Apple Inc. v. Samsung Electronics Co. Ltd. et al

Filing 1129

MOTION for Reconsideration re 1115 Order on Motion for Miscellaneous Relief,,,,,, #1105 Order on Administrative Motion to File Under Seal,,,,,,,,, filed by Samsung Electronics America, Inc.(a New York corporation), Samsung Electronics Co. Ltd., Samsung Telecommunications America, LLC(a Delaware limited liability company). (Attachments: #1 Exhibit to Samsung's Motion, #2 Declaration of Hankil Kang in Support of Samsung's Motion, #3 Exhibit 1 to the Kang Declaration, #4 Exhibit 2 to the Kang Declaration, #5 Exhibit 3 to the Kang Declaration, #6 Exhibit 4 to the Kang Declaration, #7 Exhibit 5 to the Kang Declaration, #8 Exhibit 6 to the Kang Declaration, #9 Exhibit 7 to the Kang Declaration, #10 Exhibit 8 to the Kang Declaration, #11 Exhibit 9 to the Kang Declaration, #12 Exhibit 10 to the Kang Declaration, #13 Exhibit 11 to the Kang Declaration, #14 Exhibit 12 to the Kang Declaration, #15 Exhibit 13 to the Kang Declaration, #16 Exhibit 14 to the Kang Declaration, #17 Exhibit 15 to the Kang Declaration, #18 Exhibit 16 to the Kang Declaration, #19 Exhibit 17 to the Kang Declaration, #20 Proposed Order Granting Samsung's Motion for Reconsideration)(Maroulis, Victoria) (Filed on 6/25/2012)

KANG DECLARATION
EXHIBIT 16

EXHIBIT 18
FILED UNDER SEAL

Confidential

VZWA"SCH-i905(P4_LTE)"
Market Requirement Document

0 1 01_
,= ,_

N Al-

;-1
.

Electronic Approval
Product Planning
XH

Kihwan Suh

Junho Park

Group
AMSIIN

2011. 03. 31.
Product Planning Group

SAMSUNG CONFIDENTIAL

[ Product Planning Group ]

I. Product Overview

Confidential

1. Project Name : P4_LTE
2. Concept : Android Tablet
3. Target Launch : Jun. '11 (TA: May)
4. Target Positioning: Wholesale:
5. Current Material Cost

6. Target Market : North America
7. Target Carrier : VZW
8. Target Segment : Mobile Pioneer
9. Project Level : Basic
10. Backbone : N/A

11. Industrial Design

12. Project Concept & Main features

- Iconic Design

- Fully Interactive PC-like experience with Honeycomb
a) Design
- Solid & Compact in 256.6 x 175.3 x 8.6mm
©User Experience
- Android Honeycomb Google Experienced Device
- Network: LTE, WiFi (802.11 a/b/g/n)
- Chipset: nVidia T20 + CMC220 + VIA7.1
- Display: 10.1" WXGA TFT, Capacitive type
- Camera: 3MP AF + 2MP VT
- Memory: 16GB iNand + 1GB LPDDR
- Sensor: Accelerometer, Light, Compass, Gyro
- USB 2.0 HS, BT 2.1+EDR, 3.5mm Standard
Headset

13. Basic Package(Small sized Eco Packaging)
Device, MTA , Data Cable, QRG

SAMSUNG CONFIDENTIAL

Verizon Reality2

[ Product Planning Group ]

2

II. Product Concept & Sales Point
1. STP Strategy (1/2)
Mobile pioneers

I

Tech enthusiasts

Business
Priggaii0116

_

Confidential

= = = _

_

=

=

_

clia_trib e

Expressionist

Value maximizers

Voice-centric

Simplicity seekers

,

=*

I

liFrintaiRS

*

1114
I i tiJ

,

..

et r
' ),
,

I.

