Campbell et al v. Facebook Inc.

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EXHIBIT 14

From:

Sent:
To:

Subject:

Mike Vernal
Wednesday, March 02, 2011 8:30 PM
; Austin Haugen
Re: [tasks] [platform] #500637: The Number of Likes on Website's Like Button and
Facebook Page Are Different

Mike Vernal - at 8:27pm
Ok, I relent. Just doc bug it I guess.

To see this bug, go to:
http://www. intern. facebook.com/i ntern/tasks/?t=500637
Reply to post a comment.

On 02/23/1102:10:44, Calm Doyle wrote:
Title: The Number of Likes on Website's Like Button and Facebook Page Are Different
Created: 2:10am February 23rd, 2011 by Calm Doyle
Tags: bugs, platform, platform-triaged
Priority: none
Assigned to: Austin Haugen
Dependents:
#506754 <http://www.intern.facebook.com/intern/tasks/?t=506754 >: Like Button Showing Incorrect Count
**DOCS BUG***
Our docs don't reflect the fact that the number on the like button isn't just the number of fans. It's an aggregate of
different metrics.

For more info, check the original bugzilla bug at: http://bugs.developers.facebook.com/show_bug.cgi?id=15398
Opened By:
URL: http://www.findhg.com

>(

)

Hi there,
I was hoping I could get some help. I setup a Facebook page for my website, and right now the Like button on my
website is saying I have 93 Likes (http://www.findhg.com). I run the URL Lint and it says the same thing.
The problem is that when I go to Facebook and look at the administrators page for the account, it only lists 28 likes:
The Hansel and Gretel App
Source: findhg.com
Page
28 people like this.

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Can you tell me what's going on and how to fix it?
Thanks so much!

-------Comment #1 From
,

> (Calm Doyle) 2011-02-23 02:07:03 PDT Hey

The button count that we display on your site is an aggregate of a number of metrics, not just people who have clicked
the button (in your case, 28 users).
The remaining 65 have most likely shared a link to your site.
I'll have our Docs team update the documentation to reflect this.
Calm

Full History

Calm Doyle - at 2:10am on February 23rd
* created the task.

Calm Doyle - at 2:10am on February 23rd
* changed the title to "The Number of Likes on Website's Like Button and Facebook Page Are Different"

Calm Doyle - at 2:10am on February 23rd
*changed the description to "**DOCS BUG***
Our docs don't reflect the fact that the number on the like button isn't just the number of fans. It's an aggregate of
different metrics.

For more info, check the original bugzilla bug at: http://bugs.developers.facebook.com/show_bug.cgi?id=15398
Opened By:
URL: http://www.findhg.com

(

)

Hi there,
I was hoping I could get some help. I setup a Facebook page for my website, and right now the Like button on my
website is saying I have 93 Likes (http://www.findhg.com). I run the URL Lint and it says the same thing.
The problem is that when I go to Facebook and look at the administrators page for the account, it only lists 28 likes:
The Hansel and Gretel App
Source: findhg.com
Page
2

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FB000006430

28 people like this.
Can you tell me what's going on and how to fix it?
Thanks so much!

-------Comment #1 From
,

> (Calm Doyle) 2011-02-23 02:07:03 PDT Hey

The button count that we display on your site is an aggregate of a number of metrics, not just people who have clicked
the button (in your case, 28 users).
The remaining 65 have most likely shared a link to your site.
I'll have our Docs team update the documentation to reflect this.
Calm"

Calm Doyle - at 2:10am on February 23rd
* assigned the task to Matthew Johnston.

Calm Doyle - at 2:10am on February 23rd
*changed the tags. Added: 'platform', 'bugs'.

Cory Ondrejka - at 9:56am on February 23rd
* changed the subscribers. Added: Jeff Bowen.

Cory Ondrejka - at 9:56am on February 23rd
*changed the tags. Added: 'platform-triaged'.

Cory Ondrejka - at 9:56am on February 23rd
* assigned the task to Jeff Bowen.

Jeff Bowen - at 5:48pm yesterday
This comes up *all* the time. At least once or twice a week. We have intentionally not proactively messaged what this
number is since it's kind of sketchy how we construct it but we will tell people about links.getStats when they ask.
Can we decide one and for all what our official approach to this issue is going to be? Can we document it? Do we have to
just keep reactively telling people when they ask? Would love to know.

