Rockstar Consortium US LP et al v. Google Inc

Filing 138

RESPONSE in Opposition re 122 MOTION to Strike Plaintiffs' Patent Rule 3-1 Infringement Contentions filed by NetStar Technologies LLC, Rockstar Consortium US LP. (Attachments: # 1 Declaration of Shawn D. Blackburn, # 2 Exhibit 1 - Rockstar's P.R. 3-1 Disclosure of Asserted Claims and Infringement Contentions, # 3 Exhibit 2 - Rockstar's P.R. 3-1 Infringement Claim Chart for '065, # 4 Exhibit 3 - Rockstar's P.R. 3-1 Infringement Claim Chart for '969, # 5 Exhibit 4 - Rockstar's P.R. 3-1 Infringement Claim Chart for '245, # 6 Exhibit 5 - Rockstar's P.R. 3-1 Infringement Claim Chart for '970, # 7 Exhibit 6 - Rockstar's P.R. 3-1 Infringement Claim Chart for '178, # 8 Exhibit 7 - Rockstar's P.R. 3-1 Infringement Claim Chart for '183, # 9 Exhibit 8 - Rockstar's P.R. 3-1 Infringement Claim Chart for '883, # 10 Exhibit 9 - 4-14-14 email between counsel, # 11 Exhibit 10 - 4-18-14 email between counsel, # 12 Exhibit 11 - 7-3-14 email between counsel, # 13 Exhibit 12 - 7-8-14 email between counsel, # 14 Exhibit 13 - 7-24-14 email between counsel, # 15 Exhibit 14 - 8-27-14 email between counsel, # 16 Exhibit 15 - 6-23-14 email between counsel, # 17 Text of Proposed Order)(Blackburn, Shawn)

EXHIBIT 3

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
The following analysis shows how each claim element is literally present. In the event that a claim element is deemed to be missing
under a literal infringement analysis (e.g., due to claim construction), Rockstar reserves the right to demonstrate the presence of a
substantial equivalent of such an element and to pursue infringement under the doctrine of equivalents.
To the extent that the descriptions below give rise to either direct or indirect infringement, Rockstar alleges both.
The screenshots below constitute exemplary results of the Accused Instrumentalities’ algorithms and source code and do not serve to
limit the scope of alleged infringement. Rockstar alleges infringement by the Accused Instrumentalities at each applicable level of
abstraction, i.e., source code, algorithms, infrastructure, etc. Further, Rockstar alleges infringement by third-party applications “powered
by” Google or that otherwise rely on the Accused Instrumentalities.

U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Claim No. 1

A method of providing
advertisements to a user
searching for desired
information within a data
network, comprising the steps
of:

Google’s advertising services and applications perform the steps of the claimed method. The infringing
services and applications include but are not limited to Google Ads, Google AdWords, and Google
AdWords Express (or similar functionality) used in conjunction with google.com, the Google Search app,
the Android search bar, Google custom search, Google premium search services, youtube.com, Google
search services provided to third party websites such as Custom Search Services or AdSense for Search, and
any Google-owned property that matches advertisements based in part on a received search term (hereinafter
the “Accused Instrumentalities”).1

1

Content demonstrating that preamble elements are found in the accused instrumentalities shall not be construed as an admission that the
preamble is limiting.
Page 1 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/1722047?hl=en&ref_topic=3121771

receiving, from the user, a
The Accused Instrumentalities receive, from the user, a search request including a search argument
search request including a
corresponding to the desired information.
search argument corresponding
Page 2 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

to the desired information;

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Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 4 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Mobile Handset Running Android 4.2

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Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Tablet Device Running Android 4.0.2

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Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Google Search App Running on iOS 7.1

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Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.4nursing.com/search-our-site-or-search-the-internet.html

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Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

GET request of “Advanced Search”

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Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

searching, based upon the
received search argument, a
first database having data
network related information to
generate search results;

The Accused Instrumentalities search, based upon the received search argument, a first database having data
network related information to generate search results.