4..z-

■

01

..... :
II

12%

6%
•26-35yrs 41%

49%

12%

14%

8%

16%

12%

20%

• 36-45 yrs 27%
• 46-55 yrs 35%

•13-18yrs 11%
•19-25 yrs 23%
•26-35 yrs 38%

•13-18yrs 29%
•19-25 yrs 27%
•26-35yrs 24%

•36-45 yrs 24%
•46-55 yrs 32%

•46-55 yrs 35%
•56-65 yrs 26%

•46-55 yrs 30%
•56-65 yrs 33%

•Male 69%

s 31%

•Male 54%

•Female 55%

•Female 68%

•Female 58%

•Female 61%

0

E

•Male 67%
•A quintessential
part of my life
everyday, and it is
my connection to
the world

ation
•Re
of my
sophisticated
taste and
enthusiasm for
technology

•An essential tool
to increase work
efficiency

•Social center
to stay closely
with my
relationship
and share
experience

•A tool to
express my
unique style &
interests

• A utility tool
that helps me
through the
day

•A simple &
reliable tool to
communicate
with close
relationship

•An emergency
tool to be
reachable

•Core techie &
lead user

•Want to catch
up with newest
trend to be
cool

•Typical
business
person
looking for
productivity

•Socially active
& extrovert

• Phone is self
expression

• Family
centric

• Want simple &
UI & design

• Has multi
layered
relationship

• Personal
customization of
UI and exterior to
be unique

•Want value
for quality

• SMS and voice
are main usage

• Primary usage
is call
reception
usually in case
of urgency

• Utilize all the
key functions
& features
that think
practical

• Reliable core
functions/
features

• Tech
aversive

•Web addicted
(Always
connected)

Cn

0

0

•S/w, H/w
upgrade for
performance
optimization

•Love for latest
technology
•Phone =Status
symbol

(in particular while
on-the go)

0
0

• Heavy
messaging &
SNS

•Small in
numbers but
deep social
circle

•Highly price
sensitive

cri
N.)
N.)

O
O

cia

SAMSUNG CONFIDENTIAL

Verizon Reality2

[ Product Planning Group ]

3

II. Product Concept & Sales Point
1. STP Strategy (2/2)

Confidential

Mobile Pioneers (6%) - lifestyle and personality
I LOVE
I have a active and exciting life. I am an online
shopper, a blogger, a video gamer, a movie junkie,
and a sports enthusiast.

I AM

PERSONALITY

49%

Leader

I love the power that technology gives me. I can
really improve my life. I always adopt new
technology when it's first released.

Brand Style
Early Adopter

87%

I am a tech geek and an expert. I'm only
impressed by genuine innovation and
improvement.

Extrovert
Price Conscious _39%

-90% -60% -30% 0%

30% 60% 90%

* % deviation from the average

ENTERTAINMENT & NEW MEDIA USE (across all platforms)
Listen to music

SAMSUNG CONFIDENTIAL

Verizon Reality2

20%

30%

64%

28%

79%

33%

Everyday

X1 /week

0%

64%

Everyday

X1/week

Use SNS

47%

74%

36%

Everyday

X1 /week

Use IM

77%

r veryday

X1/week

Play games

Market % of
everyday

Everyday

X1 /week

View/Take photo
or video

% of
everyday

40%

60%

80%

1 00%

[ Product Planning Group ]

4

II. Product Concept & Sales Point -1.

Product Concept Development

Confidential

"Android Honeycomb Tablet"
Honeycomb, Dedicated Android version for Tablet
Massive Google Contents & Mobile Services

"Optimized Device for Multimedia"
Dual Core CPU : PC-like powerful multitasking
Maximized view experience (10.1" WXGA)

HoneycombE Tablet I

Light & Compact design(8.6mm thicknesS)

"World First LTE 10.1"
High Speed LTE connectivity
Fastest wireless connection
SAMSUNG CONFIDENTIAL

Dual Band
(2.4G + 5G)

Lte
50Mbps

[ Product Planning Group ]

5

II. Sales Point -

Confidential

Design

Design Concept

Weight
• Lighter ever (590g)