Jeff Bowen - at 5:48pm yesterday
* changed the subscribers. Added: Mike Vernal.

3

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Jeff Bowen - at 5:48pm yesterday
* changed the tags. Removed: 'platform-triaged'.

Jeff Bowen - at 5:48pm yesterday
* assigned the task to Mike Vernal.

Cory Ondrejka - at 9:55am
* assigned the task to Carl Sjogreen.

Cory Ondrejka - at 9:55am
*changed the tags. Added: 'platform-triaged'.

Cory Ondrejka - at 9:55am
* changed the subscribers. Added: Carl Sjogreen.

Cory Ondrejka - at 9:55am
Carl, since this bug comes up all the time, we just need to decide what our strategy is on exposing the actual algorithm
behind like buttons.

Carl Sjogreen - at 11:14am
Is it easy to run some analysis to see how dramatically these numbers would change if we made them just reflect the
actual likes? My understanding was that this change was made when we didn't have a lot of liking going on and wanted
to inflate our numbers, but that seems kind of complicated to explain and if we could just make this number line up with
what people expect I think it would save us some grief. I just don't have a sense of whether that will cut our counts in
half or by 90%.

Jeff Bowen - at 1:26pm
* changed the subscribers. Added: Matt Trainer.

Jeff Bowen - at 1:26pm
~Merged task #506754 <http://www.intern.facebook.com/intern/tasks/?t=506754 >here.

Jeff Bowen - at 1:26pm
* changed the subscribers. Added: Baris Yesugey.

Jeff Bowen - at 1:26pm
*changed the dependents. Added: #506754.

Jeff Bowen - at 1:26pm
* changed the subscribers. Added: Jason Starr.

4

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Matt Trainer - at 1:30pm
Another external bug: http://bugs.developers.facebook.com/show_bug.cgi?id=l0596

Matthew Johnston - at 2:38pm
Just to back up how often this comes up - not just with external developers either.
It's so confusing because the button specifically says 'x people like this'.

Mike Vernal - at 2:44pm
Let's just fix this. Can you assign to Austin?

Carl Sjogreen - at 6:32pm
And the fix is to just show the actual# of likes, right @Vernal?

Carl Sjogreen - at 6:32pm
* changed the subscribers. Added: Austin Haugen.

Carl Sjogreen - at 6:32pm
* assigned the task to Austin Haugen.

Mike Vernal - at 7:25pm
Yes. This change is 0.1% a code change and 99.9% messaging I PMM

I etc. change.

Mike Vernal - at 7:26pm
* changed the subscribers. Added: Ray He.

Mike Vernal - at 7:30pm
Actually, talked to Ray. He actually fixed another bug that made the Like button match the Share button (it used to be
the# of Likes on the page). Oi.
Ok, here's what I think we should do:
1/ If it's an OG Page, the Like button should == # of Likes on the Page.
2/ If it's an OG Link, the Like button should match the Share button (which includes organic sharing and other forms of
feedback).
Sound reasonable?

Austin Haugen - at 7:31pm

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i think this will have a big impact on some like buttons. we put a lot of stuff into that number. why don't we just make it
an faq on the like button page? page owners already know the number isn't accurate, we can be up front w/ whats in
there and they can continue showing users how awesome they are w/ their big like count.

Mike Vernal - at 7:36pm
Well, the problem is that some treatments have just a number, others have "2,304 people like this", etc. If you switch
between those, that should be self-consistent. And if we say "2,304 people like this," but only 1,300 people like this, it's
just downright misleading.
I think we should just swallow this bullet and make the Like button map to# of people who like this thing.

Austin Haugen - at 7:41pm
We do this all over the place. On the activity feed/recommendations plugin we say 'like' when its really share+ a bunch
of other stuff. On bing.com we told them to just use like even though its conflated w/ share. Also why is it ok to mislead
if it's a an og link but not if its an og page?
This system of two different verisons of counts will result in more questions than leaving it as is and just documenting
what goes into it. Also I'm certain there are og pages which have share pro next to a like button and those counts will
now be out of sync and we'll get bug reports and questions why they are different.
This distinction between pages and links has produced a lot of complexity, lets not add another thing to the list of things
that are subtly different if you change your og:type to article.

Mike Vernal - at 8:27pm
Ok, I relent. Just doc bug it I guess.

6

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