Overture Services, Inc. v. Google Inc.

Filing 82

DECLARATION in Support re 70 (Christine P. Sun) Opposition to Overture's Motion for Protective Order filed by Google Inc.. (Attachments: # 1 Exhibit A# 2 Exhibit B# 3 Exhibit C# 4 Exhibit D# 5 Exhibit E# 6 Exhibit F# 7 Exhibit I# 8 Exhibit J# 9 Exhibit K# 10 Exhibit L# 11 Exhibit M# 12 Exhibit N# 13 Exhibit O# 14 Exhibit P# 15 Exhibit Q# 16 Exhibit R)(Related document(s) 70 ) (Sun, Christine)

Overture Services, Inc. v. Google Inc.

~

Doc. 82 Att. 5

Case 3:02-cv-01991-JSW

Document 82-6

Filed 08/11/2003

Page 1 of 20

JPcf
CERTIFICATE OF MAILING
C'J

Auoust27 1999 Date of Deposrt

l;,

Elaine K Lee Reo No 41936
Name of ApphcanL Assignee or

Signature

;Z

1,-(

/991
Date of Signature

Our Case No. 9623/112

IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
In re Application of:

DavIs , el al.
Serial No.

09/322 677

Examiner:

Not Assigned

Filing Date. May 28, 1999
For:

Group Art Unit No., 2771

SYSTEM AND METHOD FOR INFLUENCING A POSITION ON A SEARCH RESULT LIST GENERATED BY A COMPUTER NETWORK SEARCH ENGINE

INFORMATION DISCLOSURE STATEMENT
Assistant Commissioner for

Patents

Washington , D C 20231
Sir
. Pursuant to the requirements of 3TC. R ~91.
, 1.

, and 1 98 , Applicants

hereby disclose the references listed on the attached Form PTO- 1449 Copies of these

references are enclosed Applicants request that the references listed In the attached
Form PTO- 1449 be reviewed and made of record In this application

GaG 31590

Dockets.Justia.com

Case 3:02-cv-01991-JSW

Document 82-6

Filed 08/11/2003

Page 2 of 20

This Informal Ion Disclosure Statement IS being filed within three months after the

filing date of the application , or before the mailing of the first office action\on the merils
and no certification unger 37 C,
R. 91, 97(e)

or fee under 37 C, F

R. 91. 17(p)

is

required.

Applicants believe lhat none of the listed references either alone or in
combination , disclose or suggest Applicants' claimed invention. Applicants , however
wish to bring these documents to the attention of the Examiner for bolh the Examiner

and the public to see Applicants respectfully request that the Examiner review lhese
documents and make these documents of record in the above-referenced application,
Respectfully submitted

Elaine K. Lee
Registration No, 41 936 Attorney for Applicant

BRINKS HOFER GILSON & LlONE

O, BOX 10395
CHICAGO , ILLINOIS 60610 [phone]

GOG 31591

\

Case 3:02-cv-01991-JSW

Document 82-6

Filed 08/11/2003

Page 3 of 20

SERIAL NO.

09/322
LIST OF PATENTS AND PUBLICATIONS FOR APPLICANT' S INFORMATION DISCLOSURE STATEMENT
use several sheets If necessa
FILING DATE

677
ClASS/

CASE NO,

9623/112

May 28

, 1999 i,?y"f

GROUP ART UN

/. \

APPLICANT S : Davis et al.

C:.. /'
REFERENCE DESIGNATION DOCUMENT EXAMINER NUMBER INIllAL
....wo.\
1"'.-4..1

~',.~I

US PATENT DOCUMENTS
ArdNG
DATE

NAME

"0"'-':'/
f'WHJ

r..,....J f'14fV
r-1kTJ 1.MJ
1/I..IJ

A10
A11

,'JA'N
IIIeN
c: JA1J

A12 A13 A14 A15 A16

717 923 724.424 5,724 521 752, 238 768 521 794 210 826 241 648 397 848 407 852, 820 855 008 864 845 864 846 918 014 920 854 920 859

02110/98

Dednck
GiffortJ

03/03/96
03103198 05/12198 06116/96 08111/98

Dedrick Dedrick Dedrick

SUBCLASS 396/613 360/24 395/226
705114

DME 111O3/94~11/29/95 11/03/94
11103/94
02102196 12111195

395/226
705114 705126

Goldhaber , et al.
Stem , et al.
Marsh, et al. Ishikawa , et al. Burrows Goldhaber , et al. Voorhees , et al. Voomees , et al

10120/98
12108196

12108/98
12122198

12/29198

01/26/99
01126/99

705/14 707/2 707/2 705/14 707/5
70715

09116/94 04119/96 05122197 08109196

06/26/97
06/28196

06/29/99 07/06/99 07/06/99

Robmson Kirsch et al

395/200.49 707/3 707/5

06/28/96 12/26/96 08/14/96
02105/97

FOREIGN PATENT DOCUMENTS
EXAMINER INITIAL
A17 A18 A19 A20
A21

DOCUMENT NUMBER

ClASS/
DATE

COUNTRY

SUBCLASS

TRANSLATION YES

EXAMINER INITIAL

A22
u.tyt.J

A23 A24

OTHER ART !Including Author, Title, Date, Pertinent Pages , etc. Jeffrey Brewer, CllckZ Today, Augus\ 18, 1998 Pay-Far- Performance: Creating More And Better Value , obtaineD at the internet address hllc://www dickz. com , Auaust 18 , 1998, Jesse Berst, ZDNet, August 17 , 1998 Search Sites' Shockmg Secref' , obtained at the Internet address httc' /Iwww zdnet comlanchordeslVstory/story 2432 htm!, AuDust 17 , 1998, Sara Fisher Budding Intemet Firm Finds Niche in Satlsfa clion LA Business Journal, August
1998. Disclosure Rules , The Industry StandarD - The Newsmagazine of the Internet Economy,
August

VkN
EXAMINER

A25
A26

10, 1998. G David Doran Pay to Plav , Entrecreneur, July 1998 , P, 18

ION(;-

t\,

~GtLi 'ff.

I DATE CONSIDERED '2..'\4/'1'i

EXAMINER Imtzallf reference considered , whether or not cItatIOn IS In conformance wrth MPEP 609
Draw lme through cltatlOn if not In conformance and not considered Include copy of thIS form WIth next
commUnIcatIOn to applJcant
Rev Nov 98

F \COMMON\EKl.\9623- 112\FORM PTO-1449 doc

GaG 31592

Case 3:02-cv-01991-JSW

Document 82-6

Filed 08/11/2003

Page 4 of 20

Paoe 2 of ~

FORM PTO- 1449
LIST OF PATENTS AND PUBLICATIONS FOR APPLICANT' S INFORMATION DISCLOSURE STATEMENT (use several sheets if necessarv)
EXAMINER

SERIAL NO,

CASE NO,

09/322 677
FILING DATE

9623/112
GROUP ART UNIT 2771

May 28 , 1999
APPLICANTCS): Davis , et al.

