Campbell et al v. Facebook Inc.

Filing 179

Joint Notice of Refiling of Documents Accompanying Class Certification Briefs and Evidentiary Objections. (Attachments: # 1 Exhibit 1 (Redacted), # 2 Exhibit 2 (Redacted), # 3 Exhibit 3 (Redacted), # 4 Exhibit 4 (Redacted), # 5 Exhibit 5 (Redacted), # 6 Exhibit 6 (Redacted), # 7 Exhibit 7 (Redacted), # 8 Exhibit 8 (Unredacted), # 9 Exhibit 9 (Unredacted), # 10 Exhibit 10 (Redacted), # 11 Exhibit 11 (Redacted), # 12 Exhibit 12 (Redacted), # 13 Exhibit 13 (Redacted), # 14 Exhibit 14 (Redacted), # 15 Exhibit 15 (Redacted), # 16 Exhibit 16 (Redacted), # 17 Exhibit 17 (Redacted), # 18 Exhibit 18 (Redacted), # 19 Exhibit 19 (Unredacted), # 20 Exhibit 20 (Redacted), # 21 Exhibit 21 (Redacted), # 22 Exhibit 22 (Unredacted), # 23 Exhibit 23 (Redacted), # 24 Exhibit 24 (Redacted), # 25 Exhibit 25 (Unredacted))(Chorba, Christopher) (Filed on 3/28/2016) Modified on 3/29/2016 (kcS, COURT STAFF).

EXHIBIT 10

From:
Sent:
To:

Cc:
Subject:

Alex Himel
Monday, April 22, 2013 2:54 PM
Mike Vernal; Hugo van Heuven
Ling Bao; Rose Yao; Douglas Purdy; Ray He; Jeffrey Spehar
Re: like, share refresh

+1 to same count. Note that the current implementation is that the share button uses the 'share' count and the like button
uses the 'total' count, which is a superset of share. We should use the total count of this new combo button.

https://api.facebook.com/restserver.php?method=links.getStats&urls=http://www.slate.com/blogs/browbeat
/2013/04/22/star wars in 60 seconds watch video.html
From: Mike Vernal <[e-mail]>
Date: Monday, April 22, 2013 2:40 PM
To: Hugo van Heuven <[e-mail]>
Cc: Ling Bao <[e-mail]>, Rose Yao <[e-mail]>, Douglas Purdy <[e-mail]>, Ray He <[e-mail]>,

Jeffrey Spehar <[e-mail]>, Facebook <[e-mail]>
Subject: Re: like, share refresh
Awesome. Think they're good, but I'd assert that they are the most valuable pixels at facebook so having more eyes== better.
On Apr 22, 2013, at 2:36 PM, "Hugo van Heuven" <[e-mail]> wrote:
These buttons have been reviewed and approved by Vivian Wang who made the (unimplemented yet) share dialog for
litestand, but I can take it to their official critique. The buttons have been reviewed last week by identity designers, but there's
another critique tomorrow morning where I will show them.
/Hugo
On Apr 22, 2013, at 1:45 PM, Mike Vernal <[e-mail]>
wrote:

I think this is very clearly the kind of product that should go through pretty extensive design critique/review. I'd recommend
not only showing to Identity designers, but maybe also Info D designers.
I think the blue definitely pops more and feels better.
I think we're going to want to I have to have a single# for Likes + Shares together. If we split these #s up, it looks like there's
less total activity happening on Facebook than on other sites. We don't want to dilute our counts -- we want to have the
biggest count. So I'd assume one number for these designs.
-mike
From: Ling Bao <[e-mail]>
Date: Friday, April 19, 2013 1:53 PM
To: k a <[e-mail]>, Rose Yao <[e-mail]>, Hugo van Heuven <[e-mail]>

Cc: Douglas Purdy <[e-mail]>, Ray He <[e-mail]>, Jeffrey Spehar <[e-mail]>, Alex Himel

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<[e-mail]>
Subject: Re: like, share refresh
Latest direction from Hugo. Thoughts? We can develop the pressed, hover states and alternate colors but wanted to get a
read on direction first. Hugo tried some constraint free bigger button treatments as well but liked these a lot
Like share together: https://www.facebook.com/pxlcld/kdpQ
Like share separate+ other cases: https:ljwww.facebook.com/pxlcld/kdpS
Other language: https://www.facebook.com/pxlcld/kdpj
Key changes are pappier color+ different brand treatment. I personally think the pappier blue makes our button stand out
nicely vs. twitter, g+, others
From: Ling Bao <[e-mail]>
Date: Tuesday, April 16, 2013 10:12 PM
To: Mike Vernal <[e-mail]>, Rose Yao <[e-mail]>, Hugo van Heuven <[e-mail]>
Cc: Douglas Purdy <[e-mail]>, Ray He <[e-mail]>, Jeffrey Spehar <[e-mail]>, Alex Himel
<[e-mail]>
Subject: Re: like, share refresh

Yea, Twitter's an interesting example when we consider back-com pat. The Twitter button actually does well on iconic I brand
identity w/ 20px so maybe we could juice more out of our existing 20px in height
Also, Hugo I Mike - sounds like you two might be saying the same thing. The on-fb litestand/chambray look is too flat off-fb.
We may need more pop when surrounded by a sea of potentially colorful publisher content. If that's the case, concur.

