Campbell et al v. Facebook Inc.

Filing 199

NOTICE by Facebook Inc. Joint Notice of Refiling of Documents Accompanying Class Certification Briefs and Evidentiary Objections (Attachments: # 1 Ex. 1 - Replacement for Dkt. 178-1, # 2 Ex. 2 - Replacement for Dkt. 183-4, # 3 Ex. 3 - Replacement for Dkt. 179-1, # 4 Ex. 4 - Replacement for Dkt. 184-3, # 5 Ex. 5 - Replacement for Dkt. 179-2, # 6 Ex. 6 - Replacement for Dkt. 179-3, # 7 Ex. 7 - Replacement for Dkt. 179-4, # 8 Ex. 8 - Replacement for Dkt. 179-5, # 9 Ex. 9 - Replacement for Dkt. 179-6, # 10 Ex. 10 - Replacement for Dkt. 179-7, # 11 Ex. 11 - Replacement for Dkt. 179-10, # 12 Ex. 12 - Replacement for Dkt. 179-11, # 13 Ex. 13 - Replacement for Dkt. 179-12, # 14 Ex. 14 - Replacement for Dkt. 179-13, # 15 Ex. 15 - Replacement for Dkt. 179-14, # 16 Ex. 16 - Replacement for Dkt. 179-15, # 17 Ex. 17 - Replacement for Dkt. 179-16, # 18 Ex. 18 - Replacement for Dkt. 179-17, # 19 Ex. 19 - Replacement for Dkt. 179-18, # 20 Ex. 20 - Replacement for Dkt. 179-20, # 21 Ex. 21 - Replacement for Dkt. 180-2, # 22 Ex. 22 - Replacement for Dkt. 180-3, # 23 Ex. 23 - Replacement for Dkt. 184-9, # 24 Ex. 24 - Replacement for Dkt. 180-7, # 25 Ex. 25 - Replacement for Dkt. 180-9, # 26 Ex. 26 - Replacement for Dkt. 180-12, # 27 Ex. 27 - Replacement for Dkt. 180-17, # 28 Ex. 28 - Replacement for Dkt. 180-18, # 29 Ex. 29 - Replacement for Dkt. 180-19, # 30 Ex. 30 - Replacement for Dkt. 180-20, # 31 Ex. 31 - Replacement for Dkt. 180-21, # 32 Ex. 32 - Replacement for Dkt. 180-22, # 33 Ex. 33 - Replacement for Dkt. 180-23, # 34 Ex. 34 - Replacement for Dkt. 178-5)(Chorba, Christopher) (Filed on 6/15/2016)

EXHIBIT 15

From:
Sent:
To:

Edward Palmieri
Thursday, November 08, 2012 9:38 PM
Mathew Varghese; Rahul Iyer; Antonio Garcia-Martinez

~-~:·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·---SJ~.~i--~~J.~:.~~~.l?..~.~--~-~9.~-~-a-~;__ Sl.~.~--~~-;__ ?._~~~-~--S?..?P_~~----·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-

Redacted

Highly Confidential

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From: Rahul Iyer
Date: Thu, 8 Nov 2012 11:10:49 -0800
To: Mathew Varghese

, Giri Rajaram

, Antonio Garcia
John Hegeman

, Rahul Iyer
, Gary Wu

Subject: Re: Messages data for ad targeting

-~~-~~~~!--------------------------------------------------------------·
Redacted
:
·-·:Raffui---·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·"

From: Mathew Varghese
Date: Tuesday, November 6, 2012 7:16 AM
To: Antonio Garcia-Martinez
, John Hegeman
Subject: Re: Messages data for ad targeting

, Rahul Iyer
, Gary Wu

, Giri Rajaram

Hi Guys,
Looks like an interesting opportunity similar to seeing ads due to the context of your e-mail in gmail. Is
there a separate terms of service of messages? I presume not. I'd expect that people think their messages
are their private domain (even if it is not) and may be freaked out by ads where it is obviously linked to a
message they sent. We should take a look and see if their is sufficiently interesting data there to justify
jumping deeper into a product. Definitely interesting as there is so much data tied to intent.
r·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·~

'

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!

'

i

i·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·i

Mat ...
From: Antonio Garcia-Martinez
Date: Mon, 5 Nov 2012 11:23:51 -0800
To: Rahul Iyer
, Giri Rajaram
Wu
,d
Subject: Re: Messages data for ad targeting

, John Hegeman

, Gary

, John Hegeman

, Gary

+mat, the PM who has taken over native targeting
From: Rahul Iyer
Date: Mon, 5 Nov 2012 11:21:14 -0800
To: Giri Rajaram
, Rahul Iyer
Wu
>
Cc: Antonio Garcia
Subject: Re: Messages data for ad targeting
r.J::l.~y_g!J_Y..SJ.

____________________________________________________________________________________________________________________________________ i

Redacted

i

!

i.-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-i

-Rahul
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On 5/2/12 5:23 PM, "Giri Rajaram"

wrote:

Thanks Rahul, that's quite a lot of users. Could you dump out messages
from 1000 random users for testing?
:-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-)

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i

i

t-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·J

-Giri
-----Original Message----From: Rahul Iyer
Sent: Wednesday, May 02, 2012 5:05 PM
To: Rahul Iyer; Giri Rajaram; John Hegeman; Gary Wu
Subject: Re: Messages data for ad targeting
Hey Giri,
As per this report, it seems like it's ~500M MAUs.
https://our.intern.facebook.com/intern/argus/view/118751
Thanks,
Rahul

On 5/2/12 1:37 AM, "Rahul Iyer"

wrote:

Hey Giri,
No - we don't write to hive. That would be too much data to put in hive.
We have our data in hbase. Do you need the data of all users or just a
few
users? If it's just a few users, we could arrange for the mailboxes of a
few users to be dumped. Otherwise, we'll need to think of a way to do
this
- it's literally terabytes of data (we might be at> lPB).
I'll get you the active user count for messages tomorrow.
Thanks,
Rahul

On 5/1/12 11:53 PM, "Giri Rajaram"

wrote:

Interestingly we were thinking about this just a few days back. We have
explored status updates, groups and some other sources but not messages
yet.
Rahul, is there a hive table where the messages data resides? What
percentage of active users use messages?
-Giri
-----Original Message----From: John Hegeman
4

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Sent: Tuesday, May 01, 2012 11:48 PM
To: Rahul Iyer; Giri Rajaram; Gary Wu
Subject: RE: Messages data for ad targeting
+Giri and Gary who have been involved in our targeting efforts. I don't
think this is something we've explored but they will know for sure.
Giri/Gary, have we ever sized the opportunity from this?
-----Original Message----From: Rahul Iyer
Sent: Tuesday, May 01, 2012 3:42 PM
To: John Hegeman
Subject: Messages data for ad targeting
Hey John,
I'm Rahul and I work on the Messages Appserver team. I was wondering if
you guys ever thought of indexing messages data for ad targeting. Serkan
asked me to contact you in this regard, so please redirect if you're not
the right person.
Thanks,
Rahul

5

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