INmAL
A27
t.\'I1v'

A28
D J.MJ

OTHER ART (lncludinQ Author , TItle , Date, Pertinent Pages , elc.\ Advertising Age-Interactive Daily Homepage; obtained at the internet adDress httP://www. adaoe, com/mterac:tive/dailylindex, html. June 8 , 1998 Kim Komanao, With About 320 Minion Srtes, Search Engines Offer Some HeJp , copYrw.
1998 , Los Anoeles Times Syndication, Marcot Williams How To Ease Your Online Searches , Lansmo State Journal , June 1, 1!198 GoTo. com Gets Venture Fundinc , Inteme1 World Macazine , June 1 , 1998. Sasha AlVson "Searchinc The Search Encines , Front Pace, May 8 1998, Advertising Age-Interactive Daily Homepage , February 23 , 1998 Search Engine Startup To Auction LrS!il1gs , obtained at the internet address http://www,adage, comlinteractive/ mdaltvJrndex.htm\. Bnan McWdliams , PC World Online , February 23 , 1998 Search Engine To Sell Top Positions On Results Lists" , obtamed at the mternet address http://www, pcworld cominewsidaily/datal 0298/9880223173204 htm\. Jon Swatz, San Francisco Chronicle , February 23 , 1998 Browser Only Lists Paying Web Sites CritiCS Fear Approach Will Squeeze Out Mos! Smalliniernet Players" , obtained at the mternet address htto:/Iwww 'sfoate, com/CQI- binlarti, , le/archive/1998/02!21/BU1 02470. DTL Nelson Wang, .Engines Battle Irrelevance of Results , obtained at the internet address http' //www, intemetworld, com/orint/currenVnews/19980223- battle, html, FeDruarv 23, 1998 Search Engme Watch, February 21 , 1998 GoTo Sells Positions , obtained at the internet address http.//www searchenoinewatch com/news html , February 23 , 1998 Jodi Mardesich , Mercury News Staff Wnter, February 20, 1998 Search Engine Charges Hit Sites , obtained at the 'I1ternet address http' //www sjmercury com/business/centerl ooto022198. htm , Februarv 23, 1998, Ken Glaser, OnlinePress com , Who Will GoTo corn?" , February 20, 1998, Jeff PeUine, Staff Wnter, CNET News, com , February 19, 1998 Pay- For- Placement Gets Another Shot. , obtamed at the internet address http'//www. news com/Newsflteml

r \6..N
~.IA1.1

A29 A30
A31

A32

A33

U4fJ
A34

c'A-I-J

A35 A36
A37

u,M'J

\)AN
W-!'i
A38 A39

A40
(,I4-N
tAA-N

A41

A42 A43

C#N
(..W\J

A44 A45 A46

19307 00 html , Februarv 20 , 1998 ApnI2 1998 B1, The Wall S1ree\ Journal GoinQ, Goino David Course v Coursev, com , March 18, 1998, Dan Clark. Start- Up Plans Intemet Search Service Tymg Results To Advertising Spending The Wall S1reet Journal , Februarv 20, 1998 Laurie J Flynn Wrth GoTo com s Search Engine, The HiglJest Bidder Shall Be Ranked First" The New York Times, March, , 1998 , P C1 Wyn Hiny, OCWeekly byte marks GoTo Hell. , obtained at the internet address http://www, ocweeklv cornlinklarc;hivesJ97/27bvte-3, 11 98- 1 shtml, March 13 , 1998,
Jodi Mardeslch , Web Site Operators Pay For Top Billmg , The News - Herald (WIlloughby,

OH), March 2, 1998
Laura RiCh ,

Adweek Online IQ News Online, February 23 , 1998, "New Search Engine Allows Sites to Pay Their Way to Top , obtained at the internet adDress http'//www adweek, comliq!
Iqnews02 aso ,

Februarv 23 , 1998,

EXAMINER

(..v 0 .'" C:r

H. i'!(::uYEN,

DATE CONSIDERED

Rev Feb F ICOMMONlEKL)9623-112\FORM PTO. l~49 doc

GaG 31593

Case 3:02-cv-01991-JSW

Document 82-6

Filed 08/11/2003

Page 5 of 20

Pace 3 of ~

FORM PTO- 1449
LIST OF PATENTS AND PUBLICATIONS FOR APPUCANT'S INFORMATION DISCLOSURE STATEMENT (use several sheets If necessaNi
EXAMINER INITIAL

SERIAL NO

CASE NO,

09/322, 677
FILING DATE

9623/112
GROUP ART UNIT

May 28 1999 APPLICANTrS): Davis, et al.

. f771

t.-\4rJ

A47

UcrN

A49 A50
A51

OTHER ART (IncludinG Author, Title , Date, Pertinent Paoes, etc. PatnCla Rledman Search Engine Startup To AuGtlon LIstings , AdvertisingAge Map-aZi~;:, Februarv 23 , 1998 Steven Vander Haar, ZDNet,com , February 19 , 1998 Searching For The Highest Bi~I" obtained at the internet address http://www.zdnet.cornllntweekldaily/9B0219i.html , February , 1998. Nelson Wano Enoines Battle Irrelevance of Results , Internet WonG , Februarv 10 , 199B o. 1,
InteractIve Week Maoazine, Garden City, NY, Mav 25 1998, Jeff Pelline, Staff Writer, CNET News com, February 1 B, 1998 New Search Engine Goes Commercia'" , obtained at the Internet address http I/www,news corn/NewsJlteml 0,4, 192B1, 00 htrnl , Februarv 20, 199B Nick Wingfield , Staff Wnter, CNET News, com , June 21 , 1996 Engine Sells Results , Draws 1635 Fire , obtained at the intemet address httP /lwww.news, comlNews/itemITextonly/O

, o. 34 ,

CI4N
A52

A53
r..J.+i-..l

A54

U0J
ASS

V/t'N
AS6 AS7
VA-rJ

htm/, JulY 29 1999 Nick Wingfield , Staff Wnter, CNET News, com , May 22 , 1996 Another Engine Takes Ads By The Click" , obtained at the Internet address http://www news, comlNewsJltemlO, 13B7, 00. html July 29 Rase AgUIlar, Staff Wnter , CNET News com, April 29 , 1996 New Ad Model Charges By The Click" , obtaIneD at the Internet address htlp /Iwww news com/NewslltemlO 1199 OO, html, July , 1999, Alex Lash, Staff Wnter. CNET News com , December 11 , 1996 Open Text Updates Tools obtained at the Internet address httpJIwww news, comlNews/ltemlO,4, 6118, 00. htmi . July 29 1999, About SearchUP , Inc , July 15 , 1999 , obtained at the internet address
htto' llwww searchuo, com/about cfm Testlmomals ., July 15, 1999 , obtained at the Internet address htto:!lwww, searchun coml1estlmonials, cfm

1999

UM-i

A5B

Benefits , July 15 , 1999, obtained at the Internet adDress
htto:/Iwww searchuo, com/benefJts, cfm, Infonnation , July 15, 1999, obtained at the Internet address htto.llwww. searchuo cornlinformation cfm Tips &. Tricks , July 15, 1999, obtained at me Internet address htto /lwww searchuO, comltiosandtncKs, cfm, Corresnondence from Brvan Buck, President of SearchUo com . Julv 7 , 1999, Saul Hansell "Alta Vista Invites Advertisers to Pay for Top Ranking , The New York Times, ADn115 , 1999, D C2 Galore - Super Searcll Engine , May 21 , 1999, obtained at the Internet address http'//www Galore corn/1/malnframe shtml. hltsgalore com Search Engine , May 21 1999 , obtained a\ the internet address

AS9
t:J,+N

A60
A61

A62

()ftN
ZM-N

A63 A64

hno //www hltsaalore com
A65
I Seek It "The Next Generation Search Engine , May 21 , 1999, obtained at the internet aDDress http' lIwww Iseeklt com

EXAMINER

(."':uN'

Rov Fob F ICOMMON\EKL\9623- 112\FORM PTO. I~~9 doc

GaG 31594

~*""

,-

(,..

:"--:-::; .

Case 3:02-cv-01991-JSW

Document 82-6

Filed 08/11/2003

Page 6 of 20

Pace ~ of ~

r=ORM PTO- 1449

SERIAL NO,

CASE NO.
091322, 677

LIST OF PATENTS AND PUBLICATIONS FOR APPLICANT' S INFORMATION DISCLOSURE STATEMENT

FILING DATE

May 28 , 1999

96231112 GROUP ART UNIT 2771

(use several sheets jf necessary)
EXAMINER
INITIAL

APPUCANTrS): Davis , et al.

