Opower, Inc. v. Efficiency 2.0, LLC

Filing 5

APPENDIX/EXHIBIT by Opower, Inc.. (Attachments: # 1 Appendix 1, # 2 Appendix 2, # 3 Appendix 3, # 4 Appendix 4, # 5 Appendix 5, # 6 Appendix 6, # 7 Appendix 7, # 8 Appendix 8, # 9 Appendix 9, # 10 Appendix 10, # 11 Appendix 11, # 12 Appendix 12, # 13 Appendix 13, # 14 Appendix 14, # 15 Appendix 15, # 16 Appendix 16, # 17 Appendix 17, # 18 Appendix 18, # 19 Appendix 19, # 20 Appendix 20, # 21 Appendix 21, # 22 Appendix 22)(Karol, Peter)

APPENDIX EXHIBIT 16

NW Regional Public Utility Behavior Based Energy Efficiency Programs
Conference Call September 29, 2011

“Western Mass Saves” Program Overview

Tony Fornuto

Residential Program Administrator
Western Massachusetts Electric Co.

Facilitated by Summer Goodwin, BPA

1

“Western Mass Saves”
Program Overview

Tony Fornuto
Residential Program Administrator
Western Massachusetts Electric Co.

Service Territory and Target Area
Service Territory
•
•
•

Customers: 182,000+
residential
Communities: 59 cities and
towns
Service area: 1,500 square
miles

Target Area (initial)
•

Treatment territory includes
8 communities:
•
•
•
•
•
•
•
•

Agawam
Amherst/Pelham
Easthampton
Ludlow
Montgomery
Springfield
Sunderland
West Springfield

Program Overview
Multi-channel approach to capture broad and deep savings
Ø

Direct mail

Ø

Targeted email communication

Ø

Advanced web experience

Ø

Local community teams, contests and prizes

More savings & less cost through deep customer engagement
Ø

Direct recruitment of customers online for ongoing engagement through
personalized savings recommendations and information

Ø

Rewards given to customers based on energy saved

Aggregate and individual savings tracked on a monthly basis using best practice bill analysis
with comparison control groups

4
4

Program Overview
Ø Goal: engage 5,000 customers
Ø Online platform goes live
November 2010
Ø 25,000 customers selected to
receive reports
Ø 25,000 customer selected as
“control” (do not receive
reports)
Ø Reports designed to drive to
online engagement

5
5

Using Direct Mail as a Tool for Engagement

Using Direct Mail as a Tool for Engagement
Benchmark Mailer“Usage Comparison”
resulting in a
0.51% conversion
rate

Energy Savings: Direct Mail Impact
Verified kWh savings (%)

est. 0.98% as of 6/15

Projected annual kWh savings (%)

est. 1-2%

Households

59,019 / 99,019*

Conversion to online

0.2 – 5.9%

Opt-out rate

0.1% (61 total)

* “Households” receiving mail at least once

Contact Info:
Tony Fornuto
Western Massachusetts Electric Co.
Telephone: [phone]
Email: [e-mail]