Apple Inc. v. Samsung Electronics Co. Ltd. et al

Filing 87

Declaration of Patrick Zhang in Support of #86 MOTION for Preliminary Injunction filed byApple Inc.. (Attachments: #1 Exhibit 1, #2 Exhibit 2, #3 Exhibit 3, #4 Exhibit 4, #5 Exhibit 5, #6 Exhibit 6, #7 Exhibit 7, #8 Exhibit 8, #9 Exhibit 9, #10 Exhibit 10, #11 Exhibit 11, #12 Exhibit 12, #13 Exhibit 13, #14 Exhibit 14, #15 Exhibit 15, #16 Exhibit 16, #17 Exhibit 17, #18 Exhibit 18, #19 Exhibit 19, #20 Exhibit 20, #21 Exhibit 21, #22 Exhibit 22, #23 Exhibit 23, #24 Exhibit 24, #25 Exhibit 25, #26 Exhibit 26, #27 Exhibit 27, #28 Exhibit 28, #29 Exhibit 29, #30 Exhibit 30, #31 Exhibit 31, #32 Exhibit 32, #33 Exhibit 33, #34 Exhibit 34, #35 Exhibit 35, #36 Exhibit 36, #37 Exhibit 37, #38 Exhibit 38, #39 Exhibit 39, #40 Exhibit 40, #41 Exhibit 41, #42 Exhibit 42, #43 Exhibit 43, #44 Exhibit 44, #45 Exhibit 45, #46 Exhibit 46, #47 Exhibit 47, #48 Exhibit 48, #49 Exhibit 49, #50 Exhibit 50, #51 Exhibit 51, #52 Exhibit 52)(Related document(s) #86 ) (Bartlett, Jason) (Filed on 7/1/2011)

Exhibit 29

Invention Of the Year: The iPhone -Best Inventions of 2007- Printout - TIME

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Thursday, Nov. 01, 2007

Invention Of the Year: The iPhone
By Lev Grossman

Stop. I mean, don't stop reading this, but stop thinking what you're about to think. Or, O.K., I'll think it for
you:
The thing is hard to type on. It's too slow. It's too big. It doesn't have instant messaging. It's too expensive.
(Or, no, wait, it's too cheap!) It doesn't support my work e-mail. It's locked to AT&T. Steve Jobs secretly hates
puppies. And—all together now—we're sick of hearing about it! Yes, there's been a lot of hype written about
the iPhone, and a lot of guff too. So much so that it seems weird to add more, after Danny Fanboy and Bobby
McBlogger have had their day. But when that day is over, Apple's iPhone is still the best thing invented this
year. Why? Five reasons:
1. The iPhone is pretty
Most high-tech companies don't take design seriously. They treat it as an afterthought. Window-dressing. But
one of Jobs' basic insights about technology is that good design is actually as important as good technology. All
the cool features in the world won't do you any good unless you can figure out how to use said features, and
feel smart and attractive while doing it.
An example: look at what happens when you put the iPhone into "airplane" mode (i.e., no cell service, WiFi,
etc.). A tiny little orange airplane zooms into the menu bar! Cute, you might say. But cute little touches like
that are part of what makes the iPhone usable in a world of useless gadgets. It speaks your language. In the
world of technology, surface really is depth.
2. It's touchy-feely
apple didn't invent the touchscreen. Apple didn't even reinvent it (Apple probably acquired its much hyped
multitouch technology when it snapped up a company called Fingerworks in 2005). But Apple knew what to
do with it. Apple's engineers used the touchscreen to innovate past the graphical user interface (which Apple
helped pioneer with the Macintosh in the 1980s) to create a whole new kind of interface, a tactile one that
gives users the illusion of actually physically manipulating data with their hands—flipping through album
covers, clicking links, stretching and shrinking photographs with their fingers.

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Invention Of the Year: The iPhone -Best Inventions of 2007- Printout - TIME

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This is, as engineers say, nontrivial. It's part of a new way of relating to computers. Look at the success of the
Nintendo Wii. Look at Microsoft's new Surface Computing division. Look at how Apple has propagated its
touchscreen interface to the iPod line with the iPod Touch. Can it be long before we get an iMac Touch? A
TouchBook? Touching is the new seeing.
3. It will make other phones better
jobs didn't write the code inside the iPhone. These days he doesn't dirty his fingers with 1's and 0's, if he ever
really did. But he did negotiate the deal with AT&T to carry the iPhone. That's important: one reason so many
cell phones are lame is that cell-phone-service providers hobble developers with lame rules about what they
can and can't do. AT&T gave Apple unprecedented freedom to build the iPhone to its own specifications. Now
other phone makers are jealous. They're demanding the same freedoms. That means better, more innovative
phones for all.
4. It's not a phone, it's a platform
when apple made the iphone, it didn't throw together some cheap-o bare-bones firmware. It took OS X, its full
-featured desktop operating system, and somehow squished it down to fit inside the iPhone's elegant glass-and
-stainless-steel case. That makes the iPhone more than just a gadget. It's a genuine handheld, walk-around
computer, the first device that really deserves the name. One of the big trends of 2007 was the idea that
computing doesn't belong just in cyberspace, it needs to happen here, in the real world, where actual stuff
happens. The iPhone gets applications like Google Maps out onto the street, where we really need them.
And this is just the beginning. Platforms are for building on. Last month, after a lot of throat-clearing, Apple
decided to open up the iPhone, so that you—meaning people other than Apple employees—will be able to
develop software for it too. Ever notice all that black blank space on the iPhone's desktop? It's about to fill up
with lots of tiny, pretty, useful icons.
5. It is but the ghost of iPhones yet to come
the iphone has sold enough units—more than 1.4 million at press time—that it'll be around for a while, and
with all that room to develop and its infinitely updatable, all-software interface, the iPhone is built to evolve.
Look at the iPod of six years ago. That monochrome interface! That clunky touchwheel! It looks like something
a caveman whittled from a piece of flint using another piece of flint. Now imagine something that's going to
make the iPhone look that primitive. You'll have one in a few years. It'll be very cool. And it'll be even cheaper.

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