1, # 10 Exhibit 51 - Part 2, # 11 Exhibit 51 - Part 3, # 12 Exhibit 51 - Part 4, # 13 Exhibit 51 - Part 5, # 14 Exhibit 52, # 15 Exhibit 53, # 16 Exhibit 54, # 17 Exhibit 55, # 18 Exhibit 56, # 19 Exhibit 57, # 20 Exhibit 58, # 21 Exhibit 59, # 22 Exhibit 60, # 23 Exhibit 61, # 24 Exhibit 62, # 25 Exhibit 63, # 26 Exhibit 64, # 27 Exhibit 65, # 28 Exhibit 66, # 29 Exhibit 67, # 30 Exhibit 68, # 31 Exhibit 69, # 32 Exhibit 70, # 33 Exhibit 71, # 34 Exhibit 72, # 35 Exhibit 73, # 36 Exhibit 74, # 37 Exhibit 75, # 38 Exhibit 76, # 39 Exhibit 77, # 40 Exhibit 78, # 41 Exhibit 79, # 42 Exhibit 80, # 43 Exhibit 81, # 44 Exhibit 82, # 45 Exhibit 83, # 46 Exhibit 84, # 47 Exhibit 85, # 48 Exhibit 86, # 49 Exhibit 87, # 50 Exhibit 88, # 51 Exhibit 89, # 52 Exhibit 90, # 53 Exhibit 91, # 54 Exhibit 92, # 55 Exhibit 93, # 56 Exhibit 94, # 57 Exhibit 95, # 58 Exhibit 96, # 59 Exhibit 97, # 60 Exhibit 98, # 61 Exhibit 99, # 62 Exhibit 100, # 63 Exhibit 101, # 64 Exhibit 102, # 65 Exhibit 103, # 66 Exhibit 104)(Kohlmann, Susan)

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Received Date: .St,Pjett; l3: Cc; Fro; To: :~~~~;$\@"l" .'OndKo~Ol' __ 200-:12 1 tl;S8;r; ST RE; Video BPS - Conte ",'; '":; :.::. !:~ i:::: While i Umln 'yQur PQllis and -gneltllYXlgfee J do't yel S% IHifriri stroliy Hom an pf .th video c,mp Fqrexa. you tlk abo h T 9h3. ari tnak e..a 'J of. sense, wh Is ltsti:t~y to wir thre? My'issl: sthat the.toom i!:lacUng 10 olhes fBth$r 1l1ndrMng anew _strategan r Wan to se aCOIPUng,dflerenite.teg sj;tag.. lC' . Ce: Omld KQlSfM/ Subject: Yideo-GPS . Con/ent T~ . _ From: Da'ict un tmalo;JGt@QOgtacotnJ ~ $e,fit:'frli;ay, May 121.8~35AM fC ;, In advance of the Vldo GPS. l.jlpllgb. it WoUqPe .hfpf(, to gIve YOU, my . be abfEi.o.shre these thi.hts WJth .you betore -: or dllnri -the GP$. - preclwe; My 8pa)pie In advae for th lenth. i Wesr SL:re if l'l; .! : .' Thri'yP. aiSn.fr erirgziri the Vide tear Wiiri yw reqmt iritias. aliing :$hort T ~fm vs. LOf j Grr :0oals 'J Video.team JiaSfc.oniwo:i:oi-.n Preparation fOl"bS GPS: i) hQW'WS ~tiat ouTLlb!. inthe shortteim,ar.!) how w wIn aVr.tme; WOOf 'slE!ckti is,hw tobbaJati tf: P!Jr-(:1 oJ btlgoali) Thre .s a. chri..oi purstif1$hiiti'HlTI gnafswtlh SU i:alots, thai:We dyelovb1jix aJots tim! GOufQ hu lJ lafar. ForexPle. hre 'Waa .tieddebate .about wr."lther WeShlJ relax eiorCel'nt. of Our oyiiQrt . dar;:Qe it would "uSelQ relalionf)ps iNhOlert.wnlS; poldes ri .an efJort to smulat~ -lraJfic grOWl.desplte fhei1Vtab/ ! think We shd))t YOUl.Ube - and !l G0PeitO;;' - bUl not et all eosi:. A large part of tr-iir tr9ff(c is from piraed. co1li. When we cpmt$re Otr ..:.: trafffc.nlJmtirsto ttrs. W ShoUk..ack-OledgB tha wearErcopaf.ng pur 'lg;;l l/'ffc' 19.thelr mix .olflBffc from Jei ari megl'cOJ. Ors-ani6r media exec toll1 they are ii6rt9rng YuTuf Yen,. c1PixilY DATE:t; (. 0'1 17 EXHIBIT# 1 DEPONENT: S'W~ / '2 CASE: Vacom, et ai', v. YouTube, et aI., The Football Association Premier League, et ai., v. YouTube, et ai', Case Nos. 07-CV-2203 and 07-CV-3582 A. Ignacio Howard, CSR, RPR, CCRR, CLR, No. 9830 lld.gh:y 'Confi.d.erta: GO'O:i-.OQ49G6si ." .:~, ~.: : :/ "~..""