Apple Inc. v. Amazon.Com, Inc.

Filing 21

Declaration of Thomas R. La Perle in Support of 18 MOTION for Preliminary Injunction NOTICE OF MOTION AND MOTION FOR PRELIMINARY INJUNCTION filed byApple Inc.. (Attachments: # 1 Exhibit 1, # 2 Exhibit 2, # 3 Exhibit 3, # 4 Exhibit 4, # 5 Exhibit 5a, # 6 Exhibit 5b, # 7 Exhibit 6, # 8 Exhibit 7, # 9 Exhibit 8, # 10 Exhibit 9, # 11 Exhibit 10)(Related document(s) 18 ) (Eberhart, David) (Filed on 4/13/2011)

A Candy Store for the iPhone - NYTimes.com

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JULY 17, 2008, 10:58 AM

A Candy Store for the iPhone

You’re probably as sick of reading about the iPhone this week as I am of writing about it.
But we’re not quite done.
The App Store–oh, man, the App Store. It’s a candy store, dude. It’s 550 free or cheap add
-on programs that make the iPhone (or the iPod Touch) do absolutely amazing things…
stunts a cellphone has no right to perform.
Nothing like the App Store has ever been attempted before. Sure, there are thousands of
programs for the Mac, Windows, Palm organizers, Treos, BlackBerries and Windows
Mobile phones–but there’s no single, centralized, utterly complete source of software for
those platforms.
In the iPhone’s case, the App Store is the only place you can get new programs (at least
without hacking your phone).
You hear people complaining about this approach, of course, some of which are
legitimate: Apple’s taking a 30 percent cut of every program sold; Apple’s copy-protecting
every program; Apple’s maintaining veto power over programs it doesn’t like (or that may
compete with its products and services).
But there are some enormous benefits to this setup, too. First, the whole universe of
software programs is in one place. Second, Apple says that it checks every program to
make sure it runs decently (more on this in a moment).
Third, the store is beautifully integrated with the iPhone itself, making it fast, simple and
idiot-proof to download and install new software morsels.
I haven’t been through all 550 programs yet. But I’ve already got some favorites.
Some are in the category I’d call Features the iPhone Doesn’t Have By Itself. For example:
* Radio. AOL Radio, for example, is a free program that delivers over 200 Internet radio
stations, organized by musical genre. No charge. (The music stops when you switch to
another program, but you can’t have everything.)
Or go for Pandora instead. Not only does it play free Internet radio, but you can hit
Thumbs Up and Thumbs Down buttons to rate the songs you’re hearing. Over time,
Pandora sends you more and more of the kinds of songs you like, and fewer of the ones
you don’t.

http://pogue.blogs.nytimes.com/2008/07/17/a-candy-store-for-the-iphone/?pagemode=print

4/11/2011

A Candy Store for the iPhone - NYTimes.com

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* Voice recording. The iPhone is a gadget with a microphone, speaker, and storage, but
it can’t record lectures, concerts, notes to self, and so on–at least not without the
assistance of Voice Record.
* Drawing program. Etch a Sketch: just what it says. Shake the iPhone to erase your
drawing.
* Instant messaging. Now there’s an AIM program for the iPhone. A little buggy, but
give it time.
* Video recording. The iPhone can take still pictures, but can’t capture video. Or at
least not until iPhoneVideoRecorder comes along. It’s currently available only as a hack,
but the company says that it will be listed in the App Store shortly.
I also love programs that exploit the iPhone’s features in a way that would never work on
any other phone. For example:
* Remote. If you use your Mac or PC as a jukebox, playing your iTunes music collection,
you’ll love this one. This amazing free program turns the iPhone into a Wi-Fi, wholehouse remote control. It actually displays your playlists and album art–from your
computer, elsewhere in the house–and lets you play, stop, change tracks, adjust volume,
and so on.
* Shazam. Hold your iPhone up to a radio or TV that’s playing some pop song. Marvel as
Shazam identifies the song, the band, and the album, and offers a one-tap way to buy it
from iTunes. (Midomi is similar, except that you can actually hum or say the lyrics of a
song to have it identified.)
* Super MonkeyBall, Cro-Mag Rally. A lot of iPhone games rely on the
accelerometer (tilt sensor). That is, you tip and turn the whole phone to guide your
monkey/race car/whatever through the course.
Finally, I just love goofy little apps like Rotary Dialer, which lets you actually dial your
iPhone by sticking your finger into the onscreen holes of an old-style, rotary dial phone.
Crazy Eye and Crazy Mouth kept my youngest son occupied just about forever.
Now, a lot of this stuff is sort of buggy. Some programs crash instantly (taking you back to
your Home screen); some crash the whole iPhone (taking you back to the Apple logo as
the thing restarts).
It’s a good idea to remember that you can force-quit a locked-up program by holding
down the Home button for several seconds, or force-restart the whole iPhone by holding
Home and the Sleep switch simultaneously until the phone restarts.
But that’s a small price to pay for the experience of watching this phone blossom into an
entirely new class of machine.

http://pogue.blogs.nytimes.com/2008/07/17/a-candy-store-for-the-iphone/?pagemode=print

4/11/2011

A Candy Store for the iPhone - NYTimes.com

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4/11/2011