Dish Network L.L.C. v. ABC, Inc. et al

Filing 12

DECLARATION of Elyse D. Echtman in Support re: 3 Order to Show Cause,,,,,,,,. Document filed by Dish Network L.L.C.. (Attachments: # 1 Exhibit 1, # 2 Exhibit 2, # 3 Exhibit 3, # 4 Exhibit 4, # 5 Exhibit 5, # 6 Exhibit 6, # 7 Exhibit 7, # 8 Exhibit 8, # 9 Exhibit 9, # 10 Exhibit 10, # 11 Exhibit 11, # 12 Exhibit 12, # 13 Exhibit 13, # 14 Exhibit 14, # 15 Exhibit 15, # 16 Exhibit 16, # 17 Exhibit 17)(Echtman, Elyse)

EXHIBIT 1

JUDGESWMi
UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF NEW YORK

DISH NETWORK L.L.C.,

12

Plaintiff,

cv

4155

12. Civ. _ _ __

v.

AMERICAN BROADCASTING
COMPANIES, INC., CBS CORPORATION,
the FOX ENTERTAINMENT GROUP, INC.,
FOX TELEVISION HOLDINGS, INC., FOX
CABLE NETWORK SERVICES, L.L.C., and
NBCUNIVERSAL MEDIA, L.L.C.,

DECLARATORY JUDGMENT
COMPLAINT
WITH JURY TRIAL DEMAND
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Defendants.

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Plaintiff DISH Network L.L.C. ("DISH"), by and through its attorneys, Orrick,'

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Herrington & Sutcliffe LLP, hereby asserts declaratory judgment claims against defendants
American Broadcasting Companies, Inc. ("ABC"), CBS Corporation ("CBS"), the Fox
Entertainment Group, Inc., Fox Television Holdings, Inc., Fox Cable Network Services, L.L.C.,

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(the Fox entities are collectively referred to as "Fox"), and NBCUniversal Media, L.L.C.
("NBC") (ABC, CBS, Fox and NBC are collectively referred to as the "Major Television

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Networks" or "Defendants"), and alleges as follows:
NATURE OF THE CASE

1.

DISH brings this Complaint seeking declaratory relief, because the Major

Television Networks have threatened it with litigation intended to stifle its latest innovation,
Auto Hop, that allows customers the freedom to more effectively choose to skip television
commercials during certain recorded primetime shows. Even though consumers have had the
option, in one form or another, to skip commercials for decades, the Major Television Networks
are threatening DISH with litigation to eliminate Auto Hop, a patented technology that allows

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DISH's paying subscribers to avoid commercials that they might prefer not to watch, and makes
their television watching experience more meaningful and enjoyable. DISH brings this action to
obtain a declaration that Auto Hop complies with DISH's bargained for contractual rights with
the Major Television Networks and the copyright laws of the United States. Ultimately, this case
is about freedom of consumer choice, individual families' choice to elect, if they want, to timeshift their television viewing and watch recorded television without commercials.
2.

DISH is the nation's third-largest pay-television provider, delivering satellite

television service to millions of families nationwide. DISH believes that it provides the highest
quality programming and technology with the most choices at the best value. DISH subscribers
enjoy access to a high definition ("HD") line-up with more than 200 national HD channels, many
international channels, and award-winning HD and digital video recorder ("DVR") technology.
3.

DISH is a party to contracts with each of the Major Television Networks that

authorize DISH to re-broadcast the signals for the content shown on those networks. DISH is
required to pay the Major Television Networks hundreds of millions of dollars per year in retransmission fees, collected from its subscriber base, for the right to re-broadcast those signals even though the Major Television Networks provide their content at no charge to television
viewers with an over-the-air antenna.
4.

