Viacom International, Inc. et al v. Youtube, Inc. et al

Filing 323

DECLARATION of William M. Hohengarten/ Additional Unsealed Exhibits to the Declaration of William M. Hohengarten in Support of Viacom's Motion for Partial Summary Judgment in Support re: 176 MOTION for Partial Summary Judgment /Viacom's Notice of Motion for Partial Summary Judgment on Liability and Inapplicability of the Digital Millennium Copyright Act Safe Harbor Defense.. Document filed by Country Music Television, Inc., Paramount Pictures Corporation, Viacom International, Inc., Black Entertainment Television, LLC, Comedy Partners. (Attachments: # 1 Exhibit 38, # 2 Exhibit 76, # 3 Exhibit 78, # 4 Exhibit 79, # 5 Exhibit 80, # 6 Exhibit 83, # 7 Exhibit 86, # 8 Exhibit 110, # 9 Exhibit 113, # 10 Exhibit 137, # 11 Exhibit 182, # 12 Exhibit 192, # 13 Exhibit 193, # 14 Exhibit 194, # 15 Exhibit 195, # 16 Exhibit 197, # 17 Exhibit 198, # 18 Exhibit 201, # 19 Exhibit 202, # 20 Exhibit 292, # 21 Exhibit 301)(Hohengarten, William)

To: "Wendy Chang" .:wchang@google,com;:, "Jeff Dejelo" .:jdejelo@youtube,com;:,

"Alex Gawley' .:alexg@google,com;:, "Yasmin Dolatabadi" .:yasmind@google,com;:, "Stacia Conlon" .:stacia@google,com;:
From: Cc: Bcc: Received Date:
"Tracy Patrick Chan" .:[e-mail];:

Subject:

2007 -05-2921 :31 :47 GMT Fwd: Classification of top queries

FYI, some analysis on search queries

---------- Forwarded messge ---------From: Alex Ellerson .:[e-mail];: Date: May 29, 2007 12:09 PM Subject: Fwd: Classification of top queries

To: Tracy Patrick Chan [e-mail];:
Hey Tracy,

I compiled some quick #s from the top queries as found on the dashboard;
results below. Very interesting and very revealing, I thought.
I thought compiling this by hand would be better than relying only on our automated tools because a human can more easily differentiate "big pop star"

from "music, sure, but who knows from whence?",
Best, Alex
---------- Forwarded messge ---------From: Alex Ellerson .:[e-mail];:
Date: May 23, 2007 1 :55 PM Subject: Re: Classification of top queries

To: Kevin Yen [e-mail];:
Cc: Chris Maxcy .:[e-mail] ;:, Jordan Hoffner -:[e-mail];:
(-shashi, jamie, jaime, and dave - as I'm sending this, for now, only in

anticipation of our mtg later today),
To try to answer your question and provide additional detail, Kevin, I did some analysis on our Top 100 queries, which confirms Shashi's comment that

the bulk of the music queries -- at least in the "head, " though perhaps not the long tail -- are for professional content.
I analyzed two categories of query stream data: First, "playback queries" (

Le., queries for those playbacks that were referred from search), and
second, "search queries" (i,e., queries that generated SRPs, but not
necessrily playbacks).

Of the Top 100 Playback Queries:

EXHIBIT .:Jvi

1-\(.66

A. IGNACIO HOWARD CSR,RPR

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US-market focused artists = _
Non-US market =:

Of "Premium" content queries:

Of the Top 100 "Search" Queries:

US-market focused artists _
Non-US market =Of "Premium" content queries:

One conclusion from this jumps out at me -- although adding a large grain of salt in recognition of the fact that this is 'only' the Top 100 queries-which is that when Chad recently said, "They (our users) don't want to watch professionally produced content," he was not accurate. Our users are absolutely searching for premium content. Now, they likely arent finding much of it, since we havent licensed the entire world of name-brand, hit content, but they're definitely searching for it.

On 5/18/07, Kevin Yen.: [e-mail];: wrote:
;: ;:

;: Shashi -- Can you share a list of the top Music queries, perhaps in our ;: next mtg? i wondering what % of these are professional/well-known artists ;: vs indies/homegrown. This might get editorial more comfortable with

;: promoting music videos from our partner labels, and Product with making such
;: videos easier to find, A potential win-win-win-win-....
;:

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;:thx,
:: Kevin
;: ;:

;: If we further break it down into sub categories, here are some large

;: ;: verticals:
;: ;: ;: ;: ;: ;: ;: :: :: ~

~;:
;: ;: ;: ;: ;: ~ ;: ;: ;: ;: Needless to say we need to concentrate on some of these to begin with.
;: ;: The disap ointing verticals for me were pretty much all I

;: ~ etc, were dismal number - even
;: ;: were sma, ut etter than any elated verticaL.

;: ;:

;:;: Shashi
;: ;: ;: ;:
;:

;: --

;: Regards,
;: Kevin A. Yen

;: GooglelYouTube, Strategic Partnerships
;:

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