A66 A67
A6S

OTHER ART (Includin(j Author, Title, Date, Pertinent Pages, etc. Correspondence from Emilia F Cannella to Robert Brahms, CEO of BeFarst Internet
CorPoration reoardino findwhat:com , JulY 20 Correspondence from Emilia F Cannella to Michael Melcher; MC Services regarding SearchUP com , July 1 , 1999, Correspondence from Emilia F Cannella to Robert G, Schuler, Esq. , Kegler, Brown , Hill & Ritter reoardmo Iseekl! com, Julv 1 , 1999 Correspondence from Emilia F. Cannella to Andrew Conru , Vote PublIshing regarding Qalore, com, June SearchUP com - Internet Directory, Automated Bid Placement System, obtainecPat the inteirlet address http://www, searchup, comisearch, SearchUP URL Posillon Manager, obtained at the Internet adDress c' https IIwww securearea netlsearchupl1oQin dm, Auaust , 1999 SearchUP' URL Position Manager , obtaIned at the Inteme! address hUes IIwww. securearea neVsearchup/newaccount cfm, Auoust 25 , 1999. SearchUP' URL PositIOn Manager, obtaIned at the Internet 'address C-' htlps' l/www securearea. net/QetaccountlloQm, cfm, AuQust 25 , 1999, C-' Correspondence from Emilia F, Cannella to Mr. D Reed , Reports Galore , negarding hitsoalore, com , June 30 , 1999, Imorove Your RanKin!:! , Karen L Miller , Home Office Computer, v16 , n1 , p51 (2) Jan , 1998, Help forGetting the Word Out About Web SItes , Jeff Frentzen, PC Week, v14, n46,p27(1), Nov 3 1997

1999

i.:.~
U\4N

A69
A70
A71

1999

, August 25, 1999, ~

t...-N
LN-i1J

A72

l)kN

A73 A74 A75 A76

dttJ
CMi'/

EXA(..uGNG- ER MIN 1'1,
Rev Fcb .

DATE CONSIDERED

1\16-l;Y'-1

i\J

12.

\-, c

EXAMINER' lmtlallf reference considered , whether or not citatIOn IS m conformance WIth MPEP 609 Draw Ime through citatIOn If not m conformance and not considered Include copy of tills form WIth next commUnicatIOn to apphcam
F ICOMMON\EKL19623- 112\FORM PTO-I449 doc

GaG 31595

Case 3:02-cv-01991-JSW

Document 82-6

Filed 08/11/2003

Page 7 of 20

~~ JC
I;

1 ,, t~~ ,i
cr:

SERIAL NO.

CASE NO.

09/322, 677
LIST OF PATENTS AND PUBLICATIONS FOR APPLICANT'S INFORMATION DISCLOSURE STATEMENT
FILING DATE

May 28, 1999
APPLICANT S .. Davis , et al.

use several sheets if necessa
REFERENCE DESIGNA1l0N
EXAMINER INITIAL
r-J.o.A:I

US PATENT DOCUMENTS
DATE 02110/96

DOCUMENT NUMBER 717 923

NAME

Dedrick
Gifford

724424
1'.a4-..!
,.. . AA:./

724 521 752, 236

03/03/98 03/03/96
05/12196

~U-J
"......1

768521
794 210 826 241 5 848 397 848.407 852, 820 855 008 864 845 864 846 918, 014 920 854 920 859

06/16/98 08/11/98 10/20/98
12108/98 12108/96 12122J98

Dedrick Dedrick Dedrick

r"'"JM-1

A10
A11

r.-..
1\

Goldhaber, et aJ. Stein , et al. Marsh , et al. Ishikawa et al. Burrows
Goldhaber. et al. Voorhees et al.

CLASS/ SUBCLASS 396/613 380/24 395/226 705/14 395/226 705/14 705/26 705/14 707/2
70712

FIJi:! N G - -'

DA:fJ;

11/03/9f&
11/29/95 11/03/94
11/03194 02102196

12111/95

09/16/94 04/19/96
OS/22197

08/09/96
08128/97

\M.

(' llUJ
t".i..-N "tbAoJ

r M-fJ

A12 A13 A14 A15 A16

12/29/96 01/26/99 01/26/99 06/29/99 07/06/99 07/06/99

Voorhees , et at. Robinson Kirsch, e\ at.

705/14 707/5 707/5 395/200, 707/3 707/5

06/28/96 06/28/96
12126/96 08114/96 02105/97

FOR8GN PATENT DOCUMENTS
EXAMINER INITIAL

DOCUMENT NUMBER
A17 A18 A19 A20
A21

tlATE

COUNTRY

CLASSJ SUBCLASS

TRANSLATION YES

EXAMINER INITIAL

A22
lJ.4-1,f

A23

A24

tJ,4tJ
A25
A26
EXAMINER

OTHER ART (Including Author , TItle, Date, Pertinent Paces , etc.l Jeffrey Brewer CliclcZ Today, August 18 1998 Pay-For- PerloITTIance: Creating More And Belter Value , obtained at the Internet address hllo:/Iwww, dickLcom , Aucust 18 , 1998, Jesse Berst, ZDNet , August 17 . 1998 Search Sites' Shocking Secret" , obtained at the internet address ht\o://www, zdnetcom/anchordesklstorv/storv 2432. htrnl , Auaust 17, 1998, Sara Asher Budding Internet Firm Finds Niche in Satisfaction , LA, Business Journal, August 1998,
August 10 ,

Disclosure Rules , The Industry Standard - The Newsmagazine of the Internet Economy, 1998, G. David Doran Pay to Play , Entrepreneur, July 1996 , p, 18

c... 1.)0 !oJ 6NG:UYEN 1 DAlE CONSIDERED ' o,q I'LI\"! EXAMINER, Inltiallf reference considered , whether or not citation is in conformance Draw line through citation ifnot in conformance and not considered. Include copy communication to applicant

with MPEP of

609

this form with ne~,

Rev, Nov. 98 F,\COMMON\E.KL\9623- 112\FORM PTO-1449 doc

GaG 31596

Case 3:02-cv-01991-JSW

Document 82-6

Filed 08/11/2003

Page 8 of 20

Pace 2 of 4,

FORM PTD-1449

SERIAL NO.

CASE NO.

09/322, 677
FILING DATE

9623/112
GROUP ART UNIT

LIST OF PATENTS AND PUBUCATIONS FOR APPLICANT'S INFORMATION DISCLOSURE STATEMENT
(use several sheets if necessary)
EXAMINER INITIAL

May 26 , 1999
APPLICANTiS): Davis et al.
ro:'

.2));6

""ffT'I

A27
tJA-tv'

OTHER ART !Including Author, Title , Date, Pertinent PaQes, etc. Advertising Age-Interactive Daily Homepage; obtained at the internet address htto://www, adaoe. comlinteractiveJdailylindex. htrnl . June 8 , 1998.

A2B
J.4i,J

r """
r J.b1.1

A29 A30
A31

A32

A33

A34

CJMJ

A35

Kirn Komando, Wrth About 320 Million Sites, Search Engines Offer Some Help 1998 , Los Anoeles limes SYndication. Maroot Williams How To Ease Your Online Searches , Lansino State Joumal June 1 19'98. GoTo. com Gets Venture FundinQ , Internet Wond Maoazine, June 1, 1998, Sasha Alvson Searchlno The Search Enoines , Front Pace , May 8. 1998, Advertising Age-Interactive Daily Homepage , February 23 1998 Search Engine Startup To Auction Ustings , obtained at the internet address http://www, adage. comlll1teractive/ mdailvlll1dex.html, Brian McWilfiams , PC Wond Online , February 23 , 199B Search Engine To Sell Top Positions On Results Usts , obtained at the internet address http://www. pcwond. cominewsidaily/datal 0298/9880223173204. html. Jon Swatz, San Francisco Chronicle , February 23 1998 Browser Only Usts Paying Web Sites Critics Fear Approach Will Squeeze Out Most Smallintemet Players , obtained at the internet address httD:J/www, sfoate. comlCQi- bin/arti", le/archiveJ19981O2I21/BU1 02470.DTL Nelson Wang, "Engines Battle Irrelevance of Results" , obtained at the internet address

, cop~t

A36
A37
vA1IJ
WI-f'J

http:/twww.intemetwond. com/orint/current/news/19980223-battle. html February 23 1998. Search Engine Watch, February 21 , 1996 GoTo Sells Positions , obtained at the internet address htiD:llwww. searchenainewatch, cominews. html, Februarv 23 , 1998, Jodi Mardesich, Mercury News Staff Writer, February 20 1998 Search Engine Charges Hit

