Viacom International, Inc. et al v. Youtube, Inc. et al

Filing 208

DECLARATION of William M. Hohengarten (Part Four) Ex. 42 in Support re: 176 MOTION for Partial Summary Judgment /Viacom's Notice of Motion for Partial Summary Judgment on Liability and Inapplicability of the Digital Millennium Copyright Act Safe Harbor Defense.. Document filed by Country Music Television, Inc., Paramount Pictures Corporation, Viacom International, Inc., Black Entertainment Television, LLC, Comedy Partners. (Attachments: # 1 Exhibit 43, # 2 Exhibit 44, # 3 Exhibit 45, # 4 Exhibit 46, # 5 Exhibit 47, # 6 Exhibit 48, # 7 Exhibit 49, # 8 Exhibit 50, # 9 Exhibit 51 - Part 1, # 10 Exhibit 51 - Part 2, # 11 Exhibit 51 - Part 3, # 12 Exhibit 51 - Part 4, # 13 Exhibit 51 - Part 5, # 14 Exhibit 52, # 15 Exhibit 53, # 16 Exhibit 54, # 17 Exhibit 55, # 18 Exhibit 56, # 19 Exhibit 57, # 20 Exhibit 58, # 21 Exhibit 59, # 22 Exhibit 60, # 23 Exhibit 61, # 24 Exhibit 62, # 25 Exhibit 63, # 26 Exhibit 64, # 27 Exhibit 65, # 28 Exhibit 66, # 29 Exhibit 67, # 30 Exhibit 68, # 31 Exhibit 69, # 32 Exhibit 70, # 33 Exhibit 71, # 34 Exhibit 72, # 35 Exhibit 73, # 36 Exhibit 74, # 37 Exhibit 75, # 38 Exhibit 76, # 39 Exhibit 77, # 40 Exhibit 78, # 41 Exhibit 79, # 42 Exhibit 80, # 43 Exhibit 81, # 44 Exhibit 82, # 45 Exhibit 83, # 46 Exhibit 84, # 47 Exhibit 85, # 48 Exhibit 86, # 49 Exhibit 87, # 50 Exhibit 88, # 51 Exhibit 89, # 52 Exhibit 90, # 53 Exhibit 91, # 54 Exhibit 92, # 55 Exhibit 93, # 56 Exhibit 94, # 57 Exhibit 95, # 58 Exhibit 96, # 59 Exhibit 97, # 60 Exhibit 98, # 61 Exhibit 99, # 62 Exhibit 100, # 63 Exhibit 101, # 64 Exhibit 102, # 65 Exhibit 103, # 66 Exhibit 104)(Kohlmann, Susan)

To:

"Susn Wojcicki"
"Davíd Eun' ",[e-mail];;

From: Cc: Bee: Received Date: SUbject:

2006-05-02 16:57:29 CST Re: A Grand Unified Theory of YouTub and MySpace from Slats

i won't. Thanks for sending. We should definitely talk about the GPS. 1=20 had a Content Acquisition budget review yesterday and Elic was aSking quesllons.
1 also ran into Peter and he had this idea to 'beat YouTube" by callng quits on our copright compliane stanrds.
We really need to put our heads togetlier on presenting a united

front -- or=20 at least agreeing to what we disagree about, so we aren't all over the plac=
nsxt Friday,

I'm trying to pin down those specifc Conent Acq issues that j think we shuld present next Friday and wil circle back to yöu asap,

Will also try to set up iime for later thìs week to di$Cuss...
On 5/1/06, Susan Wojcicki ;,
)- fyí - pis don't iorvvard

wrote:

"

:0 Oll 4/30/06, Eric Schmid1 wrote:
)- )-

we are behind ~ ~ This is a good list My primary concern is that a) ;. ). Youtube and b) we need to invest more in engineering, machines and PM f",r :o:ovídeo.
). ).
~ )-

;. ).

" ). Thanks eric
? ). ;, ;:
;,;. ---------------------------

;.¿
:;-:; 'From:* Susan Wojcicki ¡ ;.? . Sen!: * Sunday, April 30, 20055:18 PM

? ;, 'To:~ Eric SC'1idi; Jonathan R02.enberg ).:; *Subject:' Fwd: A Grand Uriìíed Thea,)' of YouTuoe and MySpace from Slat=
??

). ;: ;. ;. )0).

