O'Bannon, Jr. v. National Collegiate Athletic Association et al

Filing 255

Defendant NCAA's Notice of Motion and Motion to Admit Exhibits by National Collegiate Athletic Association (Attachments: #1 Exhibit A, #2 Exhibit B, #3 Exhibit C, #4 Exhibit D, #5 Exhibit E, #6 Exhibit F, #7 Exhibit G, #8 Exhibit H, #9 Exhibit I, #10 Exhibit J, #11 Exhibit K, #12 Proposed Order)(Miller, Jeslyn) (Filed on 6/27/2014) Modified on 6/30/2014 (cpS, COURT STAFF).

EXHIBIT J

REDACTED

PROMOTION AND DIGITAL MEDIA LICENSE AGREEMENT

THIS PROMOTION AND DIGITAL MEDIA LICENSE AGREEMENT (this "Agreement") is entered
into on June 22, 2007, but shall be effective as of April!, 2006 (the "Effective Date") by and among (a)
Atlantic Coast Conference, Big East Conference, Big Ten Conference, The Big Twelve Conference, Inc.,
Conference USA, Mid-American Conference, Mountain West Conference, Pacific-10 Conference,
Southeastern Conference, Sun Belt Conference, and Western Athletic Conference (collectively, the
"Conferences") and University ofNotre Dame duLac ("Notre Dame"); (b) The Arizona Sports Foundation
("Fiesta"), Sugar Bowl ("Sugar") and The Orange Bowl Committee, Inc. ("Orange") (Fiesta, Sugar, and
Orange each a "Bowl" and, collectively, the "Bowls") (each of the parties in sections (a) and (b) a "Licensor"
and, collectively, the "Licensors"); and (c) Fox Sports Productions, Inc., a Delaware corporation (the
"Licensee") (each, a"~" and, collectively, the "Parties").

2. BCS Games:

CONFIDENTIAL

The "BCS Games" mean the Fiesta, Orange, and Sugar Bowl collegiate
football games to be played following the 2006, 2007, 2008, and 2009
college football regular seasons for which Fox has rights under the Rights
Agreement (or any successor thereto), and the Bowl Championship Series
("BCS") National Championship collegiate football games (the "BCS
Championship Games") to be played following the 2006, 2007, and 2008
college football regular seasons for which Fox has rights under the Rights
Agreement (or any successor thereto). --

FBC026

3086-1

REDACTED

EXIDBITB
NCAA Standards

No commercial or advertisement may relate, directly or indirectly, the advertising company or the
advertised product to the participating institutions or student-athletes, or the NCAA itself, unless prior
written approval has been granted by the NCAA president.

18

CONFIDENTIAL

FBC027

3086-2