In March 2012, DISH introduced a new HD DVR called the Hopper. The Hopper

is one of the most technologically advanced DVRs on the market. It contains two terabytes of
hard drive storage, and can record and store up to 2,000 hours, which is twice the capacity of any
other DVR on the market. The Hopper also has PrimeTime Anytime capability, an exclusive
feature that allows viewers, with one click, to record in HD all of the HD primetime TV
programming on ABC, CBS, FOX and NBC. The Hopper automatically stores these shows for

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eight days after they have aired, storing approximately 100 hours of primetime TV shows on the
DVR hard drive, and making it easy to access episodes from the previous night, or the previous
week. Viewers can record up to six programs at once and, when the Hopper is connected to
companion "Joey" boxes, those recorded programs can be viewed on up to four different
televisions in the home.
5.

On May 10,2012, DISH supplemented the Hopper HD DVR with an "Auto Hop"

feature. Auto Hop, using patented technology, works with most shows recorded using
PrimeTime Anytime. With Auto Hop, a viewer has the option to efficiently fast-forward through
commercials with the touch of a button when beginning playback of a recorded Prime Time
Anytime show at or after 1 a.m. Eastern time the day after the show originally airs. Auto Hop
works only with shows recorded through PrimeTime Anytime and does not work on live
broadcasts.
6.

With the introduction of the video cassette recorder ("VCR"), television viewers

began to time-shift their television viewing to make it fit their schedules. Along with timeshifting, the VCR permitted viewers to fast-forward through commercials and other portions of a
broadcast that they elected not to watch. The DVR was the next generation of VCR, providing
the same generally accepted time-shifting capability, and including additional functionality, such
as the ability to automatically jump forward thirty seconds at any time during playback. Auto
Hop allows consumers who are already time-shifting their television viewing to skip
commercials more efficiently by automatically fast-forwarding through all commercials at the

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touch of a button. The commercials are not erased or deleted. They remain on the recording and
can be readily viewed at each customer's individual option. The DISH Auto Hop feature does

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not alter or modify the broadcast signal.

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7.

The Major Television Networks responded to the Auto Hop feature with hostility,

threatening litigation. These threats are wholly unwarranted. Auto Hop is a legitimate, legal
DVR feature, and DISH is in full compliance with copyright law and its re-broadcast agreements
with the Major Television Networks.
8.

As described in more detail below, DISH brings this Complaint for a declaratory

judgment that DISH is not directly or indirectly infringing the copyrights of the Major Television
Networks and is in compliance with its contracts with the Major Television Networks.

THE PARTIES
9.

DISH is a Colorado limited liability company, with its principal place of business

at 9601 South Meridian Boulevard, Englewood, CO 80112.
10.

ABC is a Delaware corporation with its principal place of business at 77 West

66th Street, New York, NY 10023-6298.
11.

CBS is a Delaware corporation with its principal place of business at 51 West

52nd Street, New York, NY 10019.
12.

Fox Entertainment Group, Inc. is a Delaware corporation with its principal place

of business in Los Angeles, California. Fox Television Holdings, Inc. is a Delaware corporation
with its principal place of business in Los Angeles, California. Fox Cable Network Services,
L.L.c. is a Delaware limited liability company with its principal place of business in Los

Angeles, California. Fox maintains offices and conducts business in New York City.
13.

NBC is a Delaware limited liability company with its principal place of business

at 30 Rockefeller Plaza, New York, NY 10112-0015. NBC is part ofajoint venture that includes
Comcast Corporation. Comcast is one of the largest cable television operators and a direct
competitor to DISH.

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JURISDICTION AND VENUE

14.

DISH brings this action under the Declaratory Judgment Act, 28 U.S.C. §§ 2201

and 2202 for a judgment declaring that DISH's Auto Hop feature: (i) does not infringe on any
copyrights belonging to the Major Television Networks; and (ii) does not breach any rebroadcast agreements in force between it and the Major Television Networks.
15.

DISH's copyright claims arise under the Copyright Act, 17 U.S.C. §§ 101 et seq.,

and this Court has federal question jurisdiction pursuant to 28 U.S.c. §§ 1331 and 1338(a).
16.