Page 10 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 14 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 15 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 16 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 17 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 18 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 19 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 20 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Google Custom Search Results Page

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Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://www.google.com/intl/en/insidesearch/howsearchworks/crawling-indexing.html

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Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://static.googleusercontent.com/media/www.google.com/en/us/intl/en/insidesearch/howsearchworks/ass
ets/searchInfographic.pdf

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Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

correlating the received search
argument to a particular
advertisement in a second
database having advertisement
related information; and

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/insidesearch/howsearchworks/thestory/
Upon information and belief, the Accused Instrumentalities correlate the received search argument to a
particular advertisement in a second database having advertisement related information.
See above.

Page 24 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 25 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 26 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 27 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 28 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 29 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Google Custom Search Results Page

Page 35 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/2497836?hl=en

https://support.google.com/adwords/answer/2756257?hl=en

Page 36 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.youtube.com/yt/advertise/why-it-works.html

Page 37 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/youtube/answer/2454017?hl=en

Page 38 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/youtube/answer/2454017?hl=en

Page 39 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/ads/answer/1634057?hl=en&ref_topic=2971788

Page 40 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/think/products/enhanced-campaigns.html

Page 41 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/adwords/express/how-it-works.html#utm_source=awx&utm_campaign=ww-ww-etnelson_searchads&utm_medium=et

http://www.youtube.com/t/ads_preferences

Page 42 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969
providing the search results
together with the particular
advertisement to the user.

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
The Accused Instrumentalities provide the search results together with the particular advertisement to the
user.
See above

Page 43 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 44 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 45 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 46 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 47 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 48 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 49 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 50 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 51 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 52 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 53 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Google Custom Search Results Page

Page 54 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 55 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 56 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 57 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 58 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

A method as claimed in claim
1, wherein the step of
correlating the received search
argument to the particular
advertisement including
selecting the particular
advertisement based on the
received search argument and
user profile data.

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Claim No. 2
The Accused Instrumentalities correlate the received search argument to the particular advertisement
including selecting the particular advertisement based on the received search argument and user profile data.
See claim 1 above.

https://support.google.com/adwords/answer/2497836?hl=en

Page 59 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/2756257?hl=en

Page 60 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/2453995?hl=en
Page 61 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.youtube.com/yt/advertise/why-it-works.html

http://www.youtube.com/t/ads_preferences

Page 62 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/youtube/answer/2454017?hl=en

Page 63 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/youtube/answer/2454017?hl=en

Page 64 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/ads/answer/1634057?hl=en&ref_topic=2971788

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Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/policies/technologies/types/

Page 67 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/1722078?hl=en

Page 68 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/think/products/enhanced-campaigns.html

Page 69 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/adwords/express/how-it-works.html#utm_source=awx&utm_campaign=ww-ww-etnelson_searchads&utm_medium=et

http://www.google.com/adwords/express/faq.html

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Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://adwords.blogspot.com/2012/11/get-local-in-time-for-holidays-and.html

Page 71 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://adwords.blogspot.com/2006/03/adwords-101-targeting-right-customers.html

Page 72 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.youtube.com/t/ads_preference

Page 73 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
https://history.google.com/history/

http://www.google.com/intl/en/policies/privacy/key-terms/#toc-terms-server-logs

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Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 75 of 217

https://support.google.com/chrome/answer/165139?hl=en

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969
A method as claimed in claim
2, wherein the user profile data
includes selections of the user
from previous search
arguments.

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Claim No. 3
The user profile data include selections of the user from previous search arguments.
See claims 1 and 2 above.

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Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 77 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/websearch/topic/3037039?hl=en&ref_topic=3036131

Page 78 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://history.google.com/history/

http://www.google.com/intl/en/policies/privacy/key-terms/#toc-terms-server-logs

Page 79 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 80 of 217

https://support.google.com/chrome/answer/165139?hl=en

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969
A method as claimed in claim
3, wherein the user profile data
includes selections of the user
from previous search results.

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Claim No. 4
Upon information and belief, the user profile data include selections of the user from previous search results.
See claims 1 and 3 above.

http://googleblog.blogspot.com/2009/12/personalized-search-for-everyone.html

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/accounts/answer/54068

Page 82 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/intl/en/policies/privacy/key-terms/#toc-terms-server-logs

Page 83 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 84 of 217

https://support.google.com/chrome/answer/165139?hl=en

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969
A method as claimed in claim
4, wherein the user profile data
includes user specified
preferences.