?7

win in this space. but ¡Om concBrned sbou=20 :? ? lhe execution risk s'nce i think it wm take coordinated work across',20 ? ? muitip!e projects acroc-. the company We have a reviewed scheduled in '" ?;: weeks bl.it h01'e is a synopsis of the sirategy.
).). I think we should Oe able to

;. ?

;,;,
:: ;:

Highly Confid~ntíal

GOOOOl-0019S746

;, ;, . Most compre.r:oosive 1'4deo search. the platfonn to store and find afl=20 '" '" video

;;~
;, ;, -HTML upload an instant live on 5i15

;,;,
'" ;; -premium deals (e.g recnily Sigr.e up Viacom for NTT Pur'ed Spongbob=:20

? ;; Squarepams Beavis an Bufiead)
;,.;, ;; ;; -digitization deals like NARA (d;gìfzaücn efforts are very early, 00(=:20
/-? atscale nDw)

:;:;
;, ;, -webcrawl (in discussions in eng but no one working on it yet)

;;;;
" " -rss feeds (will be done in Q3)

??

;,;,
;;;;
? ? . Best monetiza1ìon - incent content owners to give us video. publisher=:

;, ;:lo show it

??

:: ? -last week release video ads on til web in the US (legal holding up ? ? i18n launches) ;;;;;, ;, -goal for Q2 is try text ads in the video, sponsorstàp (premium conlenj=20 ;, ;, like CBS tree but _,;porisored by Advertiser Y), pc.st roll ads

:;:;
;, ;, - new adformat in adsens to play both video content and ads (e.g. add =
?;; tv stallon to your ste thel wiil Sho'N content ari ads), The cotent a=d ;, ;, ads wi! be base on the content of your site or you can choose a keyi"Io=d or :;,. it couid be most popular. (We'll release a version of thse embeded v=deo ;, ;: wìthoui ads in 02, but to do ìl as an adserse format wilh ads Is just=20 ? ? gètting started --no eng yel but PMs working on p;an),
). ;, ;, ,. . syndicate our ads to get more advertisers

??
:. ;:

~~
)0 ;, . Leverage Google.com -:http://google,comi;, to present vidoo - users ? ;; should find relevant videos with their searches )- ;: ;, ;; -oriebox integration (coming in next 4 weeks $0 videos at top of page)
;; )0

??

:; ? .tab (this will take time)

;; ;,
? ;; . Publisher integration - seemlessly integrate wíth pubíisliers for ? ? upload and display ? ;:

;; ;; -pitiishing platfomis likE blogger an orkut have iniegrated way to

??

;; :: upload video

? ;, -work with blogger and myspace and others so when you watch a video 0",0=20
? ? goe video, eeiter your myspaæ user 1D and pas.word and we'll post th=

)0 )0 videa on your nwspac8 profile for you,

:: ?
? ;, -Any publisher car¡ easily per ar¡ individual video, or video fee on ? ? Emir sije

??

Highly Confidential

GOOOOI-00195?47

:::: ::::
;: ;: , Community features - Easy to share, díscver vidèO$ with f¡ieri

::::
? ;~

;; ;; -upoad your ernaíl bo

;, '" -share vlde button Wit into chrome - Q2

::::

;; ? -share your p!aylist with your frien - 02

;:~
;: :: -discussÎon boards on videos -02
). ).

;; ;; -tags, ratings etc -02 ;, ;,
;::: We've not worked out all ttìe wayswe'll work wi1h Orkut

:;;; ;:;:

??

:: :: ., Leverage international

::::
;: ;: -we now get ~65'Y" of traffic internationally. Need to locailze conterit,=20

:: :: get local premium, iso. upioaded contenl (FIGS in 02)

:::: ::;;

;: ;; ;, ? OlTer obvíous but hard to do things like.....

;;:;
? ? -----------------_.-.,._.__.._..__.----_.._---.----:; ;;

;; ? ' Better U! (ongoìn) - wm be !Ike Igoole with abJiìty to move moun= ;;;; SBtiOns

??

;:;:' Best search íresuits now are very por - we have 2 eng working to mak= ? ;; baler).

/?

).'? :: ;, ;: ;: Because video is a format and a product we've broken the backend up fro= ? ? ttìe front end so that trie backend can have mLWple cusomers like Orku=,

:: :: Lighthouse, Ads etc. Many of our prodLKts should enable a video part a=d
?? use the

same backen (all should be searchable from Google video).