Dynamic & Tension Design and Ergonomic Comfortable Grip
Slim & Light for Portability
No front H/W keys for giving 4 way rotating usages
(Only Power & Volume keys on left top side)
Wide & Large Touch Display : 10.1" WXGA (1280x800) TFT

Dimension
• Wider view with compact size
< Thickness : P4 vs iPad >

Other Facts
Thickness

8.6mm

8.8mm

• Dual speaker for Stereo sound
• No front Hard key for 4 way use

A

< iPad2 >

E

241.2 mm
SAIVi3UNC C0NF:DENT:AL

8.8mm

256.6mm

8.6 mm
Prc,duct Planning Crcup

II. Sales Point - Android Honeycomb

Android Honeycomb Tablet
- Honeycomb, Android Tablet version with dedicated Tablet UX
. Tablet Home Screen
. Split screen etc

SAMSUNG CONFIDENTIAL

[ Product Planning Group ]

7

II. Sales Point -

aVflEiMig-

Chipset

"Faster Web & Advance Services "

"Powerful Chipset "
• 30% faster speed than single core

• Faster Web experience

< Elipse Time (ms) >
Tegra 250

< Web Loading Time >
Sites

Rate

1.5 sec

1.1 sec

27%

6.6 sec

4.2 sec

36%

Youtube

C110
(1GHz)

T20 1GHx2

Yahoo

-

.

C110 1GHz

Google

as vec

9 5S

(1GEL*2)

4.7 sec

3.5 sec

26%

*P101,9 79 DMC

10000 15000 20000

R--2

SunSpider Java script benchmark
('109 79 DMC R-^0

• Dual core efficiently executes multi-threading

• Faster and More power effective
< Power Efficiency >

< Split Screen with Multi Threading >

137

240
219m

2/0
200

Power Effi.
mW/GBps

1 92mW

10.=.
1.1.11Olins

Power

180

60

160
mDDP.

LPDDR

< Augmented Reality with additional information >

< Spec, mDDR vs LPDDR>

V1-1-

mDDR (iPad)

LPDDR (P3)

CLK Freq.

-200MHz

-400MHz

Bandwidth

-1.6GB/s

-3.2GB/s

Clock Speed of LPDDR2 for P3_LTE is 300MHz
SAMSUNG CONFIDENTIAL

j

0=1

Memory AM' ZFz ('100 109)

[ Product Planning Group ]

8

II. Sales Point -

aVflEiMiWIL

Display & Others

 Best viewing experience ever
- Wide view with high resolution (1280x800)

1/ Easy and fast way to use
- 10 Finger Multi-touch for
More Creative game scenario
Exclusive theme of application

- Fast, Clear, Less Power with PLS TFT LCD

PLS

VA

TN

Viewing Angle

GOOD

NORMAL

BAD

Contrast Ratio

800:1

900:1

500:1

Black
t o White

20ms

15ms

30ms

Grey
to Grey

25ms

80ms

55ms

320mW

367mW

 Communicate with any devices

350mW

Response
Time

BLU Power Consumption
(Test w/ 3" WVGA)

- USB On The Go enables any connection
with USB devices

''1(:.A 8D H/W Platform

SAMSUNG CONFIDENTIAL

[ Pronict Planning Group ]

•

9

II. Sales Point -

Confidential

Seamless Connection

0

0

0
ST)

.

53

Advanced Network Service
"Fast data transfer speeds

CD

%.<

m

* Based on LTE 50M1.42__

Based on HSDPA 21Mbps

Ill. Product Realization Plan
1. Project Schedule

Confidential

9 010
Dec

Design

9011
Jan

Feb

Mar

Apr

May

Jun

Product
Planning

4
N;- .D=.

MRD

►
IOT

Standard
Approval

3/7 - 4/22
FC".; /CTIA
SIL J

DV

DV
W15(L/11)

-

4/LL

MR
W15(4/15)

PV

.1DVR

W13(3/29-)

PV

W17(4/30)

PiRic

PR

TA

wi9(5/9)

TA
W20(5/2))

