Apple Inc. v. Amazon.Com, Inc.

Filing 21

Declaration of Thomas R. La Perle in Support of 18 MOTION for Preliminary Injunction NOTICE OF MOTION AND MOTION FOR PRELIMINARY INJUNCTION filed byApple Inc.. (Attachments: # 1 Exhibit 1, # 2 Exhibit 2, # 3 Exhibit 3, # 4 Exhibit 4, # 5 Exhibit 5a, # 6 Exhibit 5b, # 7 Exhibit 6, # 8 Exhibit 7, # 9 Exhibit 8, # 10 Exhibit 9, # 11 Exhibit 10)(Related document(s) 18 ) (Eberhart, David) (Filed on 4/13/2011)

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HQT K2CF¦ &Q PQV UC[ ¥K2CF CRR PCOG¦ QT ¥K2JQPG CRR¦ 9JGP KPENWFKPI [QWT EQORCP[
PCOG NGCF YKVJ [QWT EQORCP[ PCOG HQNNQYGF D[ VJG CRRNKECVKQP PCOG CPF GPF YKVJ
VJG CRRTQRTKCVG #RRNG RTQFWEV PCOG
U (QT GZCORNG KV KU EQTTGEV VQ UC[ ¥%QORCP[
PCOG )COG PCOG HQT K2CF K2JQPG CPF K2QF VQWEJ¦
7UKPI #RRNG RTQFWEV PCOGU
#RRNG RTQFWEV PCOGU ECP CRRGCT KP EQR[ CNQPI YKVJ VJG PCOGU QH QVJGT OQDKNG
QT EQORWVKPI FGXKEGU
UGG ¥6TCFGOCTM 5[ODQNU CPF %TGFKV .KPGU¦ QP RCIG 
#NVJQWIJ VJG PCOGU QH QVJGT FGXGNQROGPV RNCVHQTOU ECP DG WUGF KP RTQOQVKQPCN
EQR[ PGXGT FKURNC[ #RRNG RTQFWEV KOCIGU CNQPI YKVJ VJG KOCIGU QH QVJGT OQDKNG QT
EQORWVKPI FGXKEGU

#RR /CTMGVKPI CPF +FGPVKV[
)WKFGNKPGU HQT &GXGNQRGTU
(GDTWCT[ 



2TQOQVKPI VJG #RR 5VQTG
7UKPI VJG PCOG #RR 5VQTG
9JGP WUKPI VJG PCOG #RR 5VQTG KP JGCFNKPGU QT EQR[ CNYC[U V[RGUGV #RR 5VQTG YKVJ
CP WRRGTECUG # CPF CP WRRGTECUG 5 HQNNQYGF D[ NQYGTECUG NGVVGTU &Q PQV VTCPUNCVG VJG
PCOG #RR 5VQTG KP JGCFNKPGU QT DQF[ EQR[ #NYC[U UGV VJG PCOG #RR 5VQTG KP 'PINKUJ
GXGP YJGP KV CRRGCTU YKVJKP VGZV KP C NCPIWCIG QVJGT VJCP 'PINKUJ +PENWFG QPN[ VJG
CTVKENG VJG DGHQTG VJG PCOG #RR 5VQTG 0GXGT KPENWFG QVJGT FGUETKRVQTU HQT GZCORNG
FQ PQV UC[ K6WPGU #RR 5VQTG #RRNG #RR 5VQTG QT K2JQPG #RR 5VQTG +V KU EQTTGEV VQ UC[
VJCV [QWT CRRNKECVKQP KU CXCKNCDNG QP VJG #RR 5VQTG +V KU CNUQ EQTTGEV VQ UC[ VJCV [QWT
CRRNKECVKQP ECP DG FQYPNQCFGF HTQO VJG #RR 5VQTG

K6WPGU CPF #RR 5VQTG #ÓNKCVG 2TQITCO
#U CP K15 &GXGNQRGT 2TQITCO OGODGT [QW
ECP LQKP VJG K6WPGU CPF #RR 5VQTG #ÓNKCVG
2TQITCO CPF GCTP EQOOKUUKQP QP SWCNKH[KPI
TGXGPWG IGPGTCVGF D[ NKPMU VQ K6WPGU HTQO
[QWT YGDUKVG (KPF QWV OQTG CV
YYYCRRNGEQOKVWPGUCHHKNKCVGU

