Campbell et al v. Facebook Inc.

Filing 179

Joint Notice of Refiling of Documents Accompanying Class Certification Briefs and Evidentiary Objections. (Attachments: # 1 Exhibit 1 (Redacted), # 2 Exhibit 2 (Redacted), # 3 Exhibit 3 (Redacted), # 4 Exhibit 4 (Redacted), # 5 Exhibit 5 (Redacted), # 6 Exhibit 6 (Redacted), # 7 Exhibit 7 (Redacted), # 8 Exhibit 8 (Unredacted), # 9 Exhibit 9 (Unredacted), # 10 Exhibit 10 (Redacted), # 11 Exhibit 11 (Redacted), # 12 Exhibit 12 (Redacted), # 13 Exhibit 13 (Redacted), # 14 Exhibit 14 (Redacted), # 15 Exhibit 15 (Redacted), # 16 Exhibit 16 (Redacted), # 17 Exhibit 17 (Redacted), # 18 Exhibit 18 (Redacted), # 19 Exhibit 19 (Unredacted), # 20 Exhibit 20 (Redacted), # 21 Exhibit 21 (Redacted), # 22 Exhibit 22 (Unredacted), # 23 Exhibit 23 (Redacted), # 24 Exhibit 24 (Redacted), # 25 Exhibit 25 (Unredacted))(Chorba, Christopher) (Filed on 3/28/2016) Modified on 3/29/2016 (kcS, COURT STAFF).

EXHIBIT 28

From:

Sent:
To:

Cc:

Subject:

Malorie Lucich
Thursday, October 04, 2012 10:05 AM
Iain Mackenzie; Platform PR
Frederic Wolens; Adam Isserlis; Stefano Hesse; Linda Griffin
Re: Share/Like count issue

Thanks lain. We just made the following update to the statement. Let us know if this is better -"Absolutely no private information has been exposed. Each time a person shares a URL to Facebook,
including through messages, the number of shares displayed on the social plugin for that website increases.
Our systems parse the URL being shared in order to render the appropriate preview, and to also ensure that
the message is not spam. These counts do not affect the privacy settings of content, and URLs
shared through private messages are not attributed publicly with user profiles.
We did recently find a bug with our social plugins where at times the count for the Share or Like goes up by
two, and we are working on fix to solve the issue now. To be clear, this only affects social plugins off of
Facebook and is not related to Facebook Page likes. This bug does not impact the user experience with
messages or what appears on their timelines."

From: lain Mackenzie <[e-mail]>
Date: Thu, 4 Oct 2012 10:01:22 -0700
To: Internal Use <[e-mail]>, Platform PR <[e-mail]>
Cc: Frederic Wolens <[e-mail]>, Adam lsserlis <[e-mail]>, Stefano Hesse <[e-mail]>, Linda
Griffin <[e-mail]>
Subject: Re: Share/Like count issue

Thanks guys.
The problem is, there's a substantive difference between likes and shares.
Whether it is written in the small print of platform or not, the understanding of 99.9% of people is that like is an explicit
action.
I totally appreciate that you've laid this out in as plain a way as possible and the root of the problem is not in PR.
But I fear we will get dashed against the rocks in Europe for this.
The only small blessing is that the likes are not attributed to users or added to their page likes. But it is pretty bad.
Is there any chance of removing this facility for likes, but retaining it for 'shares' (I can't even remember if a share display box
exists)?
Cheers
lain

lain Mackenzie
Pan-Euro Communications Manager

Highly Confidential

FB000004406

Facebook
Subscribe: https://www.facebook.com/iain.mackenzie
From: Malorie Lucich <[e-mail]>
Date: Thursday, 4 October 2012 17:42
To: pr-fb <[e-mail]>, Platform PR <[e-mail]>
Cc: Frederic Wolens <[e-mail]>, Adam lsserlis <[e-mail]>
Subject: Share/Like count issue
Hi all - Yesterday it came to our attention that there was a bug with the counts of shares and likes for external websites.
Since then this has been confused with issues related to gaming Page likes and Facebook scanning private messages.
Below is our statement and background information.
Thanks to Fred and Adam for working on this as well. And to Adam for his amazingly quick skills in getting a good Bl follow up
story: http://www.businessinsider.com/facebook-private-messages-likes-2012-10 -- "The truth is, there is nothing to see here.

Move along."
Let us know if you have any questions.
Thanks,
Malorie
Share/Like count issue
On background:
•

•
•

This has nothing to do with the Likes associated with a Facebook Page. It is related to the shares that happen of
website pages off of Facebook.com that are shared through Facebook channels, such as wall posts, messages and
social plugins.
The increase in share count is anonymous and occurring on the backend and enables websites to see how many times
their web pages are being shared on Facebook.
This is how the Share and Like count for web pages have always worked. More in our developer documentation
here: https://developers.facebook.com/docs/reference/plugins/like/
o

What makes up the number shown on my Like button?

The number shown is the sum of:

1. The number of likes of this URL
2. The number of shares of this URL (this includes copy/pasting a link back to
Face book)
3. The number of likes and comments on stories on Facebook about this URL
4. The number of inbox messages containing this URL as an attachment.
Statement:

"Each time a person shares a link to Facebook, including through wall posts, clicks of a social
plugin, or messages, the number of shares for that website increases. Our systems recognize the
URL being shared in order to render the appropriate image preview to attach to the message or
wall post, and to also ensure that the message is not spam.
2

Highly Confidential

FB000004407

We did recently find a bug where at times the count for the Share or Like goes up by two, and we are working
on fix to solve the issue now. This bug does not impact the user experience with messages or what appears on
their time lines."

3

Highly Confidential

FB000004408