Rockstar Consortium US LP et al v. Google Inc

Filing 92

MOTION for Leave to File A Supplemental Brief In Response To Googles Motion To Transfer In Light Of Newly-Acquired Evidence by NetStar Technologies LLC, Rockstar Consortium US LP. (Attachments: # 1 Text of Proposed Order Granting Motion for Leave to File a Supplemental Brief In Response to Google's Motion to Transfer in Light of Newly-Acquired Evidence, # 2 Supplement Plaintiffs' Supplemental Brief In Response to Google's Motion to Transfer, # 3 Affidavit of Amanda Bonn In Support of Plaintiffs' Supplemental Brief In Response to Google's Motion to Transfer, # 4 Exhibit 1, # 5 Exhibit 2, # 6 Exhibit 3, # 7 Exhibit 4, # 8 Exhibit 5, # 9 Exhibit 6, # 10 Exhibit 7, # 11 Exhibit 8, # 12 Exhibit 9, # 13 Exhibit 10, # 14 Exhibit 11, # 15 Exhibit 12, # 16 Exhibit 13, # 17 Exhibit 14, # 18 Exhibit 15, # 19 Exhibit 16, # 20 Exhibit 17, # 21 Exhibit 18, # 22 Exhibit 19, # 23 Exhibit 20, # 24 Exhibit 21, # 25 Exhibit 22, # 26 Exhibit 23, # 27 Exhibit 24, # 28 Exhibit 25, # 29 Exhibit 26, # 30 Exhibit 27, # 31 Exhibit 28, # 32 Exhibit 29, # 33 Exhibit 30)(Bonn, Amanda)

Exhibit 14

US007072849B1

(54)

United States Patent

(10) Patent N0.:

Filepp et al.

(12)

(45) Date of Patent:

METHOD FOR PRESENTING ADVERTISING

(56)

U‘S PATENT DOCUMENTS

Inventors: Robert Filepp’ White Plains’ NY (Us);

3,653,001 A *

Alexander W. Bidwell, New York, NY
(US); Francis C. Young, Pearl River,
NY (US); Allan M. Wolf, Ridge?eld,
CT (US); Duane Tiemann, Ossining,

(US); Robert D. Cohen, Pouyhquag,
NY (Us); James A_ Galamhos,
deceased, late of Weapon’ CT (Us);
Kenneth H. Appleman, Brewster, NY
(US); Sam Meo, Carmel, NY (US)

(73) Assignee: International Business Machines
Onk NY (Us)

’

(*)

Notice:

3/1972 Ninke ...................... .. 395/132

(Con?rmed)
FOREIGN PATENT DOCUMENTS
JP
JP

573167
3204259

NY (US); Mel Bellar, New York, NY

Corporation 3

Jul. 4, 2006

References Cited

IN AN INTERACTIVE SERVICE

(75)

US 7,072,849 B1

* 1/1982
* 9/1991

OTHER PUBLICATIONS

“Trintex Sets Prodigy Pricing; Telaction Reports New Cable
System A?iliate”; IDP Report; V 9 lssuezn4 p. 2(2); Apr. 1,

1988; Dialogmle 648’ 06639981)'*
(Continued)

Primary ExamineriDonalq L‘ Champagne
(74) Attorney, Agent, or FzrmiConnolly Bove Lodge &

’

HutZ LLP; Douglas Lefeve

Subject to any disclaimer, the term of this
Pawnt is extended or adjusted under 35

(57)
ABSTRACT
Amethod for presenting advertising in an interactive service

U.S.C. 154(b) by 0 days.

provided on a computer network, the service featuring
applications which include pre-created, interactive text/
graphic sessions is described. The method features steps for

(21) Appl. No.: 08/158,025

presenting advertising concurrently with service applica
(22)

F?ed;

N0“ 26, 1993

tions at the user terminal con?gured as a reception system.

Division of application No. 07/388,156, ?led on Jul.

In accordance with the method, the advertising is structured
in a manner comparable to the service applications enabling
the applications to be presented at a ?rst portion of a display
associated with the reception system and the advertising

28, 1989, now Pat. No. 5,347,632, which is a con-

presented at a second portion. Further, steps are provided for

Related US Application Data

(60)

tinuation-in-part of application No. 07/328,790, ?led

Storing and managlng advemslng at the user recepnon

on Mar' 23, 1989’ now abandoned, Which is a Con-

system so that advertising can be pre-fetched from the

tinuation_in_part of application NO 07/219,931’ ?led

network 'and staged‘ in 'ant1c1pat1on of being called ‘for

on Jul 15 1988 now abandoned

presentatlon. This minimizes the potential for communica

'

(51)

’

'

tion line interference between application and advertising

'

traffic and makes the advertising available at the reception
'

system so as not to delay presentation of the service appli

G06Q 30/00
(52)
(58)

’

Int Cl
(200601)

cations. Yet further the method features steps for individu

U.S. Cl. ...................................................... .. 705/14
Field of Classi?cation Search .............. .. 364/401;

ahzihg the advertising Supplied to enhance potential user
interest by providing advertising based on a characterization
of the user as de?ned by the users interaction with the

395/600, 144, 153, 200, 250, 201, 207, 210,
395/214, 611, 613, 614, 615, 762, 779, 782,
395/133, 135, 507, 327, 339, 340, 343, 346,
395/20009, 445, 460
See application ?le for complete search history.
P110

service, user demographics and geographical location. Yet

additionally, advertising is provided with transactional
facilities so that users can interact with it.

25 Claims, 16 Drawing Sheets
120

1130
Bushes:

High Function

System

100
/'

V

—_'

g