5WIIGUVGF OGUUCIKPI
;QW ECP WUG VJGUG UWIIGUVGF OGUUCIGU KP [QWT EQOOWPKECVKQPU VQ FGUETKDG VJG #RR
5VQTG QT [QW ECP FGXGNQR [QWT QYP EQR[ /CMG UWTG VJCV [QW WUG VJG PCOG #RR 5VQTG
EQTTGEVN[ CU FGUETKDGF CDQXG
5JQTV EQR[ DNQEM
6JG #RR 5VQTG NGVU [QW DTQYUG CRRNKECVKQPU CPF FQYPNQCF VJGO FKTGEVN[ VQ
[QWT K2CF K2JQPG QT K2QF VQWEJ
.QPI EQR[ DNQEM
6CR KPVQ VJG #RR 5VQTG CPF [QW¨NN °PF CRRNKECVKQPU KP GXGT[ ECVGIQT[¤HTQO
ICOGU VQ DWUKPGUU GFWECVKQP VQ GPVGTVCKPOGPV RTQFWEVKXKV[ VQ UQEKCN PGVYQTMKPI
#RRNKECVKQPU HQT K2CF CPF K2JQPG VCMG CFXCPVCIG QH ITQWPFDTGCMKPI HGCVWTGU UWEJ
CU /WNVK6QWEJ )25 CPF VJG CEEGNGTQOGVGT #PF VJG[ ECP CNN DG FQYPNQCFGF
YKTGNGUUN[ VQ [QWT K2CF K2JQPG QT K2QF VQWEJ
&GUETKDKPI EQORCVKDKNKV[
9JGP [QW FGUETKDG [QWT CRRNKECVKQP¨U EQORCVKDKNKV[ WUG EQORNGVG #RRNG RTQFWEV
PCOGU CU UJQYP QP VJG #RRNG YGDUKVG CV YYYCRRNGEQO &Q PQV NKUV #RRNG RTQFWEVU
VJCV CTG PQV EQORCVKDNG YKVJ [QWT CRRNKECVKQP #XQKF WUKPI EQORCVKDKNKV[ OGUUCIGU KP
JGCFNKPGU 7UG VJG VGTO YQTMU YKVJ VQ FGUETKDG EQORCVKDKNKV[ KP DQF[ EQR[ (QT GZCORNG
KV KU EQTTGEV VQ UC[ ¥#RR PCOG YQTMU YKVJ K2CF K2JQPG  K2JQPG )5 K2JQPG ) VJG
QTKIKPCN K2JQPG CPF K2QF VQWEJ¦
9JGP WUKPI VJG PCOG K2CF K2JQPG QT K2QF VQWEJ CNYC[U V[RGUGV K2CF K2JQPG QT K2QF
YKVJ C NQYGTECUG K CPF CP WRRGTECUG 2 HQNNQYGF D[ NQYGTECUG NGVVGTU #NYC[U UGV VQWEJ
YKVJ C NQYGTECUG V 6JG PCOG K2CF K2JQPG QT K2QF UJQWNF UVCTV YKVJ C NQYGTECUG K GXGP
YJGP KV KU VJG °TUV YQTF KP C UGPVGPEG RCTCITCRJ QT VKVNG &Q PQV VTCPUNCVG VJG PCOG
K2CF K2JQPG QT K2QF VQWEJ #NYC[U UGV K2CF K2JQPG QT K2QF VQWEJ KP 'PINKUJ GXGP YJGP
KV CRRGCTU YKVJKP VGZV KP C NCPIWCIG QVJGT VJCP 'PINKUJ #NYC[U WUG VJG EQTTGEV PCOGU
K2CF K2JQPG CPF K2QF VQWEJ &Q PQV WUG XCTKCVKQPU UWEJ CU VQWEJ QT K6QWEJ
4GHGT VQ #RRNG RTQFWEVU QPN[ VQ FGUETKDG VJGKT EQORCVKDKNKV[ YKVJ [QWT CRRNKECVKQP
#RRNG FQGU PQV CNNQY VJKTFRCTV[ RTQOQVKQP QH CP[ MKPF HQT K2CF QT K2JQPG