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Claim No. 5
The profile data include user specified preferences.
See claims 1 and 4 above.

Page 85 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://googleblog.blogspot.com/2009/12/personalized-search-for-everyone.html

Page 86 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/policies/technologies/types/

https://www.google.com/intl/en/policies/technologies/location-data/

Page 87 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/websearch/answer/179386?hl=en
Page 88 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/intl/en/policies/privacy/key-terms/#toc-terms-server-logs

Page 89 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 90 of 217

https://support.google.com/chrome/answer/165139?hl=en

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969
A method as claimed in claim
1, wherein the step of
providing the search results
and the particular
advertisement to the user
includes displaying the search
results as a page on a data
processing device and the
particular advertisement as an
insert on the page.

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Claim No. 6
Upon information and belief, the Accused Instrumentalities provide the search results and the particular
advertisement to the user including displaying the search results as a page on a data processing device and
the particular advertisement as an insert on the page.
See claim 1 above.

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/1722047?hl=en&ref_topic=3121771

Page 92 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 100 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 101 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 102 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Google Custom Search Results Page

Page 103 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

A method of providing
advertisements to a user
searching for desired
information within a data
network, comprising the steps
of:

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Claim No. 8
Google’s advertising services and applications perform the steps of the claimed method. The infringing
services and applications include but are not limited to Google Ads, Google AdWords, and Google
AdWords Express (or similar functionality) used in conjunction with google.com, the Google Search app,
the Android search bar, Google custom search, Google premium search services, youtube.com, Google
search services provided to third party websites such as Cstom Search Services or AdSense for Search, and
any Google-owned property that matches advertisements based in part on a received search term (hereinafter
the “Accused Instrumentalities”).
See claim 1 above.

receiving, at a server, a search The Accused Instrumentalities receive, at a server, a search request sent from a user, the search request
request sent from a user, the
including a search argument corresponding to the desired information at a server.
search request including a
search argument corresponding See claim 1 above.
to the desired information;

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Mobile Handset Running Android 4.2

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Tablet Device Running Android 4.0.2

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 109 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Google Search App Running on iOS 7.1

http://www.4nursing.com/search-our-site-or-search-the-internet.html

searching, by the server
computer based upon the
received search argument, a
first database to generate
search results, the first
database having data network
related information and being
contained on the server
computer;

The Accused Instrumentalities search, by the server computer based upon the received search argument, a
first database to generate search results, the first database has data network related information and is
contained on the server computer.
See claim 1 above.

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 112 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 113 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 114 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 115 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 116 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 117 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 118 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 119 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

correlating the received search
argument to a particular
advertisement in a second
database having advertisement
related information, the second
database contained on a client
computer; and

Upon information and belief, the Accused Instrumentalities correlate the received search argument to a
particular advertisement in a second database having advertisement related information, the second database
contained on a client computer.
See claim 1 above.

https://support.google.com/adwords/answer/2497836?hl=en

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Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/2756257?hl=en

http://www.youtube.com/yt/advertise/why-it-works.html

Page 122 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.youtube.com/t/ads_preferences

Page 123 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/youtube/answer/2454017?hl=en

Page 124 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/youtube/answer/2454017?hl=en

Page 125 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/ads/answer/1634057?hl=en&ref_topic=2971788

Page 126 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/1722078?hl=en

Page 127 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/adwords/express/how-it-works.html#utm_source=awx&utm_campaign=ww-ww-etnelson_searchads&utm_medium=et

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://adwords.blogspot.com/2006/03/adwords-101-targeting-right-customers.html

Page 129 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.youtube.com/t/ads_preference

Page 130 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://static.googleusercontent.com/media/www.google.com/en/us/intl/en/insidesearch/howsearchworks/ass
ets/searchInfographic.pdf

Page 131 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/insidesearch/howsearchworks/thestory/
providing the search results
together with the particular
advertisement to the user.