0

Shipment

Launch

W2015/201

SAMSUNG CONFIDENTIAL

SRA

W9:11R/R1

[ Product Planning Group ]

11

III. Product Realization Plan

Confidential

3. Project Members

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SAMSUNG CONFIDENTIAL

2* H/W
SAN
-

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[Product Planning Group ]

12

Highly Confidential - Attorneys' Eyes Only

SAMNDCA00522013

I. Product Specification
1. F1/1/1/ Specification
Description

Category
B/B Chipset

Category

VIA CBP 7.1

WiFi 802.11 a/b/g/n (2.4GHz & 5GHz)
Connectivity

Standard

BT v2.1
USB 2.0 High Speed

EVDO Rev A, LTE
IF Connector

RF Band

Description

30 pin connector

CDMA/PCS(800MHz/1900MHz), LTE(700MHz)
. Size

Additional Chip

Dual Core T20 (1GHz x 2)

Dimension

10.1" WXGA TFT LCD (PLS type)

Camera

3MP AF , 2MP FF

Flash

Memory

LED Flash

Ex. Memory

CMF

VPS

Sliding Type, 3V Only

Battery

Li-pol 6800 mAh (LH g c<i)

.*q_ld 65dB
Eff )1 2- : )

03.5 4.Front : ?40;c el
4
Main Color : Silver

Option

: Car charger,

Keyboard Dock, Desktop Dock

Integrated Antenna

SIM

F : 1CC

Package : Manual, TA, Data Cable

microSD ( up to 32GB)

Antenna

-

Ear Jack

RAM : 8Gb LPDDR2,
ROM: 16GB/32GB/64GB iNAND

not

. Mono Mic

256.6 X 175.3 X 8.6mm, 590g(TBD)

Display

Speaker

: Dual 15 x 11 x 3.5t

- Powerful performance with Dual core CPU
- Best Media Experience via 10.1" WXGA PLS TFT
User Benefit

- WiFi 802.11a supported
- Gyroscope sensor for precise motion detection
- Long lasting 6800mAh battery

- Surfing Web

,EL_I : 10 hours (VViFi) / 9 hours (3G)

- High speed LTE device

I. Product Specification
2. S/1/1/ Specification
Category
OS

Description

Category

Android Honeycomb
Bluetooth
SMS / MMS(OMA v 1.2)

Message

Description
■ Bluetooth v2.1 + EDR
■ Profile : GAP, SSP, SDAP, A2DP, AVRCP, SPP,
OPP, PBAP, HID

E-mail (POP3/IMAP/SMTP)
Exchange ActiveSync E-mail (Push e-mail)

Codec

■ Audio : MP3, OGG, AAC, AAC+, eAAC+, AMR-NB,
AMR-WB, WMA, WAV, MID, AC3, IMY,
AAC(Mono), AMR_NB
• Video
- Codec : Mpeg4, H.264, H.263, H263Sorenson,
Divx/XviD, VC-1
- Format : 3gp(mp4), wmv(asf), avi(divx), mkv, flv
■ Image : JPEG, PNG, GIF, WBMP, BMP, AGIF

Service

Google Contents Service
Hubs : MediaHub(MR)
B2B Solution(MR)
QuickOffice HD, Pulse(RSS Reader)

USB

USB 2.0 OTG

Video

1080p Playback

Android Browser, HTML 5.0
WAP

HTTP, OTA provisioning supported
Flash 10.2 supported

GPS
JAVA
(JSR's)

DRM

A-GPS, S-GPS

Android Darvik

OMA DRM 1.0 Full (FL, CD, SD)

■ Enjoy Rich contents with MediaHub
■ B2B Enterprise Solution

I. Product Specification
3. CMF and Keys
3.5rnm Ear Deco
U

• S

PC

REAR Deco
(Metallic Sliver

SIM Cover
PC E.

)

FLASH
01-31'

BATT COVER
-CMF01.1 1
4
(opent711111.21 Black softfeel)
(open -0 -)E01:White-7 ,--g 100%)
9
.