#RR /CTMGVKPI CPF +FGPVKV[
)WKFGNKPGU HQT &GXGNQRGTU
(GDTWCT[ 



#XQKF OKUVCMGU
*GTG CTG UQOG EQOOQP OKUVCMGU VQ CXQKF YJGP [QW RTQOQVG VJG #RR 5VQTG
† &Q PQV EQR[ QT KOKVCVG CP[ #RRNG CFXGTVKUKPI OCTMGVKPI QT OGUUCIKPI HQT K2CF
K2JQPG K2QF VQWEJ QT VJG #RR 5VQTG KP [QWT OCTMGVKPI EQOOWPKECVKQPU
† &Q PQV KPEQTRQTCVG VJG #RR 5VQTG KFGPVKV[ QT VJG K2JQPG KEQP KP JGCFNKPGU QT
DQF[ EQR[
† &Q PQV WUG JGCFNKPGU EQR[ KEQPU QT KOCIGU HTQO #RRNG¨U YGDUKVG CV YYYCRRNGEQO
† &Q PQV UWIIGUV QYPGTUJKR QT EWUVQOK\CVKQP QH VJG #RR 5VQTG (QT GZCORNG FQ
PQV WUG )GV [QWT HCXQTKVG ICOGU QP VJG
EQORCP[ PCOG #RR 5VQTG +PUVGCF WUG
)GV [QWT HCXQTKVG
EQORCP[ PCOG ICOGU QP VJG #RR 5VQTG
† &Q PQV WUG CV VJG #RR 5VQTG #NYC[U WUG QP VJG #RR 5VQTG QT HTQO VJG #RR 5VQTG
† &Q PQV WUG FQYPNQCFCDNG #NYC[U WUG FQYPNQCF HTQO VJG #RR 5VQTG

#RRNG 4GSWKTGOGPVU
;QWT CRRNKECVKQP UETGGP KOCIGU VJG K2CF K2JQPG QT K2QF VQWEJ RTQFWEV KOCIGU QT
RJQVQITCRJU VJGTGQH ECPPQV DG WUGF KP CP[ OCPPGT VJCV HCNUGN[ UWIIGUVU CP
CUUQEKCVKQP YKVJ #RRNG QT KU NKMGN[ VQ TGFWEG FKOKPKUJ QT FCOCIG VJG IQQFYKNN XCNWG
QT TGRWVCVKQP CUUQEKCVGF YKVJ VJG K2CF K2JQPG K2QF VQWEJ QT #RRNG KVUGNH
68 CFXGTVKUKPI CRRTQXCN
#RRNG CRRTQXCN KU TGSWKTGF HQT CNN 68 CFXGTVKUKPI ;QWT CF UJQWNF TG±GEV [QWT EQORCP[¨U
EQOOWPKECVKQP UV[NG 0GXGT EQR[ QT KOKVCVG #RRNG CFXGTVKUKPI
6JG HQNNQYKPI KPHQTOCVKQP OWUV DG RTQXKFGF HQT #RRNG¨U GXCNWCVKQP
† %TGCVKXG EQORU QT UVQT[DQCTFU
† /GFKC RNCP FGVCKNU
KPENWFKPI URGPF
5WDOKV CNN VGNGXKUKQP ETGCVKXG OCVGTKCNU VQ VJG HQNNQYKPI CFFTGUU
CRRUVQTGOCTMGVKPI"CRRNGEQO 2NGCUG CNNQY °XG DWUKPGUU FC[U HQT C TGURQPUG

6[RQITCRJ[

0GXGT WUG C /[TKCF HQPV HQT #RR 5VQTG£TGNCVGF
VGZV #RR 5VQTG OGUUCIKPI UJQWNF OCVEJ
VJG V[RQITCRJKECN UV[NG QH VJG TGUV QH [QWT
EQOOWPKECVKQP

#NN JGCFNKPGU CPF DQF[ EQR[ VJCV TGHGT VQ VJG #RR 5VQTG UJQWNF DG V[RGUGV KP C OCPPGT
VJCV KU EQPUKUVGPV YKVJ [QWT EQORCP[¨U KFGPVKV[ 6JG HQPV WUGF HQT #RR 5VQTG OGUUCIKPI
UJQWNF OCVEJ VJG HQPV WUGF KP VJG TGUV QH [QWT EQOOWPKECVKQP FQ PQV WUG C FKÒGTGPV
HQPV YJGP UGVVKPI VJG PCOG #RR 5VQTG &Q PQV KOKVCVG #RRNG V[RQITCRJ[ #RRNG WUGU
C RTQRTKGVCT[ XGTUKQP QH VJG /[TKCF HQPV 7PFGT PQ EKTEWOUVCPEGU CTG CRRNKECVKQP
FGXGNQRGTU RGTOKVVGF VQ WUG #RRNG¨U HQPV KP VJGKT EQOOWPKECVKQPU 6Q CXQKF EWUVQOGT
EQPHWUKQP FQ PQV WUG QVJGT XGTUKQPU QH /[TKCF UWEJ CU #FQDG /[TKCF KP [QWT
EQOOWPKECVKQPU

