Campbell et al v. Facebook Inc.
Filing
179
Joint Notice of Refiling of Documents Accompanying Class Certification Briefs and Evidentiary Objections. (Attachments: # 1 Exhibit 1 (Redacted), # 2 Exhibit 2 (Redacted), # 3 Exhibit 3 (Redacted), # 4 Exhibit 4 (Redacted), # 5 Exhibit 5 (Redacted), # 6 Exhibit 6 (Redacted), # 7 Exhibit 7 (Redacted), # 8 Exhibit 8 (Unredacted), # 9 Exhibit 9 (Unredacted), # 10 Exhibit 10 (Redacted), # 11 Exhibit 11 (Redacted), # 12 Exhibit 12 (Redacted), # 13 Exhibit 13 (Redacted), # 14 Exhibit 14 (Redacted), # 15 Exhibit 15 (Redacted), # 16 Exhibit 16 (Redacted), # 17 Exhibit 17 (Redacted), # 18 Exhibit 18 (Redacted), # 19 Exhibit 19 (Unredacted), # 20 Exhibit 20 (Redacted), # 21 Exhibit 21 (Redacted), # 22 Exhibit 22 (Unredacted), # 23 Exhibit 23 (Redacted), # 24 Exhibit 24 (Redacted), # 25 Exhibit 25 (Unredacted))(Chorba, Christopher) (Filed on 3/28/2016) Modified on 3/29/2016 (kcS, COURT STAFF).
EXHIBIT 12
Targeting criteria organized into 5 groups
Targeting group
Description
Targeting based on basic demographic and
location criteria
Included targeting types
Age
• USER_AGE, 2
Gender
• USER_GENDER, 3
Location
• USER_REGION, 25
• USER_REGION_FIPS, 15
• USER_COUNTRY, 1
• USER_LOCALE, 19
• USER_CITY, 14
• USER_ZIP, 42
IP Location
• USER_IP_REGION, 45
• ISER_IP_REGION_FIPS, 46
• USER_IP_COUNTRY, 43
• USER_IP_CITY, 44
• USER_IP_ZIP, 47
Current Location
• USER_CURRENT_REGION, 51
• USER_CURRENT_REGION_FIPS, 50
• USER_CURRENT_COUNTRY, 48
• USER_CURRENT_CITY, 49
• USER_CURRENT_ZIP, 52
Languages
• USER_LANGUAGES, 34
Targeting based on enhanced demographic
criteria and/or basic Facebook engagement
metrics
Education
• USER_EDU_STATUS, 4
• USER_EDU_HS_NETWORKS, 5
• USER_EDU_COLLEGE_NETWORKS, 6
• USER_EDU_COLLEGE_YEAR, 7
• USER_EDU_COLLEGE_MAJORS, 8
Competitors are typically not able to offer this
level of targeting
Relationships
• USER_RELATIONSHIP_STATUS, 11
• USER_INTERESTED_IN, 12
Work
• USER_WORK_NETWORKS, 9
Political views
• USER_POLITCAL_VIEWS, 10
Facebook usage
• USER_FRIEND_COUNT, 30
• USER_ACCOUNT_AGE, 31
Likes, Event, TOS
• USER_FBID, 16
• USER_FBID_NEGATIVE, 28
Keywords
• USER_KEYWORDS, 13
• USER_EXTENDED_KEYWORDS, 18?
Clusters
• USER_CLUSTER, 17
• USER_CLUSTER2, 20
• USER_CLUSTER3, 21
• USER_CLUSTER_NEGATIVE, 29
Targeting based on a custom audience
Custom Audiences
• USER_EAGLE_CLUSER, 73 (as of 9/5)
Re-targeting, sold via RTB in FBX
FBX
• USER_RTB, 58
Competitors are typically able to offer this
level of targeting
Basic demo / geo
Enhanced demo
Interests
Targeting based on user interests,
determined by Likes, Event RSVPs, and
app/game TOSs
Competitors are typically not able to offer
this level of targeting
Custom Audiences
Re-targeting
Disclaimer: Justia Dockets & Filings provides public litigation records from the federal appellate and district courts. These filings and docket sheets should not be considered findings of fact or liability, nor do they necessarily reflect the view of Justia.
Why Is My Information Online?