Rockstar Consortium US LP et al v. Google Inc

Filing 138

RESPONSE in Opposition re 122 MOTION to Strike Plaintiffs' Patent Rule 3-1 Infringement Contentions filed by NetStar Technologies LLC, Rockstar Consortium US LP. (Attachments: # 1 Declaration of Shawn D. Blackburn, # 2 Exhibit 1 - Rockstar's P.R. 3-1 Disclosure of Asserted Claims and Infringement Contentions, # 3 Exhibit 2 - Rockstar's P.R. 3-1 Infringement Claim Chart for '065, # 4 Exhibit 3 - Rockstar's P.R. 3-1 Infringement Claim Chart for '969, # 5 Exhibit 4 - Rockstar's P.R. 3-1 Infringement Claim Chart for '245, # 6 Exhibit 5 - Rockstar's P.R. 3-1 Infringement Claim Chart for '970, # 7 Exhibit 6 - Rockstar's P.R. 3-1 Infringement Claim Chart for '178, # 8 Exhibit 7 - Rockstar's P.R. 3-1 Infringement Claim Chart for '183, # 9 Exhibit 8 - Rockstar's P.R. 3-1 Infringement Claim Chart for '883, # 10 Exhibit 9 - 4-14-14 email between counsel, # 11 Exhibit 10 - 4-18-14 email between counsel, # 12 Exhibit 11 - 7-3-14 email between counsel, # 13 Exhibit 12 - 7-8-14 email between counsel, # 14 Exhibit 13 - 7-24-14 email between counsel, # 15 Exhibit 14 - 8-27-14 email between counsel, # 16 Exhibit 15 - 6-23-14 email between counsel, # 17 Text of Proposed Order)(Blackburn, Shawn)

EXHIBIT 4

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
The following analysis shows how each claim element is literally present. In the event that a claim element is deemed to be missing under a
literal infringement analysis (e.g., due to claim construction), Rockstar reserves the right to demonstrate the presence of a substantial
equivalent of such an element and to pursue infringement under the doctrine of equivalents.
To the extent that the descriptions below give rise to either direct or indirect infringement, Rockstar alleges both.
The screenshots below constitute exemplary results of the Accused Instrumentalities’ algorithms and source code and do not serve to limit the
scope of alleged infringement. Rockstar alleges infringement by the Accused Instrumentalities at each applicable level of abstraction, i.e.,
source code, algorithms, infrastructure, etc. Further, Rockstar alleges infringement by third-party applications “powered by” Google or that
otherwise rely on the Accused Instrumentalities.

U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Claim No. 1

A method for operating an
advertising machine
implemented on at least one
computer to provide
advertisements via a
communications link to a data
processing device of a user, the
method comprising:

Google’s advertising services and applications perform the steps of the claimed method. The infringing
services and applications include but are not limited to Google Ads, Google AdWords, and Google
AdWords Express (or similar functionality) used in conjunction with google.com, the Google Search app,
the Android search bar, Google custom search, Google premium search services, youtube.com, Google
search services provided to third party websites such as Custom Search Services or AdSense for Search, and
any Google-owned property that matches advertisements based in part on a received search term
(hereinafter the “Accused Instrumentalities”).1

1

Content demonstrating that preamble elements are found in the accused instrumentalities shall not be construed as an admission that the
preamble is limiting.
Page 1 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/1722047?hl=en&ref_topic=3121771

Page 2 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

receiving user preference input
from the data processing
device via the communications
link;

The Accused Instrumentalities receive user preference data from the data processing device via the
communications link.

Page 3 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

GET request of “Advanced Search”

Page 4 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://insidesearch.blogspot.com/2011/11/some-thoughts-on-personalization.html

Page 5 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://googleblog.blogspot.com/2009/12/personalized-search-for-everyone.html

Page 6 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/accounts/answer/54068

Page 7 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/policies/technologies/types/

Page 8 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
https://www.google.com/intl/en/policies/technologies/location-data/

Page 9 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
https://support.google.com/websearch/answer/179386?hl=en

creating user preference data
based upon the user preference
input;

The Accused Instrumentalities create user preference data based upon the user preference input.
See above.

https://history.google.com/history/

Page 10 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/insidesearch/howsearchworks/thestory/

https://support.google.com/ads/answer/2662856?hl=en&ref_topic=2971788

Page 11 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://googleblog.blogspot.com/2011/10/increasing-transparency-and-choice-with.html

Page 12 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://www.google.com/settings/u/0/ads?hl=en&sig=ACi0TC

Page 13 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 14 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 15 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 16 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

receiving from the data
processing device via the
communications link a search
request that includes a search
argument;

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

The Accused Instrumentalities receive from the data processing device via the communications link a
search request that includes a search argument.