::;; Lighthouse should have private videos and ads. Ads uploaded to AWFE sh=uld
:: ? be in Google video etc.
;;..)...

'" ;;

::;:
;., ? I'd like to know if you tlnk we am missing soniething or disagree. T =

? ? put ihìs in perspective our product has been around for 1 year (4/05) =nd
'" '" YouTube !auf)(::hed 12/05 so this is a very fast movir:g market. VI/e were ah=ad :: :: bL~ made the misiake oj putting too much emphasis on download to mvn an= :; :: didn't improve our upload or ¡,ave community features like )iOUube. If =e ? ? can execute fast and leverage our many assets, i think we can wìn we t=is ? ? market is ¡ust getHng started.
:: )-

::::

??

)0 J Susan
:;;...

Híghly Confidentíal

G00001-00495748

:;:;
;, :; ;: ;:

:; ;,
:; ;,

;, ;, On 4/29/06, *Eric Schmidt wrote:
:; ~ Thanks for the summary. Basically i am concerned that we don't have=20

;,;, a
:; :; strategy to win; i think everyhing that you have listed is great., but=20
;::; is

;; ;, ìt enough? Thanks eric ;. ;.

:; ~ ----Original Messge;, :; From: Susan Wojcicki ~ ~ Sent: Saturday, April 29, 20067:07 PM ~ ~ To' Eric Schmidt

:; ;, Subject: Re: A Grand Unified Theory of YouTube and MySpace from 81ate=20
;, ;, ;: ;: Eric we are working on the instant upload which wíl be faster than

;,)- youtube
;.;, and will be released in less than 2 weeks and

tagging and community

;: ;, features ;.;: which will be done by june. The upload wil be web based and no ionger=20
;: ;: require a client like it does today. ;, :;

;:;, Well review the strategy with you asap but we have a lot that wìl be=20
;; ;. released soon such as new homepage, trials of monetization. better embe= ;: ;, product to increase publisher adoption such as the myspace integration=20

;:;, and
;: ;, international releases this quarter, and unique content deals. ;: ;: ;, ;, I think we are doing the right things now to win but we fell behind whe=

;:;, we
;,;: focused on the premiun download to own for pay model and the end of las:
;, ;, ;, ;: year be that stuff just isn't watched in any volume - even the stuf=20 )- ? that ;; ;, free isn't that popular ;: ;: ;: ;, Sorry this short but on my bb -ill read your emails again and send you=20

;, ;, more
;, ;, details when I'm at my desk. ? ;:

;:;, Susan
;, ;, ;, ;: ;: ;: ;: ;: -----Original Messge-----

;: ;: From: Eric Schmidt ;;;, To: Susan Wojcicki ;: ;: Sent: Sat Apr 2910:12:442006
;:;, Subject: FW: A Grand Unified Theory of YouTube and MySpace from Slate=20

;:;:
)- :; ;, ).

:0;: Perhaps this is why Youtube and MySPace are cleaning our clocks...

;:;: please
;, ;; review negative comments about Orkutand about Google Video. Eric

Highly Confidèntial

G00001-00495'749

;, ;,
;: :; *-t*t~*:l-j'j7.****ol'*,Xl''~'):**:1"",'~'1''F.'II'~** * *;o**:~d;-r 7*'+*t":. :0'*1: -J,.) *-l:l*;Ò "'"II ')-. **~':i';i'~",');**** =:~? .):*

;:;;
)l ;: '1'I.7.~

:; ;,

~~
:; :; A G rand Uniríed Triry of Y 01 Tube and MySpace

;, ?

:;;,
;; ;; Pointcand-ciìck Si18S that don't teH you what to do,

:; ;,

;,;,
~ ~ By Paul Boutin

? ;; Posted Fnday, April 28, 2006, at 12:05 PM ET
;, ~,

;,), l was skeptical when I heard how huge video-sharing hub YOlJTube and
~ ~ soial-networking hotspot MySpace have become, YouTube claims 40 millio=

? )- plays a day, up from 35 million just a week ago. Ttìe Washington Post ;,;, recently reported ;: ?
? ? ,http://www. washingtonpost.comfwp-dyn/contenticustom2006l03í31 ¡CU2000=31 01 ;; ;- -:Jntp:iliiiww. google, com/url?sa=D&q=http%3A %2F%2Fww\iv. washingtonpost e=m%2Fwpdyn"I,,2Fcontenl%2Fcusiorn%2F2006%2F03%,2F3i %2FCU2000331 01:)
;, ;, .1

36.hlml;, that MySpace pulls more monthly vlsítors then Amazon and Is

:; ?

