Overture Services, Inc. v. Google Inc.

Filing 82

DECLARATION in Support re 70 (Christine P. Sun) Opposition to Overture's Motion for Protective Order filed by Google Inc.. (Attachments: # 1 Exhibit A# 2 Exhibit B# 3 Exhibit C# 4 Exhibit D# 5 Exhibit E# 6 Exhibit F# 7 Exhibit I# 8 Exhibit J# 9 Exhibit K# 10 Exhibit L# 11 Exhibit M# 12 Exhibit N# 13 Exhibit O# 14 Exhibit P# 15 Exhibit Q# 16 Exhibit R)(Related document(s) 70 ) (Sun, Christine)

Overture Services, Inc. v. Google Inc.

...
Document 82-7 Filed 08/11/2003 Page 1 of 5

Doc. 82 Att. 6

Case 3:02-cv-01991-JSW

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I nereby certify InattnlS correspondence is being depositcd
wltn Ine Un lied Siaies Posta! Service, Wlln sufficient

postage , as f"'1 class mail In an cm' elope addressed 10: Asslstanl CommiSSioner for Patents Wasnlngton , DC 20231
on ApnJ 6 , 2000

Date of Deposil
JohnG Rauch , Reg No 37 218 Name of applicant . assignee or Registered Representorlve

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Our Case No.

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9~3/112

IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
In re Appiicaiion of:
Davis , Darren , et al.
Seria1 No,

09/3P, 677

Examiner: Nguyen , C.
Group Art Unit No, : 2764

Filing Date May 28, 1999
For

SYSTEM AND METHOD FOR INFLUENCING A POSITION ON A SEARCH RESULT LIST GENERATED BY A COMPUTER NETWORK SEARCH ENGINE

RESPONSE
Assistant Commissioner for Patents Washmgton , D, c. 20231
Dear Sir:

This Amendment IS m response to the Office Action maIled January 31 , 2000 , and

having a response due on or before Apnl 30, 2000.

REMARKS
Claims 1- 68 are pending in the application. Reconsideration and allowance of claims 1-

68 m lIght of the arguments herein is respectfully requested,

GOG 31652
Dockets.Justia.com

Case 3:02-cv-01991-JSW

Document 82-7

Filed 08/11/2003

Page 2 of 5

Claim Rejections
Claims 1- 68 stand rejected under 35 USe. 1 02(b) as being anticipated by an anicle

publIshed May J 9, 1998 about " Goto, com announces first round of financing, "
respectfully traversed,

This rejection

Independent cJaims 1

, 11 , 13

, 14 ,

15

, 52 , and 68 , as amended , contain limitarions

nowhere shown in any of the prior art of record , including the cited reference. For example

claim I was amended by the Preliminary Amendment dated January 12 2000 to recite that

each search lIsting IS associated with " a modifiable bid amount that is independent of other
components of the search listing, "
Independent claims II

, 13

, and 68 have

been amended to include similar JinlJtations, This aspect of the invention defined by claims
, J5

, 30 , 52 , and 68 is nowhere shown, described or suggested in the cited

reference,

Further , each of independent claims 1 , II ,

13

, 14,

15

, 52 , and 68 contains
recites "recording a

limitations not shown in the cited reference, For example , claim 1

retrieval request event in database corresponding to the searcher s retTlevaI request"
II recItes "

Claim

estimating the cost of a search listing for a specified time period upon receiving a
Claim 13 recites " generatIng

request from a web site promoter. "

a search listing activity

report Including Information on retrieval requests received from searchers during a specified
time period"

Claim 14 recites "suggesting alternative search terms to the searcher for
Claim 15

generating addillonal search result lists relatIve to the searcher s search request. "

recites " determlnmg a position substantially in real time for the updated search listing in a

search result list generated by the search engine in response to a search request received from
a searcher using the computer network , where the search term of the updated search listing

generates a match with the search request and the position of the updated search listing in the
search resuh lIs! is determined using the bid amount. "
Similarly, claim 30 recites

generating a search result I1st comprised of search listings wherein the search term for each
search listIng generates a match with the search request , the search listings in the search

result list arranged in an order correspondmg to the bid amounts of the search listing, "
52 recites a number of limitations not disclosed in the cited reference , including at least

Claim

providing the web site promoter with login access".. " Similarly, claim 68 recites a number

GOG 31653

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Case 3:02-cv-01991-JSW

Document 82-7

Filed 08/11/2003

Page 3 of 5

of limitations not disclosed in the cited reference, Including at least "programming code for

providing the advertIsing web sIte promoter with login access.,..
Accordingly, since the quoted limitations of independent claims 1 ,
11 , 13

, 14 ,

15

, 30

, and 68 are nowhere shown , described or suggested in the cited reference, the cited.

reference can not anticipate any of these claims- Accordingly, each of these claims is allowable over the cited reference, Dependent claims 2, 12 , 16, 31- 51 and 53- 67 are
9 102(b) rejection of

each aJlowable for the same reasons. WithdrawaJ of the 35 Us, c.
claims 1- 68

is respectfulJy requested,

The Drawings

The examiner notes that the application was filed with informal drawings and has
required formal drawings, Fonnal drawings 'mil be filed when the application is allowed.