The Accused Instrumentalities provide the search results together with the particular advertisement to the
user.
See claim 1 above.

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 134 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 135 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 136 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 137 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 138 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 139 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 140 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 141 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 142 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Google Custom Search Results Page

Page 143 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 144 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 145 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 146 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 147 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/1722047?hl=en&ref_topic=3121771

A method as claimed in claim
8, wherein the step of
correlating the received search

Claim No. 9
Upon information and belief, the Accused Instrumentalities correlate the received search argument to the
particular advertisement including selecting the particular advertisement based on the received search
argument and user profile data.
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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969
argument to the particular
advertisement includes
selecting the particular
advertisement based on the
received search argument and
user profile data.
A method as claimed in claim
9, wherein the user profile data
is based partially upon
previous search arguments of
the user.

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

See claims 2 and 8 above.

Claim No. 10
Upon information and belief, the user profile data is based partially upon previous search arguments of the
user.
See claims 3 and 9 above.

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/websearch/topic/3037039?hl=en&ref_topic=3036131

Page 150 of 217

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969
A method as claimed in claim
10, wherein the user profile
data is based partially upon
previous search results for the
user.

A method as claimed in claim
11, wherein the user profile
data includes user specified
preferences.

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Claim No. 11
Upon information and belief, the user profile data is based partially upon previous search results for the user.
See claims 4 and 10 above.

Claim No. 12
The user profile data includes user specified preferences.
See claims 5 and 11 above.

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Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 153 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://googleblog.blogspot.com/2009/12/personalized-search-for-everyone.html

Page 154 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/accounts/answer/54068

Page 155 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/policies/technologies/types/

https://www.google.com/intl/en/policies/technologies/location-data/

Page 156 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/websearch/answer/179386?hl=en

Page 157 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

GET request of “Advanced Search”

Page 158 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969
A method as claimed in claim
8, wherein the step of
providing the search results
and the particular
advertisement to the user
includes displaying the search
results as a page on a data
processing device and the
particular advertisement as an
insert on the page.

A method as claimed in claim
8, wherein the step of
correlating the received search
argument to a particular
advertisement in the second
database is performed by the
client computer.

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Claim No. 13
Upon information and belief, the Accused Instrumentalities provide the search results and the particular
advertisement to the user including displaying the search results as a page on a data processing device and
the particular advertisement as an insert on the page.

See claims 6 and 8 above.

Claim No. 14
Upon information and belief, the step of correlating the received search argument to a particular
advertisement in the second database is performed by the client computer.
See claim 8 above.

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Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/2497836?hl=en

https://support.google.com/adwords/answer/2756257?hl=en

Page 160 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.youtube.com/yt/advertise/why-it-works.html

Page 161 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/youtube/answer/2454017?hl=en

Page 162 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/youtube/answer/2454017?hl=en

Page 163 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/ads/answer/1634057?hl=en&ref_topic=2971788

Page 164 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/adwords/express/how-it-works.html#utm_source=awx&utm_campaign=ww-ww-etnelson_searchads&utm_medium=et

http://www.youtube.com/t/ads_preferences

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Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969
A method as claimed in claim
8, wherein:
the server computer is a
database search engine
computer; and

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Claim No. 16
The server computer is a database search engine computer.
See claim 8 above.

https://support.google.com/adwords/answer/1722047?hl=en&ref_topic=3121771
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Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Google Custom Search Results Page
Page 167 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://www.google.com/intl/en/insidesearch/howsearchworks/crawling-indexing.html

Page 168 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://static.googleusercontent.com/media/www.google.com/en/us/intl/en/insidesearch/howsearchworks/ass
ets/searchInfographic.pdf

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Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

the client computer is an
associate search engine
computer.

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/insidesearch/howsearchworks/thestory/
The client computer is an associate search engine computer.
See above.