From: Mike Vernal <[e-mail]>
Date: Tuesday, April 16, 2013 10:08 PM
To: Rose Yao <[e-mail]>, Hugo van Heuven <[e-mail]>
Cc: Ling Bao <[e-mail]>, Douglas Purdy <[e-mail]>, Ray He <[e-mail]>, Jeffrey Spehar
<[e-mail]>, Alex Himel <[e-mail]>
Subject: Re: like, share refresh

+1 to Rose's point. :)
Also, I think we should do the work to make these feel like buttons, have hover-states that look like the button being
depressed, etc. Check out the Twitter button, attached (one on hover, one not on hover). It's not usually our aesthetic style,
but I think other buttons use this to good effect and not using it likely puts us at a disadvantage.
Also, noticed that Google shows a hover state on-hover instead of on-click. This seems good to do, too.
-mike
From: Rose Yao <[e-mail]>
Date: Tuesday, April 16, 2013 9:32 PM
To: Hugo van Heuven <[e-mail]>, k a <[e-mail]>
Cc: Ling Bao <[e-mail]>, Douglas Purdy <[e-mail]>, Ray He <[e-mail]>, Jeffrey Spehar
<[e-mail]>, Alex Himel <[e-mail]>
Subject: Re: like, share refresh

I'll just add one thing. I know we need to have a backwards compat versions, but love to see what you would do without
constraints Hugo. After all, the beauty of the web is that it should be easy to change right? :D

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From: Hugo van Heuven <[e-mail]>
Date: Tuesday, April 16, 2013 9:26 PM
To: Mike Vernal <[e-mail]>
Cc: Ling Bao <[e-mail]>, Douglas Purdy <[e-mail]>, Ray He <[e-mail]>, Jeffrey Spehar
<[e-mail]>, Rose Yao <[e-mail]>, Alex Himel <[e-mail]>
Subject: Re: like, share refresh

Interestingly enough these are already 49 shades of grey more than what litestand/chambray gives us. In other words: When I
used actual litestand buttons and styles it was way way worse.
I'll give it another round.
As for the flyouts: given that the cursor will blink in the text field I would like to give this design a try, but I'll make one with a
more coventional input field too.
Thanks for the feedback.

Sent from my iPhone
On Apr 16, 2013, at 6:33 PM, "Mike Vernal" <[e-mail]> wrote:
I think the flyouts seem pretty reasonable. They seem modern. My only worry is that the text area doesn't
feel like enough of a text area, and that will hurt message-rate.
I'm pretty worried about the buttons.
I think the design aesthetic we are going for on Facebook is one that is a little more subtle. 50 shades of grey,
if you will. I think it's about beauty.
To be honest, for third-party sites, I think we need a design that stands-out more. Something that is a little
bolder and more iconic.
For the grey buttons, I'm pretty worried they're too subtle. It's not _at all_ clear to me that the Like+ Share
buttons on the first screen are Facebook at all.They could just as easily be Slate trying to rip-off our style for
some Slate-specific version of Like + Share. The blue buttons help a bit, but still seem too subtle.
I would try to focus on a design that felt more modern, but that was still distinctively Facebook and felt like
you wanted to click it.
Let me know if you want more feedback than that. But I think getting the button right is absolutely critical,
and could use an iteration or two.
-mike
From: Ling Bao <[e-mail]>
Date: Tuesday, April 16, 2013 5:55 PM
To: k a <[e-mail]>, Douglas Purdy <[e-mail]>, Ray He <[e-mail]>, Jeffrey Spehar
<[e-mail]>, Rose Yao <[e-mail]>, Alex Himel <[e-mail]>
Cc: Hugo van Heuven <[e-mail]>
Subject: like, share refresh

Here are e2e refreshes from Hugo. Ran this by Ed & team and they liked direction.

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Thoughts? If this is generally agreeable, should we give Mark a heads up before building?
We have ideas for other plugins (embedded story plugin vis a vis https://dev.twitter.com/docs/embeddedtweets; a UFI plugin that merges like, comment, share), but want to get these through first so Ray has designs
to start working w/: )

Buttons in 2 color schemes: https://www.facebook.com/pxlcld/kd6s
•
•

sites can use like, share, or both side by side
Button dimensions are the same as before. Sites get new design w/o any work

Like flyout I Share popup: https://www.facebook.com/pxlcld/kd7M
•
•

User can send private message or share to other endpoints for back com pat w/ sharer.php (friend's
timeline, group, page)
Ignore artifact in lower bottom screen - we're moving fast ; )

Flyout I popup w/ breakfast club: https://www.facebook.com/pxlcld/kd7p
•

The future if breakfast club settles on "tokenizer" treatment for www

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