Apple Inc. v. Samsung Electronics Co. Ltd. et al

Filing 57

Declaration of Todd M. Briggs in Support of #56 MOTION to Compel Apple to Produce Reciprocal Expedited Discovery filed bySamsung Electronics America, Inc., Samsung Electronics Co. Ltd., Samsung Telecommunications America, LLC. (Attachments: #1 Exhibit 1, #2 Exhibit 2, #3 Exhibit 3, #4 Exhibit 4, #5 Exhibit 5, #6 Exhibit 6, #7 Exhibit 7, #8 Exhibit 8, #9 Exhibit 9, #10 Exhibit 10, #11 Exhibit 11, #12 Exhibit 12, #13 Exhibit 13, #14 Exhibit 14, #15 Exhibit 15, #16 Exhibit 16, #17 Exhibit 17, #18 Exhibit 18, #19 Exhibit 19, #20 Exhibit 20, #21 Exhibit 21, #22 Exhibit 22, #23 Exhibit 23, #24 Exhibit 24, #25 Exhibit 25, #26 Exhibit 26, #27 Exhibit 27, #28 Exhibit 28)(Related document(s) #56 ) (Maroulis, Victoria) (Filed on 5/27/2011)

Exhibit 7

5/25/2011

Apple - Press Info - Apple Launches iP…
iPad 2 images

Apple Launches iPad 2
All Ne w De sign is Thinne r, Lighte r & Faste r w ith Face Time , Smart Cove rs &
10 Hour Batte ry
SAN FRANCISCO—March 2, 2011—Apple® today introduced iPad™ 2, the next generation of its magical device for

browsing the web, reading and sending email, enjoying photos, watching videos, listening to music, playing games,
reading ebooks and much more. iPad 2 features an entirely new design that is 33 percent thinner and up to 15

percent lighter than the original iPad, while maintaining the same stunning 9.7-inch LED-backlit LCD screen. iPad 2

features Apple’s new dual-core A5 processor for blazing fast performance and stunning graphics and now includes
two cameras, a front-facing VGA camera for FaceTime® and Photo Booth®, and a rear-facing camera that captures

720p HD video, bringing the innovative FaceTime feature to iPad users for the first time. Though it is thinner, lighter,
faster and packed with new features, iPad 2 still delivers up to 10 hours of battery life* that users have come to
expect. iPad 2 is available in black or white, features models that run on AT&T’s and Verizon’s 3G networks, and
introduces the innovative iPad 2 Smart Cover in a range of vibrant polyurethane and rich leather colors.

“With more than 15 million iPads sold, iPad has defined an entirely new category of mobile devices,” said Steve Jobs,
Apple’s CEO. “While others have been scrambling to copy the first generation iPad, we’re launching iPad 2, which

moves the bar far ahead of the competition and will likely cause them to go back to the drawing boards yet again.”
With the new front and rear cameras, iPad 2 users can now make FaceTime calls to millions of iPhone® 4, iPod

touch® and Mac® users so they can see family and friends anywhere there is Wi-Fi. Photo Booth lets you apply fun
visual effects, including eight photo special effects like Squeeze, Twirl and Kaleidoscope, to photos captured by
either camera.

iPad 2 comes with iOS 4.3, the latest version of the world’s most advanced mobile operating system, with new

features including faster Safari® mobile browsing performance; iTunes® Home Sharing; enhancements to AirPlay®;**

the choice to use the iPad side switch to either lock the screen rotation or mute audio; and Personal Hotspot to share
an iPhone 4 cellular data connection over Wi-Fi.*** Additional iPad 2 features include a built-in gyro for advanced

gaming; HSUPA support for enhanced 3G upload speeds on iPad 2 Wi-Fi + 3G on AT&T, and HDMI Video Mirroring
that lets users mirror their iPad screen on an HDTV using an optional adaptor.

The innovative new iPad 2 Smart Cover provides protection for the iPad screen while maintaining its thin and

lightweight profile. Designed with a unique self-aligning magnetic hinge that makes it easy to attach and remove, the

new iPad 2 Smart Cover automatically wakes iPad 2 when it’s opened and puts it to sleep when it’s closed, and has a
soft microfiber lining to help keep the screen clean. The Smart Cover also folds into a stand for typing or viewing
videos and is available in vibrant polyurethane for $39 or rich leather for $69 in a range of colors, including a
(PRODUCT) RED one which helps support the Global Fund to fight HIV/AIDS in Africa.

Apple also introduced two new apps: iMovie® and GarageBand® for iPad, both available on the App Store℠ for just

$4.99 each. With iMovie, iPad 2 users can shoot and edit videos right on their iPad and post their movies to
YouTube, Facebook, Vimeo and their MobileMe℠ gallery; watch them on their iPod®, iPhone or iPad; as well as view
them on their HDTV using AirPlay and Apple TV®. GarageBand turns your iPad into a collection of touch instruments
and 8-track recording studio, allowing you to perform with onscreen keyboards, guitars, drums and basses using
multi-touch gestures–even if you don’t play a musical instrument.

iPad 2 runs almost all of the over 350,000 apps available on the App Store and there are more than 65,000 native
iPad apps available from an incredible range of apps in 20 categories, including games, business, news, sports,

health, reference and travel. The iTunes Store gives iPad users access to the world’s most popular online music, TV
and movie store with a catalog of over 14 million songs, over 50,000 TV episodes and over 10,000 films including

over 3,500 in stunning high definition video. The iBooks® app for iPad includes Apple’s iBookstore℠, the best way to
browse, buy and read books on a mobile device.
P ricing & Ava ila b ility

iPad 2 with Wi-Fi will be available on March 11 for a suggested retail price of $499 (US) for the 16GB model, $599
(US) for the 32GB model, $699 (US) for the 64GB model. iPad 2 Wi-Fi + 3G will be available for a suggested retail
price of $629 (US) for the 16GB model, $729 (US) for the 32GB model and $829 (US) for the 64GB model. iPad 2

Wi-Fi + 3G compatible with the Verizon network will be available in the US only for a suggested retail price of $629

(US) for the 16GB model, $729 (US) for the 32GB model and $829 (US) for the 64GB model. iPad 2 will be sold in the
US through the Apple Store® (www.apple.com), Apple’s retail stores and select Apple Authorized Resellers. iMovie
and GarageBand for iPad apps will be available on March 11 for $4.99 each from the App Store on iPad or
www.itunes.com/appstore.

iPad 2 will be available in Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany,
Greece, Hungary, Iceland, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Poland,

Portugal, Spain, Sweden, Switzerland and the UK on March 25; and in many more countries around the world in the
coming months. Further international availability and pricing will be announced at a later date.

apple.com/pr/library/…/02ipad.html

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5/25/2011

Apple - Press Info - Apple Launches iP…
*Battery life depends on device settings, usage and other factors. Actual results vary.
**AirPlay video requires second generation Apple TV running the latest software.
***Personal Hotspot requires supporting data plan. Customers should check with their carrier for availability.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional

software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the
mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is
defining the future of mobile media and computing devices.
P re ss Conta cts:
Trudy Muller
Apple

[e-mail]
[phone]
Simon Pope
Apple

[e-mail]
[phone]
NOTE TO EDITORS: For additional information visit Apple’s PR website, or call Apple's Media Helpline at [phone].
Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad, FaceTime, Photo Booth, iPhone, iPod touch, Safari, iTunes, AirPlay, iMovie,

GarageBand, App Store, MobileMe, iPod, Apple TV, iBooks, iBookstore and Apple Store are trademarks of Apple. Other company and product
names may be trademarks of their respective owners.

apple.com/pr/library/…/02ipad.html

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