A38 A39

Sites , obtained at the internet address hltp:llwwW.sjmercury.cOmlbusiness'centerf ootoO22198. htm , Februarv 23 , 1998. Ken Glaser. OnlinePress,com, 'Who Will GoTo. com?" , Februarv 20, 1998, Jeff Pelline, Staff Writer, CNET News.com. February 19, 1998, "Pay-For-Placement Another Shot" , obtained at the internet address hltpJ/www.news, comlNewsiltem' 0,4, 19307, OO, html, February 20 1998,

Gets

u.w
c...v.N

A40
A41

t)4N

A42
A43 A44

U#)
CJMJ
CAW

A45 A46

The Wall Street Joumal, "Goina , GoinQ.., ' April2, 1998 131, David Coursey, "Coursev, com " March 18 , 1998, Don ClarK Stan- Up Plans Internet Search Service Tying Results To Advertising Spending The Wall Street Journal , February 20 1998, Laurie J. Flynn , 'With GoTo. com's Search Engine , The Highest Bidder Shall Be Ranked First" The New YorK limes March 16 , 1998 , P, C1. Wyn Hilty, OCWeekJy byte marks GoTo. Hell" , obtained at the internet address hltp:/IwwW. ocweeklv comlinklarchives/97127bvte-3, 11, 98- shtml. , March 13 , 1998, Jodi Mardesich, "Web Site Operators Pay For Top Billing , The News - Herald (Willoughby,

OH), March 2 Laura Rich , Adweek Online 10 News Online, February 23 1998 New Search Engine Allows Sites to Pay Their Way to Top , obtained at the internet address http://www, adweek, cornfiql ianewsO2. aso , February 23

1998.
1998,
DATE CONSIDERED

EXAMINER

CvDN.&

H, f'.I(:rU'IErJ

Rev. Feb, F:\COMMON\EKL\9623- 112\FORM PTO- 1449. doc

GaG 31597

Case 3:02-cv-01991-JSW

Document 82-6

Filed 08/11/2003

Page 9 of 20

Pa e 3 of4

FORM PTD-1449
LIST OF PATENTS AND PUBLICATIONS FOR APPLICANT'S INFORMATION DISCLOSURE STATEMENT

SERIAL NO,

09/322677 9623/112
GROUP ART UNIT

CASE NO.

FILING DATE

May 28, 1999
APPLICANT S : Davis , et al.

use several sheets if necessa
EXAMINER

INmAL
A47
A48

CM-tJ

A49
A 50

OTHER ART IIncludinQ Author, Title Date Pertinent Paces , ete.! -;Patricia Riedman Search Engine Startup To Audion Listings , Advertising Age Maflzinej, February 23 1998, Steven Vonder Haar, ZDNet,com, February 19, 1998 Searching For The Highest Bid~r, obtained at the internet address http://www.zdnet, comtintweekidaily/980219i.html,-Febi11ary 1998, Nelson Wano Enaones Battle Irrelevance of Results', Internet World, February 10 , 1998, 0, 1,
Interactive Week ManaZine , Garden City, NY, May 25 , 1998. Jeff Pelline. Staff Writer, CNET News. com, February 1 B, 1998 New Search Engine Goes Commercial", obtained at the internet address http://www. news. com/News/item/ 19281 OO.html, Februarv 20 , 1998, Nick Wingfield , Staff Writer, CNET News. com , June 21 1996 Engine Sells Results , Draws Are , obtained at the intemet address http://www. news, comfNews/ltemrrextonly/0, 1635 OO,

0, 34, ~

A51

tJ4N
A52

c.wJ
A53

hlml July 29, 1999,
Nick Wingfield, Staff Writer, CNET News, com, May 22, 1996 Another Engine Takes Ads By The Cfick" , obtained at the irrtemet address http://www,news, com/News/ltem/0 1387, OO. hlml

Julv 29 1999,
A54

U4-N
A55

Rose Aguilar, Staff Writer, CNET News. com , April 29. 1996 New Ad Model Charges By The Click" , obtained at the internet address http://www.news. com/News/ltem/0, 1199 00. html, July

, 1999 Alex Lash , Staff Writer, CNET News, com,

Decernber 11 , 1996, "Open Text Updates Tools obtained at the internet addness http://www. news, com/NewslltemlO 6118, OO. html, July 29

c..v.N

AS6

A57

1999. About Search UP , Ine. , July 15, 1999, obtained at the internet address htto://www, search uo, comf a bout. dm, "Testimonials , July 15, 1999, obtained at the internet address
h tto://www, ea s

rch uo . co mites tlm on i als. cfm.

A58
A59
CJA-rJ

Benefits" , July 15 , 1999, obtained at the internet address http' /Iwww, searchuD. com/benefits, cfrn, In1offiJation , July 15 , 1999 , obtained at the internet address
htto://www. se archuo, co mlinform a tion, cfm. Tips &. Tricks" , July 15 , 1999 , obtained at the ntto://www .se archuo. comlti osandtricks. ctm.

A60
t.AIt-1'V

internet address

A61

A62
A63

CorresDondence from Brvan Buck, President of SearchUp, corn July 7, 1999, Saul Hansell"Alta Vista Invites Advertisers to Pay for Top Ranking , The New YorK Times,
Aori115 , 1999, 0, C2 Galore - Super Search Engine , May 21 , 1999, obtained at the internet address http://www, aalore. com/1/malnframe ,shtrnl, hltsgalore. com Search Engine, May 21 , 1999 , obtained at the internet addness htto:/Iwww. hitsoalore, com I Seek It "The Next Generation Search Engine , May 21 1999 , obtained at the intemet acidness http://www,

CJMJ
A64

t)IrN
EXAMINER

A65

iseeklt.corn.
'it:.. N

\1.

NCru

Rev, Fc:b,

F:\COMMON\EKL\9613- 112\FORM PTo.1449 doc

GaG 31598

Case 3:02-cv-01991-JSW

Document 82-6

Filed 08/11/2003

Page 10 of 20

aQe ~ of 4

. FORM PT0-1449

SERIAL NO,

CASE NO.

09/322677
LIST OF PATENTS AND PUBLICATIONS FOR APPLICANT' S INFORMATION DISCLOSURE STATEMENT (use several sheets if necessary)
EXAMINER INI11AL

9623/112
GROUP ART UNIT

FILING DATE

May 28 , 1999

:J1t5

APPLICANT(S): Davis , et al.

tM-N
c.\oUJ

A66

A67
A68
CM1J

A69
tM1.J.

c.MN

A70
A71

A72
CJMJ

A74

A75 A76

EXAMINER c.UDNGEXAMINER' Initial if

11, NG-lJ'fEN DATE CONSIDERED 12. (1'-1/"10"
whether or not citation is in conformance with MPEP

reference considered,
if

609;

Draw line through citation

not in conformance and not considered, Include copy of this form with next

communication to applicant.
Rev, Fcb. F,\COMMON\EKL\9623. 112\FORM PTD-1449,doc

GaG 31599

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Case 3:02-cv-01991-JSW

Document 82-6

Filed 08/11/2003

Page 11 of 20

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SERIAL NO,

CASE NO,

09/322, 677
FILING DATE
May 28

LIST OF PATENTS AND PUI:ILll",, IONS FOR APPLICANT' S INFORMATiON DISCLOSURE STATEMENT
L:-,;e several

1999

sheets if necessa

APP1..ICANT S : Davis , et al.

REFERENCE DESIGNATION DOCUMENT EXAMINER NUMBER INITIAL

U S PATENT DOCUMENTS
DATE 02110/98
NAME

r-~
I' A4-..1

717 923 24 424 724 521

Dedrick
Gifford

CLASSI SUBCLASS 396/613
3BO/24

FJli.iNG DA:f.E
11103194

03/03/98
03/03/9B 05/1219B 06/16/9B
OB/11/9B

rurlU
r lAdJ
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(.Mrr.I

5752. 23B
76B 521

Dedrick Dedrick Dednck

r J.lH-I

r-JMV rM'N C\..u.
!" J-OrtJ

A10
A11

794, 210 5 826 241 84B 397 84B 407 852 B20
B55, OOB 864, B45
864 B46

10/20/98
12108/9B
12JOB/9B

Goldhaber, et al Stein , et al.
Maf'5h , et al

12122/9B 12129/9B

rl~

,.. 16.oN

r~,

A12 A13' A14 A15 A15

918, 014 920, 854 920 859

01/26/99 01/25/99 06/29/99 07/06/99 07/06/99

Ishikawa , et al. Burrows Goldhaber, et at. Voorhees, et al. Voorhees, et al Robinson Kirsch , et at.