;;;;
;; ;; closing in on AOL and eBey. Boh 8iles are vaQæ ebo~il their tralfe

), ), details, tr.'Üh. so I rar. them through Alexa, the traffc report
:) :; generator ;; )- favored by 1echjes who don't trut press releases. i near ly fei! out of::20

?;;my
? ;: chair. On Alexa's charts, MySpace is an order of mSQnitude bigger than ;: ;, Fheridster
:? '"

:;, ;;

~htp://W''NVV ,aiexa.com/datalootailS/traffie_ details?&range=6rn&cornpare_=ite&~f .chtlp:!lwvvw. google. com/ur1?sa ",D&q=httpo/o3A .;1;.2F%2Fwww.aiexa.com%2=data%2Fdetaìls%2Ftraífc_ßetaiis%3F%26range%3D6rn%26com

pare~sites%3Db
?;; r!endstereom&url=http://www.myspace.com;,. YouTube will pass Cl'JN

:;;:

-ohttp://www.alexa.com/dataldetaiiS/traffc_detaí Is7& range",Sm&compare ~ =ites=vhttp://www. google. com/url?sa =D&q=littp%3A %2F%2Fwww.alexa.com%2=data%2Fdetails%2Ftraffc_details.103F%26range%3D6m%26com

pare_.sites%3Dc:;
? ? nn.Gom&url=http:í/www.youtube.com? any day now.
). ).

)-::

):;;
?;, Both YouTub and MySpaæ fi Hie textbook definition of \Neb 2.0
;, ).
;;;; -(

http:fNvww.slate.comlld/2138951j';hìtp:ì/\wiw. QOOle. comiurl?sa", O&q=30http';';'3A %2F%2f;v\vw. slate. con;~:'ó2 Fid%2F213851 %2F ;,C'
? :7 , that hypotheical next -gen.."ratìon

;; ?
? ?-

~ ;, internet where pc"Op!e contribute as easily as they consume, Eve:i :; )- sef-described t$le adopters H!le New York's Kurt An;-'rsen

??

n~ghlY Cnnf~dentíai

GOO001-.00495'750

;: ;:, .http:lNvww.newyorkmetro.coJnewSlimpeliaiöt'!167731

)i?

~htp://wv....v.goole.com/url ?sa=D&q=hltp%3A ';l,2F'%.2Fwv'lw ,new)'orkmeiro,com=2FnewS'%2FinîperialGÌty'%2F

16ï7~~2F;:;: recn~e
;0 ;0 tr,at that

:; :;

;;;:
;; ;; b)l lettng everyone contribuíe.. these siles hàv8 rr~achecl a eritíal mas ;: ;: ). ). where '8 real network effec has kicked in. x
??

;: ;; Bui the focs on the colaborative r:ture of thes sites has been
;: ;: nagging at
). ). me. Sites like Ftiendster and Blogger that promote sharing and

? ? fren-making
;: ;: have bee around for years with nowhere near the maihstream success,
).~ ~ lIve

). )0 got a different theory. YouTube and MySpace are runaway fiits because

;: ;, they ;; ;; combine two attributes rarely found together in tech products. They're=20
)0 )oeaSY

:; :; to use, and they don't tell you what to do.

?? ;, ? Continue Artic!e ??
;;;,

)0 :; ~htp:líw'NJ.sìaie.com¡¡d!214u635!#ConiniieArtici0#ContlnuArtjcle
.cJrttp:lf-N'NW. goo;;le, Cûmiurl?sa=O&q=http%3A %2 F';,,2F www.slate.com%2FidÒ(~2..214D63./..2F~o23ContlnueAr

ücie%2528Contínt rlicle:; ). ;: ;: ;, ?
'" '"
?- )0

/;;

:; ?

