Apple Inc. v. Amazon.Com, Inc.

Filing 21

Declaration of Thomas R. La Perle in Support of 18 MOTION for Preliminary Injunction NOTICE OF MOTION AND MOTION FOR PRELIMINARY INJUNCTION filed byApple Inc.. (Attachments: # 1 Exhibit 1, # 2 Exhibit 2, # 3 Exhibit 3, # 4 Exhibit 4, # 5 Exhibit 5a, # 6 Exhibit 5b, # 7 Exhibit 6, # 8 Exhibit 7, # 9 Exhibit 8, # 10 Exhibit 9, # 11 Exhibit 10)(Related document(s) 18 ) (Eberhart, David) (Filed on 4/13/2011)

iPhone Application Hosting
Sign in to the AWS Management Console

Search:

AWS

AWS Solutions

Products

Create an AWS Account

English

AWS Product Information

Developers

Community

Support

iPhone Application Hosting

Account

Sign up for Amazon Web Services

Application Hosting
Backup and Storage
Content Delivery
Databases
E-Commerce Applications
Enterprise IT

The Challenge
With millions of iPhone users worldwide and tens of thousands of iPhone applications, Apple has created an advanced
and innovative mobile computing platform. To reach this growing audience of iPhone users, businesses are creating
iPhone applications to complement their existing websites or creating new applications solely for the iPhone (and

High Performance
Computing

other mobile platforms). These applications are made available through the iPhone AppStore and iPhone users often
demand that the applications they install and use be complemented with network-based services.

Media Hosting

Since the success of a new iPhone app may be unknown, many businesses are looking to scalable cloud solutions to

On-Demand Workforce

host the backend services of their iPhone application. When selecting a cloud vendor for your iPhone application, be
sure to consider these questions:

Search Engine Applications

Can I use the programming languages and application platform of my choice?

Web Hosting

Can I use the operating systems and environments on which my existing services, if any, are already

Facebook Apps

deployed?

iPhone Apps

Does the cloud provider have a track record of operating highly available and dependable web infrastructure?
Do I have to sign up-front contracts or purchase hardware out of pocket?
If my application becomes incredibly successful, will I be able to quickly scale to meet that demand?

Related Resources

How much global coverage do I receive to deploy rich media functionality?

AWS Solution Providers
Program
Find an AWS Solution
Provider

iPhone Application Hosting Using AWS

Global Solution Providers

An iPhone application is, essentially, a rich client front-end installed from the AppStore and run on the iPhone handset
optionally connected via the built-in WiFi or cellular 3G connection to a suite of services hosted by the application
developer on the Internet. Amazon Web Services (AWS) delivers reliable, scalable, and cost-effective compute and

Security Center
Economics Center
Co-Marketing with AWS
Case Studies
AWS in Education
Customer App Catalog

storage resources on which to host the services for your iPhone application. You can use the following AWS
components alone or combined to build your hosted services:

Amazon Elastic Compute Cloud (Amazon EC2). Amazon EC2 provides resizable compute capacity
in the cloud. You define your virtual Amazon EC2 environment with the operating system, services, databases, and
application platform stack required for your hosted application. Amazon EC2 provides a full management console and
APIs to manage your compute resources.

Amazon Simple Storage Service (Amazon S3). Amazon S3 provides a simple web services
interface to store and retrieve any amount of data, at any time, from anywhere on the web. It is durable, highly
available, and secure. Amazon S3 also stores multiple redundant copies of your data.

AWS Security Center
Learn about our physical and
operational security processes
and download the latest AWS
Security Whitepaper.
› Go to AWS Security Center

Amazon Relational Database Service (Amazon RDS). Amazon RDS makes it easy to set up,
operate, and scale a relational database in the cloud. It provides cost-efficient and resizable capacity while managing
time-consuming database administration tasks, freeing valuable resources so that you can focus on driving
distribution of your iPhone application.

Amazon SimpleDB. Amazon SimpleDB provides the core database functions of data indexing and querying.
You can write your applications to take advantage of Amazon SimpleDB’s simplicity and its ability to scale seamlessly.

http://aws.amazon.com/iphone-application-hosting/[4/12/2011 8:32:11 AM]

iPhone Application Hosting

AWS Economics Center

Amazon CloudFront. Amazon CloudFront provides a high performance, globally distributed content delivery

Access tools and resources to
help you evaluate the
economic value of cloud
computing.

system. Your service can use Amazon CloudFront to easily distribute content to iPhone users with low latency, high
data transfer speeds, no commitments, and seamless integration with Amazon S3.

› Go to AWS Economics
Center

AWS Best Practices
Whitepaper
This whitepaper provides
prescriptive guidance to cloud
architects for designing
efficient & scalable cloud
applications.
› Download Whitepaper

Amazon Simple Queue Service (Amazon SQS). Amazon SQS provides a high performance, secure
queuing system for your application that enables you to reliably distribute work between your application’s processes.

Benefits at a Glance
Easy to use. AWS is designed to minimize much of the heavy lifting of setting up and managing your own IT
infrastructure. You don’t need to purchase and configure hardware. You can get started with AWS in minutes and
take your idea and deploy it to your customers with minimal friction. And, you can use the AWS Management
Console, a variety of third-party management tools, or the well-document AWS web service APIs to manage and
maintain your cloud infrastructure.

Flexible. AWS enables you to select the operating system, programming language, web application platform,
database, and other services you need. With AWS, you receive a virtual environment that lets you load the software
and services your application requires.

Cost-Effective. You pay only for the compute power, storage, and other resources you use, with no long-term
contracts or up-front commitments. For more information on comparing the costs of other hosting alternatives with
AWS, see the AWS Economics Center.

Reliable. With AWS, you take advantage of a scalable, reliable, and secure global computing infrastructure, the
virtual backbone of Amazon.com’s multi-billion dollar online business that has been honed for over a decade.

Scalable and high-performance. Using AWS tools, Auto Scaling and Elastic Load Balancing, your
application can scale up or down based on demand. Backed by Amazon’s massive infrastructure, you have access to
the compute and storage resources when you need them.

Secure. AWS utilizes an end-to-end approach to secure and harden our infrastructure, including physical,
operational, and software measures. For more information, see the AWS Security Center.

AWS SDK for iOS (Beta)
The AWS SDK for iOS makes it easier for software developers to call an AWS web service API directly from a mobile
application. Previously, developers either wrote their own libraries to handle the HTTP connection, request retries, and
error handling, or built additional infrastructure to proxy the API requests through a server fleet. With the mobile
SDKs, developers can add storage, messaging, and databases to their mobile applications.
Get the SDK

iPhone Application Hosting Resources
Services

Related Case Studies

Amazon EC2

Kooaba

Amazon S3

nuTsie

Amazon Relational Database Service

ParkVu

Amazon SimpleDB

PicTranslator

Amazon CloudFront

Playfish

Amazon SQS

Roambi
Urbanspoon

Additional Links
Apple’s iPhone Dev Center

http://aws.amazon.com/iphone-application-hosting/[4/12/2011 8:32:11 AM]

iPhone Application Hosting

↑ Top

AWS Blog

Press Inquiries

Careers at AWS

Contact Us

Privacy Policy

©2010, Amazon Web Services LLC or its affiliates. All rights reserved.

http://aws.amazon.com/iphone-application-hosting/[4/12/2011 8:32:11 AM]

Terms of Use