Campbell et al v. Facebook Inc.

Filing 179

Joint Notice of Refiling of Documents Accompanying Class Certification Briefs and Evidentiary Objections. (Attachments: # 1 Exhibit 1 (Redacted), # 2 Exhibit 2 (Redacted), # 3 Exhibit 3 (Redacted), # 4 Exhibit 4 (Redacted), # 5 Exhibit 5 (Redacted), # 6 Exhibit 6 (Redacted), # 7 Exhibit 7 (Redacted), # 8 Exhibit 8 (Unredacted), # 9 Exhibit 9 (Unredacted), # 10 Exhibit 10 (Redacted), # 11 Exhibit 11 (Redacted), # 12 Exhibit 12 (Redacted), # 13 Exhibit 13 (Redacted), # 14 Exhibit 14 (Redacted), # 15 Exhibit 15 (Redacted), # 16 Exhibit 16 (Redacted), # 17 Exhibit 17 (Redacted), # 18 Exhibit 18 (Redacted), # 19 Exhibit 19 (Unredacted), # 20 Exhibit 20 (Redacted), # 21 Exhibit 21 (Redacted), # 22 Exhibit 22 (Unredacted), # 23 Exhibit 23 (Redacted), # 24 Exhibit 24 (Redacted), # 25 Exhibit 25 (Unredacted))(Chorba, Christopher) (Filed on 3/28/2016) Modified on 3/29/2016 (kcS, COURT STAFF).

EXHIBIT 12

Targeting criteria organized into 5 groups
Targeting group

Description
Targeting based on basic demographic and
location criteria

Included targeting types
Age

• USER_AGE, 2

Gender

• USER_GENDER, 3

Location

• USER_REGION, 25
• USER_REGION_FIPS, 15
• USER_COUNTRY, 1

• USER_LOCALE, 19
• USER_CITY, 14
• USER_ZIP, 42

IP Location

• USER_IP_REGION, 45
• ISER_IP_REGION_FIPS, 46
• USER_IP_COUNTRY, 43

• USER_IP_CITY, 44
• USER_IP_ZIP, 47

Current Location

• USER_CURRENT_REGION, 51
• USER_CURRENT_REGION_FIPS, 50
• USER_CURRENT_COUNTRY, 48

• USER_CURRENT_CITY, 49
• USER_CURRENT_ZIP, 52

Languages

• USER_LANGUAGES, 34

Targeting based on enhanced demographic
criteria and/or basic Facebook engagement
metrics

Education

• USER_EDU_STATUS, 4
• USER_EDU_HS_NETWORKS, 5
• USER_EDU_COLLEGE_NETWORKS, 6

• USER_EDU_COLLEGE_YEAR, 7
• USER_EDU_COLLEGE_MAJORS, 8

Competitors are typically not able to offer this
level of targeting

Relationships

• USER_RELATIONSHIP_STATUS, 11

• USER_INTERESTED_IN, 12

Work

• USER_WORK_NETWORKS, 9

Political views

• USER_POLITCAL_VIEWS, 10

Facebook usage

• USER_FRIEND_COUNT, 30

• USER_ACCOUNT_AGE, 31

Likes, Event, TOS

• USER_FBID, 16

• USER_FBID_NEGATIVE, 28

Keywords

• USER_KEYWORDS, 13

• USER_EXTENDED_KEYWORDS, 18?

Clusters

• USER_CLUSTER, 17
• USER_CLUSTER2, 20

• USER_CLUSTER3, 21
• USER_CLUSTER_NEGATIVE, 29

Targeting based on a custom audience

Custom Audiences

• USER_EAGLE_CLUSER, 73 (as of 9/5)

Re-targeting, sold via RTB in FBX

FBX

• USER_RTB, 58

Competitors are typically able to offer this
level of targeting

Basic demo / geo

Enhanced demo

Interests

Targeting based on user interests,
determined by Likes, Event RSVPs, and
app/game TOSs
Competitors are typically not able to offer
this level of targeting

Custom Audiences
Re-targeting