Apple Inc. v. Samsung Electronics Co. Ltd. et al

Filing 87

Declaration of Patrick Zhang in Support of #86 MOTION for Preliminary Injunction filed byApple Inc.. (Attachments: #1 Exhibit 1, #2 Exhibit 2, #3 Exhibit 3, #4 Exhibit 4, #5 Exhibit 5, #6 Exhibit 6, #7 Exhibit 7, #8 Exhibit 8, #9 Exhibit 9, #10 Exhibit 10, #11 Exhibit 11, #12 Exhibit 12, #13 Exhibit 13, #14 Exhibit 14, #15 Exhibit 15, #16 Exhibit 16, #17 Exhibit 17, #18 Exhibit 18, #19 Exhibit 19, #20 Exhibit 20, #21 Exhibit 21, #22 Exhibit 22, #23 Exhibit 23, #24 Exhibit 24, #25 Exhibit 25, #26 Exhibit 26, #27 Exhibit 27, #28 Exhibit 28, #29 Exhibit 29, #30 Exhibit 30, #31 Exhibit 31, #32 Exhibit 32, #33 Exhibit 33, #34 Exhibit 34, #35 Exhibit 35, #36 Exhibit 36, #37 Exhibit 37, #38 Exhibit 38, #39 Exhibit 39, #40 Exhibit 40, #41 Exhibit 41, #42 Exhibit 42, #43 Exhibit 43, #44 Exhibit 44, #45 Exhibit 45, #46 Exhibit 46, #47 Exhibit 47, #48 Exhibit 48, #49 Exhibit 49, #50 Exhibit 50, #51 Exhibit 51, #52 Exhibit 52)(Related document(s) #86 ) (Bartlett, Jason) (Filed on 7/1/2011)

Exhibit 6

Samsung's B+ Mentality: Find a Successful Product, Copy It Adequately

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Article location:http://www.fastcompany.com/1686739/the-samsung-mo-find-a-successful-product-copy-itadequately
September 2, 2010
Tags: Innovation, Technology, Magazine, samsung

Samsung's B+ Mentality: Find a Successful Product, Copy It
Adequately
By Dan Nosowitz

Samsung [1] is one of our Most Innovative Companies for good reason--their microchip and memory business is
one of the best in the world, and the company is definitely on the shortlist of most dominant consumer tech
companies. They sell the most TVs, are second only to Nokia in worldwide cellphone sales, and fall in the top five
in just about every other corner of the industry. Yet Samsung's consumer products consistently underwhelm.
Samsung is safe. They wait to see what works and release their own pretty good, decently performing version at a
fair price. But that's not the stuff of greatness. Here's what we mean.

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September 2010: Samsung Galaxy Tab
Answer to: Apple iPad
The Apple iPad was a was a new breed of tablet with a new philosophy: No longer would a tablet be a convertible
laptop with a touchscreen. The iPad uses a mobile processor, mobile operating system, mobile wireless card, and
forgoes a physical keyboard. Samsung's takeoff [2] is a smaller device (7-inch screen, compared to 9.7-inch), but
also packs a mobile processor, mobile OS, mobile wireless card, and a thick-bordered capacitive touchscreen.
Both devices offer stiff competition to ebook readers as well, with Apple launching iBooks and Samsung
embracing Borders's Kobo software.
Is the Galaxy Tab an iPad competitor? Sure. It looks pretty good, and might even be better for reading than the
iPad (mostly due to size and weight reductions). But nothing in particular sets it apart--it's not breaking new
ground, it's merely what you thought it'd be. It's quintessentially Samsung: a B+.

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August 2010: Samsung Epic 4G
Answer to: HTC Evo 4G
Samsung's Epic 4G, one of its "Galaxy S" Android smartphones (a different Galaxy S phone is headed to Verizon,
AT&T, T-Mobile, and Sprint--the Epic 4G is Sprint's), is probably the best smartphone available for Sprint right
now. But it's still an example of Samsung's "good enough" mentality.
HTC's Evo 4G garnered tons of buzz and huge sales [3], despite the major handicap of subpar battery life that was
mentioned ad nauseum in every review. The Evo 4G was the start of a new breed of phone: With a huge 4.3-inch
touchscreen, advanced media capabilities, a great custom version of Android, and top-of-the-line guts (including
Qualcomm's Snapdragon processor), the Evo 4G was bound to be a big seller. But it was also the very first 4G
phone in America, taking advantage of speeds closer to broadband speeds at home than to the usual 3G.
Samsung's Epic 4G, which followed a few months later, was the second 4G phone in America. It too had top-ofthe-line internals and a custom Android OS, and has also sold quite well. Its superior battery life and hardware
keyboard make it arguably a better phone than the Evo 4G. But it's not a Big Deal. The Evo 4G was a Big Deal.
The Epic 4G doesn't go out on a limb, and doesn't inspire excitement. When we talk about the phones that have
made Android the success it is today, we talk about the T-Mobile G1, the Motorola Droid, the HTC Droid
Incredible, and the HTC Evo 4G--the phones that took Android a step further into the future. The Epic 4G will
never be in that pantheon. It's a very well-made phone, but that's all it is.