VOLUME KEY/POWER KEY
PC IT1

30Pin

MiC

I. Product Specification
4. VPS
_TILLF7F(RP)_

Item
Manual
(Quick Reference Guide)

-

English lEA

-

Detachable
Multi TA Header

Micro USB type

Common

-

TA USB Cable

Package

Spec.

Micro USB Type

Common

Image

R

Sub Total

-

Keyboard Dock

Common

Desktop Dock

Option

-

-

Common

Car Charger

Micro USB type

USB Data Cable

Micro USB type

Bluetooth Headset

BT Headset

if

Common

Common

17

%.<

Mobile

veers

Deep knowledge
, : , ::„,1/Vork & play hard
( anc11

Crossplatform
Tech confidenSynChr011iZe

Being connected
,T,;',;,:Pptimize to
Fashion indifferent
Internet1 nteracti on speed

Mobile Pioneers (6%) demographic profile

I am deeply interested in technological advances and love using tech in new ways.
Technology is a way of improving and speeding up your life and makes things easier and more
interesting.

SEGMENT SIZE

AGE

HOUSEHOLD INCOME

46+ 13 18
(12%) (3%)
-

By number
of people

19-25
(15%)

6%

<$30,000(8%)

>$100,000(31%)

36-45
(30% )
26-35

(41%)
By value

11°A

0% 10% 20% 30%

GENDER

Female
(33%)
Male
(67% )

$50,000
-$99,000(46%)

$30,000
-$49,999(15%)

Mobile Pioneers (6%) - product & service needs
Innovative new phones & services that push the limit on existing technology

HIGHLIGHTS
Mobile addicted (Always connected) & Big data spenders

Owns a smart phone

Internet usage via mobile
phone (more than once per
day)

Mobile streaming
(more than once per
day)

84%

75.4%

54.1%

(av 23%)

(av 25.2%)

Monthly spend for media,
games, and apps.

(av 12.8%)

Sync the phone with other
devices everyday

$34.2

39%

Per month
(av $7.2 per mth)

(ay. 7%))

CURRENT USE OF SERVICE AND FEATURE
Heavy monthly service spend. Largest segment of data plan subscribers. Highest smart phone ownership.

SERVICE

Post-paid

92% (av 86%)

Monthly spend

$103 (av $89)

Voice 300min+

78% (av 56%)

Touch

> 6 SMS/MMS a day

71% (av 42%)

Qwerty

Unlimited data plan

100% (av 27%)
Touch&Qwerty

CURRENT
PHONE

Multiple phone

54% (av 32%)

Smart phone

3844 (av 3
%% (av 130/) (inc, iPhone 15%)
v 30%)
34% (av 27%)
30% (av 14%)

Mobile Pioneers (6%) - lifestyle and personality
I have an active life filled with excitement and entertainment. I hunt down the newest
technology and must always be connected to the digital world

I AM

I LOVE
I have a active and exciting life. I am an online
shopper, a blogger, a video gamer, a movie
junkie, and a sports enthusiast.

PERSONALITY

49%

Leader

I love the power that technology gives me. I
can really improve my life. I always adopt new
technology when it's first released.

Brand Style
Early Adopter

87%

I am a tech geek and an expert. I'm only
impressed by genuine innovation and
improvement.

Extrovert
Price Conscious _39%

-90% -60% -30% 0%

30% 60% 90%

* % deviation from the average

ENTERTAINMENT & NEW MEDIA USE (across all platforms)
Listen to music

20%

30%

64%

28%

79%

33%

Everyday

X1/week

0%

64%

Everyday

X1/week

Use SNS

47%

74%

36%

Everyday

X1/week

Use IM

77%

everyday

X1/week

Play games

Market % of
everyday

Ever da

X1/week

View/Take photo
or video

% of
everyday

40%

60%

80%

1 00%

Mobile Pioneers (6%) - detailed usage & attitude
I constantly communicate and get information through phone. I love the infinite adaptability to
expand the phone's feathers through using apps
MY CURRENT PHONE
Smart phone: 84% (av 23%)
WiFi: 95% (av 72%)
Multi SIMs: 36% (av 17%)

