Apple Inc. v. Samsung Electronics Co. Ltd. et al

Filing 57

Declaration of Todd M. Briggs in Support of #56 MOTION to Compel Apple to Produce Reciprocal Expedited Discovery filed bySamsung Electronics America, Inc., Samsung Electronics Co. Ltd., Samsung Telecommunications America, LLC. (Attachments: #1 Exhibit 1, #2 Exhibit 2, #3 Exhibit 3, #4 Exhibit 4, #5 Exhibit 5, #6 Exhibit 6, #7 Exhibit 7, #8 Exhibit 8, #9 Exhibit 9, #10 Exhibit 10, #11 Exhibit 11, #12 Exhibit 12, #13 Exhibit 13, #14 Exhibit 14, #15 Exhibit 15, #16 Exhibit 16, #17 Exhibit 17, #18 Exhibit 18, #19 Exhibit 19, #20 Exhibit 20, #21 Exhibit 21, #22 Exhibit 22, #23 Exhibit 23, #24 Exhibit 24, #25 Exhibit 25, #26 Exhibit 26, #27 Exhibit 27, #28 Exhibit 28)(Related document(s) #56 ) (Maroulis, Victoria) (Filed on 5/27/2011)

Exhibit 16

5/25/2011

Apple halts online iPhone sales, stores…

Apple halts online iPhone sales, stores out of stock
by Greg Kumparak on May 11, 2008
In a move which seems totally out of character for them, Apple has stopped selling iPhones through their online store. No “Out of Stock”
message or anything to indicate why – they’ve simply removed the “Buy” button.
While this doesn’t absolutely indicate that the 3G iPhone is dropping soon, it .. what am I saying? It definitely indicates that a 3G iPhone is
dropping soon. It couldn’t be a bug at this point; it’s been like this for a day now. Apple would certainly notice if their online iPhone sales
mysteriously flat-lined for over 24 hours. Unless a large group of people screwed up and then decided to go on vacation simultaneously,
something’s going down.
To add to the evidence, every Apple store we called was either completely out of iPhones (both models), or had some miniscule number of 16 GB
models left.
So, what is this? It’s a genius marketing move by Apple. It gets the rumor mill churning and crowds buzzing, with little effort or cost on their end.
In fact, it could even save Apple money to stop selling the old version a few days before the new one hits the shelves. Everyone who could
exchange their suddenly antiquated devices for the fresh model would, so Apple would wind up with’em back in their inventory minus however
much it cost them to handle the exchange. They’re offsetting sales a few days to save time and money, and building hype as a side effect.
Anyone want to take a stab at when it’ll hit?

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