Rockstar Consortium US LP et al v. Google Inc

Filing 92

MOTION for Leave to File A Supplemental Brief In Response To Googles Motion To Transfer In Light Of Newly-Acquired Evidence by NetStar Technologies LLC, Rockstar Consortium US LP. (Attachments: # 1 Text of Proposed Order Granting Motion for Leave to File a Supplemental Brief In Response to Google's Motion to Transfer in Light of Newly-Acquired Evidence, # 2 Supplement Plaintiffs' Supplemental Brief In Response to Google's Motion to Transfer, # 3 Affidavit of Amanda Bonn In Support of Plaintiffs' Supplemental Brief In Response to Google's Motion to Transfer, # 4 Exhibit 1, # 5 Exhibit 2, # 6 Exhibit 3, # 7 Exhibit 4, # 8 Exhibit 5, # 9 Exhibit 6, # 10 Exhibit 7, # 11 Exhibit 8, # 12 Exhibit 9, # 13 Exhibit 10, # 14 Exhibit 11, # 15 Exhibit 12, # 16 Exhibit 13, # 17 Exhibit 14, # 18 Exhibit 15, # 19 Exhibit 16, # 20 Exhibit 17, # 21 Exhibit 18, # 22 Exhibit 19, # 23 Exhibit 20, # 24 Exhibit 21, # 25 Exhibit 22, # 26 Exhibit 23, # 27 Exhibit 24, # 28 Exhibit 25, # 29 Exhibit 26, # 30 Exhibit 27, # 31 Exhibit 28, # 32 Exhibit 29, # 33 Exhibit 30)(Bonn, Amanda)

Exhibit 28

NetGravity AdServer Chosen by GNN

https://web.archive.org/web/19961112042952/http://www3.netgravity.c...

FOR IMMEDIATE RELEASE
June 17, 1996

NetGravity AdServer Chosen by GNN to Standardize WebCrawler
Advertising Management
GNN's WebCrawler is the first to capitalize on newly formed alliance between NetGravity and I/PRO.
SAN MATEO, California, June 17, 1996--NetGravity, the leader in Internet advertising technology, today announced GNN,
a service of America Online Inc., will take advantage of the NetGravity AdServer technology for WebCrawler, its Internet
search service. This allows GNN to better manage its WebCrawler advertising inventory, dynamically deliver targeted ads,
measure advertising results in real time, and automate ad sales efforts. As part of this agreement, GNN becomes the first
company to capitalize on the alliance between NetGravity and I/Pro (Internet Profiles Corporation), the leading Internet
measurement firm. This builds on GNN's longstanding relationship with I/Pro and enhances its ability to provide the most
comprehensive reports on advertising effectiveness and to deliver them to advertisers far faster than sites not using the
NetGravity technology.
NetGravity was founded to enable Web publishers to retain complete control of their online advertising management. Unlike
other companies which merely provide services for ad placement and scheduling, NetGravity offers a unique approach,
providing the software and technology which empowers publishers to manage advertising inventory, dynamically target ads
to the right audiences, measure results in real time, and automate sales efforts. Now, through NetGravity's relationship with
I/Pro, Web sites will be able to develop and place advertising much more effectively using management tools with
demographic profiles for targeted ad placement. Sites using the NetGravity AdServer are able to retain all advertising
revenues and eliminate the risks of dependency on external services such as downtime, increasing costs, unplanned
maintenance and unpredictable management.
For over two years, GNN has delivered compelling and diverse programming on the Web. GNN offers consumers and
advertisers entertaining and resource laden programs which make them popular Web destinations. Among the resources
offered by GNN is the highly trafficked WebCrawler search service, a simple and elegant solution for surfing the Web.
"We are thrilled that GNN has chosen NetGravity to further enhance the advertising package they offer their customers,"
said John Danner, president of NetGravity. "GNN, as one of the leaders in Internet programming and content, is now
more-than-ever positioned to optimize their advertisers' investments in this exciting new medium. We are committed to
ensuring that sites provide their advertisers with the right ad, at the right place, at the right time."
"GNN is pleased to offer WebCrawler advertisers the unequaled reliability and real time reporting capabilities of NetGravity
AdServer technology. We have chosen the NetGravity AdServer to enable us to continually improve our advertising
products", said Lisa Gansky, Vice President of Programming. "And now, due to NetGravity's alliance with I/Pro, we are
offering a solution complete with auditing capabilities to produce the timely information our advertisers desire.
By advertising on WebCrawler, advertisers will be able to copy test their ads 24x7. This advanced technology will enable
the advertiser to see which ad is performing best, and eliminate wasting funds on ineffective ads. Advertisers will also have
the ability to dynamically target ads so that the right ad is seen by the most appropriate visitor to the site, thus increasing the
effectiveness of that ad.

About NetGravity
NetGravity, founded in September 1995 and based in San Mateo, CA, is the premier developer of software solutions for

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The NetGravity AdServer delivers practical, powerful and reliable advertising management benefits:
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Web site advertising inventory management
Dynamic ad targeting
Real time information
Sales process automation
Extensible API

About GNN
GNN, a service of America Online, Inc. (AOL), is the world's first fully-integrated Internet service. GNN (http://gnn.com)
provides dynamic programming and navigational resources and offers its subscribers national Internet access, e-mail, and
Web-publishing tools. GNN and its WebCrawler search service (http://webcrawler.com) comprise two of the most highly
trafficked sites on the Web. Personal computer owners can obtain GNN software by calling 1-800-819-6112.
NOTE: The brands and service names GNN, WebCrawler and GNN Select are all trademarks and/or registered service
marks of America Online, Inc. All other brands, products and service names mentioned are trademarks or registered service
marks of their respective owners.
Contact:
Ann Burgraff
NetGravity,Inc.
Voice: [phone]
Fax: [phone]
E-mail: [e-mail]
Jim Gustke
GNN
Voice: 510-883-7124
E-mail: [e-mail]
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