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Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/ads/searchads/

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Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/adsense/start/products.html#tab=search

Page 172 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://developers.google.com/custom-searchads/?csw=1#utm_medium=et&utm_campaign=en&utm_source=ww-ww-et-nelson_adsense

Page 173 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/2497976?hl=en&ref_topic=3121763

Page 174 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/3464111?hl=en&ref_topic=3121763&rd=1
Page 175 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/1704371

An advertising machine for
providing advertisements to a
user searching for desired
information within a data
network, the advertising
machine comprising:

Claim No. 17
Google’s advertising services and applications constitute the claimed system. The infringing services and
applications include but are not limited to Google Ads, Google AdWords, and Google AdWords Express (or
similar functionality) used in conjunction with google.com, the Google Search app, the Android search bar,
Google custom search, Google premium search services, youtube.com, Google search services provided to
third party websites such as Cstom Search Services or AdSense for Search, and any Google-owned property
that matches advertisements based in part on a received search term (hereinafter the “Accused
Instrumentalities”).
See claims 1 and 8 above.

Page 176 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

a server computer coupled to
the data network that receives
a search request from the user,
the search request including a
search argument corresponding
to the desired information;

The Accused Instrumentalities include a server computer coupled to the data network and receives a search
request from the user, the search request including a search argument corresponding to the desired
information.

a database search engine
coupled to the server computer
that receives the search
argument from the server
computer and searches a first
database to generate search
results, the first database
having data network related
information and being
contained on the server
computer;

The Accused Instrumentalities include a database search engine coupled to the server computer that receives
the search argument from the server computer and searches a first database to generate search results, the
first database having data network related information and being contained on the server computer.

See claims 1 and 8 above.

See claims 1 and 8 above.
/

Page 177 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://www.google.com/intl/en/insidesearch/howsearchworks/crawling-indexing.html

Page 178 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://static.googleusercontent.com/media/www.google.com/en/us/intl/en/insidesearch/howsearchworks/ass
ets/searchInfographic.pdf

Page 179 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/insidesearch/howsearchworks/thestory/
an associative search engine
coupled to the server computer
that correlates the received
search argument to a particular
advertisement in a second
database having advertisement
related information, the second
database contained on a client
computer; and

Upon information and belief, the Accused Instrumentalities include an associative search engine coupled to
the server computer that correlates the received search argument to a particular advertisement in a second
database having advertisement related information, the second database contained on a client computer.
See claims 1 and 8 above.

Page 180 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/2497836?hl=en

https://support.google.com/adwords/answer/2756257?hl=en

Page 181 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/2453995?hl=en
Page 182 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.youtube.com/yt/advertise/why-it-works.html

http://www.youtube.com/t/ads_preferences

Page 183 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/youtube/answer/2454017?hl=en

Page 184 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/youtube/answer/2454017?hl=en

Page 185 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/ads/answer/1634057?hl=en&ref_topic=2971788

Page 186 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 187 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/policies/technologies/types/

Page 188 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/1722078?hl=en

Page 189 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/adwords/express/how-it-works.html#utm_source=awx&utm_campaign=wwww-et-nelson_searchads&utm_medium=et

Page 190 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://adwords.blogspot.com/2006/03/adwords-101-targeting-right-customers.html

Page 191 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.youtube.com/t/ads_preference

the server computer providing
the search results together with
the particular advertisement to
the user.

The advertising machine
of claim 17, wherein the
associative search engine
selects the particular
advertisement based on the

The server computer provides the search results together with the particular advertisement to the user.
See claims 1 and 8 above.

Claim No. 18
Based on information and belief, the associative search engine selects the particular advertisement based on
the received search argument and user profile data

See claims 2, 9, and 17 above.
Page 192 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

received search argument and
user profile data.

https://support.google.com/adwords/answer/2497836?hl=en

https://support.google.com/adwords/answer/2756257?hl=en

Page 193 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/2453995?hl=en
Page 194 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.youtube.com/yt/advertise/why-it-works.html

http://www.youtube.com/t/ads_preferences

Page 195 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/youtube/answer/2454017?hl=en

Page 196 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/youtube/answer/2454017?hl=en

Page 197 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/ads/answer/1634057?hl=en&ref_topic=2971788

Page 198 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 199 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/policies/technologies/types/

Page 200 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/1722078?hl=en

Page 201 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/think/products/enhanced-campaigns.html

Page 202 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/adwords/express/how-it-works.html#utm_source=awx&utm_campaign=ww-ww-etnelson_searchads&utm_medium=et

http://www.google.com/adwords/express/faq.html

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Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://adwords.blogspot.com/2012/11/get-local-in-time-for-holidays-and.html

Page 204 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://adwords.blogspot.com/2006/03/adwords-101-targeting-right-customers.html

Page 205 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.youtube.com/t/ads_preference

The advertising machine
of claim 18, wherein the user
profile data is based partially
upon previous search
arguments of the user.

