Opower, Inc. v. Efficiency 2.0, LLC

Filing 5

APPENDIX/EXHIBIT by Opower, Inc.. (Attachments: # 1 Appendix 1, # 2 Appendix 2, # 3 Appendix 3, # 4 Appendix 4, # 5 Appendix 5, # 6 Appendix 6, # 7 Appendix 7, # 8 Appendix 8, # 9 Appendix 9, # 10 Appendix 10, # 11 Appendix 11, # 12 Appendix 12, # 13 Appendix 13, # 14 Appendix 14, # 15 Appendix 15, # 16 Appendix 16, # 17 Appendix 17, # 18 Appendix 18, # 19 Appendix 19, # 20 Appendix 20, # 21 Appendix 21, # 22 Appendix 22)(Karol, Peter)

APPENDIX EXHIBIT 5

November 16-19, 2008
Hyatt Regency Hotel, Sacramento, CA

BEHAVIOR, ENERGY &
CLIMATE CHANGE CONFERENCE
A conference focused on understanding the behavior and decision making of
individuals and organizations and using that knowledge to accelerate
our transition to an energy-efficient and low-carbon future

SUNDAY EVENING, NOVEMBER 16
5:00-9:00PM
7:00-9:00
Regency
Ballroom

Conference Registration & Speaker Check-in

NEW POLICY IDEAS WITH A BEHAVIOR FOCUS

Reception Host

Conference Kick-off and Dessert Reception
The conference will start with an interactive, provocative and fun session designed to stimulate discussion and develop
new connections. The session will focus on creative ideas for behavior-related legislation, regulation, program and
action for the new US administration, states, cities and other organizations. Don’t miss thought-provoking discussions,
lively roundtables, wine and light desserts, and the opportunity to share experiences and explore new ideas.

Kickoff: Linda Schuck, BECC Chair, California Institute for Energy and Environment
Moderators: Sharyn Barata, Vice-President, Opinion Dynamics Corporation
Rick Diamond, Senior Advisor, California Institute for Energy & Environment

MONDAY MORNING, NOVEMBER 17
7:30-8:30AM
8:30-10:30
Regency
Ballroom

Continental Breakfast & Registration

Host: KEMA, Inc.

BEHAVIOR, ENERGY & CLIMATE CHANGE
Opening Plenary
Welcome: BECC Convening Directors
Carl Blumstein, Director, California Institute for Energy & Environment (CIEE), University of California
Steve Nadel, Executive Director, American Council for an Energy-Efficient Economy (ACEEE)
Jim Sweeney, Director, Precourt Institute for Energy Efficiency (PIEE), Stanford University
Setting the Stage: Behavior, Energy and Climate Change
Carrie Armel, BECC Conference Co-Chair & Precourt Institute for Energy Efficiency
Provides an overview of “behavior;” a framework for thinking about the broad array of areas in which it can accelerate
climate/energy solutions; and examples of behavioral approaches that can be applied for immediate impact.

Anticipating the Future: Immersive New Media - Evidence and Ideas from the Science of Fun
Byron Reeves, Professor of Communication and Co-Director of the H-STAR Institute
(Human Sciences & Technologies Advanced Research), Stanford University
Changing deep-rooted behaviors is really hard. Playing collaborative computer games is seriously fun. Change & fun
depend on similar ingredients that can be aligned in immersive interactive media. Behavior change while having fun
can result. Dr. Reeves will provide some intriguing examples & suggest applications to energy and climate change.

MONDAY MORNING, NOVEMBER 17

(CONTINUED)

10:30-11:00

Coffee Break

11:00-12:30

BEHAVIOR TOPICS 1: Concurrent Sessions

Host: Itron

BEHAVIOR & CALIFORNIA CLIMATE POLICY PANEL
Topic 1A
11:00-12:30
Regency A

Moderator: Chris Bowman, Sacramento Bee
Karen Douglas, Commissioner, California Energy Commission
Mike Scheible, Deputy Executive Officer, California Air Resources Board
Jim Sweeney, Governor Schwarzenegger's Council of Economic Advisors, Stanford University
Martha Brook, Lead for Low Carbon Footprint Buildings, California Energy Commission

ENTERTAINMENT & HOLLYWOOD
Topic 1B
11:00-12:30
Regency B

Moderator: William Ryerson, Population Media Center
The Power of the Entertainment Media to Prevent Climate Change
William Ryerson, CEO, Population Media Center
The Green They Really Love
Brad Markowitz, Independent Filmmaker & President, A Feather Or a Fig, Inc.
Electronic Games to Prevent Climate Change
Subhi Quraishi, CEO, ZMQ software

LEVERAGING SOCIAL NORMS
Topic 1C
11:00-12:30
Regency C

Moderator: Sharyn Barata, Opinion Dynamics Corporation
The Constructive, Destructive, and Reconstructive Power of Social Norms
Wesley Schultz, California State University at San Marco
Individualized Home Energy Reports to Transform Behavior and Supercharge Existing Efficiency Efforts
Alex Laskey, President, Positive Energy
Creating an Environment for Change, One Campaign at a Time
Jennifer Castleberry, Runyon Saltzman & Einhorn, Inc. Advertising, Social Marketing & Public Relations

BUILT ENVIRONMENT
Topic 1D
11:00-12:30
Carmel

Moderator: David Hungerford, California Energy Commission
Ranking US Cities' Oil Addiction: Sprawl & Car Commuting Emerging as Main Real Estate Economic Liabilities
Warren Karlenzig, President/Founder, Common Current
Built Environment and Transportation Behavior
Sarah Kavage, Special Projects Manager, Lawrence Frank & Company
How Building Design Impacts Occupant Behavior
Lisa Heschong, Principal, Heschong Mahone Group

BEHAVIOR IN ENERGY MODELING
Topic 1E
11:00-12:30
Big Sur

12:30-1:45

Moderator: Skip Laitner, Economic Policy Director, ACEEE
Using Incentive Preserving Rebates to Increase Acceptance of Critical Peak Electricity Pricing
Robert Letzler, Federal Trade Commission, Bureau of Economics
Electricity Consumption Efficiency Potential From the Top Down
Anthony Paul, Resources For the Future
Strategic Insight about Demand Reduction in Energy Scenarios - and What They Miss
Holmes Hummel, Energy and Resources Group, UC Berkeley

Lunch