Page 17 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 18 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 19 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Mobile Handset Running Android 4.2

Page 20 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Tablet Device Running Android 4.02

Page 21 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 22 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Google Search App Running on iOS 7.1

http://www.4nursing.com/search-our-site-or-search-the-internet.html

Page 23 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

GET request of “Advanced Search”

Page 24 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

searching at least one database
using the search argument to
produce search results;

The Accused Instrumentalities search at least one database using the search argument to produce search
results.
See above.

Page 25 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 26 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 27 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 28 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 29 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 30 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 31 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 32 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 33 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 34 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 35 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 36 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 37 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Google Custom Search Results Page

Page 38 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://www.google.com/intl/en/insidesearch/howsearchworks/crawling-indexing.html

Page 39 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://static.googleusercontent.com/media/www.google.com/en/us/intl/en/insidesearch/howsearchworks/as
sets/searchInfographic.pdf

Page 40 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/insidesearch/howsearchworks/thestory/

selecting at least one
advertisement from an
advertisement database
relating to the search argument
using the user preference data;

On information and belief, the Accused Instrumentalities select at least one advertisement from an
advertisement database relating to the search argument using the user preference data.
See above.

Page 41 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

and

Page 42 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 43 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 44 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 45 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 46 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 47 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 48 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 49 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 50 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 51 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 52 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 53 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Google Custom Search Results Page

Page 54 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/ads/answer/1634057?hl=en&ref_topic=2971788

Page 55 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/2497836?hl=en

https://support.google.com/adwords/answer/2756257?hl=en

Page 56 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/2453995?hl=en
Page 57 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.youtube.com/yt/advertise/why-it-works.html

http://www.youtube.com/t/ads_preferences

Page 58 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/youtube/answer/2454017?hl=en

Page 59 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/youtube/answer/2454017?hl=en

Page 60 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 61 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/policies/technologies/types/

Page 62 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/1722078?hl=en

Page 63 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/think/products/enhanced-campaigns.html

Page 64 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/adwords/express/how-it-works.html#utm_source=awx&utm_campaign=ww-ww-etnelson_searchads&utm_medium=et

http://www.google.com/adwords/express/faq.html

Page 65 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
http://adwords.blogspot.com/2012/11/get-local-in-time-for-holidays-and.html

Page 66 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
http://adwords.blogspot.com/2006/03/adwords-101-targeting-right-customers.html

http://www.youtube.com/t/ads_preferences
transmitting the search results
together with the at least one
advertisement via the
communications link to the
data processing device.

The Accused Instrumentalities transmit the search results together with at least one advertisement via the
communications link to the data processing device.

See above.

Page 67 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/ads/searchads/

http://www.google.com/ads/new/

http://www.google.com/adwords/express/faq.html

Page 68 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 69 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 70 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 71 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 72 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 73 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 74 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 75 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 76 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 77 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 78 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 79 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245
The method of claim 1, further
comprising ordering the search
results based upon the user
preference data.

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Claim No. 3
The Accused Instrumentalities order the search results based upon the user preference data.

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
http://insidesearch.blogspot.com/2011/11/some-thoughts-on-personalization.html

https://support.google.com/accounts/answer/54068
Page 82 of 148

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/policies/technologies/types/

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Claim No. 4

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

The method of claim 1,
wherein creating user
preference data based upon the
user preference input
comprises setting the user
preference data to default
values.

The Accused Instrumentalities create user preference data based upon the user preference input comprising
setting the user preference data to default values.
See claim 1 above.

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Claim No. 5
The method of claim 1, further
comprising:
receiving user preference edit
input via the communications
link from the data processing
device; and

See claim 1 above.
The Accused Instrumentalities receive the user preference edit input via communication link from the data
processing device.
See claim 1 above.
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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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U.S. PATENT NO.
7,469,245

modifying the user preference
data based upon the user
preference edit input.

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

The Accused Instrumentalities modify the user preference data based upon the user preference edit input.

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Claim No. 6

The method of claim 1, further
comprising:
receiving user preference reprioritization input; and

See claim 1 above.
The Accused Instrumentalities receive user preference re-prioritization input.

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

re-prioritizing the user
preference data based upon the
user preference reprioritization input.

The Accused Instrumentalities reprioritize the user preference data based upon the user preference
reprioritization input.
See above.

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245
The method of claim 1,
wherein the user preference
data is derived from prior
searching history.

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Claim No. 7
The Accused Instrumentalities derive user preference data from prior searching history.
See claim 1 above.

https://support.google.com/websearch/topic/3037039?hl=en&ref_topic=3036131

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/accounts/answer/54068

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Claim No. 8

The method of claim 1, further
comprising:
receiving search refinement
input via the communications
link from the data processing
device of the user;

See claim 1 above.
The Accused Instrumentalities receive search refinement input via communication link from data
processing device of the user.

