Campbell et al v. Facebook Inc.

Filing 179

Joint Notice of Refiling of Documents Accompanying Class Certification Briefs and Evidentiary Objections. (Attachments: # 1 Exhibit 1 (Redacted), # 2 Exhibit 2 (Redacted), # 3 Exhibit 3 (Redacted), # 4 Exhibit 4 (Redacted), # 5 Exhibit 5 (Redacted), # 6 Exhibit 6 (Redacted), # 7 Exhibit 7 (Redacted), # 8 Exhibit 8 (Unredacted), # 9 Exhibit 9 (Unredacted), # 10 Exhibit 10 (Redacted), # 11 Exhibit 11 (Redacted), # 12 Exhibit 12 (Redacted), # 13 Exhibit 13 (Redacted), # 14 Exhibit 14 (Redacted), # 15 Exhibit 15 (Redacted), # 16 Exhibit 16 (Redacted), # 17 Exhibit 17 (Redacted), # 18 Exhibit 18 (Redacted), # 19 Exhibit 19 (Unredacted), # 20 Exhibit 20 (Redacted), # 21 Exhibit 21 (Redacted), # 22 Exhibit 22 (Unredacted), # 23 Exhibit 23 (Redacted), # 24 Exhibit 24 (Redacted), # 25 Exhibit 25 (Unredacted))(Chorba, Christopher) (Filed on 3/28/2016) Modified on 3/29/2016 (kcS, COURT STAFF).

EXHIBIT 18

From:
Sent:
To:

Edward Palmieri
Thursday, November 08, 2012 9:38 PM
Mathew Varghese; Rahul Iyer; Antonio Garcia-Martinez

~-~:·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·---SJ~.~i--~~J.~:.~~~.l?..~.~--~-~9.~-~-a-~;__ Sl.~.~--~~-;__ ?._~~~-~--S?..?P_~~----·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-

Redacted

Highly Confidential

FB000008271

Redacted

Highly Confidential

FB000008272

From: Rahul Iyer <[e-mail]>
Date: Thu, 8 Nov 2012 11:10:49 -0800
To: Mathew Varghese <[e-mail]>, Antonio Garcia <[e-mail]>, Rahul Iyer

<[e-mail]>, Giri Rajaram <[e-mail]>, John Hegeman <[e-mail]>, Gary Wu
<[e-mail]>
Subject: Re: Messages data for ad targeting

-~~-~~~~!--------------------------------------------------------------·
Redacted
:
·-·:Raffui---·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·"

From: Mathew Varghese <[e-mail]>
Date: Tuesday, November 6, 2012 7:16 AM
To: Antonio Garcia-Martinez <[e-mail]>, Rahul Iyer <[e-mail]>, Giri Rajaram
<[e-mail]>, John Hegeman <[e-mail]>, Gary Wu <[e-mail]>
Subject: Re: Messages data for ad targeting

Hi Guys,
Looks like an interesting opportunity similar to seeing ads due to the context of your e-mail in gmail. Is
there a separate terms of service of messages? I presume not. I'd expect that people think their messages
are their private domain (even if it is not) and may be freaked out by ads where it is obviously linked to a
message they sent. We should take a look and see if their is sufficiently interesting data there to justify
jumping deeper into a product. Definitely interesting as there is so much data tied to intent.
r·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·~

'

Redacted

!

'

i

i·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·i

Mat ...
From: Antonio Garcia-Martinez <[e-mail]>
Date: Mon, 5 Nov 2012 11:23:51 -0800
To: Rahul Iyer <[e-mail]>, Giri Rajaram <[e-mail]>, John Hegeman <[e-mail]>, Gary
Wu <[e-mail]>, d <[e-mail]>
Subject: Re: Messages data for ad targeting

+mat, the PM who has taken over native targeting
From: Rahul Iyer <[e-mail]>
Date: Mon, 5 Nov 2012 11:21:14 -0800
To: Giri Rajaram <[e-mail]>, Rahul Iyer <[e-mail]>, John Hegeman <[e-mail]>, Gary
Wu <[e-mail]>
Cc: Antonio Garcia <[e-mail]>
Subject: Re: Messages data for ad targeting
r.J::l.~y_g!J_Y..SJ.

____________________________________________________________________________________________________________________________________ i

Redacted

i

!

i.-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-i

-Rahul
3

Highly Confidential

FB000008273

On 5/2/12 5:23 PM, "Giri Rajaram" <[e-mail]> wrote:
Thanks Rahul, that's quite a lot of users. Could you dump out messages
from 1000 random users for testing?
:-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-)

Redacted

i

i

t-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·J

-Giri
-----Original Message----From: Rahul Iyer
Sent: Wednesday, May 02, 2012 5:05 PM
To: Rahul Iyer; Giri Rajaram; John Hegeman; Gary Wu
Subject: Re: Messages data for ad targeting
Hey Giri,
As per this report, it seems like it's ~500M MAUs.
https://our.intern.facebook.com/intern/argus/view/118751
Thanks,
Rahul

On 5/2/12 1:37 AM, "Rahul Iyer" <[e-mail]> wrote:
Hey Giri,
No - we don't write to hive. That would be too much data to put in hive.
We have our data in hbase. Do you need the data of all users or just a
few
users? If it's just a few users, we could arrange for the mailboxes of a
few users to be dumped. Otherwise, we'll need to think of a way to do
this
- it's literally terabytes of data (we might be at> lPB).
I'll get you the active user count for messages tomorrow.
Thanks,
Rahul

On 5/1/12 11:53 PM, "Giri Rajaram" <[e-mail]> wrote:
Interestingly we were thinking about this just a few days back. We have
explored status updates, groups and some other sources but not messages
yet.
Rahul, is there a hive table where the messages data resides? What
percentage of active users use messages?
-Giri
-----Original Message----From: John Hegeman
4

Highly Confidential

FB00000827 4

Sent: Tuesday, May 01, 2012 11:48 PM
To: Rahul Iyer; Giri Rajaram; Gary Wu
Subject: RE: Messages data for ad targeting
+Giri and Gary who have been involved in our targeting efforts. I don't
think this is something we've explored but they will know for sure.
Giri/Gary, have we ever sized the opportunity from this?
-----Original Message----From: Rahul Iyer
Sent: Tuesday, May 01, 2012 3:42 PM
To: John Hegeman
Subject: Messages data for ad targeting
Hey John,
I'm Rahul and I work on the Messages Appserver team. I was wondering if
you guys ever thought of indexing messages data for ad targeting. Serkan
asked me to contact you in this regard, so please redirect if you're not
the right person.
Thanks,
Rahul

5

Highly Confidential

FB000008275