June 2010: Samsung TL500
Answer to: Canon S90
The Canon S90 [4] is a marvel of engineering, an endlessly surprising little wonder. It's Canon's line in the sand:
This, says Canon, is the best point-and-shoot camera in the world, and we don't have to prove it with meaningless
stats.
The S90 cost a whopping $430 upon release, offering only 10MP--a ballsy move, considering cameras like
Kodak's C180 [5] offer 10.2MP for only $80. But the S90 also packed the same high-end sensor as the larger,
more expensive G11. It has been a big success. Canon took a risk and pulled it off. It abandoned the fruitless
megapixel war--photogs and Canon know a 14MP camera is absolutely not guaranteed to take better photos than
an 8MP camera. But the general public doesn't. Enter Samsung.
A few months after the S90, Samsung announcing the TL500 [6]. It too is an expensive ($450) point-and-shoot
offering just 10MP. It's an extremely well-performing, thoughtfully-styled camera that will blow a 14MP Sony out
of the water, with a few extras (like a swiveling AMOLED screen) thrown in for good measure. It's a very nice
product, and it should sell quite well. But it will not be, nor was it ever intended to be, a smash hit, spoken about
with awe amongst the tech nerds. The S90 already broke this ground--the TL500 simply follows along.
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Fall 2009: Samsung Hummingbird Processor
Answer to: Qualcomm Snapdragon
Qualcomm's Snapdragon, a very low-energy 1GHz processor, is the muscle of choice for modern Android phones
like the HTC [7] Droid Incredible, Google [8] Nexus One, Dell Streak, and Sony Xperia X10. It's also the
mandatory minimum power behind Microsoft's upcoming Windows Phone 7 line.
The Snapdragon isn't the only game in town, of course--Texas Instruments has a competing 1GHz chip found in
the Motorola Droid X and Droid 2, and Nvidia's Tegra, while underused, is often linked to upcoming tablets. But
the Snapdragon powered the first 1GHz Android phone, the Google Nexus One, and is the undisputed champion
of the Android world.
Samsung, being a chipmaker as well as a consumer gadget maker, has their own version--a 1GHz chip based, like
the Snapdragon, on the ARM A8 core. Samsung's chip is called the Hummingbird, and was announced about six
month after the first Snapdragon phone (though the first Hummingbird-powered device wouldn't come out for a
few months after that). The Hummingbird is what powers the Galaxy S phones, as well as the Galaxy Tab tablet.
What are people saying about it? That it's "just about as good as a Snapdragon."

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April 2009: Samsung P3
Answer to: Apple iPod Touch
Apple's iPhone is like the friendliest virus you could imagine, wreaking delightful havoc through Apple's catalog.
Apple's first tablet? A big iPhone. The newest iPod Nano? A teeny iPhone (sort of). The iPod Touch? A phoneless iPhone.
Giving customers the ability to get the groundbreaking iOS interface, along with all those great apps, without the
expense or hassle of a monthly phone bill made the iPod Touch a huge success. And with one great success comes
a Samsung product in its wake.
Samsung's portable media players were always pretty good--nice design, fairly priced, excellent sound quality-but never particularly innovative. Ditto the P3, Samsung's pretty-good PMP [9] released in April 2009. With a
super-thin brushed metal design, great sound quality, extensive format support, and big touchscreen, it looked like
an iPod Touch killer.
Except it wasn't. With no Wi-Fi, the P3 couldn't download apps (thus restricted to a bunch of mostly-useless
widgets that came pre-packaged) and its interface wasn't as smooth or stylish as Apple's. The P3 was a totally
competent portable media player--certainly more capable than the iPod Nano, say--but its lack of ambition and
willingness to be merely good doomed it to the "not an iPod" bin.
These are just a few examples, meant to show an overarching theme to Samsung's products. There are a few
Samsung releases that don't follow the mold: Samsung's TVs are excellent, and the company (for better or for
worse) is at the forefront of 3D technology--although to be fair, only minor spec details separate Samsung's
offerings from those of Sony, Panasonic, LG, Vizio, and the rest. On the other hand, the Omnia II, a Windows
Mobile smartphone, and the Behold II, an earlier Android smartphone, were both complete disasters [10].
But for the most part, Samsung seems content to sit back, only releasing a product if there's already been a similar
one that's seen significant success. The company is generally reliable, releasing reasonably styled, reasonably
priced, reasonably functional products. But in a world where companies like Apple, Google, Microsoft, HTC, and
even Amazon are willing to step up and release groundbreaking products they believe in even though they may
not succeed, Samsung's reluctance to wow us just doesn't cut it.
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Dan Nosowitz, the author of this post, can be followed [11] on Twitter, corresponded with [12] via email, and
stalked in Brooklyn (no link for that one--you'll have to do the legwork yourself).
Links:
[1] http://www.fastcompany.com/mic/2010/profile/samsung
[2] http://gizmodo.com/5628351/a-quick-look-at-samsungs-galaxy-tab-shows-its-a-lot-better-than-i-expected
[3] http://www.google.com/url?q=http://www.fastcompany.com/1595470/htc-evo-4g-americas-first-4g-phone-isalso-the-new-android-champ&sa=X&ei=pJqATIwgp2WB47S5NMO&ved=0CB0QzgQoADAA&usg=AFQjCNHZfrHnYIcP-gAdCxcDQb7WNo4Ikw
[4] http://www.amazon.com/Canon-PowerShot-Digital-Optical-Stabilized/dp/B002LITT42/ref=sr_1_1?
ie=UTF8&s=electronics&qid=1283496407&sr=8-1
[5] http://www.amazon.com/Kodak-EasyShare-C180-Digital-Camera/dp/B001OC7ISU/ref=sr_1_1?
ie=UTF8&s=electronics&qid=1283477284&sr=8-1
[6] http://www.photographyblog.com/reviews/samsung_ex1_review/conclusion/
[7] http://www.fastcompany.com/mic/2010/profile/htc
[8] http://www.fastcompany.com/mic/2010/profile/google
[9] http://gizmodo.com/5200754/samsung-p3-media-player-review-here-comes-a-nano-beater
[10] http://gizmodo.com/5417413/samsung-omnia-ii-review
[11] http://twitter.com/dannosowitz
[12] mailto:[e-mail]

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