395/226 705/14 395/226 705/14 705/26 705/14 707/2 707/2 705/14 707/5 707/5 395/200.49
70713 70715

11/29195 11/03194 11103/94 02/02J96 12111/95 09/15194

04/19/95
05122/97 08/09196 08/2B/97
OS/28196

06/28196 12126/96
OB/14/96 02105/97

FOREIGN PATENT DOCUMENTS

EXAMINER
INI11AL

DOCUMENT NUMBER
A17
A1B

DATE

COUNTRY

CLASS/ SUBCLASS

TRANSLATION YES

A19 A20
A21

EXAMINER
INI11AL

t.WN

EXcA0M: INER .0 i'J6 n. NCtUioJ
EXAMINER InItial if

A22 Jeffrey Brewer, ClickZ Today, August 1B, 1998, ' Pay-For- Performance: Creating More And Bener Value , obtained at the internet addreSs htt ://www, clickz, com Au ust 1 B, 199B, A23 Jesse Berst, ZDNet, August 17, 199B Search Sites' Shocking Secret., obtained at the internet address hit '//www.zdnet com/anchordesk/sto /sto 2432, html , Au ust 17, 199B, A24 Sara Fisher Budding Internet Firm Finds Niche In Satisfactoon , LA. Business Journal, August 1998, A25 .Disclosure Rules , The Industry Stanaard - The Newsmagazine of the Internet Economy, Au ust 10, 1998 A25 G, David Doran Pa to Pia " Entre reneur, Jul 199B 18,
DATE CONSIDERED

OTHER ART (Includln Author, TIt! Date, Pertinent Pa es , etc.

\"L t

reference considered, whether or not cItation is in conformance with MPEP 609;

Draw line through cItation If not In confonnance and not considered, Include copy of this form with next
communication to applicant
ReY, Nay , 9S

F \COMMON\EKL\9623. 112\FORM

J'TO.1A49

doc

GaG 31600

p
Case 3:02-cv-01991-JSW Document 82-6 Filed 08/11/2003 Page 12 of 20

Paoe 2 of 4.

. FORM PTO- 1449

SERIAL NO,

CASE NO.

09/322, 677

9623/112
GROUP ART UNIT

LIST OF PATENTS AND PUBLICATIONS FOR APPLICANT' S INFORMATION DISCLOSURE STATEMENT
(use several sheets If necessary)
EXAMINER INITIAL

FILING DATE
May 2B ,

1999

APPLICANTlS\: Davis et al.
- l...

A27
tJA1v'
A2B

tJMJ
JA+J
1IrI.1

A29 A30
A31

A32
eA41J

OTHER ART (IncludinQ Author TItle Date , Pertinent PaGes etc.l Advertising Age-Interactive Daily Homepage; obl.ained at the internet address htto:/lwww, adaQe, comlinteractive/dailvlindex, html , June B, 199B, Kim Komando , With About 320 Million Sites , Search Engines Offer Some Help 199B Mamo! WIlliams How To Ease Your Online Searches , LansinQ State Joumal , June 1 1!t~B, GoTo. com Gets Venture Fundinc , Internet World Maaazine , June 1, 199B 199B. Sasha Alvson Searchlno The Search Enaines , Front PaQe , May Advertising Age-Interactive Daily Homepage, February 23, 199B Search Engine Startup To Auction Ustings , obtained at the internet address http://www. adage. comlinteractivel

LosAncelesTimesSvndication

, cop~t

rndailvflndex htm!.

A33 A34

UMJ
t.\MJ
A36

A37

U/Ii'I

A3B

A39

A40
(,I4-1V

A41

A42
tM-N

Brian McWIlliams, PC World Online , February 23 199B Search Engine To Sell Top Positions On Results Lists", obtained at the internet address http://www.pcworld. com'news/daily/data/ 0298f9BBO223173204. htrnl. Jon Swatz , San Francisco Chronide , February 23 , 199B Browser Only Usts Paying Web Sites Critics Fear Approach WIll Squeeze Out Most Smallintemet Player:; , obtained at the internet address http://www.sfaate, comfcoi- binfarti... le/archlvel1998/02121/BU1 02470, DTL Nelson Wang, "Engines Battle Irrelevance of Results . obtained at the internet address htto'//www.intemetworld, comfonnl!currenl!newsl199BO223-battJe. html. Februarv 23, 199B Search Engine Watch , February 21 , 1998 GoTo Sells Positions , obtained at the internet address http://www, searchenQinewatch, com/news. htrnl , February 23 , 199B, Jodi Mardesich, Mercury News Staff Writer, February 20 , 199B, "Search Engine Charges Hit Sites , obtained at the in1ernet address http://www. sjrnercury, comlbusinesslcenterf aotoO2219B, htm, Februarv 23 , 199B, Ken Glaser, OnlinePress com Who Will GoTo, com?" , February 20, 199B, Jeff Pelhne , Staff Writer, CNET News, com , February 19 199B "Pay- For- Placement Gets Another Shot" , obtained at the internet address http' l!www. news, comlNewsllteml 19307 00. html , Februarv 20, 199B The Wall Street Journal Goino , Goino " Aoril2, 199B , 0, 61, David Cour:;ev, "Coursev. com , March 1 B, 199B, Don Clark., 'Start-Up Plans Intemet Search Service Tying Results To Advertising Spending

The Wall Street Journal, Februarv 20 , 199B.
A43
A44

C,J,M\J

A45
A46

\JMJ

Laurie J. Flynn, 'With GoTo. corn s Search Engine, The Highest Bidder Shall Be Ranked First" The New York Times , March 16 , 199B , 0, C1. Wyn Hilty, OCWeekly byte marks GoTo. Hell" , obtained at the internet address http://www. ocweeklv, comfrnklarchives/97127bvte-3 11 9B- shtml., March 13, 199B. Jodi Mardesich, 'Web Site Operators Pay For Top Billing , The News - Herald (Willoughby. OH1 , March 2 1998. Laura Rich , Adweek Online 10 News Online , February 23 199B New Search Engine Allows Sites to Pay Their Way to Top , obtained at the intemet address http://www, adweek. comflq/ iqnewsD2, asp. February 23, 199B,

EXAMINER

c."'O\-.J.~

\1H, I"'-' U E

DATE CONSIDERED

Rev Fob -

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GaG 31601

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Case 3:02-cv-01991-JSW

Document 82-6

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Page 13 of 20

Paoe 3 of 4

'. FORM PT0-1449
LIST OF PATENTS AND PUBLICATIONS FOR APPUCANT'S INFORMATION DISCLOSURE STATEMENT (use several sheets if necessary!
EXAMINER
INITIAL

SERIAL NO,

CASE NO,

09/322 677
FlUNG DATE
May 2B ,

9623/112
GROUP ART UNIT

1999

3lJ5
C'

A47 Patricia Riedman Search Engine Startup To Auction Ustings , Advertising Age Ma~zl~. February 23 . 199B A48 Steven Vonder Haar, ZDNet com , February 19, 199B Searching ForThe Highest B~,
obtained at the internet address http://www.zdnetc:omlintweekidaily/9B0219i.html . Febi11ary

OTHER ART (lncludinC! Author, Title, Date, pertinentpages , etc.

, 0, 34,

APPLICANTlS1: Davis , et al.