In addition to federal question jurisdiction over the copyright claims, there is

complete diversity between the parties to support jurisdiction over the state-law contract claims,
pursuant to 28 U.S.c. § 1332. The amount in controversy exceeds the jurisdictional threshold
for a diversity action. In addition, the contract claims fall within the Court's supplemental
jurisdiction pursuant to 28 U.S.C. § 1367(a), because the contract claims form part of the same
case and controversy as the copyright claims.
17.

Venue in this judicial district is conferred under 28 U.S.C. § 1391 because each

Defendant resides within this district.

FACTUAL BACKGROUND
18.

A DVR is a consumer electronics device that records video in digital format and

saves it to a hard drive. Many set-top boxes (television signal receivers) that pay TV providers
supply to their customers contain built-in DVRs. According to Nielsen data, in 2011,
approximately 40% of households had DVRs.
The Hopper and PrimeTime Anytime
19.

The Hopper is a best-in-class DVR offered by DISH exclusively to its satellite

television customers. DISH introduced the Hopper in mid-March 2012.

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20.

The Hopper has been lauded by reviewers as the best whole-home DVR for its

intuitive user interface, never-before-seen features and reasonable pricing. The Hopper wholehome HD DVR system makes it easy to enjoy HD programs in multiple rooms. PCMagazine
named the Hopper an "Editor's Choice" among DVR products and calls the award-winning and
innovative Hopper "one of the best DVRs we've ever seen." The Hopper also received Popular
Mechanic's "Editor's Choice" award for outstanding achievement in new product design and
innovation.
21.

The Hopper's Prime Time Anytime capability is a feature that allows viewers,

with one click, to record in HD all of the primetime HD TV programming on the Major
Television Networks. The Prime Time Anytime feature records three hours of primetime
programming from each of the four Major Television Networks every night. It is expected that
customers are watching more broadcast shows with Prime Time Anytime than they were before,
and that viewers are now being exposed to programs that they might have otherwise missed.
Because most broadcast viewing occurs the same day, the PrimeTime Anytime feature, which
makes all of primetime available for a full eight days, is expected to increase viewer exposure to
the Major Television Networks' primetime shows, and ultimately increase live viewership for
the Major Television Networks. Prime Time Anytime allows DISH customers to watch more and
miss less of their favorite network television programs.
22.

ENGADGET praises the Hopper and its PrimeTime Anytime feature "because it

allows us to discover shows anytime after they first aired, so if you learn of a great new show
while wasting time at the water cooler, it isn't too late to go home and watch it or choose to save
it for a later viewing. It's a step towards a future where we can watch whatever we want without

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having to plan in advance or consult a list to make sure our shows will be recorded. What else
can we say? It just works."
Dish Unveils Its Latest Innovation, Auto Hop
23.

On May 10,2012, DISH introduced a new feature, Auto Hop, as part of its

PrimeTime Anytime offering on the Hopper DVR. Auto Hop is all about customer choice.
DISH subscribers are given the choice to enable Auto Hop when they start the next-day playback
of a program recorded using Prime Time Anytime. With Auto Hop enabled, the subscriber has
the option to automatically skip commercials during playback. The commercials are not erased
or deleted from the recorded program. The commercials are still there if the customer wants to
view them. Subscribers may choose not to use Auto Hop for any playback, and must
affirmatively choose to skip commercials for each show that they watch. Even when Auto Hop
is enabled, the customer may still view commercials by using the rewind and fast forward
features during the playback of a recorded show.
24.

Auto Hop is a more efficient way of achieving what consumers already do with

standard DVRs. A 30-second skip feature is already standard on many DVR remote controls. It
permits viewers to automatically skip ahead in a recording, at the touch of a button, completely
bypassing a typical 30-second television commercial. The remote controls that come with DVRs
supplied by Comcast, an NBC affiliate, can be programmed to include this 30-second skip
feature. DISH has provided a 30-second skip feature for years. By pressing the 30-second skip
button multiple times, a viewer can elect to bypass the full complement of commercials between
show segments. Now, DISH allows the customer to opt to use an Auto Hop feature that is just
an extension of this 30-second skip function. It avoids the common frustration that occurs when

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viewers, using the 30-second skip or plain fast-forwarding, overshoot the commercials and fastforward into the television programming content that they really want to watch.
25.

