Apple Inc. v. Samsung Electronics Co. Ltd. et al

Filing 87

Declaration of Patrick Zhang in Support of #86 MOTION for Preliminary Injunction filed byApple Inc.. (Attachments: #1 Exhibit 1, #2 Exhibit 2, #3 Exhibit 3, #4 Exhibit 4, #5 Exhibit 5, #6 Exhibit 6, #7 Exhibit 7, #8 Exhibit 8, #9 Exhibit 9, #10 Exhibit 10, #11 Exhibit 11, #12 Exhibit 12, #13 Exhibit 13, #14 Exhibit 14, #15 Exhibit 15, #16 Exhibit 16, #17 Exhibit 17, #18 Exhibit 18, #19 Exhibit 19, #20 Exhibit 20, #21 Exhibit 21, #22 Exhibit 22, #23 Exhibit 23, #24 Exhibit 24, #25 Exhibit 25, #26 Exhibit 26, #27 Exhibit 27, #28 Exhibit 28, #29 Exhibit 29, #30 Exhibit 30, #31 Exhibit 31, #32 Exhibit 32, #33 Exhibit 33, #34 Exhibit 34, #35 Exhibit 35, #36 Exhibit 36, #37 Exhibit 37, #38 Exhibit 38, #39 Exhibit 39, #40 Exhibit 40, #41 Exhibit 41, #42 Exhibit 42, #43 Exhibit 43, #44 Exhibit 44, #45 Exhibit 45, #46 Exhibit 46, #47 Exhibit 47, #48 Exhibit 48, #49 Exhibit 49, #50 Exhibit 50, #51 Exhibit 51, #52 Exhibit 52)(Related document(s) #86 ) (Bartlett, Jason) (Filed on 7/1/2011)

Exhibit 4

Samsung's Anti-iPad 2 Policy: Clone the Heck Out of It

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Article location:http://www.fastcompany.com/1741859/samsungs-anti-ipad-2-policy-clone-the-heck-out-of-it
March 22, 2011
Tags: Innovation, Technology, Design, tablet wars

Samsung's Anti-iPad 2 Policy: Clone the Heck Out of It
By Kit Eaton

In what may be a perfect "if you can't beat 'em, join 'em" maneuver, Samsung [1] has [2] just revealed [3] its
answer to the iPad 2--a new set of Galaxy Tab tablets. In terms of specs, they're pretty much clones of Apple's
offering.
Apple [4]'s iPad created the new tablet PC market, and the company just revealed a brand new iPad 2 version that
upped its game even before competing devices were really arriving on the market in meaningful numbers. The
biggest challenger to Apple yet is Korea's Samsung, whose Galaxy Tab 7-inch Android tablet was touted as the
most successful rival to the original iPad (although it may not [5] have sold in huge numbers).
The Galaxy Tab is getting a new 8.9-inch edition and a 10-inch version because, as the company's Omar Khan
remarked at the unveiling at the CTIA show, Samsung "doesn't believe in the one-size-fits-all" strategy (a
completely overt stab at Apple's single tablet offering, somewhat confusingly sharp since Apple's defined the
market with this plan).
The "new and improved" 10-inch version (seemingly adjusted since its limited debut at the Mobile World
Congress because the company deemed it an unsuitable [6] rival to the new Apple device) supports HSPA+ tech
for up to 21 Mbps mobile Net speeds, with an LTE and WiMAX version in the future. Inside there's a 1GHz dualcore CPU, dual Wi-Fi antennas, a rear-facing 3-megapixel camera and front-facing 2-megapixel unit, and it's in a
super-thin chassis that's just 8.6mm deep and weighing in at 595 grams. A quoted 10 hours of battery life, plus a
custom TouchWiz UI on top of Android 3.0, an e-book "reader's hub," 1080p video playback, a dual speaker
solution for "surround sound" and Flash 10.2 support. Samsung's positioning it as the "thinnest, lightest and most
full-featured large-screen tablet" there is. The 10-inch version will be priced at $499 for a 16GB version with WiFi connection only, and the 32GB edition costs $599. It will hit shelves June 8th in the U.S.

http://www.fastcompany.com/node/1741859/print

6/28/2011

Samsung's Anti-iPad 2 Policy: Clone the Heck Out of It

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The 8.9 Tab has a similar design, battery life, 8.6mm depth, an 8.9-inch WXGA screen, and comes with a plug-in
accessory that adds USB and SD card-reader support. The 8.9-inch version will cost $469 for the 16GB edition
and $569 for the 32GB, but its launch date has merely been confirmed as "Summer" 2011.
Compare these specs to the iPad 2 [7]: Starting at $499 for a Wi-Fi-only version, the iPad 2 has a 9.7-inch screen,
a 8.8mm-deep metal chassis, a weight of 601 grams, "up to ten hours" of battery life, up to 1080p video playback,
1GHz dual-core CPU, dual "HD" resolution video cameras, a built-in e-reader app ... and so on.
Although Samsung has released two tablets for people chasing two different use-cases, the actual sizes aren't
extremely different to the iPad 2, and though there's support for Adobe Flash tech and a few bells and whistles like
the pre-loaded Readers Hub for books and (in the US) Music Hub for digital music--which will certainly be
attractive to some consumers--the machines are close to being clones of the Apple device, in terms of specs.
In other words, Samsung has thrown in the towel on innovative tablet design, and has realized it has to match
Apple's successful design and pricing recipe (to the extent it's even tweaked its design plans) to capture any
meaningful market share. You can argue that this is a victory for consumers, who'll now get an aggressivelypriced Android tablet to rival Apple's iOS one, for cheaper than the Motorola Xoom costs, and this sort of market
diversity is a good thing.
To read more news like this, follow Fast Company on Twitter: Click here. [8]
Read More: Most Innovative Companies: Samsung [9]
Links:
[1] http://www.fastcompany.com/most-innovative-companies/2011/profile/samsung.php
[2] http://www.samsungmobilepress.com/media/gallery.asp?seq=12
[3] http://www.samsung.com/us/#
[4] http://www.fastcompany.com/most-innovative-companies/2011/profile/apple.php
[5] http://www.engadget.com/2011/01/31/samsung-says-galaxy-tab-sales-to-consumers-actually-quite-small/
[6] http://www.everythingandroid.org/samsung-executive-finds-current-galaxy-tab-10-1-parts-inadequatecompared-to-ipad-2/2011/03/04/
[7] http://www.apple.com/ipad/specs/
[8] http://www.twitter.com/fastcompany
[9] http://www.fastcompany.com/most-innovative-companies/2011/profile/samsung.php

http://www.fastcompany.com/node/1741859/print

6/28/2011