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Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

refining the search results
based upon the search
refinement input; and

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

The Accused Instrumentalities refine the search results based upon the search refinement input

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

transmitting the refined search
results via the communications
link to the data processing

The Accused Instrumentalities transmit the refined search results via the communications link to the data
processing device.

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245
device.

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
See above.

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Claim No. 9

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

An advertising machine
implemented on at least one
computer and operable to
provide advertisements via a
communications link to a data
processing device of a user, the
advertising machine
comprising:

Google’s advertising services and applications constitute the claimed system. The infringing services and
applications include but are not limited to Google Ads, Google AdWords, and Google AdWords Express
(or similar functionality) used in conjunction with google.com, the Google Search app, the Android search
bar, Google custom search, Google premium search services, youtube.com, Google search services
provided to third party websites such as Custom Search Services or AdSense for Search, and any Googleowned property that matches advertisements based in part on a received search term (hereinafter the
“Accused Instrumentalities”).
See claim 1 above.

a communications interface
operable to interface with the
data processing device of the
user via the communications
link;

The Accused Instrumentalities provide a communications interface operable to interface with the data
processing device of the user via the communications link.
See claim 1 above.

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Mobile Handset Running Android 4.2

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Tablet Running Android 4.0.2

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Google Search App Running on iOS 7.1

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.4nursing.com/search-our-site-or-search-the-internet.html

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

GET request of “Advanced Search”

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

a database search engine
operable to:

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

The Accused Instrumentalities provide a database search engine.
See claim 1 above.

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://www.google.com/intl/en/insidesearch/howsearchworks/crawling-indexing.html

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://www.google.com/intl/en/insidesearch/howsearchworks/algorithms.html
receive from the data
processing device via the
communications link a search
request that includes a search
argument; and

The Accused Instrumentalities receive from the data processing device via the communications link a
search request that includes a search argument.

search at least one database
using the search argument to
produce search results;

The Accused Instrumentalities search at least one database using the search argument to produce search
results.

See claim 1 above.

See claim 1 above.

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Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245
an associative search engine
operable to:
receive user preference input
from the data processing
device via the communications
link;

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
The Accused Instrumentalities include an associative search engine.
The Accused Instrumentalities receive user preference inputs from the data processing device via the
communications link.
See claim 1 above.

create user preference data
based upon the user preference
input; and

The Accused Instrumentalities create user preference data based upon the user preference input.

select at least one
advertisement from an
advertisement database
relating to the search argument
using the user preference data;
and
the advertising machine
operable to transmit the search
results together with the at
least one advertisement via the
communications link to the
data processing device.

The Accused Instrumentalities select at least one advertisement from an advertisement database relating to
the search argument using the user preference data.

The advertising machine
of claim 9, wherein the user
preference data comprises a
list of keywords.

See claim 1 above.

See claim 1 above.

The Accused Instrumentalities transmit the search results together with at least one advertisement via the
communications link to the data processing device.
See claim 1 above.

Claim No. 12
The Accused Instrumentalities’ user preference data comprises a list of keywords.
See claim 9 above.

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Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245
The advertising machine
of claim 9, wherein creating
the user preference data based
upon the user preference input
comprises setting the user
preference data to default
values.

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Claim No. 13
The Accused Instrumentalities create the user preference data based upon the user preference input
comprises setting the user preference data to default values.
See claims 4 and 9 above.

Claim No. 14
The advertising machine
of claim 9, wherein the
associate search engine is
further operable to:
receive user preference edit
input via the communications
link from the data processing
device; and

See claim 9 above.

modify the user preference
data based upon the user
preference edit input.

Upon information and belief, the Accused Instrumentalities modify the user preference data based upon the
user preference edit input.

Upon information and belief, the Accused Instrumentalities receive the user preference edit input via
communication link from the data processing unit.
See claim 5 above.

See claim 5 above.
Claim No. 15
The advertising machine
of claim 9, wherein the
associate search engine is
further operable to:
receive user preference re-

See claim 9 above.

Upon information and belief, the Accused Instrumentalities receive user preference re-prioritization input.
Page 139 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

prioritization input; and
re-prioritize the user
preference data based upon the
user preference reprioritization input.

The advertising machine
of claim 9, wherein the user
preference data is derived from
prior searching history.