-' ... ari'lerred fo thm as a 'Vdi:l Gror', U,nforteiy, aSWe'va bo Siltl"..lo ialJ,Oli'betng YwTiibe' llis past aui:, ire rove Peii.mi,pi.e deal$ lnprovidng el'ments.to ou Cloo pruct that have strain :retiOnps with CU! par:ri; ard prveted us from .S\iikiri fI .ds. ",..:: Tradeoffs If waa going to. rtOC rse .anlqng til content, 1h.let'-s made. l:ut often in-ibt of a vaa. , Man pi;ernlui COten ownef are alreal c;istruul of tjur \/lteiir moUve' ;or'so U$ as rii.t)lng vefY:p~-jerily. If W wre ickr;Qwieg:rwhal we are NOTqlri, Re.soUl prol'i~;zUot atoolr: ;.:: ~ :;'; (ove) fp oli prerji..cQreri J:ore, We.mY .$Om "tickle. to SPE! paner,riw as,we.shif more of:our a1tenion to .ir-gnerafed onten. f'orexample. rm not COvlnc that a pald DTO moei wiU b wklely embrace by ~ers, en thl' adveiisa-supportect model wm tmately prevai1. Howeve, I.don't beieve we've yet Pfov~dE a bali~ of fukinality. . (d~lec DRM. lomr downlad llmltS, litpt!I serhlbrowsepipotioi \ht vJOd glve us an accalesens ofwhm the irue._potnlial of -DTO Is: UrJversal Muc ,sld over.40Q paId doi:cads' of juat 00 mus videos in theIr fIrst wOO wJlh turs In Oecembe: 13plldingtr:.fllc:by focusri more oriUSl-geroraIEd-conten maybe th rgh ~erf.C;r nQw,qut we shvld d!(j wr.t tti cQri.s.?te. g90 a.nd bad. J JhlhK'we could 00 a bit more lia~,ari:maiflaln..$One Of our Jongenerm QbjeClives suh .as:buildlng.addltonal monetlzation aproaCh beyondDTj mFB aggressvely, wnf5'-:II 'pur.hg shrter tt;nr -Pl1orltles. .Strateg~ Ha, TaU, TOFW coprehve cori offeirisn the Wurt. We..shl;d'provQ$.conlent of all'kinds ittall )anguags wthmulp!e motij:t't!9n:acmes. Gola caWfn 'by provilri the b.st usr )g.iienc forttx:l mos Head 'ther ow or wilh Oiul\ple pl'rl~r$. Jus thls week BS armoufled the lalXcf of a new Prenjkllf coi:lef) Qwne~ arB.more eanO ofer ther .conter. on ~ . .~: broadband nework tf1llho$l; Fqx .tlos the biggest conleri deal wih ltgh1y ,i:ont:igeri:t~ GOd\) 1. -OM? ()G.52 " n\lS yet; hd W~r Brolrs at a ea10,Qlslnblle OTO mov.es throug Blt Torrent. We sluld contiri to mairnain.Qr :create.rele.ionlps with them - .an e)lpancl I'Gtoiihips wllhlhwhen the,prcKuchas improv. Tajl f;: We.$p provti the be toos m featurS for lort ii:l onlen, wliile. tJ1'!andri thi th~t em aifedyti~redofwe!teS-pPViri w'1 clever,t.a off:ng (P9Pl acuis1tfqlaf'!'&1). Tol' .' J l,hnR th(l r~,al diffEJreniior for.us wl b'wbt .i call.tr. "torso' . . conl: profi'S$onaco~ owii by.om.paes woo i1! tive en:)!Kh $Gle to have lhelr own wel: Q(iibutioii pr p.rorn~on:: W9ul Jook to GV'for S!t1. Thse. lr.ude :saller cae..rioma; spatlrieres veripas:. eiucatPnalinsitl,1oi'f1 nfche progr.ammers, Very few of our firng, gtii:tlri eriqUckly lm.:exng iM~vQlLmes :Of'hlStyPEl of COenL. . . Playing 'to Win competor$ will have tl:s!-, exertS and tt- he st~iit 'le .do in 6 mOnag. N: ti talked ;;Y biJ'ftl: -a tnbri flb riw ~heri3are lkety !POO 91her ho 09p.etitQrE. I thlri"Nsaid .a!?lule1y have ._ c1ar, slrt lerm goas, .but we-sn't fOCS on.any'nnecoi:petjtQralth risk of-mssriour Icnger-erm goal to win.byOOng copreive. WS is easier si; than dY,. so we ried your guie "to do thst Eric, can.we $tart execJ on the prose.iIUllon dlSC at Onil(j's Qff.site ~ (Jt3gnatri a Ptd lead ~t i: Bi..fi Iad for each l1gh : p.rlotiiy f.ea? l 'Know 1 ca helpt$e us to Whre we .neei 19 p In V!qeo; but na1l1ri you ,St tht extatlPh on'me ptiJ!y as the Busne.lead woud 'provide a tremenou' boost toge)lng thera. 'DavG .ii.:lglU'' Don:,iden.tial 090.0:0.i~0:09-?653 '. .t. ~.,. .NY: 212'570 MY: .-6~253-l99. OavidE:l'l ,''' " (", :~ ;.:. ;: . l!~h3;r Q;ii",t:a: q(H'l~004~6i;4

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