~, '" Tliere are two doslgn requirements for technoiogy meant for the masses. ?- ~, First, you nee to automate all the techie parts so people can just

:;)- press
? ? Play. To watch television online, I shouldn't have to installl3xtra
?? video

;, ;, software, figure out my bandwidth setting (100K? 300K?), and sign up fo",

)-)- an
? ? account with the playe¡"s maker. Second, Web moguls shouldn't presume t= ? '" foresee what 1 00 millon people wil want to do with their site. .lm on=
? ?- of

;, ;, ;; ;; many who stopped using Goog!e's Orkut ~ https:/ì'N/w.orkut.com! ? ~, ",llttp:JfW'Nw.goole. corrfurt?st\=O&q..httPS.%3./\%2F..I2Fwww.orkut.como/.2F ).

'Y?? social
)- )-

~ :;

? ? netv,iork because its 11arcJv,;red page designs made everyne look líi(e they=20
'" '" were )- )- t!ìre to tind a cia.te and/or a job.

/?

?-?- TIìe guys behínd YouTube hit the sweet spot. Most important, they made í= ;; ;; head-siappii~g!y easy fo publish and play video dips by ì~8ndling ihe

?? iricky

Highly Confidential

G00001-0049.'ï751

;: ;i parts automalically, Given up on BitTorrent becaus it feels like ;, ;, launching ;i ;i a mission to Mars? If you've sent an e-mail attachment, you've got the=20

;i ;, tech ;, ;, skills to publish on YouTube.
;, ;, ;, :. To post your own video, sign up for a free account and go to the Upload=20
;: ;, page. Select your file, click the Upload Video button, and you're done!

=20

;; ;; YouTube's servers convert your vid to a standardized format, but you )- ;, don't ;, ;, need to know what that format is. If you send the URL to your aunt,
;;;; it'll

;" ;, play in her browser without spraying the screen with pop-ups and errors= ;, ;,

;,;i
). ). You don't have to upload video to use YouTube. If you just like to

;; ;;watch,
;, )- it's even easier. There's no software to install, no settngs to muck=20
;,;, with.

;; ;; The video aL~o-plays as soon as you load the page, without iaunching

;,;, more
;, ;, windows-why can't CNN do that? ;; ;,

;i ;; Three months ago, i predicted -e http://ww.slate.com/idl2134223/
;: ;" -.http://www.google.com/url?sa=D&q=http%3A %2F%2Fwww.slate.com%2Fíd%2=2134223%2F;"

;, ;,;, Google ;i;;

;,;,
;, ;i Video would become the hottest thing on the Net. ! was wrong, and I :.). think

:; :; Google has failed to take off for the simple reason that it's more ;,:; annoyîng
;,;, to use tlan YouTube. To begin with, you have to instal! Google's specia",
). ).

:;;; uploading application. When i tried to upload the same clips
;, ;,

;, ;, -. http://youtube.com/profil8__videos?user=paulboutin
;, ;, .:http://www.google.com/url?sa=D&q=http%3A%2F%2FY0L.1Ube.com%2Fprofil= _ videos%3Fuser%3Dpaulboutin
;,;, I'd

;; ;; posted to YouTube,

;";,
;; ~ ~ ~ Google's app wouldn't let me. I combed through the FAQ and found this:

~ ~ 'While we also support other digital formats such as QuickTime, Windows
:; ~ Media. and RealVideo '" submitting your files in these formats may ;; :; significantly delay us from using them on Google Video." Come on, guys.=20 ~ ;, Whatever happened to 'Im Feeiing Lucky?" ;i;o

;, :; Google Video lets you goog!e videos (of course) by their titles and a=20
;" ;" brief ;, ;0 description of each. Each page links to other matches. That's OK, but ;; ;i predictable. YouTube lets posters tag each clip themselves. For example::
)- :;1

;0 ;" tagged this clip

:;:;
:; :. c; htlP:Jlyoutube.com/watch?v=NkMlhgkxlril&search=boulin%20gma
;0 ;0

Highly Confidential

GOOOOl~00495752

-:http://lNww.gooie.comilJrl?ss;:D&q=http%3iV%2F%2Fyoutube.com%2Fwatc.'1'%,=Fv7c3DNkMlhgkxlni%26sar ch%3Dboulìn'%2520ma~). of
?? my 12

;::;
~:) ?