WHAT I DO WITH MY PHONE TODAY

Qwerty: 34% (ay. 27%)
Touch :33% (av13%)
Touch&Qwerty: 30% (av 14%)

2-3 MP: 54% (av 33%)
5-8 MP or above: 31% (av 9%)

Avg.
Voice min/mth
O

a
BRAND

7% 8%3%

LG (av 21%)

25%

43%

SMS/day 1 0
I
Emails sent/day I
0
Use IM I

—= Nokia (av 8%)

Samsung (av 20%)

120-300

Others (av 19%)3

Motorola (av 18%)

SNS(update status))
SNS(upload content) I

301 - 600

1-2

3 - 5

600 - 1200
11 - 20

6 - 10

1-2

21 -40
11 - 20

6 - 10

3 - 5

>1200

Market Av.

617mins

466 mins

16.71

11

11 79

>40
21-40

2 64

hi. everyday
62..3%

Mkt avg % everyday

Everyday
Everyday

63.9%

18.1%

Everyday

42.6%

11.2%

X1/week
Xl/week
X1/week

29.8°/0

Blackberry (av 14%)

0%

20%

40%

60%

80%

100%
Music

X1/week

4:
1
MY PHONE MEANS
42%

Convergent devices

Internet

User Interface 15% (av 13%)

>

49.2%

13.8%

Everyday

54.1%

12.8%

75.4%

25.2%

36.1%

7.7%

Everyday

52.5%

24.0%

Everyday

62.3%

17.1%

50.8%

11.4%

Everyday

X1/week

Everyday

X1/week

Manage calendars

Productivity Function 9% (av 4%) 8

48%

Work email

.u
=
-

-1%

0_

40%

X1/week

a
0
c
a
-0

80%

20%

App. 4 . 35
download per month

-cs

0%

X1/week

0%

42%

Business necessity

X1/week

Doc view/edit

Expandable Functionality 6% (av
2%)

6%

Basic comm tool

-40%

22.4%

19%

Fashion/Status symbol

-80%

X1/week

Data Speed & Access 25% (av 9%)

Advanced social comm.

Emergency Calls only

X1/week

GPS

4%

Freedom and Security

Games
Streaming

19.5%

50.8%

Everyday

X1/week

E
0

KEY BUYING
FACTORS

68.9%

Everyday

Everyday

Photo/video viewing

s

Fveryday

40%

60%

App. Multimdia 36%
choice Infotnmnt 36%

80%

100%

Spending on media,
games and apps

$34.2

per month

Content HIGH
>
>1/week
Sync ..
96% (av 28%) sharing 19% (av 10%)
a

COMMERCIAL
Monthly Spend

HIGH $

103 (av $90)

Willingness to pay

HIGH (> $190)

% Post Pay

% bill spent on data

HIGH 92% (av 86%)

HIGH 27% (av 10%)

Replacement Frequency

More than 1 handset

HIGH

15mth (av 23mth)

HIGH 54%

(CHANNEL

31%

20%

26%

Gn. Electronic store (5%)
Network Store (49%)
Netwrk website (16%). Gn Retail store (5%)
Other (6%)
specialty store(14%)

3°

(av 32%)

Operator store (6%)

0%

20%

40%

60%

80%

100%

* NOTE:

I Tie

shows average across all segments

Mobile Pioneers (6%) - detailed needs & preferences
Full-featured smart phone with the best technology and the coolest design.
FEATURE NEEDS

MY NEXT PHONE SHOULD BE
The best technology and newest features

HIGH

The latest and coolest design

HIGH

Price as the driving factor in purchase

LOW I

HARDWARE NEEDS

67%
I 40%

Window Mobile 25% (av 17%)
INPUT METHOD

Large and vivid screens

AVG

Full touch experience

HIGH

89%

Long battery life

AVG

89%

Wi-Fi as internet connection

HIGH

901

Built-in GPs

HIGH

Bluetooth

Blackberry OS 38% (av 16%)

Screen

GPS/Nay.