The advertising machine
of claim 18, wherein the user
profile data is based partially
upon previous search results
for the user.

Claim No. 19
Upon information and belief, the user profile data is based partially upon previous search arguments of the
user.
See claims 3, 10, and 18 above.

Claim No. 20
Upon information and belief, the user profile data is based partially upon previous search results of the user.
See claims 4, 11, and 18 above.

Claim No. 21

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Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969
The advertising machine
of claim 18, wherein the user
profile data includes user
specified preferences.
An advertising machine
coupled to a data network for
providing advertisements to a
user, the advertising machine
comprising:

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
The user profile data includes user specified preferences.

See claims 5, 12, and 18 above.
Claim No. 22
Google’s advertising services and applications constitute the claimed system. The infringing services and
applications include but are not limited to Google Ads, Google AdWords, and Google AdWords Express (or
similar functionality) used in conjunction with google.com, the Google Search app, the Android search bar,
Google custom search, Google premium search services, youtube.com, Google search services provided to
third party websites such as Cstom Search Services or AdSense for Search, and any Google-owned property
that matches advertisements based in part on a received search term (hereinafter the “Accused
Instrumentalities”).
See claim 17 above.

a server computer coupled to
the data network that receives
a search request from the user,
the search request including a
search argument corresponding
to the desired information;

The Accused Instrumentalities include a server computer coupled to the data network that receives a search
request from the user, the search request including a search argument corresponding to the desired
information.

a database search engine
coupled to the server computer
that receives the search
argument from the server
computer and searches a first
database to generate search
results, the first database

The Accused Instrumentalities include database search engine coupled to the server computer that receives
the search argument from the server computer and searches a first database to generate search results, the
first database having data network related information and being contained on the server computer.

See claim 17 above.

See claim 17 above.

Page 207 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

having data network related
information and being
contained on the server
computer;
an associative search engine
coupled to the server computer
that correlates the received
search argument to a particular
advertisement in a second
database having advertisement
related information, the second
database contained on a client
computer;

The Accused Instrumentalities include an associative search engine coupled to the server computer that
correlates the received search argument to a particular advertisement in a second database having
advertisement related information, the second database contained on a client computer.

the server computer providing
the search results together with
the particular advertisement to
the user;

The server computer provides the search results together with the particular advertisement to the user.

the server computer
determining whether the
advertisement was successful;
and

Upon information and belief, the server computer determines whether the advertisement was successful.

See claim 17 above.

See claim 17 above.

See claim 17 above.

Page 208 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/2404178?hl=en

Page 209 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/3464133?hl=en&ref_topic=3121763&rd=1
Page 210 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 211 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.cleart.com/how-does-google-adwords-charge.html

Page 212 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/31799

Page 213 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/3097241?hl=en&ref_topic=3122882

Page 214 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/2615875?hl=en

https://support.google.com/adsense/answer/112025?hl=en
Page 215 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/1752122?hl=en
the server computer altering
criteria for subsequent
correlations of received search
arguments to the second
database.

Upon information and belief, the server computer alters criteria for subsequent correlations of received
search arguments to the second database.
See above.
Page 216 of 217

Case No. 2:13-cv-893
Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google
U.S. PATENT NO.
7,236,969

The advertising machine
of claim 22, wherein the
associative search engine
correlates the received search
argument to the particular
advertisement based on the
received search argument and
user profile data.

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Claim No. 23
Upon information and belief, the associative search engine correlates the received search argument to the
particular advertisement based on the received search argument and user profile data.
See claims 2, 9, 18, and 22 above.

Page 217 of 217