:o :o seconds on Goo Morning Americ.. with 'boutin wired slate gma.' Whenever",20 :;)- you ;; ;; playa YouTub clip, the pEge shws a haif-dozen potential matches. A",20 ;, ;, tag
)0)-

;;;; Ilke .slate ~ http://www,youtub.corrJresults?æarch,,sìate
;; ;; ..http://www.google.Gom/uri?sa,,O&q=http%3A %2F%2Fwww .youtube.com"!o2Fre=ults%3Fsearch%30slaìe;,;, )- ? ' could mean all
;, )-

;; ;,
;, ;, sorts of things, so each page mixes perfect matches with what-the-huh ;, ? results. A documentary on Scientology links to a South Park episode,

;,)- which
;; ;: links to comedian Pablo Francisco. .A few clicks later I'm watching some=20 ;, ;, merry prankster get an unexpected smackdowri
). ).

;;)- ~
hjtp:/jYOL1ub.comwatch?v~qvNepifn!lY .çhttp://viww.goog!e.comJurl?sa=30D&q=hltp%3A%2F%2Fyoutube.co Jl%2Fwalch%3Fv%3DJqvNepifnnY",;,. in Web
? ? 2.0-speak, this is a
?;, 'foikrooomy .: fl1tp:í!en.wíkípBdía.orgíwikì/Fo!ksonrny

:; :; .http://wvvw.gOu¡e.com/uïl?sa..D&q".http.;.~3A %2F%2Fen. wlkipeìa.org%2Fw=kí%2FFoJksorimy;,;, ;, ;, ." In E.ngHsri it

~).
??

;; ;; mears 'louT ub is a mix of every video genre irnagíæble.
;:;. ?

:- ), Judging by the number of South PaEk

??
~~

.http://wwN.youtube.com/results?search=sol.nhpark&searcli..typs-=search=videos&s-chltp:J iWVil .goog!e .comfurl ?sa=D&q=http%3A%2F%2Fwww. yol..ube.Gom",2Fresuts%3Fsearch%3Dsohpark%26sarch_tyr.-e%3Dsearc

h_videos%26s:
:; :: earch=Search:: episodes and music videos ;, ;: -(http://www. youtube. corn/resulls?search=get +yourself+high+cJiemical+bro=hers&sr-http://www. google. com/url? sa=D&q=htlp%3A %2F%2Fi¡lww. youtube.com%2=results%3F search%30get%2Byourself%2Bhigh%28chemica !%2Bbrothers'i'c26s;, ? ? earch.Jypesearch._videos&searcrì=Search:- available for viewing, it'= ). ;, fair to

??

;, )-

;, ? say thai YouTube's wamings not io post copyrighted maIerial aren't mue
~;; of

? :; a deterrent The site rernoves pom much more aggressivelv than they do ? ;; copyright violations. That makes a ¡ot or sense: There am more trian
;; ;, e¡;oUcJh

)- :; places to browse for porn onlí~-e, bGt the oresexe of easily ? ). oOl'mlcadabJe :;? mainstream fare among YouTube's rorne movies is a i1lJge draw. í r:ope the :- ), site's buddiri deals will; Hollywood ? ;,

H~ghJLy Confidential

G00001-00495753

? ? -ditp:í!V'I'i'NI.variety. com/artìclelVRi 117941847?categoryid=14&cs= 1 &quez:y=youtub :; ;; -.:htlP:/!W\'1.google. cornAi:l?sa=D&q=http'%3A %2F..I..2Fwww.varlety.com%2F ar=jc!e'~~2FVR111794184 7%3Fc

ategOi)'id%3D14%26c%3Dl %26query'%3DyouliJb;;

;. ;; e&display=yol..iub;: workoL1 an lhe riiworks don't launch their own20

;:;: sies. ;:;: ~~

;:;:CNN's .
?? screen.

? ;; ¡¡ 1hey do, it's a sure bet they worll be useHríendly. Just !ook at=20

;; ;: recent redesign, which ju.C( now lhrew a giant "PLUGlN WARNING\ D onto my=20

;:;;
;; ;; When irying to rope in ihe movie and TV Síudìos, YouTube should point t=
;, ;; ;, ;. MySpace. where A-listers Iike Eminem peddle their wares alongside

;;;; unsigned
)- )- bands and lip syncers. MySpace makes It easy for muscians, kids, and=20 )- ;; grandparents to post their own pages by removing (he technical hurdles.=20

:;:;1
;; )-

;; )- created a proff!e page .. hltp:I¡\wM.myspace.corrJpauiboutín ;; ;, .ohttp:!hvww .google. comíurJ?sa=D&q=hltp%3A%2F%2Fwww.myspace.com%2Fpa=lbouiin:;;.in
?:; three

;;)-

;;;;
:; :; minuies, complete with an aulo-play jingle. J'd pii'mned to upload an MP=
?:; of

;, ;, a band i used to play in, until i 10um they already have iI,eif own ;0)- MySpace :;:; page Clicking '.Add" ir.lantly copied the song from their page onto ~,)- mine.