DISH's Auto Hop feature promotes consumer autonomy. Viewers have skipped

commercials for decades. Viewers commonly use the commercial break as a time to get up and
momentarily leave the room. Ever since the advent of the remote control, viewers have changed
channels or muted the sound during commercial breaks. And, since the advent of the VCR and
DVR, viewers playing back a show have fast-forwarded through commercials. DISH is simply
making it easier for viewers to refuse to be a captive audience and to exercise the well-accepted
choice to skip a commercial.
26.

Viewers skip commercials for a multitude of reasons. For example, many parents

may choose to shield their children from commercials. They may do so for the purpose of
avoiding a child's exposure to undesired promotions that are geared specifically to appeal to
children or for the purpose of avoiding a child's exposure to advertisements with adult content.
27.

DISH subscribers are already paying for their television service. DISH passes

along hundreds of millions of dollars collected from its subscriber base to the Major Television
Networks in the form ofre-transmission fees. DISH's subscribers, private home viewers sitting
in their living rooms, may fairly choose for themselves the content that they do and do not want
to watch, and have paid for the right to do so.
28.

A technology analyst for USA Today described Auto Hop as a "huge change for

the media industry and a clear indication that the consumer is in control." Dish's Auto Hop Skips
Commercials in Recorded Shows, USA TODAY, May 9, 2012.

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29.

DISH is not the only company to offer automatic commercial-skipping

functionality to the home consumer. For example, automatic commercial-skipping is already
available as an add-in to the Windows Media Center.
30.

DISH does not alter the broadcasters' signals. Auto Hop is not available with live

television viewing. It only becomes available at playback of a Prime Time Anytime recording
from the prior day, after 1 a.m. Eastern time.
31.

DISH is party to various agreements with the Major Television Networks. These

agreements authorize DISH to re-broadcast and re-transmit the Major Television Networks'
television signals to DISH subscribers in exchange for annual fees in the hundreds of millions of
dollars. DISH was the first company to advocate the payment of retransmission fees to
broadcasters. In recent years, DISH has agreed to significant rate increases for broadcast
content.
The Major Television Networks Threaten DISH with Imminent Litigation
32.

The Major Television Networks have made unwarranted public attacks on the

Auto Hop feature, and reserved all rights to commence litigation against DISH. According to
one recent press report, all of the Major Television Networks are consulting with counsel with
the intention of bringing litigation against DISH within a relatively short time.
33.

Shortly after the Auto Hop feature's May 10,2012 introduction, executives for

CBS, NBC and Fox all made public remarks sharply critical of Auto Hop. These remarks were
made in New York, during the television "up-fronts," at which the Major Television Networks
showcase their offerings for the next television season to advertisers.
34.

On May 23,2012, The Hollywood Reporter published a news article on the Major

Television Networks' plans to sue DISH. Matthew Belloni, DISH v. TV Networks: Attorneys

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Readying Showdown over Auto Hop, THE HOLLYWOOD REpORTER (May 23, 2012),

http://www.hollywoodreporter.com/thr-esq/dish-auto-hop-tv-networks-Iawsuit-327958.
According to that article, sources disclosed to The Hollywood Reporter "that the parent
companies of the four major broadcasting networks -- Fox Broadcasting, NBCUniversal,
ABC/Disney Television Group and CBS Corp. -- have begun consulting with major law firms

with the expectation that litigation will be filed against Dish." The Hollywood Reporter article
goes on to note that "[t]he networks are said to be examining their DISH license agreements,
looking for breaches of contract that can be alleged along with claims for copyright
infringement. One top exec said a lawsuit should be expected within a month."
35.

CBS, NBC and Fox also began rejecting advertising from DISH featuring the

Hopper or Auto Hop, claiming that the advertisements are contrary to their interests. These
Defendants had previously accepted advertisements for the Hopper, prior to the introduction of
Auto Hop.
36.