#RR /CTMGVKPI CPF +FGPVKV[
)WKFGNKPGU HQT &GXGNQRGTU
(GDTWCT[ 



6TCFGOCTM 5[ODQNU CPF %TGFKV .KPGU
7UG VJG CRRTQRTKCVG U[ODQN
‹ 5/ QT ‰ VJG °TUV VKOG CP #RRNG VTCFGOCTM CRRGCTU
KP VGZV¤HQT GZCORNG
K2CF‹
K2JQPG‰
K2QF VQWEJ‰
#RR 5VQTG 5/
4GHGT VQ VJG #RRNG 6TCFGOCTM .KUV CV YYYCRRNGEQONGICNVTCFGOCTMCRRNGVONKUVJVON
HQT VJG EQTTGEV VTCFGOCTM U[ODQN &Q PQV CFF C U[ODQN VQ VJG #RR 5VQTG DCFIG
CTVYQTM RTQXKFGF D[ #RRNG
7UG VJG CRRTQRTKCVG ETGFKV NKPGU QP CNN EQOOWPKECVKQPU NKUVKPI QPN[ VJG URGEK°E #RRNG
VTCFGOCTMU WUGF KP [QWT OCVGTKCNU QT EQR[
#RRNG VJG #RRNG NQIQ K2JQPG K2QF VQWEJ CPF K6WPGU CTG VTCFGOCTMU QH
#RRNG +PE TGIKUVGTGF KP VJG 75 CPF QVJGT EQWPVTKGU K2CF KU C VTCFGOCTM QH
#RRNG +PE #RR 5VQTG KU C UGTXKEG OCTM QH #RRNG +PE
(QT GZCORNG KH K2CF KU VJG QPN[ #RRNG VTCFGOCTM WUGF [QWT ETGFKV NKPG YQWNF TGCF
CU HQNNQYU
#RRNG CPF VJG #RRNG NQIQ CTG VTCFGOCTMU QH #RRNG +PE TGIKUVGTGF KP VJG 75
CPF QVJGT EQWPVTKGU K2CF KU C VTCFGOCTM QH #RRNG +PE
#NYC[U NKUV #RRNG CPF VJG #RRNG NQIQ
+H K6WPGU KU OGPVKQPGF KP VJG EQOOWPKECVKQP KPENWFG VJG HQNNQYKPI UVCVGOGPV
%QPVGPV RWTEJCUGF HTQO VJG K6WPGU 5VQTG KU HQT RGTUQPCN NCYHWN WUG QPN[
&QP¨V UVGCN OWUKE
(QT OQTG KPHQTOCVKQP CDQWV WUKPI #RRNG VTCFGOCTMU XKUKV ¥)WKFGNKPGU HQT 7UKPI #RRNG
6TCFGOCTMU¦ CV YYYCRRNGEQONGICNVTCFGOCTMIWKFGNKPGUHQTTFRCTVKGUJVON

&QYPNQCFKPI #TVYQTM
5WDLGEV VQ [QWT CITGGOGPV YKVJ VJG VGTOU QH VJG #RR /CTMGVKPI #TVYQTM .KEGPUG
#ITGGOGPV [QW ECP FQYPNQCF CTVYQTM KPENWFKPI VJG #RR 5VQTG DCFIG CPF
RJQVQITCRJ[ QH VJG K2CF K2JQPG  CPF K2QF VQWEJ HQT [QWT OCTMGVKPI RWTRQUGU
8KUKV VJG /CTMGVKPI 4GUQWTEGU RCIG QH VJG #RR 5VQTG 4GUQWTEG %GPVGT NQECVGF CV
JVVRUFGXGNQRGTCRRNGEQOCRRUVQTGTGUQWTEGUOCTMGVKPI

%QPVGPV RWTEJCUGF HTQO VJG K6WPGU 5VQTG KU HQT RGTUQPCN NCYHWN WUG QPN[ &QP¨V UVGCN OWUKE
Š  #RRNG +PE #NN TKIJVU TGUGTXGF #RRNG VJG #RRNG NQIQ K2JQPG K2QF K2QF VQWEJ K6WPGU VJG K6WPGU NQIQ CPF /CE CTG
VTCFGOCTMU QH #RRNG +PE TGIKUVGTGF KP VJG 75 CPF QVJGT EQWPVTKGU K2CF CPF /WNVK6QWEJ CTG VTCFGOCTMU QH #RRNG +PE
#RR 5VQTG KU C UGTXKEG OCTM QH #RRNG +PE 1VJGT RTQFWEV CPF EQORCP[ PCOGU OGPVKQPGF JGTGKP OC[ DG VTCFGOCTMU QH VJGKT
TGURGEVKXG EQORCPKGU