Opower, Inc. v. Efficiency 2.0, LLC

Filing 5

APPENDIX/EXHIBIT by Opower, Inc.. (Attachments: # 1 Appendix 1, # 2 Appendix 2, # 3 Appendix 3, # 4 Appendix 4, # 5 Appendix 5, # 6 Appendix 6, # 7 Appendix 7, # 8 Appendix 8, # 9 Appendix 9, # 10 Appendix 10, # 11 Appendix 11, # 12 Appendix 12, # 13 Appendix 13, # 14 Appendix 14, # 15 Appendix 15, # 16 Appendix 16, # 17 Appendix 17, # 18 Appendix 18, # 19 Appendix 19, # 20 Appendix 20, # 21 Appendix 21, # 22 Appendix 22)(Karol, Peter)

APPENDIX EXHIBIT 20

WMECo Launches Pilot Energy Saving Program

Western Massachusetts Electric Company
P.O. Box 2010
West Springfield, MA 01090-2010
[phone] (Media Inquiries)
www.wmeco.com

News Release
WMECo Launches Pilot Energy Saving Program
Western Mass Saves Gives Customers Personalized Energy Savings Advice, Rewards
CONTACT:
Office:
After Hours:

Sandra Ahearn
[phone]
[phone]

Lacey Ryan
[phone]

SPRINGFIELD, Mass., November 8, 2010 – Western Massachusetts Electric Company (WMECo)
today launched Western Mass Saves, a pilot energy efficiency program that helps customers manage
their electric use and rewards energy savings with points that can be redeemed at national and local
merchants.
Under the Western Mass Saves program, selected customers receive printed reports in the mail that
provide personalized recommendations to reduce and track their home energy use. The report also
shows customers how their energy use compares to the average use in their community.
While selected customers will receive printed reports, all customers are eligible to participate through
the website, www.WesternMassSaves.com.
“At a time when families are trying to find ways to manage their electric use, Western Mass Saves will
help them in ways that have not been available before,” said Peter J. Clarke, President and Chief
Operating Officer of WMECo. Printed reports and the website will help customers identify what their
household can do to reduce energy use, monitor the results, and earn points redeemable for
groceries, gift cards, apparel, restaurants, home goods and much more,” he said.
Under the one year pilot program, customers can log into WesternMassSaves.com for personalized
online electric bill savings advice. Customers can review more than 250 ways to reduce their energy
consumption, design an individualized energy savings plan, track the results and earn rewards. The
first 5,000 WMECo customers who join WesternMassSaves.com will be eligible for the rewards
program. Upon joining, customers receive 100 points and then earn an additional two points for each
kilowatt-hour of electricity they save. Participants can use their rewards points for discounts and
merchandise from popular brands including Bed Bath & Beyond, The Coca-Cola Company®, Fancy
Feast®, Friskies®, Kashi, Nature Made®, Staples, Yoplait, as well as local business including Big Y,
Kid’s Place and the Springfield Museums.
The Western Mass Saves program is a partnership with WMECo and three organizations that are
nationally recognized in their fields. Efficiency 2.0, an energy efficiency software and program

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WMECo Launches Pilot Energy Saving Program

administration company, administers the personal energy efficiency rewards program. RecycleBank,
an environmental rewards and loyalty service, provides the rewards component of Western Mass
Saves and facilitates relationships with national and local retailers. SmartPower, a non-profit marketing
organization dedicated to promoting clean energy and energy efficiency, is managing the Western
Mass Saves Challenge, the community marketing component of the program. The towns of Amherst,
Easthampton, Ludlow and Sunderland will participate in the Challenge, working to achieve a three
percent reduction in residential electricity use. Communities that reach the goal will receive a 1kilowatt solar Photo Voltaic system for installation on a public building.
The personalized savings plans available on WesternMassSaves.com are open to all WMECo
residential customers in the 59 communities it serves.
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Efficiency 2.0 is a leading energy efficiency software and program administration company. We deliver efficiency and
demand response benefits to our utility and government partners at unprecedented scale by supercharging household
engagement. Our programs and software leverage consumer marketing tactics, sophisticated energy end-use algorithms,
and personalized recommendation engines to help consumers and businesses across the country better manage their
energy costs. Efficiency 2.0 is headquartered in New York City. For more information, visit www.efficiency20.com.
RecycleBank® motivates people to recycle and rewards consumers for taking greener actions with points that can be
redeemed from participating local and national business partners. Through collaboration and innovation, RecycleBank is
helping to create a culture that encourages people to take simple steps towards greener lifestyles. With new products and
services like residential recycling, product reuse, expanded e-waste recycling, responsible disposal or simply focusing on
using what already exists in the world today, we believe that making greener choices shouldn’t feel at all like a trade off. It
should be a trade up, and so RecycleBank rewards you every step of the way. RecycleBank currently provides service to
over one million people across the U.S. and the U.K. and has been recognized with a number of business and
environmental awards, including being named as a Technology Pioneer by the World Economic Forum and as a Champion
of the Earth by the United Nations Environmental Programme. RecycleBank is headquartered in New York City. For more
information, visit www.RecycleBank.com.
Created in 2002, SmartPower is the nation’s leading non-profit organization dedicated to promoting clean, renewable energy
and energy efficiency. Smart Power’s award-winning, research-based campaigns have engaged people across the country,
building the clean energy marketplace and helping Americans become smarter about their energy use. For more
information, please visit www.smartpower.org.

Western Massachusetts Electric Company, a Northeast Utilities company (NYSE:NU), serves approximately
200,000 customers in 59 communities throughout western Massachusetts and is committed to the
environment, economic development and the health of the communities it serves.

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