CM1J

UfI\J

A49 A50
A51

, 1998, Nelson Wane, ' Enaines Battle Irrelevance of Resuks , Internet World . February 10 , 199B , o. 1, Interactive Week Maaazine , Garden Citv, NY, Mav 25 , 199B,
Jeff PeUine , Staff Writer, CNET News.com, February 1 B, 199B New Search Engine Goes Commercial' , obtained at the internet address http://www.news. com/News/lteml O:4 19281 OO, htrnl , February 20. 199B. Nick Wingfield. Staff Writer, CNET News.com, June 21 , 1996 Engine Sells Results. Draws FIre , obtained at the internet address http://www. news, com/NewslltemfTextonly/O, 1635, 00, html , July 29, 1999, Nick Wingfield , Staff Writer, CNET News, com , May 22, 1996 Another Engine Takes ADs By The Click". obtained at the internet address http' /Iwww. news. comlNews/ltemfO, 13B7 00, html
July 29, 1999,

CJ4N

A52 A53
U4-N

A54 Rose Aguilar, Staff Writer, CNET News.com , April 29 , 1996
, 1999,

New Ad Model Charges By The ClIck' , obtained at the internet address http:!/www. news, comlNews/ltem/O 1199 OO, htm\, July
Open Text Updates Tools" obtained at the internet address http:!/www.news.comlNewslltem/0 6118 OO, html , July 29 1999,
Searc;hUP

ASS Alex Lash , StaffWriler, CNET News, com , December 11. 1996
c.JA-N

(.M-N

A59 'InformaMn
htto /Iwww

htto' /Iwww searchuo, com/abouLc:fm ' A57 "Testimonials , July 15 , 1999, obtained at the internet address htto /Iwww, searchuP, c:omltesumomals cfm, A58 "Benefits , July 15 1999 , obtained at the internet address http://www searchuo, com/benefits c:fm,

A56 'About

lnc: , July 15 , 1999 , obtained at the internet address

, July 15, 1999 , obtained at the internet address

C),tHJ
C,,)A-N

A60 'Tips &: Tricks" , July 15 , 1999, obtained at the internet address

searcnuo, com/information, cfm,

e.MiJ
c;.&r.J

A61 Correspondence from Bryan Buck, President of SearchUp. com. JulY 7 , 1999, A62 Saul HanseU'Alta Vista Invites AdvertiselS~o Pay for Top Ranking , The New York Times April 15 , 1999 A63 Galore - Super Search Engine , May 21 , 1999, obtained at the internet address http://www.

http.l/www, searchup, ccm/tipsandtric ks.

, p, C2
GeneratIOn IV

I qalore. com/1/mainframe,

A64 hitsgalore.com Search Engine , May 21 , 1999, obtained at the internet address
t,AA-N

A65 I Seek It "The Next

http'l/www, hitsQalore.

shtml. com
Search Engine

, May 21 , 1999 , obtained at the internet aDDress

htto /Iwww.iseeklt, com,

EXAMINER

\-I.

N&u YE.

Rev Feb F ICOMMON\EKLI9623- ) 12\FORM PTO-J449 doc

GOG 31602

Case 3:02-cv-01991-JSW

Document 82-6

Filed 08/11/2003

Page 14 of 20

Paoe 4 of 4

FORM PTO- 1449
UST OF PATENTS AND PUBLICATIONS FOR APPLICANT' S INFORMATION DISCLOSURE STATEMENT
(use several sheets if necessarY)

SERIAL NO

CASE NO,

09/322, 677
FlUNG DATE
May 28 1999

9623/112
GROUP ART UNIT

~118

APPLICANTIS\: Davis, et al.

EXAMINER
INI11AL

A6S
\...IkN

A67 A68

A69
tM14.

OTHER ART (Induding Author, TItle , Date, Pertinent Pages , etc.) Correspondence from Emilia F, Cannella to Robert Brahms , CEO of BeFir:5t Internet Cornoration reoardlno findwhat.com , Julv 20, 1999, Correspondence from Emilia F. Cannella to Michael Melcher , MC Services regarding 1999. SearchUP. com, Julv Correspondence from Emilia F, Cannelia to Robert G, Schuler, Esq. Kegler Brown , Hill /!. Ritter reaardino iseekiLcom Julv 1 , 1999 Correspondence from Emilia F, Cannella to Andrew Conru , Vote Publishing regarding

A70
A71
VA-N

oalore. com, June 30 1999. SearchUP. corn - Inlernet Directory, Automated Bid Placement System , obtainecPat the int address htto://www, searchuo, comlsearch, cfm, Auoust 25 , 1999
SearchUP: URL Position Manager, obtainea at the internet address
httos:l/www securearea. netlsearchuonooin. cfm.

;..on
c.,:J

Auoust 25 1999,

A72
CJA1,J

QJb\
CftK!J

A74
A75 A76

CM-N

SearchUP, URL Position Manager, obtained at the internet address -;f, httos:/Iwww. securearea. netlsearchuolnewaccount.cfrn , AuQust 25 1999 SearchUP: URL Position Manager, obtaIned at the inlernet address httos://www, securearea. netJoetaccountllooin, cfm, Auoust 25 , 1999, Correspondence from Emilia F, Cannella to Mr. D. Reed , Reports Galore , regarding hllsnalore. com Irnnrove Your Rankino" Karen L Miller, Home Office Com outer , v16, n1, 051(2) Jan, 1998, Help for Getting the Word Out About Web Sites , Jeff Frentzen, PC Week, v14 , n46 p27(1), Nov, 3 1997

.;

, June 30 1999,

EXAMINER c.UON&

H. N6V'(EN DATE CONSIDERED 12. (I \of he..

EXAMINER, Iniuallf reference considered, whether or not citation is In conformance with MPEP 609, Draw line through citatIOn if not In conformance and not consIdered Include copy of this form with nex1
commUnIcatIon to applicant
Rcv, Fob \COMMON\EKL\9623- 112\FORM PTO- 1449 doc

GaG 31603 '

1

/,,' ", ',

"

'

Case 3:02-cv-01991-JSW

Document 82-6

Filed 08/11/2003

Page 15 of 20

SERIAL NO,
09/322 677

CASE NO.

LIST OF PATENTS AND PUBLICATIONS FOR APPLICANT'S INFORMATION DISCLOSURE STATEMENT use several sheets if necessa
REFERENCE DESIGNATION DOCUMENT EXAMINER NUMBER INmAL r-ld. \ 5717, 923
'.2

FlUNG DATE

May 28, 1999
APPLICANT S : Davis et al.

'1~ /'
l"

S. PATENT DOCUMENTS
DATE

NAME

CLASS/ SUBCLASS

FHfINGDA'OO

I"~/
N"...
,........1

f\.ad-..!

5 724 424 724, 521

02/10/98 03/03/98
03103(98 05(12/98

752238
768, 521 794 210 826. 241 5 848 397 848.407 852, 820 855 008 864, 845 864. 846

06/16(98 08/11'98
1 0/20/98

Dedrick Gifford Dedrick Dedrick Dedrick

~70S'!o:q

1oc;k.J 11/03194

~7rl5(2.~

11/29/95 11(03/94

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r-J u-J

A10
A11

r.....-

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,.. "'-'N

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A12 A13 A14 A15 A16

918014
920 854 920 859

12/08/98 12/08/98 12/22198 12/29/98 01/26/99 01/26(99 06/29/99 07/06/99 07/06/99

Marsh et al
IshIkawa , et al.
BulTows Goldh,aber. et al. Voorhees , et al. Voorhees. et al.

Robinson Kirsch et al.

,""" r~ It!

11 (03194 705/14 ~n"'~~" 10':,"': 02/02/96 12/11/95 705114 09116194 705/26 04/19/96 705(14 0 5IL2J9 7 707/2 08/09/96 707/2 08/28/97 705/14 06/28/96 707/5 06/28/96 707/5 12/26/96 :J-9Sf2QQ.4~ 08114/96 707/3 02/05/97 707/5

FOREIGN PATENT DOCUMENTS
EXAMINER

INmAL
A18 A19
1'.20
1'.21

DOCUMENT NUMBER

DATE

COUNTRY

CLASS/ SUBCLASS

TRANSLATION YES

EXAMINER

INmAL
UQ-tJ

P\22

OTHER ART (Includin Author, TItle, Date, Pertinent Pa es, etc. Jeffrey Brewer, ClickZ Today, August 18 1998 Pay- For- Performance: Creating More And Better Value , obtained at the internet address htt :/fwNW, clickz.corn , Au ust 18 1998, , obtained atthe internet 1'.23 Jesse Berst, ZDNet , August 17, 1998 , "Search Sites' Shocking Secret" address htt :/twww.zdneLcom/anchordesklsto /sto 2432. htrnl , Au ust 17 199B. Sara FISher Budding Internet Rrm Finds Niche in Satisfaction , LA. Business Journal, August 10, 1998.