See claim 6 above.
Upon information and belief, the Accused Instrumentalities reprioritize the user preference data based upon
the user preference reprioritization input.
See claim 6 above.
Claim No. 16
The Accused Instrumentalities derive user preference data from prior searching history.
See claims 7 and 9 above.
Claim No. 17

The advertising machine
of claim 9, wherein the
database search engine is
further operable to:
receive search refinement input
via the communications link
from the data processing
device of the user;

See claim 9 above.

refine the search results based
upon the search refinement
input; and

The Accused Instrumentalities refine the search results based upon the search refinement input.

transmit the refined search
results via the communications
link to the data processing

The Accused Instrumentalities transmit the refined search results via the communications link to the data
processing device

The Accused Instrumentalities receive search refinement input via communications link from data
processing device of the user.
See claim 8 above.

See claim 8 above.

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Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245
device.

A method for operating a data
processing device of a user to
receive advertisements via a
communications link from an
advertising machine
implemented on at least one
computer, the method
comprising:

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
See claim 8 above.

Claim No. 18
Google’s advertising services and applications perform the steps of the claimed method. The infringing
services and applications include but are not limited to Google Ads, Google AdWords, and Google
AdWords Express (or similar functionality) used in conjunction with google.com, the Google Search app,
the Android search bar, Google custom search, Google premium search services, youtube.com, Google
search services provided to third party websites such as Custom Search Services or AdSense for Search, and
any Google-owned property that matches advertisements based in part on a received search term
(hereinafter the “Accused Instrumentalities”).
See claim 1 above.

interacting with the advertising
machine via the
communications link to
provide user preference input
used to create user preference
data by the advertising
machine;
transmitting to the advertising
machine via the
communications link a search
request that includes a search
argument; and

The Accused Instrumentalities interact with the advertising machine via the communications link to provide
user preference input used to create user preference data by the advertising machine.
See claim 1 above.

The Accused Instrumentalities transmit a search request that includes a search argument to the advertising
machine via the communications link.
See claim 1 above.

Page 141 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

receiving search results and at
least one advertisement via the
communications link from the
advertising machine;
the search results obtained
from at least one database
based upon the search
argument; and the at least one
advertisement obtained from at
least one database having
advertisement information
based upon the search
argument and the user
preference data.

On information and belief, the Accused Instrumentalities receive search results and at least one
advertisement via the communications link from the advertising machine; the search results obtained from
at least one database based upon the search argument, and the at least one advertisement obtained from at
least one database having advertisement information based upon the search argument and the user
preference data.

The method of claim 18,
wherein the search results are
ordered based upon the user
preference data.
The method of claim 18,
wherein the user preference
data comprises a list of
keywords.

See claim 1 above.

Claim No. 20
The Accused Instrumentalities order the search results based upon the user preference data.
See claims 3 and 18 above.
Claim No. 21
The Accused Instrumentalities’ user preference data comprises a list of keywords.
See claims 12 and 18 above.
Claim No. 22

The method of claim 18,
further comprising:

See claim 18 above.

Page 142 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

transmitting to the advertising
machine via the
communications link user
preference edit input; and

The Accused Instrumentalities transmit user preference edit input to the advertising machine via the
communications link.

receiving at least one of
modified search results and at
least one differing
advertisement that are based
upon the search argument, the
user preference input, and the
user preference edit input.

The Accused Instrumentalities receive at least one of modified search results and at least one differing
advertisement that are based upon the search argument, the user preference input, and the user preference
edit input.

See claim 5 above.

See claim 5 above.

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Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 144 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 145 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/policies/technologies/ads/
Claim No. 23
The method of claim 18,
further comprising:
transmitting to the advertising
machine via the
communications link user
preference re-prioritization
input; and

See claim 18 above.
The Accused Instrumentalities transmit user preference re-prioritization input to the advertising machine via
the communications link.
See claim 6 above.

Page 146 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

receiving at least one of
modified search results and at
least one differing
advertisement that are based
upon the search argument, the
user preference input, and the
user preference reprioritization input.

The Accused Instrumentalities receive at least one of modified search results and at least one differing
advertisement that are based upon the search argument, the user preference input, and the user preference
re-prioritization input.
See claim 6 above.

http://www.google.com/policies/technologies/ads/

Page 147 of 148

Case No. 2:13-cv-893
Exhibit C: Infringement of U.S. Patent No. 7,469,245 by Defendant Google
U.S. PATENT NO.
7,469,245
The method of claim 18,
wherein the user preference
data is derived from prior
searching history.

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Claim No. 24
The Accused Instrumentalities derive user preference data from prior searching history.
See claims 7 and 18 above.
Claim No. 25

The method of claim 18,
further comprising:

See claim 18 above.

transmitting search refinement
input via the communications
link to the advertising
machine; and

The Accused Instrumentalities transmit search refinement input via the communications link to the
advertising machine.

receiving refined search results
via the communications link
from the advertising machine
that is based upon the search
refinement input.

The Accused Instrumentalities receive refined search results via the communications link from the
advertising machine that is based upon the search refinement input

See claim 8 above.

See claim 8 above.

Page 148 of 148