? ? Another one-ellck 1001 imported my Gmail and Holmail address bOoks so 1=20
:~ :; could mass-invite everyone to join me.

:;;;
)- :; MySpace isn't tr.at :Duct, easier to use than Friend:,;ter, or than ott-lBr

?? s.rired-user-cntent sites like Flickr (photo sharing),
deL. icio. usçhttp=lfwwv-¡ .google. Gom/url ?sa=D& q=hltp%,3,A ~.-;2F%2Fdel .ido. uk.

)- ;; (bookmarks), 01' Digg (tech news), But it mixes multiple publishing

;:;: models-blogs. photos, music, videos, friend networks.into one personal
? ? space. Most impoitani, it doesn't presume io know what your goals are.=20

;:"/ The
:' ;; site's management ditched their early focus as a home for musicians whe=

;, ?
??

? "/ they realized Margaret Cho -c http://wvvw.myspace.com/margaretcho ;; ;; ~http://www.gole.com/uli?sa~D&q=hrtp%3A.%2F%2Fwv.Av.myspace.com.:.;.2Fma=garetcho:;~ and ? ~ my

? ~ crazY friend Kemv
:; ~~ ,http://profi!e.myspace.com/index.cfm ?fuseactìon=uær. ,~ewprome&fri=nd¡d=2
;¿ ::

.-htp:líw't/W .9009Ie, comiu¡j?sa=D&q=rrtp%3A %2F%2Fproìì!e. myspHce. com%=Flrid0x, cfrn~';'3Ffuseaction%3D
user. \iev~prof!f8'~.~2ôf fiendìd':~o302:;~

;: ;; 0589359;: wanted spces of their own. Next, MySpace may Ie! marketefS=20
)0 ;, sei up

?)"/ :;

:' ? profiles for brands. Thai's a great idea-the SBme poople wl,o'il bitch=20

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~ ~ about ;: ;: Sdckers having a page wii add Wikipedia as -their frien.

;,;:
~ ~, I think MySpace's popLJarily riGS to Co wilh its puppylike accesibilíy=

;; ).A
). ). typical page looks like sOJBtliìr.-g a 'I eb-erithmiiec rJgh schooler might=20 )- ;- have ;, ;, pLJt up in 1996, bul wilh more pies and a soundtrack. i agree with deìg=

/;,

'" '" guru Jes"' James Garre¡j

;- ;: .chttp://ww .businessweek. comJinnovatelcontEir¡lIdeo200Jïd20051230_570094:=!-rtni

~~
-c.'rrtP:l/www.google.com/url?sa:=D&q=http%3A %2F%2Fww ,busnes.¡eek,com=2F¡nnvate~.\'2Fcontent%2Fd

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???

~~ '" ? ;, ;; , who says the site's untrained layout sends a "we'reJust like you'

;;;: messge
). ).

:; :; to newcomers. That encourages them to experiment witt) content genres th=
~, ;: site's designers didn't build into templates. if tech builders want 10=20

;-? hand
~ ;: the controls over to their users, shoddn't they presue they haven't
:: ). thought of everytrrlng? ,Apple's ¡Web

:;?
:; :; ~ http://vl/\Nv.app!e.com!ilifeiiwebífeatures/templatesJltml

:;?

.d'1tp:!lwvrw.google,corniuri?sa""O&q=littp'i';'3A %2F%2F.www.apo!e.com~.;.2Fi¡¡i=..;.;.2Fïw&b%2FI8atures%2F1ern
piates.htmb:: pubHsning

? ?syslem
~, ;. )- )-

). ). is easy jo use an way more aUi2ctive than MySp8c:e, bui we'd have ;- ;- gotten :; :: old waiting for Apple to invent a Lip Sync Video
)- )-

;:). ,,http://www.youlube.c:orn!watch?vo:VpuGyEMFpog
? ;, .chttp://www.google.com/utJ')sa=D&q=http%3A %2F%2Fwww. youtube.com%2Fwa=cl'ì%3Fv°j(,3DVpuGyE MFpo g)-

:: :::: lemplale.

