Rockstar Consortium US LP et al v. Google Inc

Filing 92

MOTION for Leave to File A Supplemental Brief In Response To Googles Motion To Transfer In Light Of Newly-Acquired Evidence by NetStar Technologies LLC, Rockstar Consortium US LP. (Attachments: # 1 Text of Proposed Order Granting Motion for Leave to File a Supplemental Brief In Response to Google's Motion to Transfer in Light of Newly-Acquired Evidence, # 2 Supplement Plaintiffs' Supplemental Brief In Response to Google's Motion to Transfer, # 3 Affidavit of Amanda Bonn In Support of Plaintiffs' Supplemental Brief In Response to Google's Motion to Transfer, # 4 Exhibit 1, # 5 Exhibit 2, # 6 Exhibit 3, # 7 Exhibit 4, # 8 Exhibit 5, # 9 Exhibit 6, # 10 Exhibit 7, # 11 Exhibit 8, # 12 Exhibit 9, # 13 Exhibit 10, # 14 Exhibit 11, # 15 Exhibit 12, # 16 Exhibit 13, # 17 Exhibit 14, # 18 Exhibit 15, # 19 Exhibit 16, # 20 Exhibit 17, # 21 Exhibit 18, # 22 Exhibit 19, # 23 Exhibit 20, # 24 Exhibit 21, # 25 Exhibit 22, # 26 Exhibit 23, # 27 Exhibit 24, # 28 Exhibit 25, # 29 Exhibit 26, # 30 Exhibit 27, # 31 Exhibit 28, # 32 Exhibit 29, # 33 Exhibit 30)(Bonn, Amanda)

Exhibit 11

US005948061A

Ulllted States Patent [19]

[11] Patent Number:

5,948,061

Merriman et al.

[45]

Sep. 7, 1999

[54]

METHOD OF DELIVERY, TARGETING, AND

Date 0f Patent:

WO 9721183

MEASURING ADVERTISING OVER
NETWORKS

[75]

N.Y.
_

.

Metcalfe, Bob “From the Ether”, InfoWorld, v.18 iss 3.

Available at http://www.infoworldcom, Aug. 1996.

APPL NO; 08/738 634
'

Booker, Ellis “Seeing a Gap, APalo Alto Startup Will Debut
Advertising Server for the Net”, Web Week, v.2 iss2. Avail
abe online at http://WWW.interntWorld.com, Feb. 1996.

[73] Asslgnee' Double Chck’ Inc" New York’ NY'
[21]

WIPO .

OTHER PUBLICATIONS

Inventors: Dwight Allen Merriman; Kevin
Joseph O’Connor, both of NeW York,
.

6/1997

NetGravity AdSerer 2.0 Annoucement. Available at http://

’

WWW.netgravity.com, Oct. 1996.

[22]
[51]

Flled:
Oct' 29’ 1996
Int. Cl.6 ......................... .. G06F 17/30; G06F 151/00

“Internet access: Internet marketing revolution begins in the
US thiSSep.” (Hyper Net offering), EDGE: Work—Group

[52]
[58]

us. Cl. ........................... .. 709/219; 705/14; 707/501
Field Of Search ....................... .. 395/20036, 200.33,

Computmg Report, v7 9316,1110 1996
Kohda Y et a1; Ubiquitous advertising on the WWW: Merg

395/200-47, 20048, 20049; 705/26, 10,
14, 27, 1; 707/10, 501, 513
[

56

R f
C't d
e erences l e
U.S. PATENT DOCUMENTS

1
5,692,132
5,710,887

ing Advertising on the BroWser, Computer NetWorks and
ISDN Systems, vol. 28, No. 11, May 1996, pp. 1493—1499.
Primary Examiner—Dung C. Dinh
Attorney, Agent, or Firm—Allan Jacobson

11/1997 Hogan ..................................... .. 705/27
1/1998 Chelliah et al. .
705/26

[57]

ABSTRACT

5,712,979

1/1998 Graber et al.

.. 395/200.47

Methods and apparatuses for targeting the delivery of adver

5,717,860

2/1998 Graber et al- -

-- 395/20057

tisements over a netWork such as the Internet are disclosed.

577217827
5,724,424

2/1998 L9gan ct a1~ ~~
~~ 395/20047
3/1998 Gifford ............................. .. 380/24

Statistics are compiled on individual users and netWorks and
the use of the advertisements is tracked to permit targeting
- of the advertisements of individual users. In response to

5,727,156

3/1998

Herr-Hoyman et al.

5,737,619

4/1998

Judson

5 740 549
577517956

4/1998 Reilly et al
5/1998 Kirsch ____

5:757:917

5/1998 Rose et a1. .............................. .. 380/25

................... ..

395/200.49
707/500

705/14
555720033

.

.

.

.

the advertisement based upon Pro?ling of users and net

Works.
FOREIGN PATENT DOCUMENTS
0 749 081 12/1996

European Pat. Off. .

50 Claims, 2 Drawing Sheets

ADVERTISING /19
SERVER
PROCESS

f 10

I

23\ f24
12\

.

requests from af?hated s1tes, an advertising server transmits
to people accessing the page of a site an appropriate one of

AFFILIATE WEB SITE

ADVERTISER‘S WEB SITE /1B
25
HTTP PROTOCOL
22

20
USER'S BROWSER

2B