With this Amendment , the application is in condition for aJlowance. Should the
Examiner deem a telephone conference to be helpful in expediting aJlowance of this
application , the Examiner is invited to caIJ the undersigned attorney at the telephone number
shown below,

RespectfuIJy submitted

C-

W-~
. J61ill G. Rauch

Registration No, 37 218 Attomey for Applicant
April 6 ,

2000

BRINKS HOFER GILSON & LIONE O, BOX 10395 CHICAGO , ILLINOIS 60610 [phone]

GOG 31654

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~'Document 82-7

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Case 3:02-cv-01991-JSW

Filed 08/11/2003

Page 4 of 5

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""ng Oate

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Cas , 0. 9623/112
Exam,ner C. Nguyen
Group An Unrt
May 28 .

1999

2764

INFLUENCING A POSITION ON A SEARCH RESULT LIST GENERA TED BY A COMPUTER

A venhed statement to estabiish small ent,ty Status undel 37 CFR !! 1. 9

subml1!ed
TO THE ASSISTANT COMMtSSIONER FOR PATENTS
Transmrtted herewith ISIcPnsmmalJe1!er

In d;m~fu soonse'

ostcard evldenclnQ receipt

Small entrty status of th,s applrcatrOn under 37 CFR ! 1. 27 has been established by veril,ed Statel~1! p~iou.gJO

and 1.27 ,s

enclosed,

Petlllon lor a _ month extension of time,
No additional fee" required.

G -u rrl =n :r:
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The fee has been calculated as shown below:

Other Than

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Total
Indep.

Small Entrty

Small Entrtv
Add' Fee

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Highest No.

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Prev'ousty
Pa,d For

Present
Extra
Rate

Add" Fee

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x s9=
x 39 =

x $18 =

M,nus

x$78=
+ $260=

F"St Presentation

Muillpte Dep. Claim

+ $130
TotaJ
add" lee

total
add' i tee
$

Please charge Oeposrt Account No, 23, 1925 (BRINKS HOFER GILSON & LIONEl ,n the amount of duplrcate copy of th,s sheet,s enclosed.
A check In the amOunt 01 $ 10 cover the 100,ng fee,s enclosed.

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The Ass'stant CO"1"'Issloner " hereby authon2ed to charge payment of any l addrtlonaJ 1II,ng lees requ,red under 37 CFR ! 1 16 and any patent appircalton plocess,ng lees under 37 CFR ! 1. 17 associated WIth this eommun'catlon or credrt any overpayment 10 Deposrt Account No. 23- 1925 A duplicate copy 01 th" sheet" enclosed,

duplicate copy of thrs sheet's enclosed

I hereby pet'tlon under 37 CFR ! 1 1361al for any extenSIOn of time requrred to ensure that th" paper" timely f,led Ptease charge any assoc,ated fees which have not otherw"e been paid 10 DepoSIt Account No, 23, 1925, A
Respectlu,Jy suom'ttea

dolinG Rauch

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Regrstrat,on No 37 2'8
Attorney for Applicant
BRINKS HOFER GILSON & LlONE

O. BOX 10395
CHICAGO , ILLINOIS 60610

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Case 3:02-cv-01991-JSW

Document 82-7

Filed 08/11/2003

Page 5 of 5

TR'INSM!r. AL LETTER

Se".1 No

C. - No 9623/1 12

ng Date

09/322, 677
Inventorls)
OavlS, et el

May 2B, 1999

ExamIner C. Nguyen

Group Ar1 Unit

2764

TItle Of Invention

TEM AND METHOD FOR tNFLUENCING A POSITtON ON A SEARCH RESULT LIST GENERATED BY A COMPUTER
ORK SEARCH ENG!NE
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::910 "'MAR~

A verrfled statement to estabt,sh small enrny Status under 37 CFR !! 1, 9 and 1.27 IS enctosed,

submitted
TO THE ASSISTANT COMMISSIONER FOR PATENTS
Transmitted herewith IS Tran~mlttal

Lette ln dupt~eat.

Res ons~'

ostcard evld~ne", recei

Small ent,ty StatuS of thos applrea"on under 37 CFR i 1. 27 has been estabtlShed by ve"lled stat ."!\'ent prevrously
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Pel/tron for a _month extenSron of !Ime.
No additional fee IS reQurred-

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The lee has been catcutated as shown below

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ghest No.

Rem.,n,ng
After

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Pa,a For

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Add' Fee

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+ S260=

F,rst PresentaMn of Multrple Dep Ctalm

Total add' ! fee

total
add' ! fee
the

duplicate copy of ,his

pfease charge Deposrt Account No. 23- 1925 sheet IS enclosed

(BRINKS HOFER GILSON & LIONEl In

amount of $

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A check In the amounl of $
The

to cover the f""'g fee IS enelosed-

I'ss'stant CommISsioner rS hereby authonzed 10 charge paymenr of any addOtlOna!fIlIng fees requITed under 37 CFR ! 1 16 and any patent applicatIOn processing fees under 37 CFR ! 1, 17 associated wOth this commun'catron or credit any ovelpayment to DepoSIt Account No 23- 1925. A duplicate copy of thIS sheet IS enclosed.

I hereby petit ran under 37 CFR ! 1 1361al for any extensIon of tIme requrred to enSUre that thIS paper IS tImely
filed Please charge any associated fees wh,ch have not otherwIse been paid to Deposit Account No, 23,

duphcate c'opy

01 th,s sheet's enclosed

1925, A

Respectfully submnted,

C -.i0 1\'"'nG,

8RINKS HOFER GfLSON & LlONE

Rauch RegrstratlOn No. 37 218 Attorney for Apphcant

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O. BOX 10395 CHICAGO, ILLINOIS 60610 13' 2) 321- 4200

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