Apple Inc. v. Amazon.Com, Inc.

Filing 21

Declaration of Thomas R. La Perle in Support of 18 MOTION for Preliminary Injunction NOTICE OF MOTION AND MOTION FOR PRELIMINARY INJUNCTION filed byApple Inc.. (Attachments: # 1 Exhibit 1, # 2 Exhibit 2, # 3 Exhibit 3, # 4 Exhibit 4, # 5 Exhibit 5a, # 6 Exhibit 5b, # 7 Exhibit 6, # 8 Exhibit 7, # 9 Exhibit 8, # 10 Exhibit 9, # 11 Exhibit 10)(Related document(s) 18 ) (Eberhart, David) (Filed on 4/13/2011)

Amazon Appstore to take on Android market - iPhone next? - Jan. 5, 2011

Amazon prepares
to launch Android
Appstore

Page 1 of 2

store, Google's Android Market is a wideopen Wild West, which allows creators to
publish their apps without any vetting.
Amazon will have an approval process for
the apps it lists in its store. It plans to charge d
evelopers a $99 annual participation fee,
which it will waive for the first year. It will
also take a 30% cut of the sales price on each
app, in line with the fees Apple and Google
charge. Like those markets, Amazon will also
feature free apps that users can download
without charge.
Amazon said it will use its formidable
marketing muscle to push apps out to its
millions of e-commerce customers.

By Stacy Cowley, tech editor
January 5, 2011: 5:21 PM ET

NEW YORK (CNNMoney) -- Watch your
backs, Apple and Google: Amazon is getting
into the app store game.
The online marketplace went live late
Tuesday with the Amazon Appstore
Developer Portal, a self-service tool inviting
mobile developers to submit apps for the
store's upcoming launch. On the site page,
Amazon said the store will open for business
later this year; a company representative
said it has no target date ready to announce
yet.

"The sheer number of apps available today
makes it hard for customers to find highquality, relevant products -- and developers
similarly struggle to get their apps noticed,"
the company said in its pitch to developers.
"The convenience of using an existing
Amazon.com account will make it simple and
easy for customers to purchase your apps
-- both online and on their mobile devices."
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Amazon (AMZN, Fortune 500) is setting its
sights on the Android app market -- a savvy
first step. In contrast to Apple's tightly
controlled and highly curated iPhone app

http://money.cnn.com/2011/01/05/technology/amazon_appstore/index.htm

4/11/2011

Amazon Appstore to take on Android market - iPhone next? - Jan. 5, 2011

Page 2 of 2

Amazon said it will reject apps that contain
pornography or other offensive content, and
it plans to publish "maturity" ratings for
those it sells.
Initially, the market will only sell Android
applications, but Amazon is leaving the door
open for expansion.
"I can't speculate, but it wouldn't surprise
me," Amazon spokeswoman Sally Fouts said,
when asked whether the store will expand to
other app ecosystems.
Right now, Apple (AAPL, Fortune 500) has
by far the most active app ecosystem, with
more than 300,000 iPhone apps available.
Google (GOOG, Fortune 500) has 200,000
applications stocked up in its Android
Market, while rival platforms BlackBerry, Palm
webOS and Windows Phone 7 trail far
behind.

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http://money.cnn.com/2011/01/05/technology/amazon_appstore/index.htm

4/11/2011