Smartphone 93% (av 55%)

HIGH

Battery

OPERATING SYSTEM

Large storage for multimedia

Wi Fi

TYPE

50%

HIGH

Full touch

25%

Built-in high resolution camera

Storage

23%

0%

Bluetooth connectivity

HIGH

Eco Friendly

'Green' handset made of
recyclable materials

HIGH

-

Touch 18% (av 21%)
Qwerty 34% (av 27%)
Touch & Qwerty 36%(ay.41 %)

BRAND

Motorola (av 12%)

AppleiPhone(av15%)

LG (av15/o)

36%

8%

20%

82%

84%
77%
66%

Blackberry (av 16%)

Samsung (av 11%)

Others (av 23%)

Nokia (av 8%)

0%

89%I

Apple OS 18% (av 11%)

Traditional (12 keys): 0% (av 11%)

2w" .°A1 0%

82%

Camera

60%

80%

Music

100%

DESIGN

Listen to music on phone
Select and stream content on
phone

50%

75%

100%

82 04

HIGH

Movies/video

40%

25%

0%

SOFTWARE NEEDS

HIGH

I 79 %
1q0%

APPEARANCE

CHROMATIC COLORS

Games

Play games online/offline

HIGH

Tough or waterproof 84% (av 83%)
Easy to carry 85% (av 89%)
Has a case, clip for easy transport and access
72% (av 56%)

Navy blue 45%
(av 37%)

Internet

High speed data capability
e.g. HSDPA

HIG

Expandable functionality through

HIGH

I 89%

SNS

SNS on mobile, allowing realtime updates

HIGH

184%

IM

IM on mobile

HIGH

Email

Easy to use, PC-like email
experience

Transportation

Buy or recharge my tickets on
public transportation

Aqua Blue 23%
(av 23%)

NEUTRAL COLORS
Black 75% (ay. 66%)
Silver 8% (ay. 16%)
Gray 10% (ay. 12%)
White 7% (ay. 6%)

Red 23%
(av 19%)

0%
*

on I
lig

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i

doll

Apps download aps

NOTE:

89% I

77%1
82% 1

I

59 %

25%

50%

75%

100%

I ine shows average across all segments

VI. Competitiveness Analysis

P 4 LTE

i-Ra d2

Launch

'11 Jun

'11 Mar

Price(T/P)

LTE : 16GB($629)

AP

nVidia T20 (Cortex A9 1GHz x 2)

A5 (Cortex A9 1GHz)

Dimension

256.6 X 175.3 X 8.6mm, 599g(TBD)

241.2 x 185.7 x 8.8 mm
WiFi+3G (607g), WiFi (601g)

Band

CDMA 900/1800
LTE 700MHz Upper C Band

CDMA 900/1800

LCD

10.1" WXGA (1280x800) (PLS)

9.7" XGA (1024x768) (IPS)

Camera + Flash

3MP AF /w Flash, 2MP FF

Front & Rear Cam(VGA)

Battery

6800 mAh (25W, 3.7V)

25W, 3.7V

Memory

. RAM : 1GB LPDDR2
. ROM : 16(Default)/32GB iNand

. RAM : 512MB DRAM
. ROM : 16/32/64GB Nand

Connectivity

WiFi a/b/g/n, BT2.1+EDR, GPS, USB2.0 HS

WiFi a/b/g/n, BT2.1+EDR, GPS, USB2.0

OS

Android Honeycomb

iOS 4.3

Sensor

Accelerometer, Light, Compass, Gyroscope

Accelerometer, Light, Compass, Gyroscope

Additional
Features

Google Contents & Mobile Services

TPL,1- 14Li 31 LH
1
HDMI Port Accessory

-

—

Design

3G(CDMA) : 16GB($629), 32GB($729), 64GB($829)

I

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w
I

Highly Confidential - Attorneys' Eyes Only

SAMNDCA00522025