Based on these statements and actions, DISH is reasonably apprehensive that it

will soon be the target of litigation. And the public statements that DISH may have breached its
contracts with the Major Television Networks create a real and immediate controversy over the
proper interpretation of those contracts.

COUNT ONE
DECLARATORY JUDGMENT: NO COPYRIGHT INFRINGEMENT
37.

DISH incorporates by reference all allegations contained in paragraphs 1 through

36 of this Complaint, as though fully set forth herein.
38.

An actual controversy exists between DISH and the Major Television Networks,

and DISH is reasonably apprehensive that, if it continues to provide the Auto Hop feature to its

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customers using the Hopper HD DVR with PrimeTime Anytime, the Major Television Networks
will commence an action against it claiming copyright infringement. DISH's provision of the
Auto Hop feature to its customers does not directly or indirectly infringe copyright. Such an
action by the Major Television Networks would have the potential to damage DISH and its
customers who are rightfully and fairly using the Auto Hop technology to fast-forward through
commercials. This controversy is of sufficient immediacy and reality to warrant the issuance of
a declaratory judgment as to non-infringement.
39.

A declaratory judgment on non-infringement would serve a useful purpose in

clarifying or settling the legal issues between DISH and the Major Television Networks.
40.

A judgment declaring that DISH is not infringing on copyrights owned by the

Major Television Networks would finalize the controversy between the parties and offer them
relief from uncertainty.
COUNT TWO
DECLARATORY JUDGMENT: NO BREACH OF LICENSE AGREEMENTS
41.

DISH incorporates by reference all allegations contained in paragraphs 1 through

40 of this Complaint, as though fully set forth herein.
42.

An actual controversy exists between DISH and the Major Television Networks,

and DISH is reasonably apprehensive that, if it continues to provide Auto Hop to its customers,
the Major Television Networks will commence a breach of contract action against DISH with the
potential to damage DISH and its customers rightfully using the Auto Hop technology to fastforward through commercials. The Auto Hop feature does not violate any of the contracts
between DISH and the Major Television Networks. This controversy is of sufficient immediacy
and reality to warrant the issuance of a declaratory judgment.

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"

43.

A judgment that DISH, while providing the Auto Hop feature to its customers

using the Hopper HD DVR with Prime Time Anytime, remains in compliance with its
agreements with the Major Television Networks, would serve a useful purpose in clarifying or
settling a legal issue between DISH and the Major Television Networks.
44.

A judgment declaring that DISH is not in breach of the agreements would finalize

the controversy between the parties and offer them relief from uncertainty.
PRAYER FOR RELIEF

DISH prays for the following relief:
45.

The Court enter a judgment declaring that DISH has not, willfully or otherwise,

directly or indirectly infringed any copyright owned by the Major Television Networks by
providing the Auto Hop technology to its customers for their use in playback of recorded
PrimeTime Anytime shows;
46.

The Court enter a judgment declaring that DISH is acting within its rights under

the agreements between it and the Major Television Networks in providing the Auto Hop
technology to its customers for their use in playback of recorded PrimeTime Anytime shows;
47.

That DISH be awarded its costs in connection with this action; and

48.

The Court grant to DISH any other and further relief as may be just and proper.

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DEMAND FOR JURY TRIAL
49.

DISH hereby demands a trial by jury.

Dated: New York, New York
May 24, 2012
Respectfully submitted,
ORRICK HERRINGTON & SUTCLIFFE LLP

Peter A. Bicks
[e-mail]
E. Joshua Rosenkranz
[e-mail]
Elyse D. Echtman
[e-mail]
51 West 52nd Street
New York, New York 10019-6142
[phone]
Annette L. Hurst (subject to admission pro hac vice)
[e-mail]
The Orrick Building
405 Howard Street
San Francisco, California 94105-2669
[phone]
Of Counsel:
Mark A. Lemley (subject to admission pro hac vice)
mlemley@durietangri
Michael Page (subject to admission pro hac vice)
MPage@durietangri
Durie Tangri LLP
217 Leidesdorff Street
San Francisco, California 94111
[phone]

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Attorneys for DISH Network L.L. C.

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