I/P Engine, Inc. v. AOL, Inc. et al

Filing 783

NOTICE by AOL Inc., Gannett Company, Inc., Google Inc., IAC Search & Media, Inc., Target Corporation of Lodging of Demonstratives (Attachments: # 1 Exhibit A, # 2 Exhibit B, # 3 Exhibit C, # 4 Exhibit D, # 5 Exhibit E, # 6 Exhibit F, # 7 Exhibit G, # 8 Exhibit H, # 9 Exhibit I)(Noona, Stephen)

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EXHIBIT I Dr. Becker’s Apportionment Includes Improvements Made By Google Claimed Contribution of Smart Ads, Disabling, and Promotion to RPM for Google.com $4.80 (20.9%) Revenue Increases Caused by Google’s Continuous Improvements Included in Dr. Becker’s Apportionment $0.76 (7.8%) Q3 2004 RPM = Revenue per Thousand Queries. Q4 2007 DDX15.0

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