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?- ;;

:; )-

). ). The secret to SLicces.': is to make everything one-button easy, t¡-'¡m get=20

?? out of
~, ;. the v'lay. If you trJnk collaborative arcl'Jtecture matters more, click ih=
)- )-

).;, charts: The same Alexa piots thal show MySpace and YouTube ob!ieralìr.-g=20 :;)0 top ;. ;. sites reveal that F1ckr :: :: ;; ;; ditpJiwww.6Iexa. GomidctsJdetaìJsitraflic_det6ils'?& range=6m&compare _ =ite.s=f
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..nttpl!www.googie.com/uri?sa=O&q=hitp.%3.A ";';'2F%2Fwy,i',¡ .alexa.cOf"%2Fdata=2Fdetails%2F t rafjjç._ deiails% 3F";';'26range%3D6rnO:';'2&ximpaæ... sites%3Db ;- ? ilckLcom&uri:=hltp:!/'N',vW,youtube.com;- , Digg

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). :; -ihttp://ww.alexa.com/dataJdetaìlsltraffc_details?& range=6m&compare_ =iiesd
;, ;, ..http://www,google.com/url?sa=D&q=http%3A%2F%2Fww .aIEixa,com%2Fdata=2Fdetails%2Ftraffic;.details%

3F%26range%3D6m%26compare_sites%3Dd;, ).;; igg,com&url=http://ww.youtube;cóm;, and
del.ic;io, u$-ihttp://www.googl=.com/url?sa=D&q:=http%3A%2F%2Fdel.icio.us;: ? ? 0( http://WW.alexa.com/dala/details/traffic_dEitails? & range=6m&compare=sites=i

;;;:

??

-ihttp://ww.google.com/url?sa=D&q=http%3A%2F%2Fllww .alexacom%2Fdata=2Fdetails%2Ftraffic_details% 3F%26range%3D6m%26Compare_slteS%3Di;: ). ). cio.us&url=hitp:llwww.youtube.com). have plateaued with audiences bar=ly ;, ;, bigger than Slate's ;; ;; ..http://ww.alexä com/dataJdetaiisitraffc_details? &range=6m&compare_=ites=d ;: ;,
-ihttp://wwvv.google.com/url?sa=D&q=htlp%3A %2F%2Fww.alexa.com%2fdata=2Fdetails%2Ftraffic_detailso¡.

3F'Y26range%3D6m%26compare_sites%3Dd;;
?;; igg.com&url=http://www.slate.com;. . Photos, news, and other people's

). ;:

;, ;,

;, ;, bookmarks jus aren't as interesting as bootieg TV and checking out the
). ;: hoWes, The easier it gets to use, the less geeky the Net becomes, and=20

;, ;, the
;; ;, more it starts to look iike real life,

;, ? ;, ;, Related in Slate ;; ?
:; ;, :: ;, ;: ;; Sam Anderson explained how YouTube has revived the neglected art of

;:;;
;, )- lip-syncing, http://www,slate,comlidl21 40697/,http://www. google. com/ur=?sa=D&q=http%3A %2F%2FwvNl. slate, com%2Fi d%2F2140697°f,,2F;,:; ,
? ;; ;, ;, Paul Boutin.. http://paulboutin,webloggeLcom/ ). ,;, ,http://wwv\l.google.com/url?sa=D&a=http%3A%2F%2F paulboutin. weblogger=com%2 F;,;, is ? ? a Silicon Valley-based ;, :; ). ;;

;;;, writer who also contributes to Business Week, Wired, and Engadget.
;; ;;

;;;;
;, ;,

:; ? ;: ?
?;: _OC

:; :; Susan Wojcicki

;, :; VP, Product Management
? ;;
??

;, ?
? ;;

;;;;
;, ;, ;, ? --

;; ;; Peter Chane
?;; [e-mail]

Highly Confidential

GooOoi-00495756

;; ;; Group Business Product Manager
;;? Google Video I http://video.google.com

;; ;,
;: ;: ;, ;,

;;;;
;; );; ;0

;; ;;
;, ;0

;, ? -;0 ;; Susan Wojcicki ;0 ;, VP, Product Management
? )-

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;,
;,

;, );;

;; -? Susan Wojcicki

;, VP, Product Management
;, ;;

?

David Eun
NY: 21 2-589-8070 MV: 650-253-1993

Highly Confidential

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