A24

A25 "Disclosure -Rules" , The Industry Standard - The Newsmagazine of the Internet Economy,

EX(AM'INER NG.UYEN ,vONGt
A26 G, David Doran
comrnunicallon to applicant,
Rev No., 98
\COMMON\EKL\9623- 112\FORM PTO-1449, doc

Au ust10 1998.

Pa to Pia ", Entre reneur, Jul 1998
DATE CONSIDERED

18,

1-1, 'L \ EXAMINER: Initial if reference considered, whether or not citation is in conformance with MPEP 609
Draw line through citation if not in conformance and not considered, Include copy of

this form with neJCt

GaG 31604

,'

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,"" ,

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,;~. ,-~-.-:.(.\:).-; '.. : .",. .

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Case 3:02-cv-01991-JSW

Document 82-6

Filed 08/11/2003

Page 16 of 20

Pane 2 of 4

FORM PTO-1449

SERIAL NO,
091322 677

CASE NO,

LIST OF PATENTS AND PUBLICATIONS FOR APPLICANT' S INFORMATION DISCLOSURE STATEMENT
(use several sheets if necessarY)
EXAMINER INITIAL

FILING DATE

96231112 GROUP ART UNIT

May 28 , 1999
APPUCAN'TlS): Davis , et ai,

T:!f'

A27
t..IA1V

A28
t..I4-f.,.I

OTHER ART (Including Author, TItle , Date, Pertinent Paces , etc.l Advertising Age- Interactive Dally Homepage; obtained at the internet address htto:1/www, adaqe. comlinteractiveldailvlindex.htmI , June 8 1998. Kim Komando. With About 320 Million Sites, Search Engines Offer Some Help 1998
Maroot Williams

"1-'

":i-

, Los Anoeles TImes Syndication.
How To Ease Your Online Searches'

, cop~t

p J.MJ

r.......
r Jb1.1

A29 A30
A31

Lansina State Journal June 1 , 1998,

GaTo. com Gets Venture Fundino , Internet World Maoazine , June 1, 1998.
Sasha Alvson, "Searchino The Search Enoines" Front paoe May 8 1998, Advertising Age-Interactive Daily Homepage , February 23 1998 Search Engine Startup To Auction Listings , obtained at the internet address http://l\ww. adage. comlinteraclivel mdailvlindex.h\m!, Brian McWilliams, PC World Online, February 23 , 1998, ' Search Engine To Sell Top Positions On Results Lists , obtained at the internet address http://l\ww.pcworld.cominewsidailyldatal 0298f9880223173204. htmL Jon Swatz, San Francisco Chronicle , February 23 , 1998, "Browser Only Lists Paying Web Sites Critics Fear Approach Will Squeeze out Most Small Internet Players , obtained at the internet address http://www,sfqate.comlCQi-binlarti.. .lefarchivel19981O2J21/BU102470, DTL Nelson Wang, " Engines Battle Irrelevance of Results , obtained at the internet address http://www.intemetwortd, comiorinticurrenVnews/19980223-battJe html , Februarv 23, 1998, Search Engine Watch, February 21, 1998 GoTa Sells Positions' , obtained at the internet address htto'/!www.searchenainewatch. cominews. html, Februarv 23, 1998. Jodi Mardesich, Mercury News Staff Writer, February 20 1998 Search Engine Charges Hit Sites , obtained at the internet address http://www. sjmercury, comibusiness/centerl ootoO22198. htm, Februarv 23, 1998, Ken Glaser, OnlinePress,com, 'Who WIll GoTo. corn?' , February 20, 1998, Jeff Pelline , Staff Writer, CNET News, com , February 19 , 1998 Pay- For- Placement Gets Another Shot", obtained at the internet address http://www.news,comlNewslltemi . html , February 20, 1998, 19307 The Wall Street Journal Gaino , Goino.., , ADril2, 1998, D. B1, David Coursev. "CourseV. com , March 18 , 1998, Don Clark, ' Start- Up Plans Internet Search Service Tying Results To Advertising Spending The Wall Street Journal, Februarv 20, Laurie J. Ryon, With GoTo.com s Search, Engine, The Highest Bidder Shall Be Ranked Arst' The New York TImes, March 16" 1998 , D, C1. Wyn Hilty, OCWeekly byte marks, ' GoTo. Hell' , obtained at the internet address http://www. ocweeklv. comlinklarchives/97127bvte-3, 11, 98-1. shtmL, March 13 1998, Jodi Mardesich, 'Web Site Operators Pay For Top Bimng , The News - Herald (Willoughby,

A32
CA6fJ

I,)

A33

A34

CJMJ

A35
A36
A37

U*'
tMtJ

A38 A39

A40
A41

U4N

A42
A43

1998,

A44
CJM'J

0\t\I
U't'N

A45

A46

OH), March 2 Laura Rich, Adweek Online 10 News Online , February 23, 1998 New Search Engine Allows
Sites \0 Pay Their Way \0 Top , obtained at the internet address http://I\ww.adweek, comliql iqnewsO2, aso, Februarv 23, 1998.
-..I

1998,

EXAMINER

Rrv. Frb, F:\COMMONlEKL\9613- 112\FORM PTo.I449 doc

GaG

31605

A

o
Document 82-6 Filed 08/11/2003 Page 17 of 20

Case 3:02-cv-01991-JSW

Paoe3 of4

FORM PTO-1449
LIST OF PATENTS AND PUBLICATIONS FOR APPLlCANrS INFORMATION DISCLOSURE STATEMENT
(use several sheets if necessary)

SERIAL NO.

CASE NO,

09/322,677
FILING DATE
May 28 ,

9623/112
GROUP ART UNIT

1999

EXAMINER INITIAL

t..\4!J

A47
4B

OTHER ART (Including Author, TItle , Date, Pertinent Pages, etc. Patricia Riedman. "Search Engine Startup To Auction Ustings , Advertising Age Ma~zi~. February 23, 1998 D, Steven VonderHaar, ZDNet com , February 19, 1998 Searching ForT~e Highest btained at the internet address http://www.zdnet.comlintweekldailyI980219i.html, Febi'U8ry

34.

APPUCANT(S): Davis , et al.

23, 1998,
C-\tr1-J

A49
ASO

AS1

tJAN
AS2

Nelson Wanq, "Enqines Battle IfTelevance of Results" , Internet Wond, February 10 199B. D, 1, Interactive Week Maqazine Garden City, NY May 25 , 199B, Jeff Pelline , Staff Writer, CNET News, com , February 1 B , 1998 New Search Engine Goes Commercial", obtained at the internet address http://www.news.comlNewslltemi
, 192B1, OO, htmi February 20, 1998,

U41J
AS3

tJ.+N
AS4

Nick Wingfield, Staff Writer, CNET News.com, June 21, 1996 Engine Sells Results, Draws 163S 00. Fire , obtained at the Internet address http://www.news, comlNewslltemITextonlylO html , July 29 1999, Nick. Wingfield , Staff Writer, CNET News.com, May 22 1996 Another Engine Takes Ads By The Click", obtained at the internet address http://www.news. comlNewsJltemlO, 13B7, OO. htmI

July 29 1999,
Rose Aguilar, Staff Writer, CNET News.com April 29 , 1996 New Ad Model Charyes By The CliCk" , obtained at the internet address hUp://www. news, comtNewsJltemlO, 1 1 99 OO. html , July

U4+1
ASS

VAN
c...wJ
AS6
AS7

(N;otJ

ASB

AS9

CJ,HJ

ASO

, 1999, Alex Lash, Staff Writer, CNET News, com , December 11, 1996 Open Text Updates Tools obtained at the Internet address http://www.news.com/NewslltemlO 61 1 8 00. html, July 29 1999. About SearchUP , Inc. , July 15 1999 , obtained at the Internet address ntto:/lwww. S ea rchuo, com/about, cfm, "Testimonials ., July 1S , 1999 , obtained at the Internet address hUp:/lwww. seanchuP. com/!estimonials, cfm, Benefits , July 1S , 1999 , obtained at the internet address hUp :/twww. sea rchuo, comtbenefits,cfm. Information , July 1S , 1999 , obtained at the internet address h ttc /www. searchuD. comiinformation, ctm. "Tips & Tricks" , July 1S, 1999 , obtained at the internet address
hUp://www. searchup, comltipsandtricks, cfm.

