Apple Inc. v. Samsung Electronics Co. Ltd. et al

Filing 87

Declaration of Patrick Zhang in Support of #86 MOTION for Preliminary Injunction filed byApple Inc.. (Attachments: #1 Exhibit 1, #2 Exhibit 2, #3 Exhibit 3, #4 Exhibit 4, #5 Exhibit 5, #6 Exhibit 6, #7 Exhibit 7, #8 Exhibit 8, #9 Exhibit 9, #10 Exhibit 10, #11 Exhibit 11, #12 Exhibit 12, #13 Exhibit 13, #14 Exhibit 14, #15 Exhibit 15, #16 Exhibit 16, #17 Exhibit 17, #18 Exhibit 18, #19 Exhibit 19, #20 Exhibit 20, #21 Exhibit 21, #22 Exhibit 22, #23 Exhibit 23, #24 Exhibit 24, #25 Exhibit 25, #26 Exhibit 26, #27 Exhibit 27, #28 Exhibit 28, #29 Exhibit 29, #30 Exhibit 30, #31 Exhibit 31, #32 Exhibit 32, #33 Exhibit 33, #34 Exhibit 34, #35 Exhibit 35, #36 Exhibit 36, #37 Exhibit 37, #38 Exhibit 38, #39 Exhibit 39, #40 Exhibit 40, #41 Exhibit 41, #42 Exhibit 42, #43 Exhibit 43, #44 Exhibit 44, #45 Exhibit 45, #46 Exhibit 46, #47 Exhibit 47, #48 Exhibit 48, #49 Exhibit 49, #50 Exhibit 50, #51 Exhibit 51, #52 Exhibit 52)(Related document(s) #86 ) (Bartlett, Jason) (Filed on 7/1/2011)

Exhibit 32

Why We Are Obsessed With the iPad | Gadget Lab | Wired.com

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Why We Are Obsessed With the iPad
By Dylan Tweney

April 1, 2010 | 12:37 pm | Categories: Media Players

@dylan20 · 7,282 followers

Yes, the iPad has fewer features than a comparably priced netbook. Yes, it’s tied to an app store controlled by a
single company that has proven to be both capricious and prudish in the kinds of content it approves. And yes, it
won’t run Adobe Flash, instantly crippling many websites.
Instead of living inside a box, content takes over the device. There’s almost no noticeable interface.
But the iPad is an important device just the same, because it’s simple and it’s fast.
Early reviews of the iPad confirm my experience using the device during Apple’s press event two months ago:
there’s something seriously different about Apple’s tablet.
That difference can be summarized in two words: It disappears.
It’s basically a screen. There’s a home button, and some buttons on the side that you don’t pay much attention to
while you’re using it.

http://www.wired.com/gadgetlab/2010/04/apple-ipad-hands-on/

6/28/2011

Why We Are Obsessed With the iPad | Gadget Lab | Wired.com

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For more on Apple’s new tablet, check out Wired’s iPad full coverage page.

On the iPad, websites look pretty much the same as they do on my computer display, with one important exception:
They fill the screen. Instead of living inside a box with a URL bar and a bunch of buttons alongside other boxes and
applications, content takes over the device. There’s almost no noticeable interface.
On top of that, the screen is the most responsive touchscreen display I’ve ever had my hands on. Put your finger
down on a page and wiggle it around, and the page follows your finger exactly, and instantly.
Those two facts — the lack of interface and the instant responsiveness — lend a psychological concreteness to
whatever you’re looking at. You’re not just looking at Wired.com through a browser, you’re holding Wired.com in
your hands.
Ditto for photos, calendar entries, e-mail messages and even video: You feel as though you’re holding the actual
pictures, calendar pages, messages and movies.
It’s a subtle difference and, rationally speaking, it is irrelevant to the content that appears beneath the glass face of
the LCD. You get exactly the same words and pictures (but not, of course, any Flash video or animations.) But it’s a
profoundly different feeling for the human on this side of the glass. It makes the content feel more immediate, more
real and more “in the world.”
Over time, that’s going to make profound changes to THE way web designers create and deploy their sites, to the
way we think about “online content,” and to the way we think about computers.
In fact, it’s the beginning of the end for computers as technology. Technology, after all, is stuff that doesn’t work
yet, as Douglas Adams observed a decade ago. Once it starts working all the time — like chairs or electricity — you
stop thinking about it as technology and start taking it for granted.
The iPad promises much, and we have yet to find out if it lives up to its expectations. Make no mistake: Once we
have unfettered access to the device, we will be testing the iPad thoroughly to find out where, and how, it breaks
down, and we’ll report the results here.
But if it works as well as promised, the iPad could be the first computer that people will be able to take for granted.
And that’s why, like many people who live and breathe technology, we’re both excited by it — and a little bit scared
of it.
Photo: Jonathan Snyder/Wired.com
Wired tech in real time: Follow Dylan Tweney and Gadget Lab on Twitter.
See Also:
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The New Media Mall: What I’ll Be Expecting From the Apple iPad
Wired.com Buyer’s Guide: Choose the Right iPad
Five Essential iPad Accessories
How the Tablet Will Change the World
13 of the Brightest Tech Minds Sound Off on the Rise of the Tablet
Hands-On With the Apple iPad
What the iPad Means for the Future of Computing

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Why We Are Obsessed With the iPad | Gadget Lab | Wired.com

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Dylan Tweney is a former senior editor at Wired.com and current publisher of tinywords, the
world's smallest magazine.
Follow @dylan20 and @gadgetlab on Twitter.
Tags: Apple, computers, hands-on, iPad, Tablets and E-Readers
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