U+N

A61

A62 A63
A64

tffiN
EXAMINER

A6S

Correspondence from Bryan Buck., President of SearchUp. com , July 7 1999. Saul Hansell "AJta Vista Invites AdvertIsers to Pay for Top Ranking , The New York. TImes April 15 , 1999, P. C2 Galore - Super Search Engine, May 21 , 1999, obtained at the internet address http://www, qalore , com/1/mainframe. shtml. hltsgalore. com Search Engine, May 21 . 1999, obtained at the internet address htto:/Iwww. hltsaalore. com I Seek It "The Next Generation Search Engine , May 21 1999 obtained at the internet address http://www.iseekil.com.

f1.

N&u'IEN

Rev, Fch, F:\COMMON\EKL\9623- J 12\FORM PTO-l449 doc

GaG 31606

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Case 3:02-cv-01991-JSW

Document 82-6

Filed 08/11/2003

Page 18 of 20

" FORM PTO-1449
LIST OF PATENTS AND PUBLlCA1l0NS FOR APPLICANT'S INFORMATION DISCLOSURE STATEMENT

SERIAL NO.
09/322

FILING DATE

6TT

Pace 4 of 4

CASE NO,

96231112 GROUP ART UNIT

May 28 1999

use several sheets if necessa
EXAMINER INITIAL

APPLICANT S : Davis , et al.

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A66 A67 A68 A69
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DATECONSIDERED 12. (1'1/0..0..

EXAMINER: Initial if reference constdered , whether or not citation is in conformance with MPEP 609; Draw line through cItation if not in conformance and not considered. Include copy of this form with next to applicant. communication
Rev. Fcb, F,\COMMON\EKL\9623- 112\FORM 1'TO-1449 doc

GaG 31607

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Case 3:02-cv-01991-JSW

Document 82-6

Filed 08/11/2003

Page 19 of 20

&A~I
Sanat No

TRANSMITTAL lETTER F'hng Da..

Exam,""'

091322, 677 Inventor!s!
Davos , et .1

Ma 28, 1999

Not As.. nod

C.sa No, 9623/1 12 Group Art Unit 2771

Iltle of Invention STEM AND MElHDD FOR INFLUENCING A PDSITION ON A SEARCH RESULI llSI GENERAIED BY A COMPUIER
OR~ SEARCH ENGINE
10 IHE ASSISI ANT COMMISSIONER FOR PATENTS

Iransmltted he,ew"h IS 'nformatIon DIsclosure Statement

Form PTO. 1449

,e. of refe'ences c"ed'

Small entity 'status of th,s apphcot..n undo' 37 CFR ! 1 27 has been estabhshod by venfoed state "';;nt prevlousli'

.ubm'ned
A venfoed statement to estabhsh small entity slatus under 37 CFR !! 1.9'2nd 1 27 IS enclosed,

rI:c::::.

POS't Card

Pe"uon for a -- - - --month exten.,on of t,me,

rgj

No add"'ona' fea os

reqUOTed

Tne fee has boon calculated as shown below

Small En"'v
Cla'"..s Rema,nong
H,ghest No

01her Than Small Ent"v
Add" Foe

PrevIously
Pa,d For

Present
Extra
Reto

Alte, Amendment
To1O'

Add' Fee

Rate x $1 8~

M,nus
Monus

x S9-

Indeo

x 39~
+$130
Total
odd' i fee

x $78$260

F,rsr P'esental.on of Mult,ple Dep Clarm

to'lal

add' i fee
$

Please charge Depo..' Account No, 2 1925 IBRINKS HOFER GILSO"l & LIDNEI on the amounl of duphcate copy of thrs sheet 's enclosed
A check ,n the amount of $
to covar the Iollng fa. rs enclosed

The Ass,..ant Commlssoone' rs he",by euthonzeo 10 charge payment of any odd,tJonal fol,ng fees ,equored under 37 CFR ! 1 15 and any patent apphcat,on proces..ng f~es unde, 37 CFA ! 1 17 assoc,at"" WIth th,s commu",ea"on or credIt any ove'Payment to Depos" Account No, 23. 1925 A dupheate copy of thIS shoat IS anclosed,

I hereby petot,on undar 37 CFR ! 1 1351al for any eXtan"on of t,me ,eqUOTed to ensure tha' 1hos paper IS t,mely

duphcate copy of thIS she.' IS enclosed
Respectfully submlted

1925, A hied Plaase charge any assoc,.ted fees which have not otheTWose been po," to Depos" Account No. 23-

Elaone K Lee Reg,s1ratoDn No, 41 935

Attorney for Appheant
BRINKS HOFER GILSON & LIONE

O BOX 10395
CHICAGO , ILLINOIS

60610

(312) 321-'1200
, "',obv oo".ty ,.... ."'.

="u..ndon.. ,. bo.... do,.."od Mlh ono UN..d S..,.' P.".. So..... -

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Case 3:02-cv-01991-JSW

Document 82-6

Filed 08/11/2003

Page 20 of 20

TRANSIVIITTAL LETTER

Flhng Date

ExamIne'

Case No, 9623/112 Group An UM
2771

Ma 26 1999

Not As.. nod

INFLUENCING A PDSITIDN ON A SE..RCH RESULT LIST GENERATED BY A COMPUTER

Small ontoty ..atus of th,s apphcat,on undo, 37 C'FR ! 1 27 has been estabhsheo by ve"hed staument pra",ously

subm,nad

A venfoed statement to esubhsh small ent't, status unde' 37 CFR !! 1 9 and 1, 27 's enclosed,

Pem,on lor a - --- --month extenSoon of \1me,
'(gJ

f' ,..
t'

No aoomonal fee 's requored,

The fee has been calculated as shown belo"
Small Entltv

Other ithan Small ER1it.
Add'

ClaIms Remaloong

H'ghest No

Provlously
Pa,d For

P,esent
Ex"B

Add'

Alte,
Amendment
Total
Indeo

Rate

F""

Rate

Fee

MInus

x $9 ~

x $16 =

M,nus

x 39~
+ $130

x $76T $260=

Fust P'esentatron of MultIple Oep, CI,'m

Total

,od' i fee

tol8l add' i fee
.A

Please cha,ge Depo.., Account No 23. 1925
dupl,c'te copy of th,s sheet 's enclosed
A check ,n the emOunt 01 $

(BRINKS HOFER GILSON & LIONEl'n the e";ounl of $

to cove, tho hhng fee IS enclosed,

The As~'stant Comrruss,oner 's he,eby authon.ed to charge payment of any add,uonal fol,n g foes req",red undo, 37 CFR ! 1 16 and Bn, ""tent apphcatlon proce...n9 fees under 37 CFR ! 1,17 BsSOClated ",th th,s commuNcatlOn a'

cred" any overpayment to Deposll Account No 23. 1925, A duphcBte copy ofthIs sheet 's enclosed,

I he'eb. petluon under 37 CFR ! 1.13618' for any extens,on of "me ,equlled to ensu,e that tlus paper 's timely
fded, Plea.e chargeany

assoc,"ed fees whIch have not otherWIse been p..d to Deposll Account No, 23, 1925, A duphcate copy of th,s sheet IS enclosed

Respectfully submllted.

Elame K Lee
Reglstrat,on No. 4 1, 936

Attome, 10' Apphcant
BRINKS HOFER GILSON & LlONE P a BOX 10395

CHICAGO, ILLINOIS 60610 1312) 321-4200

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